Just Being Right, You Will Win TMA
Just Being Right, You Will Win
TMA
DisclamerThere is no single right way to win.
And you won’t always win. Sometime you win; Sometime you lose. So, it is about what you have learned .
This session won’t teach you how to be successful. And this session will minimise risk of failure.
https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-Fail.pdf
The Three Fits1st: do they care ? : problem/solution fit
2nd : will they pay ? : product/market fit
3rd: how do we scale ?: business model fit
Do they care about the problems your are trying to solve?
Develop Customer***Before***
Develop Product
So, who are your customers? , how do they look like? ,
are their problems? and where are they?
Tool: Persona
Facts & Demographic Pain & Problems
Current Behaviour Goals
Example
Those are ***assumption***. We need to test.
Where Are They ?Forums
Social Networks Blogs
Search Engines Seminars
Offline
How To Test?Observation Poll Interview Prototyping Product
Time Low Low Med Med High
Cost Low Low Med Med High
Learning Low Med High High High
Observe
Poll Print Export (/fif/export?qsetId=PcxgowlkrP)just now
Question 1 (/fif/report?id=PcxgowlkrP&qid=ZqblUs7KGl)
Demographic
ระหว�างตัวเลือกนี้คิดว�าอันไหนให�ความรู�สึก "ง�าย" ∙ี่สุด
% of answer
Ev
gf
เช็ครถภายในไม�กี่วินา∙ี 28.00 % (28)
เช็ครถภายใน 10 วินา∙ี 22.00 % (22)
เช็ครถง�ายเหมือนเช็คอีเมล� 17.00 % (17)
เช็ครถง�ายเหมือนเช็คไลน� 35.00 % (35)
Who Answer: All
Age Range
< 15 15 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60+
0%
29%
57%
13%
3%0% 0%
Female Male
Gender
56%
44%
Location
Locations Response
Bangkok 56 %
Central 14 %
North 17 %
North East 9 %
South 6 %
© Fastinflow Co., Ltd. | Fastinflow Home (/) | Terms of Service | Privacy Policy | Contact us | Send Feedback
Print Export (/fif/export?qsetId=PcxgowlkrP)just now
Question 1 (/fif/report?id=PcxgowlkrP&qid=ZqblUs7KGl)
Demographic
ระหว�างตัวเลือกนี้คิดว�าอันไหนให�ความรู�สึก "ง�าย" ∙ี่สุด
% of answer
Ev
gf
เช็ครถภายในไม�กี่วินา∙ี 28.00 % (28)
เช็ครถภายใน 10 วินา∙ี 22.00 % (22)
เช็ครถง�ายเหมือนเช็คอีเมล� 17.00 % (17)
เช็ครถง�ายเหมือนเช็คไลน� 35.00 % (35)
Who Answer: All
Age Range
< 15 15 - 19 20 - 29 30 - 39 40 - 49 50 - 59 60+
0%
29%
57%
13%
3%0% 0%
Female Male
Gender
56%
44%
Location
Locations Response
Bangkok 56 %
Central 14 %
North 17 %
North East 9 %
South 6 %
© Fastinflow Co., Ltd. | Fastinflow Home (/) | Terms of Service | Privacy Policy | Contact us | Send Feedback
Testing W/ Landing Page
Interview
So, who are your customers? , how do they look like? ,
are their problems? and where are they?
And who are not your customers? , Why ?
Do your solution(s) solve their problems?
User Testing / Analytics
http://www.bsoftwaresolutions.co.uk/wp-content/uploads/2015/06/iphone-testing.jpg
If yes, will they pay for it?
“Interesting…” is not enough.
Let them show the buying intention
For ExampleWant to know more
Want to use
Want to buy
Use a lot Buy Buy often
Want To Use
Buy / Want To Buy
Example
Tracking ToolsGoogle Analytics
Mixpanel Kissmetric
Apple Analytics Flurry
Your-Favourite-Tools
So, do they buy ?, which channel generates the most revenue?, how much is your customer acquisition cost?
and how much is your customer life time value?
How do we scale?
The Five Business Models
• Gaming
• Advertising or Consumer Audience Building
• e-Commerce / Market Place
• Software-as-a-Service (Subscription)
• Enterprise (via Subscription Model)