Cuttle TV is the window into your own social network. The posts your staff or residents share are automatically curated and streamed live to the displays installed throughout your property. This feature bridges the gap between your digital and print communication all from one user-friendly interface. Apartment management can finally provide residents a private social networking amenity exclusively designed for their needs. It keeps your community connected in a way that makes life easier for residents and apartment management. tv cuttle Your very own social network amenity • Student housing management portfolios that together add up to 400+ communities provided the cuttle social network and digital signage amenity. These include key portfolios like Campus Apartments, University Apartments, R W Selby, and Peak Campus. • Leasing conversion rate for UCLA’s Atrium Court after Cuttle installation increased by 3 times compared to previous annual events. Prospects asked about Cuttle TV when seeing it prominently placed. This gave managers the opportunity to showcase and talk about the social benefits and neighborly atmosphere of the property. • Staff regularly shared posts on Cuttle like event flyers, safety alerts, and friendly reminders for maintenance or upcoming rent. Residents shared posts about borrowing printers, textbooks, and vacuums. They would also post their hobbies, registered classes, and events they wanted to throw or participate in. THE PRODUCT DEVELOPMENT JOURNEY Original Identity Cuttle, the infotainment and digital menu board for your venue. Cuttle was originally providing digital signage software and hardware solutions for local bars such as the Barney’s Beanery chain of Los Angeles. Venues would receive free hardware, infotainment and a custom content production service in exchange for installation in the highest traffic spots and blocked off airtime for sponsored content by Cuttle’s partners and affiliates. The Problem? End-User Side Not enough engagement and feedback. Few opportunities for return-user engagement. Content lacked relevancy on a hyper localized level. As part of a network, each location’s infotainment was generic information or abstract examples of art that lacked clear calls to action or a sense of community. The end users never had the chance for getting familiar with signage beyond being a menu board. Though feedback was needed to guide the direction of content, there were limited opportunities for endusers to engage with the screens because the context of the environment did not afford it. There were always new people at the locations, which added to the complexity of creating a lasting connection Business Side Content costs grew exponentially with network expansion. Revenue streams depended on sponsorships. It was difficult to predict what content would be relevant at each location. Also, the cost and time to produce content multiplied substantially with network expansion. Though the context of the environment provided a lot of shortcuts for information on demographics, it did not afford good opportunities for feedback, and ultimately limited the value offering to both venues and sponsors. ! ! 1. Researching & Identifying Problems ABOUT THE RELEASED PRODUCT Need :To develop scalable relevant signage content for user with long term relationship with environment. 2. Discovering and Filtering The Ideal User Personas and Environment End-User Personas There were many potential users that congregate frequently. apartment tenant student property manager office tenant property manager student housing manager student apartment tenant property manager school staff student office tenant gym manager gym member Reduced down to personas in the most predictable social environments. 3. Prioritizing main features that solve user’s problems Order of Prioritized User Goals “Need simplified and efficient way to communicate back and forth with residents.” “No time to produce and share needed community friendly content.” “Need help educating prospects on the benefits of the property when they walk in.” “Need more amenities for residents to retain and attract them.” 1 2 3 4 Order From Left to Right of Most Prioritized Features With “1” being the highest 1 2 3 4 5 email, social media, digital signage post integration user generated content through resident portal 2 way messaging between entire community approval prior to posting suggested posts and activities automated content from the web Cuttle TV automated content that loops scheduled posts for peak rental season guest user account guest tour content mobile friendly interaction and real time TV feedback IOS app sponsored events and amenities craigslist like community board gamification for community activity. prizes for being active surveying residents and gathering feedback through polls automatic sponsored events and amenities posts suggested activities for neighbors resource sharing like books, etc. 4. Rapid prototyping, development, and live community testing 5. Maintaining clients while continuously building features that solve their current and nearest future needs… Adapting to the markets, budgets and technical limitations is like dancing without knowing where the music is going to go. But the more you dance, the better you are at anticipating the rhythm and enjoying it to. Kalman C Kalman C ✓ Social environments ✓ Daily 2 way interactions ✓ Messaging from trusted sources ✓ Integration with email, Facebook & even printed flyers on doors! schedule tour