Just who are our readers? A glance at the e-newsletter survey results By: Angeline Mau Senior coordinator, Communications.

Just who are our readers?

A glance at the e-newsletter survey results

By: Angeline MauSenior coordinator, Communications

You guessed it!

WOMENPersonal connection to cancer

Older and wiser

¾ have children

Deep pockets?

• Household income is $75,000+ for nearly 40% of respondents

• More than half of respondents donate to the Society

Not a wasted effort

Because it’s valuable, really!

Top 3 reasons

• Trustworthy information• Learn how to reduce my risk of developing cancer• Explains different types of cancer research

Without the e-newsletter…

There would be

• 769 fewer donations• 700 fewer Ontarians changing their lifestyles• 597 fewer Ontarians sharing the e-newsletter • 409 fewer participants• 241fewer Ontarians talking to their doctors• 120 fewer volunteers

What readers really want

• Research: progress, new areas of research, new treatments (29%)

• Real-life stories: survivors, caregivers (22%)• Prevention: healthy eating, active living and

recipes (17%)

Some devoted fans• “I'm a survivor & have helped my husband deal

with a year of surgeries for melanoma. Your newsletter has helped both of us cope.”

• “Everyone should be subscribed to the Canadian Cancer Society's newsletter.”

• “I print the newsletter and share it with my family.”

More testimonials

• “The photos and captions often draw me into reading a number of articles.”

• “I find myself going back to the newsletter or the website from time to time to refer to things.”

• “Just continue the good work....”

Yes, it’s worth it!

• 70% of respondents would recommend the e-newsletter to others

• 28% “may” recommend to others