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JVSME 031: HOW TO DO A SINGLE
JV PARTNER PROMOTION WITH
JULIA STEGE
Contents
Who is Julia Stege ........................................................................................................ 3
..................................................................................................................................... 4
Steps that Julie took to get to where she is today ......................................................... 4
Julia learned about Partnering to promote each other and not just to create a business
..................................................................................................................................... 7
What do you do with your growing list ........................................................................... 8
Lies People believe about doing Joint Ventures .......................................................... 10
Julia shares steps you can use for Joint Ventures ...................................................... 12
Julia tells us about her program .................................................................................. 14
Julia’s parting words ................................................................................................... 15
Links on the Podcast ................................................................................................... 17
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JULIA Stege, the Magical Marketer, helps out-of-the-box entrepreneurs and change-
makers to clarify and express their purpose through branding and websites that attract
their Soul Tribe online.
Over her extensive career, Julia has worked with creatives and activists such as Iyanla
Vanzant from Oprah's network, multi-million-dollar vegan restaurant chain Cafe
Gratitude, and internationally acclaimed environmentalist Julia Butterfly Hill, along with
hundreds of solo-preneurs making a name for themselves online.
Her book Branding from the Heart: How to Share Your Purpose through Marketing that
Attracts Your Tribe and Inspires a Revolution is available for you for free at
www.brandingfromtheheartbook.com.
Who is Julia Stege
Julia is the “Magical Marketer.” She helps you uncover what makes you tick, what your
real purpose is, and share that through your marketing in a way that attracts divinely
aligned people to you from around the world.
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Julia is an artist and a writer. She helps people with self-expression. People often have
a hard time in describing themselves or saying what they do, and yet they’re so
passionate about their gift and how they help people. However, when they talk,
sometimes people get glassy-eyed because they are not understood. Because the way
that they describe themselves is not compelling and real.
Julia’s role is to help people be authentic with their marketing and change the world
with their gifts.
She believes that traditional marketing is not appropriate for many heart-based
entrepreneurs who have a unique offering that no one else has ever done.
Steps that Julie took to get to where she is today
Julia was a graphic designer before and she worked for a university for many years,
ding their internal documents. She was also in Manhattan before that, doing stuff for
large corporations and also entertainment agencies.
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She found that none of those were satisfactory to her. She wanted to have an impact
and not just arrange somebody’s text on a page for no reason. She also did not want to
design things that tricked people or brainwashed people, which a lot of marketing is
about.
Julia asked herself, “What is my authentic purpose? How can I most impact the world
and not be just an invisible face on Madison Avenue?”
Her whole life has been about how to really have an impact and be fully self-expressed
at the same time.
25 years ago, Julia started her first business doing t-shirts which was a very
unconventional business. There she learned about sales and what people really want.
When that ended, she started her first graphic design studio business where she was
designing logos and websites. She had been doing websites for about 20 years.
Then Julia found a business partner. Her partner did t-shirt printing and she did t-shirt
designing. They then got into logo design and website design but then her partner
decided to go a separate way and become a painter.
What Julia’s partner taught her during that time was how to get clients and she did it by
cold calling people, offering them website design. Julia learned a lot about marketing
during that time.
After Julia’s partner left, she was jaded about partnerships for a long time. She was
stuck in a glass ceiling she created because she insisted on doing things on her own. It
wasn’t that bad, she was surviving and averaging about $50,000 a year, sometimes it
would go up, sometimes it would go down.
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What changed was two things:
Julia learned how to focus and offer very few things or at least tell people wht she
does in a limited way.
o She started focusing on her niche – out of the box entrepreneurs –
spiritually oriented, psychic type, shaman types, coaches, artists, people
that hate traditional marketing.
o People who want to be self-expressed and doing their business for reasons
of changing the world and sharing their gift.
Julia had identified her ideal client and started doing Joint Ventures in a very
unique way.
o She started growing her list and increasing her income.
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Julia learned about Partnering to promote each other and not just to create a business
Starting about 10 years ago, Julia had one partner who occasionally would speak to
her audience and then occasionally she would speak to hers. They also had a little
trickle of business between them, but that was it.
What Julia started doing about 4 years ago, was she got into a big giveaway. She
started doing free webinars which helped her grow her list.
