Kamats Holidays India Ltd

Kamats Holidays Summer Project

-Konkan Region

For the Orchid Group of Hotels

By

Sujit Kr. Shrivastava

Acknowledgement

I would like to thank everyone who made this project a success. My special thanks to Mr.

Muthu Kumar and Ms. Delyse Braganza who provided me support through the project.

I would also like to thank Professor Chandran for his valuable inputs & teaching session

with us.

My due thanks to Mr. Sapan Chauhan, Mrs. Daksha Solanki, Mr. Gautam Banerjee, Mr.

Abhay Sawant, Mr. Kamlesh Patil and Mr. John Peter for providing a cooperative and

guiding environment. My sincere thanks to all our subjects who took time out to fill in

our questionnaires; which enabled us to conduct a comprehensive research.

Last but not the least we would like to express our sincere thanks to the entire team of the

Tourist Reception Center, Green Valley Resorts, Hotel Mango and Lotus Suites, Goa for

their help when required.

CERTIFICATE

This is to certify that Mr. Sujit Kumar Shrivastava has completed his summer internship

under my guidance at Kamats Holidays. He has also submitted the summer project

report for the internship program.

Name of the project guide- Signature-

Place- Date-

CONTENTS

Objectives of the project

Methodology

Background of the company

The Growth Pattern

Board of Directors

Management Team

Creating Milestones

Our Properties & Places.

Our Competitors

Analysis on research done on consumer behavior.

Report on charter tourists visiting Goa.

Competitors of our Hotels.

Questionnaire & Results of Questionnaire

Suggestion for our Hotels.

Findings and suggestions for developing Sindhudurg as a tourist destination.

Conclusion.

OBJECTIVES OF THE RESEARCH PROJECT

Assess market potential of our properties.

Create awareness of our properties amongst people.

Understand the consumer behavior.

METHODOLOGY OF STUDY

Total no of sample taken: 205

Region: Sawantwadi, Goa, Amboli,Aronda, Tarkarli,

Class: Individual

Methods of research: Questionnaire

PROPERTIES COVERED

Tourist Reception Center

Hotel Mango

Green Valley Resorts

Lotus Suites-Goa

Lotus Suites-Aronda

Kamats Restaurant-Sunset Point

PLACES COVERED

Sawantwadi

Amboli

Goa

Tarkarli

Background of the Company

Kamats Holidays is a unit of Kamat Hotels (India) Ltd. It is a sister concern of Orchid

Hotels. It manages and runs the following hotels Kamats Silvassa Resort-Silvassa,

Kamats Siddharth-Nasik, Kamats Murud Beach Resort-Murud-Harnai, Hotel Mango-

Sawantwadi, Tourist Reception Centre-Sawantwadi, Green Valley Resort- Amboli and

Lotus Suites- Goa. It is also an MTDC authorized agent. It’s headed by Mr. Vikram

Kamat. Mr. Gautam Banerjee is the Regional Manager of these properties. Hotel Mango-

Sawantwadi and Tourist Reception Centre-Sawantwadi is headed by Mr. Abhay Sawant

who is the acting General Manager of these properties. Mr. Kamlesh Patil is the General

Manager of Hotel Green valley Resorts. Mr. John Peter is the General Manager of Lotus

Suites, Goa.

Kamat Hotels (India) Limited (KHIL) was incorporated on March 21,

1986 by Late Mr. Venketesh Krishna Kamat and his associates with the main object of

setting up and running of hotels and related business. The Company obtained the

Certificate of Commencement of Business on March 31ST, 1986.

The Growth Pattern

Satkar Restaurant, opposite Churchgate Station at Mumbai was the first Restaurant

started in the year 1958 with 144 covers. The popularity of the Restaurant and demand

for vegetarian fast food resulted in increase in covers to 204 as on date, which is the

maximum possible considering the constraints of space and laws prevailing at the place.

The success of Satkar Restaurant and increasing demand for fast-food prompted the

group to launch Samrat Restaurant at Churchgate in 1972 with 260 covers, which were

increased to 385 in 1977.

In the year 1974 the group added another Restaurant at D.N.Road named 'Suvidha'

which serves South Indian dishes and seats 60 covers. In the same year, Kamats ventured

in Departmental Stores (Asiatic) opposite Churchgate Station and properties.

In 1977 Suruchi Restaurant at New Marine Lines with 72 covers was started.

In 1980 the group ventured in Non- vegetarian eatery with Suruchi Bar and

Restaurant in Mumbai with 80 covers.

In 1983 one more Restaurant namely 'Status' was started in Mumbai with 175 covers

which was increased to 198 covers in 1998. A banquet hall by the name 'SENATE' was

opened for conducting Press Meets, Anniversaries, receptions, send offs, inaugurations,

engagements, seminars etc.

In the same year i.e. 1983 Kamat Super Snacks Restaurant was also started in

Mumbai at Cuffe Parade with 92 covers. This was first of its kind in the Vegetarian fast

food category.

In 1984 - Santoor at Cuffe Parade with 122 covers was started.

In 1986 the Company KAMAT HOTELS (INDIA) LIMITED was incorporated on

21st March, 1986.

1986 - Take over of the first residential hotel in Vapi - Shalimar Hotel

In 1986 the group purchased a Residential Hotel at Khandala, a Hill Resort, between

Mumbai & Poona. In the same year, Kamat Super Snacks was also started at Nana

Chowk, Mumbai with 69 covers.

In 1987 Waikiki Restaurant was taken over with 176 covers at Mumbai on operational

Contract basis.

