Jyothi - Crisis Management Case Study

Crisis Management Case Study

Toyota Recall 2009 - 2010

Name: A M JyothiRoll No: 140704003Branch: PGDCC

How Toyota Reacted ?

Case Study- Toyota Crisis 2010.mp4

How it should have been Handled ! Being customer centric, it should have

attended the crisis at it’s initial stage. Attend to the victims of the jammed

accelerators & address to the families who lost the loved one’s in the crashes.

Last but not the least an apology message and vehicle recall for – ‘All of the Toyota Customers’ & a message of their Safety Procedure to be taken care until it’s resolved.

But How ?????

SAFETY – DUMMY TESTS

WHEN THE CRISIS OCCURRED SAFETY TESTS/PROCEDURES BY THE COMPANY SHOULD HAVE BEEN ON FOCUS !!!

Mass – Media is viral, will spread the information at a tremendous

speed… Just apart from calling back the 8 million Toyota vehicles, they should

have announced Or make a release of a video / a short film on the company’s unit of testing each & every Vehicle being tested before sent for a sale.

Ideally, before Launch of their new Vehicles in the market, they should have conducted the Safety tests /Crash tests dummy one’s at the manufacturing units …And then pass it’s approval for the production, until it performs exceptionally well & at every stage of the production every part of the automobile is tested ensuring no defects….

If the Safety Test Unit was missing at TOYOTA, they should have apologised for the defect pieces in the market and announce to the public not to use the vehicle until further notice from ‘TOYOTA’ & make the recall and inform them, they’re focussed on the issue and would ensure to re-introduce them with the safety – as “We Care For You & Your Safety”

Thank You !

ME - AS A CORP COMM. EXEC / PR