Just jeans

Just Jeans is a Garment Business that provides Jeans of Great quality at affordable prices that are comfortable and a fashion statement.

Established in 1993

Just Jeans

Just Jeans was formed in 1993 in Islamabad. It first started out as a small jeans company but now it is established all over Pakistan and China .

Our Motto is “ Say NO to Ironing”. The cloth we use to make our jeans is treated specially to make it look fresh and Wrinkle free.

The jeans is designed by our top Fashion designers.

Overview

Organizational Structure

CEO: QASIM HUSSAIN

VPO: ZALAND RAZA KHAN

PROJECT MANAGER: USAMA BABAR

MARKETING MANAGER:

NADEEM AHMED UMAIR

We provide Free Lunch and Breakfast to all our Employees.

We conduct yearly trips and business seminars . Senior Officials are provided with a company car. Free Lunch and breakfast in all company cafes.

INCENTIVES

Advertisement

We are using the Retrieval Clues aspect in our TV advertisement by showing that iron and Jeans again and again so that whenever people see an iron they remember our Product and can relate to it.

We are using pictures of our jeans worn by people of different ages with our slogan on all the print ads. Our Slogan is “Say No to Ironing, Just Jeans”. This will help our customers relate to our product.

Psychological Aspects

Our Target market are the people of the age 13 to 35, male and female.

This is the age when life is all about making a fashion statement and looking good, being ready all the time and ironing is the last thing anyone wants to do. Our product doesn’t require ironing and thus is ready to be worn any time of the day and comfortable to be worn.

TARGET MARKET

Our Product can be purchased throughout Pakistan and through our Online Website

http://www.JustJeans.com.pk

Any Questions?

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