K cz303 tutorial 05 2014

KCZ303Tutorial Five

Schedule

• 1:00-1:15 Project update

• 1:15-3:00 Team meetings

• 3:00-3:30 Reflection activity

• 3:30-4:00 Teaching evaluation

Project Update

• A

• B

• C

• D

1:15-1:30

• Session One Advertising, Media, Marketing & e-Marketing Services• A (TL), B, CEvent Management• A (TL), B, CMarketing• A (TL), B, CInternal Communication team• A (TL), B, CVersion documentation team• A (TL), B, CStreet Press• A (TL), B, C

1:30-1:45

• Session TwoOnline Publications• A (TL), B, CFunding Bodies (Governmental)• A (TL), B, CMagazines & Newspaper• A (TL), B, CExternal Communication team• A (TL), B, CAudience, Market and Media Research/Media Awards (HK)/Strategic initiatives team• A (TL), B, CQuality assurance team• A (TL), B, C

1:45-2:00

• Session Three Public Relations• A (TL), B, CPublishers (Books/E-books)• A (TL), B, CRadio• A (TL), B, CTelevision (Free & Cable)• A (TL), B, C

2:00-2:30

• Session Four

• A (TL), B, C

• A (TL), B, C

Regulatory & Advisory Bodies (Government)

• A (TL), B, C

Licensing/compliance team

• A (TL), B, C

2:30-3:00

• Session Five

Category team leaders:

• A, B, C, D, E

Reflection – Challenges overcome

⃝ Lack of motivation for group work

⃝ The selection of the groups

⃝ A lack of essential group-work skills

⃝ The free-rider

⃝ Possible inequalities of student abilities

⃝ The assessment of individuals in groups

- McInnerney (2007)

Reflection 2 – Benefits gained

⃝ Knowledge of main players

⃝ Introduce yourself, be recognisable

⃝ Reverse job interview

⃝ Identify job hunting ‘red herrings’

⃝ Find desirable working environments

⃝ Access to insider information

Teacher Evaluation

References

• Challenges overcome: imagehttp://www.elegrity.com/law-firm-blog/bid/47169/Overcome-Law-Firms-Challenges-with-BPM

• Autonomy, competence, relatedness: imagehttp://novalead.co/

• Benefits gained: imagehttp://www.europeanbusinessreview.com/?p=2900