Last 2012, Julia was in a big give away, called the Done For You give away that her
friend was on. She allowed her in, and she only has barely 3,000 n her list which was
their cut off number. The event grew her list by 1200 people in one month. Every year
since then, she had been in the Done For You give away and her list has been growing
between 800 and 1200 every time.
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What do you do with your growing list
What Julia wants to talk about today is what to do once you have grown your list. A lot
of people fail to do anything. The first time that she did it, she gave away too many
consultations and she was totally overwhelmed with consultations.
She had to learn a few things about what she was giving away and how it impacted her
and her time.
The next year, she planned a webinar to occur after the giveaway and it was really
successful. A lot of people came to the webinar and she had little contests and more
consultations. She also started selling websites to people from private consultations
from the giveaway.
Following up with people on your list, and planning how you will do it is really, really
important.
One of Julia’s clients, spent $10,000 on a coach to teach her how to do a telesummit.
She did a very successful telesummit with 9 partners and grew her list by about 2500.
She also spent another 5 to 6 thousand dollars for admin and stuff. However, she did
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not make a single penny. Her coach did not give her plan on what to do after the
telesummit.
This shocked Julia. Her client was charged $10,000 on how to do a telesummit but was
not taught about how to do a follow up.
There’s so much to do in the launch and it is understandable that you make this
mistake. You’re exhausted and by the time that the launch is over, you wouldn’t want
to do another mailing in your life. You will also think that your list must be sick of you
too.
Julia believes highly in what Justin Livingston said, “In what other world does
withholding communication from somebody show that you love them?” And here we
are, feeling that we should withhold communication to our list because we love them.
That is wrong!
Make sure that the communications that you send are highly valuable. Julia is still on
the list of people whom she does not any intention of buying from.
Why does she still stay on their list?
She goes and tries to unsubscribe but their letters are so good, that she frequently opts
in to whatever they’re telling her. She can’t bring herself to unsubscribe because the
letter is so valuable. These people really know how to nurture their relationship with
their list. They know how to provide super valuable content and that’s what we need to
do as well.
You need to have a plan for what you’re doing after the launch.
Julia knows that a lot of coaches are excited when their clients do a really big launch.
She knows that $10,000 coach was really excited when her client, who has not even
finished her website yet, was going to do a huge telesummit. The coach was going to
get paid.
But if her client had come to her in advance, and asked for her opinion, Julia would
have said that she didn’t think that it was good timing. Because she had not finished
her brand yet.
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It was a fantastic telesummit, but she was not able to leverage it at all. Julia feels that
she is not a small thinker, but she is a pragmatist at times. With the kind of Joint
Ventures that she enjoys, are the one on one promotions and really fun giveaways,
podcasts, telesummits, where she’s informing people on new things.
Julia had purchased paid launches from some big partners and she found them really
exhausting. She found it really intense. She does not know how the majority of us will
benefit from something like it, unless we have done a lot of smaller launches.
Lies People believe about doing Joint Ventures
When Marie asks one of her guests about the top lies people believe about Joint
Ventures, Julia thinks that one of them is doing a huge launch right off the bat.
Or the other one, is that you’re not ready to do it. There’s the always I’m ever ready.
You never will be ready, you have to actually do it before you’re ready.
Julia did not think that she was ready. She did it and then she learnt about what she
needed to do next time. You can’t know in advance what you have to do next time.
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Julia had made mistakes too and it can get overwhelming, agreeing to too many
things. She did it again last May. Planning out your calendar with a little bit of space in
it is important.
Julia also says that she had been getting good results with properly aligned single
partners.
Julia has a friend, Julie Ann Turner who helps people uncover their genius. She had
Julie give a webinar to her people on “Seven Reasons your Website isn’t Converting
Your Perfect Customers.” They had several people who attended the webinar apply for
private sessions with her, which she gave away as a prize, and they had to compete
for it so it was fun. From that, she had about six conversations with her partner’s top
clients and two of them purchased some high end service from her. One client is
fantastic and two is even better.
Julia did the same thing with Sheila Paxton a few weeks ago and it was similar.
They’re not getting huge numbers, they got around 35 people to register from a couple
of mailings, around 10 – 15 people showed up for the live webinar and about 5 -6 of
them applied for a session. From there, she has a conversion rate of around 20% –
30%.
You don’t have to think of Joint Venture as selling a program. Because if you find a
person you are aligned with and you position it well, they will respond.
