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21

@KA Design_Portfolio

Mar 13, 2016

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Albert Kueh

We specialise in creating original work to the clients need. Our work range from fashion to software company.
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Page 1: @KA Design_Portfolio

[email protected] 200 9891

Creating means not Copying_

Page 2: @KA Design_Portfolio

[email protected]

Client_BIBA International

Relaunch of the iconic swinging 60’s label. Destined to be one of the major players in the fashion industry with high expectations on styling, layouts & beautiful reproductions. The work includes brochures, promotions, invites and signage.

Page 3: @KA Design_Portfolio

[email protected]

Client_BIBA International

Page 4: @KA Design_Portfolio

[email protected]

Client_BIBA International

Page 5: @KA Design_Portfolio

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Client_Kate Spence

A Set Designer who specilizes in television work. Therefore the die-cut on the letterhead folds & unfolds to represent a television. As for the businesscard, the same die-cut shape was used again to suggest her work. Subsequently the client found the businesscard very useful as one can use it to crop the scene whilst on location.

Page 6: @KA Design_Portfolio

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Client_Renault/Publicis Dialog

This direct mail piece conveys the message that the Espace is the ideal family car. A typical journey can be boring and stressful for most children. Our message was to play up the observation game of “I Spy with my Little Eye...” which a parent might use to entertain their children. The graphics in the brochure can be seen on a typical journey and spell out the word E S P A C E .

Page 7: @KA Design_Portfolio

[email protected]

Client_RiverSoft Limited

The identity has to be legible and yet unique. By simply suggesting the name reflected on water answers the brief. Also it has to be easy to use and flexible to apply to a wide media both in print and the web. Other work includes manuals, advertisements, T Shirts, promotions, invites and signages.

Page 8: @KA Design_Portfolio

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Client_C2 Architects

All architects have the same problem with updating their portfolio of new, recently completed and finished projects. Reprinting every year is not an option for C2 Architects. Hence we created a concertina booklet which can be updated easily as and when needed. As their work ranges from refurbishments to new builds and restorations, this makes it easier to target appropriate recipients. So far, we have created twenty booklets.

Page 9: @KA Design_Portfolio

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Client_Mosh! Mosh! Sushi

As the Japanese answer all their phone calls with “Moshi Moshi”, the last letter “i” was switch round to convey how it might be answered. Apart from the staff wearing them and due to high demands they were available to be purchase over the counter by customers.

Page 10: @KA Design_Portfolio

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Client_Cavendish Conference

Direct Mail Promotions for conference organisers to encourage early bookings with the possibility of winning a trip to New York. The client has installed brand new internet/broadband facilities and wanted to announce it. We used this as a hook for the promotion by illustrating the word New York withwires and cables.

Page 11: @KA Design_Portfolio

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Client_ Gilbert Kueh

A different take on the word “Engaged”.

Page 12: @KA Design_Portfolio

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Client_ Renault/Publicis Dialog

Direct mail to support the television and poster campaign for the Renault Clio. The words Va Va Voom from the campaign were emphasized by using pages of different length. This helps to make it a playful and memorable brochure.

Page 13: @KA Design_Portfolio

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Client_Marblehead

As the client’s logo is a marble, we made use of it to form a Christmas tree. Simple.

Photographed by the late Trevor Key famous for his New Order album covers.

Page 14: @KA Design_Portfolio

Volunteer for your local

Charities

Expertise

Sharpen your

SHARE Few would question that stronger civic society and more cohesive communities create less pressure on an increasingly threadbare public purse. But how

can public services act as a catalyst to engage those people who have no record of involvement? S H A R E is a social enterprise which has developed agency

time credits to transform civic engagement in public services and to rebuild active vibrant communities. It works on a simple hour-for-hour formula. An

individual earns a credit by giving an hour to their community – this credit can be spent accessing an hour of events, training or activities. To find out more

of how you can sign up and contribute your expertise to society, please log onto our website. CELEBRATE YOUR SKILLS www.share.com

SHARE is a government-

backed scheme to pair local businesses’ skills with

local charities

to others’ lives

AddThink what

you can Volunteer

SHARE Few would question that stronger civic society and more cohesive communities create less pressure on an increasingly threadbare public purse. But how

can public services act as a catalyst to engage those people who have no record of involvement? S H A R E is a social enterprise which has developed agency

time credits to transform civic engagement in public services and to rebuild active vibrant communities. It works on a simple hour-for-hour formula. An

individual earns a credit by giving an hour to their community – this credit can be spent accessing an hour of events, training or activities. To find out more

of how you can sign up and contribute your expertise to society, please log onto our website. CELEBRATE YOUR SKILLS www.share.com