In 1988 the group built a Three Star Hotel with 32 rooms in first phase with provision

for another 60 rooms at Silvassa, a Union Territory, about 160 kms from Mumbai.

In the same year another Restaurant named Santoor with 68 covers was started at

Nariman Point, Mumbai.

In 1990 - Plaza Hotel which was a four star Hotel in operation with 81 rooms `situated

near Domestic Airport was purchased. The Hotel was remodeled and a Family Club with

discotheque ' Go Bananas' was started.

In 1991 the group started Kamat Excelsior Restaurant at Mumbai with 76 covers.

In 1992, a Club at Goregaon with 1750 member’s families and a club at

Lokhandwala were started with 950 member’s families. In addition the group obtained

Harnai Fort & Murud Harnai Beach Resort a beautiful picturesque sight for

development of Resort Hotel at location of 247 kms from Mumbai, the West Coast of the

Indian Peninsula.

In 1993 Kamat Singapore Restaurant was opened with 120 covers in Singapore.

In 1994 - The Group went public for the first time

In 1995 - Inception of the Kamats Catering Institute at Goregaon.

Kamats Tours & Travels established in July 1995

In September, 1995 the Management of Kamats Plaza decided to upgrade and

reopen the property as a Five Star Hotel.

In July, 1996 Hotel Siddharth (Nasik) - 32 rooms - 3 star hotel with permit room & a

turnover of Rs. 76 lakhs in 2000/01, was taken over under a management contract for 35

years.

In September, 1997 - The Orchid, An Ecotel Hotel, Asia's first Eco Friendly Five Star

Hotel was opened to Public on 27th September, 1997.

In 1998, one more Restaurant was added in Singapore with 60 covers named

Gomantak.

In 2001, the Company ventured, abroad by opening two of its branches to begin with in

San Francisco, USA in the name of "Vital Kamat" on Management Contract basis,

further expansion is in the pipe line.

BOARD OF DIRECTORS

The Board is headed by Executive Chairman & Managing Director, Mr. Vithal V.

Kamat supported by the following professional team:

Mr. K. P. Kannampilly:

He has over 30 years of vast experience and holds a P. G. in Hotel Management &

Catering Technology from The Bombay Catering College.

Currently he is a fellow member and the Chairman of the Hotel Catering International

Management Association (HCIMA), London, WIRC.

He is also a Board member of Governance of Institute of Hotel Management Catering

Technology, Mumbai.

In his career he has worked with well-known groups like the Spencer Group of Hotels,

Fariyas Group, Hotel Leela Venture and the Raheja Group of Hotels in India.

Ms. Thangam E Philip:

She is a Fellow Member of Hotel Catering & Institutional Management Association,

U.K. and Cookery & Food Association, U.K.

The Indian Association of Occupational Health, Bombay Branch presented her the

prestigious "FIRESTONE AWARD".

She was one of the three women in India to be portrayed on the F.A.O "CERES" Medal,

the others from India being Mrs. Indira Gandhi and Mother Teresa.

In 1976, she was also a recipient of the 'PADMASHREE' and was also conferred the

Knighthood of the Order of 'CORDON BLEU DU SAINT ESPRIT.'

She was the Principal Emeritus - Institute of Hotel Management, Catering technology &

applied Nutrition, Mumbai.

Mr. Ramesh N. Shanbhag:

He has been associated with the group for the past 30 years.

On 30th January 1999, he was inducted into the company as a Director and effective from

29th September 2000 was appointed Whole-Time Director of the company.

He is also the Director of Kamat Chain of Restaurants and Hotels and Director of other

Kamats Group Companies.

Mr. S. S. Thakur:

He held important positions in his long professional career in the field of banking and

foreign exchange.

He was the Controller of Foreign Exchange, Reserve Bank of India.

For over 31 years, he served the Reserve Bank of India in different capacities.

He was the Chairman of HDFC Bank for 7 years.

He was a Senior Adviser of United Nations Development Programme (UNDP).

In January 1988, he joined the U. N. International Civil Service as Senior Adviser, UNDP

and worked in Zambia as adviser to the Governor, Bank of Zambia for 6 years.

He was inducted into the company as the Director on 28th July 2003.

Mr. V. P. Khurana:

He has over 32 years of experience in the areas of banking and finance.

He has done a P.G. in Philosophy holder from Delhi University.

On 28th September 2004, he was appointed Small Shareholders Nominee Director of the

Company.

He started his career as a Probationary Officer with State Bank of Hyderabad in 1972,

and has held senior positions with Indian as well as International Commercial Banks.

Mr. Pravin N. Ghatalia:

He has over 40 years of experience as a Chartered Accountant.

He was associated with M/s Price Waterhouse as a senior partner for more than 35 years.

His work experience includes some of the biggest corporate houses namely Colgate

Palmolive India, Bayer India Ltd, Reliance Group etc.

On 23rd October 2004, he was inducted as Director of the company.

Mrs. Rajyalakshmi Rao:

She has done an MBA in marketing and MS (Advertising) from University of Illinois-

Urbana Champaign, USA,

She is a Member of National Commission for Consumer Grievances Redressal, India,

On 22nd January 2004, she was inducted as Director of the company.

Mr. Vishal V. Kamat:

He is a science graduate (BSc) and completed his Hotel Management from the Institute of

Hotel Management and Technology and Applied Nutrition (IHMCTAN), Mumbai.

On 29th September 2003, he was appointed as Director of the Company

In April 2005, he became the Executive Director of the Company.

