Kadence International - Philippines

Kadence International -

Philippines

Global Credentials

Kadence International is a global boutique market

research agency, with over 25 years’ experience.

With offices spanning Asia, Europe and the U.S., we have

the global reach of a large agency, combined with the

agility and personalized service of a small boutique.

Nimble and flexible, we collaborate across our global

network to design and deliver the best research solution

to meet your needs.

With award nominations from the key industry bodies in

the US, Europe and Asia, we’re recognized as a leading

market research agency globally.

We are Kadence International: the global boutique for data and insight

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Our offices in the UK, US and Singapore are our regional hubs.

These Centres for Excellence enable us to conduct research across the regions.

ASIA PACIFIC

SINGAPORE

INDONESIA

THAILANDJAPAN

EUROPE &MIDDLE EAST

UNITED KINGDOMNORTH

AMERICA

USA

INDIA

CHINA

PHILIPPINES

VIETNAM

Kadence International expanded its reach by establishing a new office –Kadence Philippines

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The Philippines is one of the fastest growing economies in the world. Every year, new investors and businesses emerge. Thus, it was important for Kadence to set an office and extend its solutions to this booming country.

Situated in the hear of Metro Manila, Kadence Philippines is built. With a diverse group of Project Managers, Researchers and Data Processors, the Philippines team is ready to provide you with insight worth sharing. In 2019 our Philippine office was awarded an ISO 20252 Certification.

ManilaCapital

108+ mPopulation

EnglishLanguage

FilipinoLanguage

+

PHILIPPINES

Our project management teams has a wealth of rich industry expertise

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Iris has over 19 years experience in moderation, qualitative fieldwork and competitive intelligence.

She is also an international speaker, workshop facilitator, trainer, Competitive Intelligence Practitioner, and Qualitative Research moderator. Iris holds a post-graduate Juris Doctor Degree and a Bachelor’s Degree in Philosophy. She was formerly a specialist of corporate compliance in the banking, real estate, power, and trade industries.

Past affiliations: SVP for Market Intelligence of SIS International, Asia-Pacific Head of Research Insights Division of Business Intelligence Group (BIG) Asia-Pacific Consulting, and Operations Director of Fuld & Co. (Philippines)

Our Project Managers have a cumulative experience of 20+ years in Quantitative and Qualitative research in the local Market Research Industry, conducting various end-to-end studies in sectors such as: Fast-Moving Consumer Goods, Consumer Electronics, Automotive, Manufacturing, Retail, Banking and Real Estate.

Our PMs also have extensive experience in providing actionable and strategic business recommendations, having managed multinational accounts including Unilever and Nestle. Our PMs also have experience of working on various data collection projects such as online surveys, diaries, iHuts, computer assisted telephone interviews (CATI) and have coordinated recruitment for mystery shopping, focus groups & online communities for key accounts.

Past affiliations: Agencies – Ipsos (Philippines), Inc., Nielsen (Philippines), Inc., and Millward Brown

Iris LorenzoManaging Director+63 2 657 [email protected]

Bernadette SubaProject Manager+63 2 657 [email protected]

Mary Ann LamigoProject Manager+63 2 657 [email protected]

Our SolutionsTo Provide Insights Worth Sharing

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We design each project around your needs, using our broad fieldwork expertise and cross-sector experience to contextualize findings

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As experts in market research, we use our skills in both

qual and quant techniques, tailoring the methods used to give you the answers

you need.

U&APackaging and design

Strategic planning

Pricing

Market / customer segmentation

Market sizing

CHALLENGES WE CAN SUPPORT YOU WITH

INDUSTRIES WE SERVE

Energy

Automotive Agribusiness

Construction

Financial Services

IT / Telecoms / Consumer Electronics

Healthcare NPS and C-SAT

FMCG Market landscape

Competitive landscape

Brand and advertising

Retail Food and beverage

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We’re a trusted partner for a breadth of methodologies, supporting clients throughout the fieldwork process

MA

RK

ETR

ESEA

RC

H

QUALITATIVE QUANTITATIVE

MA

RK

ETIN

TELL

IGEN

CE

Focusgroup

Online community / mobile diary

Online survey

Face-to-face

survey

Telephone interview

Telephone depth

interview

In home usage testing (IHUT)

Central location

testing (CLT)

In-depth interview

INTELLIGENCE

Competitor Profiling

Market Analysis

Industry Research

Desk and Feasibility Research

Market Landscape Intelligence

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Our bespoke solutions allows us to partner and assist your company in your own research and study projects

DATA PROCESSING

Project Set-up

Field Planning

Recruitment Coding and Encoding

Scripting and Processing

Quality Checking

Data and Insight Analysis

Questionnaire Design

Feasibility Research

WE SUPPORT CLIENTS THROUGHOUT THE FIELDWORK PROCESS

RECRUITMENT EXECUTION QUALITY CONTROL

With a long heritage in B2B and hard-to-reach audiences, you can rely on us to build the most targeted sample. Our focus on finding engaged respondents

ensures you receive rich and comprehensive data.

If you’re looking for a partner to support you in the field, we employ the best in the

business. Our multi-lingual team know how to connect with your audience to uncover the deep insights you need to

inform strategy development.

From screening respondents right through to post data delivery support,

we apply the most stringent quality control processes. You can rely on us to look after the smallest of details, so you

can focus on the bigger picture.

DATA COLLECTION & ANALYSISPROJECT MANAGEMENT

CO

LLA

BO

RA

TIV

E SE

RV

ICES

Our ApproachTogether in every step

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Our approach to working with you – how we establish true partnerships with our clients

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PERSONAL INVOLVEMENT FROM THE TEAM

If you are not behind the glass, or observing people in their homes, or accompanying them at the store or sifting through the data there is a risk of losing the intricacies, nuances and details that are the key to unearthing an insight.

At least one member of the core team will travel for each element of overseas fieldwork, moderating or viewing via simultaneous translations

WITH YOU FROM START TO FINISHThe team that you meet at the beginning, will be the team that debrief you at the end, and

stays involved throughout – including senior team

WE PROVIDE A MORE PERSONAL AND BOUTIQUE APPROACH AND

RELATIONSHIP

We may come from different companies but our goal when the project starts is the

same – to provide insights and data that will help your business grow and succeed.

Kadence Philippines provides a more personalised working approach wherein

we promote a collaborative and open communication. We will be very

transparent with all the details of the project and will send daily reports to give

real time updates on what is happening during the project.

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ENHANCED QUALITY CONTROLBy keeping all design and analysis in house we complete quality control checks that go beyond the usual checks. We are committed to driving further improvements within the industry.

SCRIPTING AND DATA-PROCESSINGAll scripting, hosting, and data processing is executed via Kadence’s Confirmit servers for efficient and secure handling of information. Skilled specialists consult on complex quantitative analysis and advanced analytics.

FIELDWORKFrom our international call centre through to qualitative moderation, we conduct fieldwork ourselves, both in the Philippines and internationally.

CREATIVE TEAMInvolved throughout the full cycle of a project, our creative team work with researchers to determine which design formats will best bring to life each individual story; including video, animation and infographics.

We aim to keep everything in-house, maximising efficient output and ensuring quality control throughout the project

We trusted by the world’s best loved brands to help them with their most strategic challenges

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www.kadence.com

[email protected]

0917 630 8970

Kadence International