Kajal Mansha

Taylor Swift

Presentation by: Kajal Mansha Year: AS Level Subject: Media Studies

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Taylor Alison Swift is an American singer-songwriter and actress.

Born: December 13, 1989 (age 25), Reading, Pennsylvania, United StatesHeight: 1.78 mParents: Scott Kingsley Swift, Andrea Swift

She sings Pop music (country) genre.

A little about her:

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3How music is presented across the media?

Music is presented in many different ways through different factors for instance it is presented through: Broadcast, Print and E-media.

My presentation will look at how music is presented on broadcast, print and on e-media with relevant examples.

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4 E-media is the newest form of media communication and has been grown rapidly and also proven its necessity vastly in terms of technology for instance phones: messaging, internet (social media), websites, Google, pictures, receive news etc.

Method of exchanging ideas more frequently through various platforms e.g. WhatsApp.

It is largely free and people can access to it with no exaggerating needs of information or documents.

It’s all about online.

Being a musician you can access to all sorts of social media available and connect with the audience to personalise and make people more loyal to you, you can share all your activities to keep your audience up to day and also keep them involved and enthusiastic.

E-media is the best form of manipulate your reputation and assess your success. (E.g. Twitter & Instagram followers & Likes of Facebook page).

E-media is the best form to reach young enthusiastic audience quicker as it highly expected that people would like to buy your magazine online rather than going out of their comfort zone and buy you magazine. E-media is best in providing best of e-megazines. They are seen to be a lot cheaper too as people can get some version free too.

You can put music on Soundclaud (If in case the Youtube is banned in any country fro instance in Pakistan).

E-media

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5Where music products are presented across the

e-media?

Web and internet radioRecord company and artist's websites

Fans' websitesBlogs

PodcastsiTunes

Music purchase websitesDownloads including to mobile and MP3 players

UGC -videos on YouTube and similar sites like DailyMotion Trailers and promotional materials like posters, leaflets,

pop-ups on phones.

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6Taylor Swift on E-mediaTwitter: She uses

twitter regularly and has nearly 65M followers

but tweeted only nearly 5000 tweets since 2008.

She engages with her huge fan following but not as much as would have been expected.

Facebook: She uses it a lot and posts her music & concert images more often.

She has a large number of following:

72,932,530 people likes.

Pintrest: She uses this platform of social media too. As she is a very attractive girl, her pictures gets liked too much, hence she

posts them

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Other E-media Platforms she is on: Instagram: she is very active on Instagram too and has nearly

52M follower. On Taylor's website, she posted about her snapchat. She uses Tumblr too. Blogs: Her blogs are on her website. She types them to interact

wider bloggers. She isn't that active on them.

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Taylor Swift has an official Website. Her official website reveals all about her recent schedules, her albums, songs, blogs, social media, e-mail, contact details, images, magazines, posters, interviews, award details, news details. In simple way by accessing her website you can get all the information you would need about her.

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9Online News & MagazinesShe is usually on online Newspapers and e-magazines e.g. on Daily Mail, Express, International online Newspapers like Waqt News (Pakistani News Paper). 

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YouTube/ Soundcloud. Youtube has been a very successful platform for

any music artist so far however if it's banned in any country like Pakistan you can listen it on platforms like Dailymotion.

Recently, SoundClaud has been very popular as it provides efficient way to listen music.

11Prin

t Print media is the institutional practice of producing content: copy and

images using ink on paper. History: printing (cheap printing) became to existence after the invention

by Johannes Gutenberg of the printing press in 20th century. Newspaper is the prime or say popular factor which comes in print media

e.g. Independent, Metro, Local newspapers, Daily Mail. Magazines: one of interesting thing for readers and exceedingly popular. It

contains various articles, stories (factual, fiction, rumours etc.). Leisure magazines, catalogues etc.

Leaflets: people throw door to door, distribute at events/schools. They are very successful way of invitation or informing as it does not contain too much information and fits perfectly for people who read less for instance young people, teenagers or elderly.

Books. These the best and vastly popular factor within print media. It has been used since the Egyptian times and developed over time exceedingly and has a big place in print media.

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Where music products are presented across the print media?

Specialist music magazinesPreviews and reviews in newspapers and magazines: music releases, concerts and

eventsNews and magazines coverage of music

personalitiesFanzines

Music personalities' columns in newspapers and magazines

Promotions and advertisements like posters/leaflets.

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Taylor Swift of Print MediaMagazines: she is very appealing and

gorgeous music artist and she is mostly liked to be on magazines as it helps to attract and reach wider audiences. Companies like her.

She is mostly on the front covers of magazines.

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Taylor Swift on NewspapersShe has been several times on newspapers

due her hit albums, or rumours, songs etc. As seen in the following images.

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15Taylor Swift on Posters/CD

or DVD covers/ Leaflets/Bill boardsShe has been presnted in posters of her

events, leaflets and even CD/DVD covers of her albums.

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Taylor Swift Perfumes. Perfumes are another way of getting more

close to the audience. This technique have been incorporated by many now which includes Taylor Swift and some others like Beyoncé.

People are crazy to buy such perfumes.

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17Taylor Swift in advertising her perfumes.

Another form of her presentation on print media is the advertisement of her perfumes where she is advertising her perfume herself. Again, it helps

people familiarize even more.

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Broadcast Broadcasting has always fascinated and enchanted the audience on a large scale. After print it is the factor which grabbed an immense attention of people. Musicians are very lucky in a way that people love watching and listening music in every way for instance on shows, children shows, musical shows/event, theme shows. Music is everywhere and in every form, for instance background music, diegetic and non-diegetic music. Broadcasting involves Television mainly and then radio and films. Large number of audience is connected to broadcasting which include young children to elderly people living alone. TV at homes/ radio in cars and films in cinemas are most common factors in any society living in this world. Music plays vital part in broadcast in a number of ways. People love music in every movies and music has become vastly the conventions iof the movies according to genre.

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19Where music product are

presented across the broadcast media?

Scheduled radio and television: recorded and live DJ shows, genre programs, profiles of individuals or

bands, chart shows...Music documentaries

Series of music Music contests like X-Factor & The Voice

Appearance on talk shows, charities, quiz showsSpecial Music TVs like MTV

Radio Channels dedicated to Music mainlyInterviews

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Taylor Swift on BroadcastJourney to Fearless:

TV show she appeared on in 2010.

She has been appearing on many of

TV shows and on Radio for interviews.

Her music is frequently played on

Radios and on TV. Jukebox.

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21Taylor swift on TV shows

and moviesShe has worked in Movies as well as in TV

shows. For instance in Valentine's Day etc. (listed in the images)

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In conclusion, music is been presented in a number of different and unique ways. More and more ways are increasing to present music and the artists. Comparing to old ages, now it has become more efficient and a lot more better the way the media present the music and now there are more chances for the music artists to get success in little time.