Mr. Suhail Kannampilly:

He holds a Diploma in Hotel Management and Catering Technology from Institute of

Hotel Management, Mumbai.

On 22nd January 2005, he was inducted as Director of the Company,

He assists in various projects.

Mr. T. M. Mohan Nambiar

He is a senior Chartered Accountant and has held key positions in Finance

On 30th April, 2006 he was inducted as Director of the Company,

He had been associated with ACC Ltd for about 27 years and held the office of Managing

Director of the Company. He is Director on the Board of various reputed companies like

Ion Exchange, Carborandum Universal, and Coromandal Fertilizers etc.

Mr. Vikram V. Kamat:

He is a science graduate (BSc) and completed his Hotel Management from the Institute of

Hotel Management and Technology and Applied Nutrition (IHMCTAN), Mumbai.

On 22nd July, 2006, he was appointed as Director of the Company

Management Team

The day to day affairs of the hotel are looked after by Mr. Vithal Kamat, Executive

Chairman & Managing Director, and Mr. K .P. Kannampilly, Wholetime Technical

Director who are assisted by a team of professionals at various levels. All the members of

the Board have wide years of experience and knowledge in the Hospitality Industry for

the last 30 years. The other key people include the Chief Financial Officer (CFO),

Company Secretary, Manager -Accounts, Clubs and Vice President (Operations),

Marketing, Productions and Engineering.

Key people (Kamat Hotels (India) Ltd)

Mr. G. N. Shenoy (Chief Financial Officer- CFO)

• B. A. with Economic as special subject, politics as allied and English as additional

subject

• BCOM with advance accounting and auditing as special subject

• Fellow Member of the Institute of Cost and Works Account of India

He has to his credit a total experience of 46 years in field of finance and administration.

Mr. R. V. Joshi (Company Secretary

BCOM, LLB, ACS, CAIIB

• He has got about 25 years experience in different fields such as administration,

Banking and Company & other Corporate Law matters.

Mr. Babu A. Devadiga (Corporate -Accounts Manager)

B.COM- C. A.

• 8 years experience in Hospitality Industry

• 2 years experience in Yarn and Food Processing Company in Mumbai

• Associated with Associated with a C A Firm in Mumbai for five years in the field

of Audit and Taxation Assignments.

Key people (The Orchid)

Mr. Sanjeev Oberoi (Vice-President - Operations)

An achiever and a passionate hotelier by nature. He has been exposed to all the functions

of a hotel and has a record of consistently meeting all deadlines. Has been in the Hotel

Industry for over 22 years. Worked for Oberoi, Choice Hotels, Everest hotel, Stamford

Court, etc. Overseas experience in Baghdad, Singapore, Thailand, Vietnam and Nepal.

Mr. K.P. Das (Vice-President - Engineering & Projects)

A diploma holder in Mechanical Engineering, he has over 32 years experience in

Maintenance. Worked for TIFR, Tylos Hotel, Ritz Group & The Retreat. Overseas

experience in Bahrain.

Mr. Sanjay Malkani (Vice-President - F & B Production)

A Diploma in Kitchen Management from the Oberoi School of Management. Been in the

F & B function for over 22 years. Worked for Oberoi & Sabco. Overseas experience in

Iraq, Nepal & Muscat.

Ms. Delyse Braganza (Vice President - Sales & Marketing)

A Postgraduate in Personnel & Marketing Management, she has been working in Hotel

industry for over 18 years. Was responsible for Marketing and positioning The Retreat as

the most successful Conference venue in the Western region. Worked for Fariyas Group

of Hotels and Raheja Group of Hotels.

Creating milestones, making history.

Being the only environment-friendly hospitality group in the country, the group under the

guidance of its CMD, Mr. Vithal Kamat has taken up the task to spread the green

message across India. It has been creating a nationwide green hotel's chain not only in

bigger cities but also in smaller cities as well.

Working on the philosophy of three R's - Reduce, Reuse and Recycle, the group strongly

believes that the real growth of the group as well as the hotel industry lies not only in

metros but also in smaller towns.

The group follows stringent environment norms and is whole-heartedly committed

towards the cause of environment and improving social awareness.

KHIL (Kamats Hotels India Limited)

With a turnover of over Rs. 80 crores (2006) and approximately 10 thousand

shareholders, KHIL is listed on the Bombay Stock Exchange (BSE) and the National

Stock Exchange (NSE).

The EPS of the Company is currently at around Rs. 9/- and the management is confident

of improving the same through its continuous efforts.

The company's Initial Public Issue of 51,00,000 shares aggregating to Rs. 30.60 crores

and Non-Convertible Debentures aggregating to Rs. 5.50 crores were over subscribed by

3.65 times. Since then it has been paying a beneficial dividend of approximately 10 % per

annum to its shareholders.

Kamats Silvassa Resort-Silvassa

Nestled in the nature's lap at Silvassa, the capital of the tiny former Portuguese colony of

Dadra & Nagar Haveli, the resort captures the essence of this natural dream haven in its

entire splendor. The territory lies near the West Coast surrounded by the state of Gujarat

& Maharashtra and consists of two pockets namely Dadra and Nagar Haveli. The

Territory was originally assigned to the Portuguese by the Maratha Government in 1779

for aggregated revenue of Rs. 12,000/- in return for their friendship. The Portuguese ruled

this territory till its liberation in 1954, and still visible is the blend of Portuguese

architecture and tribal village life and culture.

