Hotel bathrooms: boost profitability with the right planning Investors and hoteliers benefit from smart bathroom planning in hotels KALDEWEI, Ahlen, July 2019. Profitability is the magic word for commercially successful hotels. What many people don’t realise is that smart bathroom planning can boost occupancy and revenue. At the same time, by investing wisely, hoteliers can reduce their long-term refurbishment costs. Just a few small changes can noticeably improve a hotel’s results and returns. The bathroom is the showcase for the room. In order to satisfy the guest, everything has to be right. If guests discover dirt and mould in the grout joints, cracked ceramics, or scratches in the surfaces of washbasin, shower or bath, they won’t want to come back. Bad online reviews make it difficult to attract new guests. In addition, good hotel bathroom design is increasingly becoming a way of differentiating yourself from the competition. At the same time, the hotel industry faces the challenge of making bathroom fit-outs as economical as possible, in terms of planning and installation. Hotel bathrooms have to be cost- effective. When and how will the investment pay for itself?
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Hotel bathrooms: boost profitability with the right planning Investors and hoteliers benefit from smart bathroom planning in hotels
KALDEWEI, Ahlen, July 2019. Profitability is the magic word for commercially successful hotels. What many people don’t realise is that smart bathroom planning can boost occupancy and revenue. At the same time, by investing wisely, hoteliers can reduce their long-term refurbishment costs. Just a few small changes can noticeably improve a hotel’s results and returns.
The bathroom is the showcase for the room. In order to satisfy the guest, everything has to be right. If guests discover dirt and mould in the grout joints, cracked ceramics, or scratches in the surfaces of washbasin, shower or bath, they won’t want to come back. Bad online reviews make it difficult to attract new guests. In addition, good hotel bathroom design is increasingly becoming a way of differentiating yourself from the competition. At the same time, the hotel industry faces the challenge of making bathroom fit-outs as economical as possible, in terms of planning and installation. Hotel bathrooms have to be cost-effective. When and how will the investment pay for itself? What renovation cycles are required? These are the questions hoteliers ask themselves when faced with a first-time bathroom fit-out or a refurbishment.
From cleanliness to design: turning a bathroom into a sanctuary and source of inspirationWhen selecting bathroom products for hotels it is imperative to choose the right material. By picking quality products, hotels can significantly reduce their operating costs in the areas of cleaning and
maintenance. It takes roughly 30 minutes on average to clean a hotel room—with the bathroom accounting for about one-third of that time. In addition, to their distinctive elegant and timeless look, bathroom solutions made of Kaldewei steel enamel score high in terms of their longevity and ease of cleaning - thanks to a vitreous, jointless surface. Even the tiniest cracks – where limescale and dirt may settle – can’t form on this high-tech material. In addition, with its “Easy Clean” finish which comes as standard with washbasins and as an option for shower surfaces and baths, Kaldewei offers extra protection against dirt and limescale deposits.
Attracting guests: good bathroom design sets you apart from your competition With a balanced choice of design, innovative shapes and colours, along with add-on accessories, hoteliers can accentuate the individuality and uniqueness of their property and use bathroom design to set themselves apart from the rest of the competition. Floor-level enamelled shower surfaces as big as a bath, for example, are a striking way to express that difference. They offer real added value thanks to a higher degree of comfort and greater freedom of movement. Another aspect that contributes to successfully setting themselves apart from the competition is to proactively seek a sustainable bathroom solution, not least because ecological aspects are becoming increasingly important in the international hotel industry. Steel enamel consists of natural raw materials; it is 100% recyclable and reduces the use of detergents - meaning it fully meets the current sustainability requirements for hotel construction.
Create added value with attractive bathroom accessoriesAnother worthwhile investment is the use of technological
innovations, such as Kaldewei’s wellness highlights. Guests are, for example, willing to pay a high room rate if they can enjoy a whirl bath with soothing massage jets in the bathroom. In the spa area, special facilities for which guests are charged will also pay for the extra investment over the long term. The 4-star superior “Hotel am Meer” in Binz on Rügen Island, for instance, offers its guests the use of Kaldewei’s cosmetic Skin Touch application at its in-house “meerspa”. The bathwater is enriched with millions of microfine air bubbles, producing a rejuvenating effect. In addition to the sauna, steam bath and infra-red cubicle, this is a spa amenity that if correctly marketed can help to boost turnover.
Investment security: long-lasting solutions ensure long renovation cyclesFinally, by choosing the right products, hotels can optimise renovation cycles even with intensive use, thus reducing maintenance costs. With its “30-year guarantee” quality promise, Kaldewei underlines the investment security that its products offer. The premium bathroom manufacturer’s portfolio of floor-level showers also offer maximum security with regard to the installation of shower solutions and they minimise the risk of moisture damage. This provides hoteliers and investors with planning security. It also makes a major contribution to cost optimisation - leading to greater profitability.
What hotel industry experts say about bathroom fit-outs:
“The initial investment may be somewhat higher for high-quality products. However, if this means that the follow-on day-to-day costs can be reduced – whether with regard to cleaning, repair or replacement – it is worth it in the long term.”Bernhard Langemeyer, General Manager, Sheraton Düsseldorf Airport Hotel
“We have just refurbished 250 bathrooms and made them state-of-the-art in technological and aesthetic terms by installing washbasins and XXL shower surfaces made of superior Kaldewei steel enamel. As Germany’s biggest and most profitable hotel in Germany, we had no hesitation whatsoever in choosing bathroom solutions from Kaldewei again, just as we did 23 years ago. Despite being in use for such a long time and by so many different people, the baths that we are now replacing are still in perfect condition. That clinched it for us!
