Kamaljit Caulton Strategic Research Team Questionnaire Design
Dec 28, 2015
• Why are you creating the questionnaire?• Who is your demographic/sample?• What do you hope to accomplish with the
questionnaire?• How will you use the data you are collecting?• What impact do you hope to make with
the results?
Define your objectives
• What specific information do you want to gain?
• Be methodical • Can you get any data from other sources?• Is this the best method to gather data?• How will you use specific data?
Decide on data required
• Use closed ended questions where possible
• Keep it clear, focussed and short• Use language that your audience
will understand• Provide clear instructions• Ensure a logical order
Writing questions
Types of questions to avoid:
•double negatives•biased/leading questions•double-barrelled questions•questions that make assumptions
Writing questions
Double negative - example
Do you think that libraries should not provide IT facilities to residents?
Yes No
Writing questions
Leading question - example
Do you think that vulnerable, older adults should continue to receive the popular and useful Ring and Ride service?
Yes No
Writing questions
Double-barrelled question - example
Do you think that your local park is safe for adults and children?
Yes No
Writing questions
Question that makes an assumption- example
Do you find the Birmingham City Council smartphone app useful?
Yes No
Writing questions
Protocol 1
Writing questions
What is your ethnic group? White English/Welsh/Scottish/Northern Irish/British Any other White background (write in) ------------------------------------------Asian/Asian British Black African/Caribbean/Black British Other ethnic group (write in)-------------------------------------------
Protocol 1
Writing questions
What is your ethnic group? White English/Welsh/Scottish/Northern Irish/British Irish Gypsy or Irish Traveller Any other White background (write in) ---------------------------------------------------- Mixed/multiple ethnic groups White and Black Caribbean/African White and Asian Any other Mixed background (write in) ---------------------------------------------------- Asian/Asian British Indian Pakistani Kashmiri Bangladeshi Chinese Any other Asian background (write in)----------------------------------------------------- Black African/Caribbean/Black British African Caribbean Any other Black/African/Caribbean background (write in)----------------------------- Other ethnic group Arab Any other ethnic group (write in)-------------------------------------------------------------
Which of the following facilities did you use at the library during the last six months? (Tick all that apply)
ComputersBook lendingEvents for children (e.g. story-telling sessions)Events for adults (e.g. job fairs)Other (please specify)……………………………………
Writing questionsMultiple choice
How satisfied are you with the self service facilities at your local library?
Very satisfiedSatisfiedNeither satisfied nor dissatisfiedDissatisfiedVery dissatisfied
Writing questionsRating scales
How do you think customer service could be improved at your local library? (250 words max.)
Writing questionsComment/essay box
Review and test
• Are the questions easy to understand?
• Do the responses make sense?
• Is the order logical?• Check for bias• Test for timing
• Online collection– Be Heard facility, – Survey Monkey etc
• In person• Post
• Quantitative analysis• Qualitative analysis
Collect results and analyse
Other considerations• Introduction• Number of responses – impact on analysis and
statistical indication• Do you need more than one questionnaire for
different groups (e.g. children and adults)?• Timing – consider your audience• Send reminders• Confidentiality and anonymity
Other considerations