The resort is located on the banks of the river Daman Ganga amidst picturesque lush

greenery making it an ideal place for weekend tourists, holidaying families and business

travelers. You can look forward to 3 star ambience, good food and attentive service along

with luxurious comforts that will make your trip memorable, located just 3 ½ hours drive

from Mumbai (N II 8) and 45 minutes drive from Vapi Railway Station.

Trekking path winding though virgin forests, breath of fresh air, the morning mist, the

cool but bright sunshine of the day lets you interact with nature in solitude. There are

beautiful gardens on the banks of the river at Silvassa and Khanvel. Tadkeshwara temple

on Sakartod river at brindaban, Vanganga and Vandhara gardens on Damanganga river,

Bal. Udyan and Madhuban Dam are other picnic spots. Other places of interest include

the deer park and tribal museum Boating is also available.

The Facilities:

Swimming pool children's park aviary, indoor games, 24 hour room service, car park &

rental, posts service, doctor on call, 24 hour laundry service and direct dialing from room.

The Food:

You have a varied choice of Indian, Chinese, Continental and South Indian fine food,

served in our ”Little Chef” air - conditioned restaurant or our ethnic restaurant “Kamats

- ni - wadi.” Our barbeque will mesmerise you.

Kamats Siddharth-Nasik

Kamats Hotel Siddharth a very popular name in Nashik City. Just 6 km away from

Nashik Railway station and 3 km from Central Bus Depot. Kamat Hotel Siddharth is in a

centre of a city, located on Nashik-Shirdi Road.

Kamat Hotel Siddharth is a decent hotel both for business travelers and tourists on

holidays, with entire families for a very comfortable stay. The food quality is excellent

and service impeccable.

Well furnished 32 guest rooms, the hotel has A/c & Non A/c double rooms with Attached

Bathrooms Hot & Cold Water, EPABX, STD Facility Room & Laundry Service.

Kamats hotel siddharth has a charming village restaurant that is called Bhojan gram with

children play equipment. The various types of foods like the Punjabi, Chinese,

maharastrian thali and south Indian food.

Well equipped conference hall with seating of 30 pax for Business meetings, Training

Programs Seminars, Small Parties.

Well equipped conference hall with seating of 30 pax for Business meetings, Training

Programs Seminars, Small Parties.

Kamats Murud Beach Resort-Murud-Harnai

Kamats Murud Beach Resorts is situated at Dapoli 169 kms from the District capital

Ratnagiri. This area is not only famous for "Alfanso Mangoes" but also historical

importance as many eminent politicians, Educationist, Freedom fighters and Social

revolutionaries belong to Dapoli Taluka. (E.g. Baba saheb Ambedkar, Lokmanya Tilak,

Sane Guruji, Maharshi Karve & many more). Murud especially is famous for its long

extensive clean beach & magnificent surroundings. This is a Perfect Holiday destination

away from the thick concrete jungles & polluted air. One can stay at Kamats Murud

Beach resort which offers clean & beautiful cottages near Beach with good parking area,

Large open lawn area.

How to Reach Murud :

Dapoli Murud is 240 kms. from Mumbai, 180 kms, from Pune, 246 kms. from Kolhapur

& 400 kms. from Goa.

One can come here from Mumbai, Pune, Kolhapur by ST Buses or by Train. The nearest

Railway station is Khed nearly 37 kms. from Murud

Places of Tourist Interest near Murud Resort:

DURGA TEMPLE: 18th Century Temple with excellent wooden sculptures

KESAVRAJ TEMPLE: Beautiful Temple on the hills of Village Asud 4 kms. from

resort has magnificent scenic beauty with water fall Gomukh all through out the year.

VYAGHRESHWAR TEMPLE : Another beautiful temple which has got very important

in Marathi Literature & Cinema by its mention in famous Novel & Movie "Garambi Cha

Bapu" 3 kms.

HARNAI FORT & FISH BUNDER: 6 kms. form Murud stands this Historical fort &

behind it on the beach a huge auction is held every day of different kind & color of

Fishes, which is the only source of livelihood for the local population.

ANJARLE GANESH TEMPLE: 9 kms. from Murud across the creek on the foot hills of

anjarle stands this magnificent white Ganesh Temple with mind boggling surroundings.

KONKAN KRISHI VIDYAPEETH: Asia second largest Agriculture University is a

major attraction for students across the world & for those how love to watch and learn

about plans.

PANHALE KAJI CAVES: 40 kms. from Murud are these 28 ancient caves which are the

remembrance of our rich past and livelihood.

UNIVARE HOT SPRINGS: 39 kms. from Murud are these hot springs.

CHANDIKESHWARR TEMPLE: 32 kms. from Murud on Dabhol road is this temple

inside a cave a worth a visit spot.

DABHOOL ENRON: 32 kms. from Murud in Dabhol and has to go across the creek to

see the Power project

Consists of spacious, self-contained cottages of two types-double and family in true

serene and rustic village ambience. CONFERENCE & BANQUET facilities to seat upto

to 200 persons.

Restaurant:

Konkan cuisine combines the best local spices with wholesome vegetables and the day's

catch of fish. Prawns and lobsters.

SAWANTWADI

It is famous for its wooden toys. It is the only place where you get wooden toys.

People from all over the world come to buy and have a look at the factory manufacturing

wooden toys. The toys are exported all over the world.

Tourist destinations: Narendra Parbat, Rajwada, Kolgoan Darwaza, Shilpagram,

Narendra Udyan, Aatmeshwar Tali, Raghunath Market, Moti Talao.