We ordered all of the new Kaldewei XXL showers in modern colours and with the invisible slip-resistant Secure Plus finish. It’s simply important to us that our guests are satisfied.Thomas Brückner, Managing Director, Estrel Hotel Berl
About KALDEWEI100 years of KALDEWEI - since 1918, and for over four generations, Franz Kaldewei GmbH & Co. KG has become a global partner for iconic bathroom solutions made of superior steel enamel. With a portfolio of over 600 shower surfaces, washbasins and bathtubs, the premium manufacturer provides perfectly coordinated solutions for project business and private clients – featuring a uniform material throughout and harmonious design. The company collaborates with renowned international design firms and has received over 150 awards. For its unique brand management, KALDEWEI has been recognised with a gold German Brand Award. In 2018, a long-term partnership was launched with WWF, the nature and environmental conservation organisation. KALDEWEI is supporting the WWF marine conservation programme that is devoted to reducing plastic waste in our oceans.
Source: Franz Kaldewei GmbH & Co. KG. Copy requested.
Press contacts:
Franz Kaldewei GmbH & Co. KG Tel. +49 2382 785 210Laura Kosak Fax +49 2382 785 8210Postfach 17 61 [email protected] Ahlen, Germany www.kaldewei.com
achtung! GmbH Tel. +49 40 450 210 888Straßenbahnring 3 [email protected] Hamburg, Germany www.achtung.de
UK press contact:
Esprit Media Ltd. Tel. +44 1428 788 098Karen Brooks [email protected] Edwards-Morgan [email protected] old Chicken ShedKiln Cottage, Kiln WayGrayshottHampshire, England
Further information and illustrations are available from Kaldewei’s virtual press office at: www.kaldewei.com
Images and captions:
10_1_Kaldewei_Showcase_hotel_bathroom
Image source: KALDEWEI
The bathroom is the showcase for the hotel room. With a balanced choice of design, innovative shapes and colours, along with add-on accessories, hoteliers can accentuate the individuality and uniqueness of their property and use bathroom design to set themselves apart from the rest of the competition. Floor-level enamelled shower surfaces are a striking way to express that difference, offering real added value thanks to more comfort and greater freedom of movement.
Product shown: Kaldewei Nexsys shower surface in Woodberry Brown matt with design cover in polished gold
10_2_Kaldewei_Guest_bathroom
A bathroom should be inviting to hotel guests and, ideally, encourage them to return. At the same time, it has to retain its looks in spite of heavy use by different guests. Hoteliers the world over, rely on a material in their bathrooms that has already proven itself millions of times - superior steel enamel.
Product shown: Kaldewei Nexsys shower surface in Alpine White with brushed stainless steel design cover
10_3_Kaldewei_Steel_enamel
Image source: The Capitol Kempinski Hotel Singapore
High-quality products are a must in hotel bathrooms. Bathroom solutions made of steel enamel can stand out for their design and functionality, as well as for their use in terms of longevity, hygiene and ease of cleaning. Guests at The Capitol Kempinski Hotel Singapore, for example, enjoy the cleanliness and striking elegance and timeless look, while the hotelier benefits from the exceptional longevity and ease of cleaning of Kaldewei bathroom solutions. The Meisterstück Centro Duo Oval guarantees an exquisite bathing experience.
Product shown: Kaldewei Meisterstück Centro Duo Oval bath at The Capitol Kempinski Hotel Singapore
10_4_Kaldewei_30_years_guarantee
Image source: PSJ Invest company
Superior Kaldewei steel enamel combines the properties of robust steel and resilient glass, producing a persuasive, vitreous and non-porous surface. The exceptional aesthetic and feel of this superior material accentuates the timeless elegance of Kaldewei’s special bath models that fit perfectly into the high-end interior. The premium bathroom manufacturer also offers a 30-year guarantee on all bathroom solutions – providing security to hoteliers investing in a first-time bathroom fit-out or a refurbishment.
Product shown: Kaldewei Meisterstück Centro Duo Oval bath in the penthouse of the V Towers in Prague
10_5_Kaldewei_Superplan
Image source: KALDEWEI
Light-coloured bathroom solutions combined with warm, natural shades and materials are attractive. With a material like Kaldewei steel enamel that is made exclusively of natural raw materials and is 100% recyclable, sustainability criteria for hotel construction can also be met. There is a good reason why all of the hotels in the Bilderberg chain have been awarded a Green Key, an international certificate for sustainable business operations. At the Hotel Château Holtmühle in Tegelen, Netherlands, for example, in 45 of the rooms guests enjoy the luxury of ultra-large floor-level shower surfaces made of the most sustainable of all materials - steel enamel.
Product shown: Kaldewei Superplan shower surface, the XXL version of which has been installed in 45 rooms at the Hotel Château Holtmühle.
10_6_Kaldewei_Add-On_accessories
Image source: Hotel am Meer & Spa
One worthwhile investment is the use of technological innovations, such as Kaldewei’s wellness highlights in hotel bathrooms or the spa area. In the spa area, special facilities for which guests are charged will pay for the extra investment over the long term. The 4-star superior “Hotel am Meer” in Binz on Rügen Island, for instance, offers its guests the use of Kaldewei’s cosmetic Skin Touch application at its in-house “meerspa”.
Product shown: Kaldewei Conoduo bath with Skin Touch and Comfort Select at the Hotel am Meer on Rügen Island
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