Just Dial

IndexIndex• Company overview

• Website contents

• Added features

• Product description

• Strength & Weakness

• Promotions

• The leading local search brand in India

• Large customer base and nationwide coverage

• Excellent track record in user experience

• Very high customer satisfaction

• Modern infrastructure and constantly updated technology

• Vastly experienced management team

Investors and global Investors and global plansplans

Website contents & Website contents & added featuresadded features

Website contents & Website contents & added featuresadded features

Added features of the Added features of the websitewebsite

• The website shows the number of like clicks done by members of facebook.com showing the popularity of Jusdial

• The website flaunts its first ever Tv Comercial showing its brand ambassador ‘AMITABH BACHAN’ endorsing the brand Justdial.

• The website has an amazing window showing the ratings of customers using a particular service or product of the company of a particular area.

Business planBusiness plan

• How business happens:

IRO tranfers the calls to the tme’s

TME fixes an appointment and sends the marketing person to the client

Marketing person meets the client and gives presentation.Note: the benefit to the iro is 2%

of the contract signed by the client whose call was transferred by the iro, similarly 2% to the tme and 4% to the marketing person

BUSINESS PLANBUSINESS PLAN

Contract name Contract amount

Payment facility Benefits

Normal Starts from rs 999 goes uptil 2898

no ecs facility available

No guarantee of leads

Supreme Starts from Rs 12,000 goes uptil 25,000

Ecs facility available

Leads on rotational basis

exclusive 400 to 450 per lead

Ecs facility available from the supreme contract level

Guaranteed leads + market dominance

platinum 10% less on the per lead price of exclusive

….( ecs facility eligible on if 3months downpayment is made) + 10.3 s.tax

…guaranteed leads after exclusive

diamond 10% less on the per lead price of platinum ( minimum of 2 lakhs)

…. …guaranteed leads after exclusive+ platinum

Normal contractsNormal contracts• White background

• No lead guarantee

• Normally are the NC’s

• Poor retention ratio of the clients in this category

• But definitely adds value to the organization.

Supreme contractsSupreme contracts• This contract value starts from Rs 2000 per

month to Rs 16,000 per month

• Clients are given the ECS facility

• Contract below 3000

• Contract above 3000

Supreme contractsSupreme contracts• Blue background

• 40 – 50 pictures

• A video featuring companies products or services but mot more than 30 seconds

• Leads on rotational basis that is managed by their software

Exclusive ,Platinum & Exclusive ,Platinum & Diamond contractsDiamond contracts

• As mentioned earlier that exclusive contracts will be charged @ 400 to 450 rupees per lead

• No criteria for minimum number of leads that the client need to opt for, client can even opt for annually 500 leads under exclusive contracts

• Justdial gives guarantee for the number of leads promised.

• In the case of platinum and diamond contracts the difference is price factor and the leads which are based on rotational basis are first given to exclusive then platinum and then to the diamond clients

Mumbai officeMumbai office• Location: Malad West

• IRO’s = 300 per day on the basis of rotational shift.

• Sales team = 50 sales person

• Targets: senior sales person – every month 3,00,000 new joinee every month 1,50,000

• Laptops given to everyone however the company deducts certain amount of money from the sales person’s salary.

MarketingMarketing• Their TV ad campaign featuring Mr Amitabh

Bachan as the brand endorser of Justdial.com is actually a strategy to penetrate more deep in the market

• They have come up with their 10 digit national number

LATEST NEWS

Justdial.com is working on launching an application for mobile phone users .

Their application with Nokia is soon going to be launched that will be followed by subsequent releases for blackberry and

iPhones

Justdial.com is working on launching an application for mobile phone users .

Their application with Nokia is soon going to be launched that will be followed by subsequent releases for blackberry and

iPhones

Justdial has drawn up new service that is called Justdial Genie a personal assistant

that will enable consumers round the clock service for a monthly fee

Genie will allow instant call connect to any business establishments.

Justdial has drawn up new service that is called Justdial Genie a personal assistant

that will enable consumers round the clock service for a monthly fee

Genie will allow instant call connect to any business establishments.

Justdial Genie is available to the users @ rs 99 per month or rs 999

for lifetime membership

Technology Technology • Justdial has adopted a c-lamp stack which was a

combination of C( linux, apache, MySQL , php )

• Number of servers: 200 connecting 3500 workstations at Justdial

• Justdial has choosen Red Hat enterprise Linux ( RHEL) to power its servers, Ubuntu on desktop front, MySQL postgress and MONGO DB for database management

• JustDial is ranked #1,016 in the world according to the three-month Alexa traffic rankings.

• Roughly 27% of visits to it are referred by search engines

• Visitors to the site spend approximately seven minutes per visit to the site and 43 seconds per pageview.