#JustATampon, Plan UK. Social media campaigns I wish I'd done seminar, 25 June 2015

Social media campaigns I wish

I’d done….

#JustATamponPlan UK

James Barker @jamesbarker82

Digital Marketing ManagerNSPCC

A bit about me….

About me

Digital Marketing experience

– Shelter– Concern Worldwide– Elton John AIDS Foundation–NSPCC

Digital fundraising focus- Email - Paid search/SEO- Supporter journeys- Social media advertising

What makes a good Social Media Campaign?

What makes a good Social Media Campaign?

Integration

Made to Stick

• Simple

• Unexpected

• Concrete

• Credible

• Emotional

• Stories

Sharing

Fundraising basics

PLAN UK

Plan UK

#JustATampon

#JustATampon

Breaking taboos

Tangible donation

Celebrity driven

Media partner

Content strategy

INTEG

RATIO

N

Coverage

Celebrity and supporter led

Opinion pieces

Humour

Content Strategy

Compelling case studies Stopping the myths

Analysis

Analysis

Media hits: 36 Circulation: 31.7 million

Buzzfeed, Daily Mail, Telegraph,

Independent, Huff Post, Mirror,

Metro, Marie Curie, Good Housekeeping and Cosmopolitan.

Website traffic doubled in the week of the campaign.

Jon Snow RT – 1.1k

Thank you

@jamesbarker82

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

25 June 2015

London

#commscampaigns

Social media

campaigns I wish

I’d done

Turn people power into donations