OTHER TOURIST PLACES IN SINDHUDURGH

Amboli Hills, Murud Harnoi, Murud Janjira, Ganapatiphule ,Vengurla beach,Shiroda

beach, Redi beach, fort & temple, Terekhol Fort, Tarakarli ,Sagareshwar beach,

Sindhudurg Fort ,Sunset Point at Amboli, Aronda backwaters, Vethoba temple at

Aaravli, Vijaydurg, Rameshwar Temple, Kunkeshwar temple at Devgad,Deobag

Beach ,Sarjekot killa at Kollam Beach, Nivti Beach and Bhogve Beach.

OUR PROPERTIES IN SAWANTWADI

Tourist Reception Center, Sawantwadi

Hotel Mango, Sawantwadi

Green Valley Resorts, Amboli

Lotus Suites, Aronda

Lotus Shack, Keri

Fisherman’s Catch, Sawantwadi

Kamats Restaurant- Sunset Point, Amboli

Kamats Tourist Reception Center:

Location on NH 17 and the brand KAMAT helps attract business. People stop over

for food and stay on their way to Goa. Other visitors include travelers to other tourist

destinations nearby like Amboli, Ganpatiphule, and Tarkarli etc. A majority of the

visitors are people traveling between Goa and Mumbai. Other visitors include people

traveling from Pune, Belgaum and Kolhapur. The duration of their trip is around six

to seven days.

SWOT OF TOURIST RECEPTION CENTER

Strengths Weakness Opportunities Threats

-Well located on

NH-17.

-Has a restaurant,

doing good

business.

- High attrition rate

amongst hotel staff.

-The building has many

defects which needs

investment.

-Lack of well-trained

people for the hospitality

industry.

-The restaurant needs more

covers, to do better business.

-A leased property

hence has the threat

of going back.

-It gets seasonal

business, making it

unviable during other

seasons.

Hotel mango:

Hotel Mango, Sawantwadi is a Business hotel located on main road of Sawantwadi

city in South Konkan (Maharashtra, India ) and is about 5 kms from Sawantwadi

station.

Facilities:

AC Standard, Deluxe, Executive and Suite Room.

Roof Top Swimming Pool.

Multi Cuisine Restaurant.

Intercom & Cable TV.

AC Conference Hall.

Hotel Mango a very decent hotel option for Business & Leisure Tourists from all over

world visiting Sawantwadi, as it’s centrally located the access to other places nearby

is easy.

Distance

Vengurla (Beach) - 20 kms.

Amboli (Hill Station) - 25 kms.

North Goa - 50 kms.

Panaji - 75 kms.

Belgaum - 85 kms.

Dandeli - 145 kms.

Tariff (Rs.)

Standard 800

Deluxe 1200

Executive 1500

Presidential Suite 2500

Tax: 10%.

It is an option for a weekend Getaway and Conferences for Visitors from Mumbai,

Pune, Kolhapur , Belgaum and Goa or as a part of Goa or Maharashtra Itinerary.

Hotel Mango being located in the city serves the need of the local businessmen for

dinning and lodging. Has conference facility, hence provides opportunities to

industries nearby for holding conferences and meetings. People come from Mumbai,

Pune and Kerala for business and stay at the hotel. The locals need to be made aware

of the affordable price of food menu served at the restaurant

SWOT OF HOTEL MANGO

Strengths Weakness Opportunities Threats

-A newly built,

well designed

hotel.

- High attrition rate

amongst hotel staff.

-Lack of well-trained

people for the hospitality

industry.

-Conflicts between

Kamats management

and the owners

employees can lead to

mismanagement

-The restaurant is quite

affordable, but people in the

city need to be made aware

of it.

-A managed property

hence has the threat

of going back to the

owner.

AMBOLI

It attracts tourists from all over Konkan and neighboring areas. It is known for its scenic

beauty and waterfall. It is popular with tourists during rainy season.

Green Valley Resorts:

Green Valley Resorts is located at Amboli (Maharashtra, India), a hill station, 30 kms

from Samantwadi off Mumbai-Goa highway on the Belgaum Road.

Green Valley Resorts is the erstwhile MTDC Resort now under private management and

renovated.

Facilities

AC / Non AC Cottage and Room Accommodation

Conference Hall

Veg / Non Veg Restaurant

Sightseeing Attractions:

Hiranyakeshi (4 kms)

Raghaweshwar (2 kms)

Waterfall (10 kms)

Kalvesad Point (10 kms)

Parikshit Point (3 kms)

Sunset Point (2 kms)

Mahadevgad (3 kms)

Waterfall (5 kms)

Shirgonkar Point

Distance:

30 kms from Samantwadi

510 kms from Mumbai

100 kms from Goa

120 kms from Kolhapur

60 kms from Belgaum

395 kms from Pune

Regular tariff (EP)

Valid till 31st March 2007

AC Deluxe Suite Rs. 1200 for couple.

Deluxe Room Rs. 800 for couple.

Family Suite Rs. 1300 for couple.

2 Bedded Semi Deluxe Rs. 500 for two person.

3 bedded Semi Deluxe Rs. 600 for three person.

Extra Person Rs. 300

Tax 4%

* EP - Includes only accommodation.

* Rates per couple per night.

A hill resort located on Amboli Hills It might face competition from an MTDC

property coming up in the vicinity, right in front of Green Valley Resorts Other hotels

in the region are Hotel JRD International, Hotel Green Palace, Hotel Shiv Malhar and

Hotel Green Palace. Hotel JRD International is located on the main road and has a

small swimming pool. Being on the main road hotel JRD is easier to locate. It needs

some recreation facility for children. Alcohol should be allowed to be served at the

hotel.