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Julia shares steps you can use for Joint Ventures
Julia met a fellow at a Joint Venture event, he has a 25,000 person list and he does
book coaching and production. He has done this by creating a system that makes it
easy for him, to show up on anyone’s list and offer a webinar. He just has a whole
system of meeting people, getting them to exchange and here’s some steps of that he
did.
1st is do a webinar on a Thursday. They just do an email about on a Monday. So it’s
not a week’s notice anymore. Just 3 days. 3 mailings in 3 days.
2nd is there’s a follow up sequence of letters, which goes out to those people who
registered for the webinar. The emails invites them for private sessions.
Julia sets up webinars with time limits on replays and then a special offer for a session
that’s valued a certain amount, where she waives the fee.
Julia found this to be a totally sustainable method. Once you set it up, it would be very
easy to duplicate it with your other partners. You just have to have the follow up letters
done in advance and you provide to the partner who is mailing for you.
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This is a lot easier to do than a program Julia thinks.
Just tell your list of people about somebody really cool. Tell them why he’s cool. Why
will they want to listen to this person. Then invite them to a webinar and you’re
promoting somebody and somebody needs to promote you.
Even if you have a list of 30 people. Find somebody with a list of about 30 people. Call
every single one of those people. Invite them to come to a webinar.
Julia before had a GoToWebinar room that only allowed 15 people in it. 15 people
would come to the webinar and she would sell like 3 things or 4 things. These little
webinars kept her going. They got her rolling and she got clients that way.
Don’t be ashamed to do little launches.
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Julia tells us about her program
Julia calls her program the “Rebel MBA: The Marketing and Business Academy for
Women Who Won’t be Silent.” They are launching it in late August and the classes
start on September 12.
Everyone is welcome, especially aspiring entrepreneurs and newbies, and people who
are newly going online with their business.
They are providing an entire marketing and business academy. They would love to
have super rebellious women entrepreneurs who want to change the world. Also out of
the box entrepreneurs, people with a completely different paradigm for healing or
transformation, creating peace and joy, cleaning up the environment, protecting the
environment and just overall, giving women a voice to truly share their purpose and
their vision that is required for us to create the world that we’re desiring and to stop
driving this planet over a cliff.
They also have ideas of partnering women in the academy with scholarship recipients
from around the world. Julia has a connection in Rowanda who feels that we can
attract women from various countries in Africa who would be interested in learning
online business and partner the people who are paying for the program with people
who are receiving the scholarships.
They also want to create a non-profit that offers seed funding to businesswomen
around the world who have a vision on how to impact change.
There is Facebook group called Rebel Marketing for Women who Won’t be Silent.
You can join that group. They will be making all the announcements within the
Facebook group.
They will start from business planning which nobody does online usually because they
all talk about marketing, they don’t talk about a solid business plan. We’re going to do
the business vision, the traction plan and the business planning. And then branding,
creating your online marketing and website, and then sacred sales.
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It’s a full six months program to get your business started online and then we’ll have
an ongoing membership for all the rebels who want to stay connected. They’ll probably
have a rebel JV thing too.
Julia’s parting words
Julia’s Rebel program stems from her and her clients being squished to fit in a box
when it comes to marketing or having a business online. Even creating businesses that
fulfill their purpose.
She loves the idea of sharing themselves authentically, attracting like-minded people,
which Julia calls her soul tribe.
When you attract your soul tribe it might be clients, it might be Joint Venture partners, it
might be even a loose partnership, like a one-time thing like a promo buddy.
Doing stuff that’s authentic with people like you is so fulfilling.
Julia believes that even though all our coaches like us to think big, I like to think
sustainable. What can you do now or ongoingly?
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Julia wants you to have the power to express yourself in a way that engages your tribe
around the world. Wherever she can share this to one or two people gathered is worth
her time and it’s a fulfillment of her purpose.
Don’t worry about how many people are there or aren’t there, it’s like an ego thing. It’s
not about that. It’s getting your message out in a way that impacts people’s lives.
Julia tells us to do our best and to acknowledge ourselves for everytime that we get to
share our purpose with people. Whether it’s one or a hundred, or a thousand or ten
thousand or a million.
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Links on the Podcast
www.brandingfromtheheartbook.com
Rebel Marketing for Women who Won’t be Silent
Clickfunnels
Joint Venture Insider Circle
Product Launch Formula
Autoresponder Madness
Prestopod