SHARE is a government-

backed scheme to pair local businesses’ skills with

local charities

for your local charities

for your local

Charities

Direction

Take a New

Volunteer

SHARE Few would question that stronger civic society and more cohesive communities create less pressure on an increasingly threadbare public purse. But how

can public services act as a catalyst to engage those people who have no record of involvement? S H A R E is a social enterprise which has developed agency

time credits to transform civic engagement in public services and to rebuild active vibrant communities. It works on a simple hour-for-hour formula. An

individual earns a credit by giving an hour to their community – this credit can be spent accessing an hour of events, training or activities. To find out more

of how you can sign up and contribute your expertise to society, please log onto our website. CELEBRATE YOUR SKILLS www.share.com

SHARE is a government-

backed scheme

to pair local businesses’ skills with

local charities

Volunteer for your

local

Tighten Up

Your Skills Charities

SHARE Few would question that stronger civic society and more cohesive communities create less pressure on an increasingly threadbare public purse. But how

can public services act as a catalyst to engage those people who have no record of involvement? S H A R E is a social enterprise which has developed agency

time credits to transform civic engagement in public services and to rebuild active vibrant communities. It works on a simple hour-for-hour formula. An

individual earns a credit by giving an hour to their community – this credit can be spent accessing an hour of events, training or activities. To find out more

of how you can sign up and contribute your expertise to society, please log onto our website. CELEBRATE YOUR SKILLS www.share.com

SHARE is a government-

backed scheme to pair local businesses’ skills with

local charities

Park bench advertising depicting poster characters:vinyl stickers with laminated heads, vinyl type.

Painted wall mural advertising

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MA Project_Promoting Volunteer

An interdisciplinary project between MA Illustration and MA Visual Communications. By highlighting Tools of their Trade, it allows us to communicate the possibilities of sharing much needed skills by volunteering for charities.

Page 15: @KA Design_Portfolio

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MA Project_Home

The inspiration came from a pack of Brillo. I have taken the context of protection and shelter to a portable, useful and instantaneous solution!

Page 16: @KA Design_Portfolio

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MA Project_D&Ad Student Competition

I have purposely question the usual approach to designing a book jacket. My solution was to use cut out letters from leather as a link to the series from the author.

Page 17: @KA Design_Portfolio

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Client_UGG Boots

This brochure also acts as a catalogue and has to be useful for the sales team, as well as visually attractive. Apart from the function, it also has to support the existing advertisement campaign which we used as dividers between the three different ranges: children’s, men’s and women’s.

Page 18: @KA Design_Portfolio

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Client_London Reserved

A company that specializes in booking events for its clients. As the name suggest, we used the universally recognisable format that one expects to see on the table of a fine restaturant. This gives the card a dual function & suggest the usage immediately!

Page 19: @KA Design_Portfolio

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MA Final Project_The Pressures of Modern Living on The Dead

In the Far East it iscommon to see papereffigies offerings burnt to one’s dead ancestors as a helping hand to their after life. The offerings were originally paper money which over the yearshave developed intomodern objects suchas mobile phones,executive cars, laptops,branded fashionaccessories, servants,mansions, cruise liners,jet planes and thelatest flat screentelevisions. Through extensive research Icame to the conclusionthat even when you diethere is no escape fromMaterialism and sadlywe value objects morethan relationshipsand experiences. The Final piece is a moving image and the aim of my film is to show how the offerings to therecipient might appearin the after life.

Page 20: @KA Design_Portfolio

Awards_D&AD_Kate Spence Stationery_Jestico & Whiles Architects (W&P)_Gordon Russells Furniture (W&P) Silver Nomination_Roughton & Fenton Engineers (W&P)_Actor’s Agent Letterhead (The Partners)_Isoframe (Coley Porter Bell)_

[email protected] 200 9891

Page 21: @KA Design_Portfolio

Published Work_European Regional Design Annual_White Swan Water Conference (Symbol)_Marblehead (Moshi Moshi T-Shirt)_Don’t Tell It (Fashion Magazine)_Ripples Montesorri (Symbol)_Kate Spence (Stationery)_Gilbert Kueh & Felicity Angking (Engagement Card)_Decca International (Mid-Price CDs)_Caroline Banks (Stationery)_Alan Terry Highway Engineers (Symbol)_Phil Tee (Fancy Dress Party Invite)_Centrepoint Charity (T-Shirts)_Lynne Franks PR (Fashion Brochure)_Peter Thomas de Cruz (Baby Announcement Card)_Marblehead (Moshi Moshi T-Shirt)_Penny Brown (Moving Card)_Costas & Co (Christmas Card)_Ian Pattie Architects (Christmas Card)_Paper Graphics (Rockport)_London Reserved (Stationery)_Eat Drink Man Woman (Film Brochure)_Alex & Denise Chin (Wedding Invite)_Caroline Banks (Stationery)_Kate Spence (Stationery)_Phil Tee (Fancy Dress Party Invite)_1+2 Colour Graphics (PIE Book)_Gilbert Kueh & Felicity Angking (Engagement Card)_Phil Tee (Fancy Dress Party Invite)_Extraordinary Graphics for Unusual Surfaces (Rockport)_RiverSoft (Container for Booklets)_

[email protected] 200 9891