SWOT OF HOTEL GREEN VALLEY RESORTS

Strengths Weakness Opportunities Threats

-Well located

-Does not have any

major competition.

-Has a restaurant,

doing good

business.

-Lack of proper power

supply.

-Lack of transportation

facilities

-Lack of well-trained

people for the hospitality

industry.

-High attrition rate

among hotel staff.

-The building is old,

hence needs constant

repair.

-Alcohol sale at the outlet

can help raise revenues.

-Some recreation facilities

for children to be introduced.

-MTDC is coming

with a property right

in front of the hotel

which could take

away our business.

-A managed property

hence has the threat

of going back.

Kamats Sunset point:

“Kamats Sunset Point” is well located and well designed. Tourists who come to see

the waterfall take a break and have some food here. It is famous for its “Wada”, apart

from other delicacies.

PLACES IN AND AROUND AMBOLI

Amboli Water Fall

Hiranyakeshi river

Kavalesaad point

Sunset Point

Mahadevgad Point

Forest Park

ANALYSIS OF RESEARCH DONE ON CONSUMER

BEHAVIOUR AT SAWANTWADI

The Tourists visiting Sawantwadi are mainly those traveling between Mumbai to

Goa. An approximate 25% comprises of others visiting from neighboring areas either

on a business trip or on a vacation. The tourist visiting from neighboring areas

includes people from Belgaum, Kolhapur & Sholapur. Most of the travelers are on 6-

day trip and stay at Sawantwadi for a day or two. A majority of the respondents were

not aware of our properties, although they said that they have heard about the name

Kamats in general. A lot of people visiting Kamats restaurant were Gujarati

/vegetarians. The name Kamats emerged as a word synonymous with good vegetarian

food. Most of the tourists travel by their own vehicle. Many Gujarati businessmen

travel to this place. A majority of them travel along with their families.

GOA

India's smallest state in terms of area and the fourth smallest in terms of population.

Located on the west coast of India in the region known as the Konkan, it is bounded by

the state of Maharashtra to the north, Karnataka to the east and south and the Arabian Sea

forms its western coast.

Panaji (Panjim) is the state's capital, Vasco-da-Gama (Vasco) the largest city, while the

historic city of Margao still exhibits the the influence of Portuguese culture. Portuguese

merchants first landed in Goa in the 15th century, and annexed it soon after. The

Portuguese colony existed for about 450 years (one of the longest held colonial

possessions in the world), until it was taken over by India in 1961.

Renowned for its beaches, Goa is visited by hundreds of thousands of international and

domestic tourists each year. Goa is also known for its temples and world heritage

architecture including the Basilica of Bom Jesus in Old Goa, which makes it one of the

biggest Christian pilgrimage sites in Asia.Goa also has rich flora and fauna, owing to its

location on the Western Ghats range, which are classified as a biodiversity hotspot

REPORT ON CHARTERED TOURIST VISITING GOA

The report is based on visits to the following Travel Agents:

NAME OF THE

TRAVEL AGENT

NAME OF THE

PERSON MET

DESIGNATION

Splendor Holidays Pvt.

Ltd.

Nilima Kamat Menezes

Manager-Reservations

Thomas Cook (India)

Ltd.

James Braganza Senior Manager-Leisure

Travel(Inbound)

Minar Travels India Pvt.

Ltd.

Gurinder S Chopra Chief Operating

Officer- Goa

Some information and statistics were also collected from Tourist

information center of Goa Tourism Development Office.

The tourists coming to Goa do not wish to move out of Goa, because there

are plenty of places to visit in Goa itself. A person would not like to move out of Goa,

driving for 2 hrs just to see just one or two places. It was also found that tourist visit

Hampi because it is well connected via train contrary to other places. It also was felt

that tourist’s do not have enough information on places around Goa. The travel agents

as well as tourist need much more information on tourist places in and around

Sawantwadi and information on rates, places to stay, and events. The response

received was, “there are enough beaches in Goa, so why would a tourist move out of

Goa to see just one beach or a waterfall”. Apart from all that, security and language is

a concern. A Chartered tourist coming to Goa stays for a minimum of 7 nights and a

maximum of 182 days. The tourists also need more facilities, which is difficult to find

in places out of Goa. It was also said that many tourists come for specific purposes on

a visit to India e.g. some may like to visit Vineyards in Nasik in such a case the travel

agent would be better able to guide them if they have information on the hotels and

properties at these places.

The travel agents in Goa were mainly interested in Lotus Suites, Goa but

wanted someone to talk to them on rates and commission. The season time is from

Mid October to end of April. The travel agents showed interest in the scuba diving

facility, coming up in Tarkarli.

Goa gets a large number of charter tourists and its increasing every year. The total

arrivals for the season 2006-07(1st Oct.-5th May) was 1, 69,716. The information on

Charter tourists was obtained from Goa Tourist Information Centre, Panjim.

Country wise breakup of charter tourists visiting Goa for the season 2006-07(1st

October, 2006 to 5th May, 2007)

LOTUS SUITES-GOA

Lotus Suites, in close vicinity of Benaulim beach in South Goa is perfect for a quiet little

break. The secluded Benaulim beach is an ideal getaway for all those who need a

complete break from the other overcrowded beaches in Goa.

It has rooms that are really roomy. Amenities those are as apt as they are thoughtful.

Comfort that is comparable to five star hotels. And all at a price that's a wonderful

surprise. It's the magic of Lotus Suites.

63%6%

7%

20%

4%UK

Sweden

Finland

Russia

Others

FACILITIES

Fully furnished, air -conditioned luxurious apartments

Swimming pool

Restaurant, bar, shop

Colour television, telephone, and fax

Complete kitchen with self cooking facility

Medical help

Children's play area,

Plenty of parking

Car/tourist taxi hires.

WHAT TO SEE

Benaulim and Colva beaches

Churches and temples of south Goa

Aguada Fort and other forts in the vicinity

Mayem lake, Dudhsagar waterfalls

The Archives Museum of Goa.

HOW TO REACH THERE

By air nearest airport is at Dabolim, 25km

By rail nearest station is at Madgaon, 10 km

By road From Mumbai via Pen, 690 km

By bus nearest bus stand is at Madgaon, 10 km

SWOT OF LOTUS SUITES-GOA

Strengths Weakness Opportunities Threats

-Being located in

Goa it gets good

business.

- Located far away from

the city and major

tourist places

-Being an apartment

hotel, the cost per room

is quite high compared

to other hotels.

-The entrance of the property

can be improved upon.

- Can be developed into a

five star property.

- Being an apartment

hotel, the cost

involved in

maintenance per

room is higher than

other hotels. This

makes it un

competitive

compared to other

hotels.

TARKARLI

Kamats Holidays is planning to come up with a property in Tarkarli. I visited the place

to asses the market potential of the place as a tourist destination.

The Place: 550 odd kms from Mumbai this is a lovely beach with clean sand and

sparkling waters - and barely a soul around. On the whole, the MTDC resort is good,

accomodation is in the form of cute Konkani huts with sloping roofs! They can get you

any kind of seafood as long as you give them a few hours notice. Beer is available, but

comes wrapped in newspaper in Bisleri cartons and can be had in the dining area.

Getting There- If you are planning to take a bus from Pune/Mumbai, Pune is definitely

the better option. During the day only state transport buses run from Mumbai and apart

from the fact that they are not the most comfortable, they take ages to get anywhere.

Things to Do: Nothing beats being on the beach. But there is a backwater cruise you can

do.Go early in the morning if you want to see the dolphins. If you want to see a fort, take

a ferry to the Sindhudurg fort out at sea. It’s also coming up with Scuba diving during

diwali time in September or October.

SWOT OF TARKARLI AS A TOURIST DESTINATION

Strengths

Weakness Opportunities Threats

-Lack of well

established hotels.

Only MTDC has

a decent hotel for

stay.

-There are many

tourist places

nearby like

Sindhudurgh Fort

-Transportation

-Lack of well-trained

people for the

hospitality industry.

-The language spoken

is Marathi. Hindi is the

second language.

English is spoken by a

few. It keeps the Hindi

& English-speaking

tourists away.

-Introduction of Scuba

Diving. Can provide tourist

opportunities to nearby areas,

since it’s the first in India.

-Can be developed into resort

destination.

-Over dependence on

beaches and marine

business for tourism

makes it unviable

during other seasons.

-MTDC has a well-

established hotel.

Scuba diving will start during diwali time in September or October. The booking will be

done at the MTDC hotel. A private player has come up with the concept. The rates have

not been decided so far. MTDC has a decent enough hotel here, apart from the hotel; it

also has two houseboats on the “Karli” river. The houseboats also have a restaurant.

MTDC also has water scooters and motorized boats to give passengers a ride. The water

scooter charges are Rs.60.

COMPETITORS OF OUR HOTELS

Hotel Place Our Competitor

Hotel Mango Sawantwadi Hotel Konkan Crown

Tourist Reception Center Sawantwadi Hotel Konkan Crown

Green Valley Resorts Amboli Hotel JRD International

Lotus Suites-Goa Goa Various hotels in Goa

LOTUS SUITES-ARONDA

Kamats group is coming up with a luxury hotel in aronda catering to the

up market tourists. The property is located on backwaters. It will also have rooms floating

on the backwaters.

SWOT OF LOTUS SUITES-ARONDA

Strengths Weakness Opportunities Threats

-A good effort to

provide a resort

catering to the

upper classes.

-All wooden

construction, exposed to

the rains requires heavy

maintenance cost.

-Can be used to divert

tourists from Goa.

-If marketed well, will do

good business

-Too much of

investment can make

the project unviable

and difficult to

recover the cost.

QUESTIONNAIRE (INDIVIDUAL)

Name : ________________________________________________________________________________

Organization : __________________________________________________________________________

Address : ______________________________________________________________________________

___________________________________ Contact No. : _______________________________

E-mail : _______________________________________________________________________________

1. Where are you coming from?

____________________________________________________________

2. Which is your next destination?

____________________________________________________________

3. What was your mode of travel?

[ ] Car [ ] Train

[ ] Air plane [ ] Bus

4. How many days have you planned the trip for:

_______________________________________________________________

5. What is your duration of stay?

1-3 days

4- 6 days

a week and above

6. How often do you take a vacation?

Once in [3] [6] [9] [12] months.

7. What is the purpose of your visit?

Leisure

Business

8. How do you book your rooms at hotels?

Travel Agents

Internet

Company (Reservation & Sales office)

9. What matter’s you most while booking hotels?

[ ] Facility [ ] Rates [ ] Distance

10. What is your average spending on hotels per visit?

[ ] <5000 [ ] 5,000 – 10,000 [ ] 10,000 & above

11. Which is your favorite Beach/Hill destination across the Konkan coast?

_______________________________________________________________

12. Where would prefer to spend time with your family?

Beaches

Hill-station

Health resort

Others _________________________________

13. Have you ever heard of any of the following resorts?

Kamats Silvassa Resort

Kamats Hotel Siddharth – Nashik

Kamats Murud Beach Resort - Murud Harnai

Hotel MANGO – Sawantwadi

Tourist Reception Centre – Sawantwadi

Green Valley Resort – Amboli

Lotus Suites Resort – Goa

14. Have you ever been to any of the following resorts? If yes, which one did you like the

most?

Kamats Silvassa Resort

Kamats Hotel Siddharth – Nashik

Kamats Murud Beach Resort - Murud Harnai

Hotel MANGO – Sawantwadi

Tourist Reception Centre – Sawantwadi

Green Valley Resort – Amboli

Lotus Suites Resort – Goa

15. Would you like to avail of packages including travelling, food and sightseeing?

Packages. If yes, specify___________________________________________

Room basis

16. Do you have a trip planned in the near future?

Yes

No

If yes, where? __________________________________________________________

17. Do you use MTDC resorts?

Yes

No

If yes, which one?

___________________________________________________________

18. Do you go for a vacation trip abroad?

[ ] Yes [ ] No

If yes, which place? _________________________________________________

19. Would you be interested in ICICI Bank-Orchid credit card which gives you discount

in our group of hotels across the country?

Yes

No

20. Any more services you require? – Suggestions/Comments.

_____________________________________________________________________

RESULTS OF QUESTIONNAIRE (INDIVIDUAL)

What was your mode of travel?

CAR 164 82

TRAIN 15 8

AIR 4 8

BUS 15 2

TOTAL SAMPLE 198 100

What is your duration of stay?

1-3 DAYS 171 86

4-6 DAYS 21 11

A WEEK AND ABOVE 6 3

TOTAL 198 100

How often do you take a vacation?

Once in

3 MONTHS 40 22

6MONTHS 99 54

9MONTHS 2 1

12 MONTHS 43 23

TOTAL 184 100

What is the purpose of your visit?

LEISURE 161 80

BUSINESS 39 20

TOTAL 200 100

How do you book your rooms at hotels?

TRAVEL AGENTS 23 12

INTERNET 16 8

COMPANY 87 36

OWN 44

TOTAL 196 100

What is your average spending on hotels per visit?

<5000-83 83 59

5,000-10,000 70 17

10,000 & ABOVE 29 24

TOTAL 182 100

Would you like to avail of packages including traveling, food and sightseeing?

PACKAGES 31 17

ROOM BASIS 148 83

TOTAL 179 100

Do you have a trip planned in the near future?

YES 33 19

NO 140 81

TOTAL 173 100

Do you use MTDC resorts?

YES 48 25

NO 138 25

TOTAL 186 100

Do you go for a vacation trip abroad?

YES 39 78

NO 138 22

TOTAL 177 100

Would you be interested in ICICI Bank-Orchid credit card which gives you

discount in our group of hotels across the country?

YES 62 35

NO 116 65

TOTAL 178 100

Sample Break Up

Total Sample Size-205

1. What was your mode of travel?

10%

10%

8%

72%

Lotus Suites, Goa

GVR

Hotel Mango

TRC

82%

2%

8%

8%

Car

Air

Train

Bus

2. What is your duration of stay?

3. How often do you take a vacation?

86%

11% 3%

1-3 Days

4-6 Days

>7 Days

22%

54%

1%

23%

3 Months

6 Months

9 Months

12 Months

4. What is the purpose of your visit?

5. What is your average spending on hotels per visit?

80%

20%

Leisure

Business

59%

17%

24%

< 5000

5000-10000

>10000

6. Would you like to avail of packages?

7. Do you have a trip planned in the near future?

17%

83%

Packages

Room basis

19%

81%

Yes

No

8. Do you use MTDC resorts?

9. Do you go for a vacation trip abroad?

25%

75%

Yes

No

22%

78%

Yes

No

10. Would you be interested in ICICI Bank-Orchid credit card?

SUGGESTIONS FOR OUR HOTELS

A composite brochure of all the properties to kept at the reception desk of all the

hotels.

Cross promotion of properties to be done.

Employees should be made aware of both food and room sales.

SOME SUGGESTIONS AND FINDINGS FOR DEVELOPING

SINDHUDURGH AS A TOURIST DESTINATION

There should be more information made available to the people about these places.

The region needs a tourism promotion campaign.

Tourist festivals should be organized. Better transport facilities to be arranged.

Travel agents, Hotels and Government need to work together to promote Sindhudurg

as a tourist destination.

A majority of domestic tourists take vacations during school holidays; therefore some

arrangement for recreations for kids should be made available at resorts.

People showed interest in Ganapatiphule, Tarkarli, Malvan, and Vengurla.

35%

65%

Yes

No

CONCLUSION

There is not much of geographical difference between Goa and the tourist places

in Sindhudurgh region, yet people do not wish to move out of Goa when it comes to

tourism. Therefore the problem lies in the mindset of people, which can be changed by

providing information and creating awareness about the region. The government needs to

do more to change the situation. Transportation is a major problem. No tourist will travel

in a state transport bus on a vacation. There are few who move on chartered buses, but for

that you need a large group of people. The region needs a tourism promotion campaign.

Travel agents, Hotels and Government need to work together to develop this area into a

major tourist destination.