June 2016 Employee Advocacy Roundtable Highlights - Activating Digital Literacy

EMPLOYEEADVOCACY &ENGAGEMENTTHE ROUNDTABLE SERIES

HOSTED BYKARYN COOKS | MODERN MARKETING

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ACTIVATING DIGITAL LITERACY

FACILITATOR:KARYN COOKS | MODERN MARKETING KARYNCOOKS.COM

JUNE 7, 2016 | FEATURED GUESTS

AMY HEISSDELL

SCOTT MONTYSCOTT MONTY STRATEGIES

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DEFINING EMPLOYEE ADVOCACY

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DEVELOPING EMPLOYEES WHO AREENGAGED , WILLING TO GO TO BATON BEHALF OF THE COMPANY THATYOU ALL WORK FOR .

SCOTT MONTY, SCOTT MONTY STRATEGIES

KARYN COOKS | MODERN MARKETING

KARYNCOOKS.COM

IT 'S ABOUT EMPOWERING YOUREMPLOYEES TO SHARE THEIR LOVE ,

OR AFFILIATION , OF YOUR BRANDWITH THEIR NETWORK . SHARINGWHAT THEY 'RE PROUD OF WITHTHEIR COMMUNITIES .

AMY HEISS, DELL



ESTABLISHING PERMISSIONS

SHARING DELL 'S POINT OF

VIEW ABOUT SOCIAL MEDIA

WAS IMPORTANT . WE 'VE

ALWAYS FELT SOCIAL MEDIA

WAS PART OF OUR D .N .A . AND

AN EXTENSION OF CUSTOMER

RELATIONSHIPS . WE SIMPLY

LET THEM KNOW IT WAS O .K .

AMY HEISS, DELL


PERMISSION IS ALWAYS AN

ISSUE BUT EMPLOYEES NEED

THE GUIDELINES . THE"WHY"

AND THE "HOW" NEED TO BE

ADDRESSED .




"WHAT'S IN IT FOR ME?"

YOU 'VE GOT AN ARMY OF SUPPORTERS

WITHIN YOUR ORGANIZATION . THE BRAND

AND EMPLOYEE BOTH NEED TO GET

SOMETHING OUT OF IT . MAKING THE

EMPLOYEE A HERO IS AN IMPORTANT

PART OF THE PROCESS , AND PEOPLE LIKE

GETTING MESSAGES FROM PEOPLE VS .

FACELESS BRANDS .

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EMPLOYEES WHO HAVE BEEN TRAINED IN

DELL 'S SMaC-U PROGRAM VS . THOSE WHO

HAVEN 'T , SCORE HIGHER ON JOB

SATISFACTION SURVEYS . THEY FEEL MORE

CONNECTED TO BRAND STRATEGY ,

THEY 'RE MORE ENGAGED , AND THAT IS A

RESULT OF GETTING INFORMATION THAT

MAY NOT BE TRICKLING DOWN FROM

THEIR OWN LEADERSHIP .


AMY HEISS, DELL

EMPLOYEE ADVOCATES REPORT :

"I FEEL A CONNECTION BETWEEN MY

WORK AND THE COMPANY 'S STRATEGY . "


AMY HEISS, DELL


CULTURE + TRAINING ARE KEY

WAL-MART EMPLOYEES ALL

KNOW THAT EVERYTHING IS

ABOUT THE CUSTOMER . THERE

ARE NO RESTRICTIONS IN

TALKING WITH THE PUBLIC , IN

FACT THEY 'RE CHARGED WITH

IT . PUBLIC AND EMPLOYEE

INFORMATION IS THE SAME .

UNDERSTAND WHAT DRIVES

PEOPLE AND ALLOW THEM TO

BE HUMAN .



HUMANS FUEL YOUR BRAND ,

INCLUDING YOUR CEO . MICHAEL

DELL IS A GREAT EXAMPLE OF A

CEO BEING HUMAN ON SOCIAL .

WHO HAS BEEN A SOCIAL

MEDIA CHAMPION SINCE THE

90 'S .

THERE 'S NO P .R . TEAM BEHIND

HIM . HE HAS FUN WITH IT AND

IS VERY IN TUNE WITH SOCIAL

DISCUSSIONS .


AMY HEISS, DELL

DELL EMPLOYEES TAKE THE

SOCIAL MEDIA TRAINING IN

ORDER TO ADVOCATE FOR THE

BRAND ON SOCIAL .

IT EVOLVED OVER TIME FROM A

MULTI-DAY SESSION TO A

4-HOUR HANDS-ON

EXPERIENTIAL "WHO DONE IT"

COURSE . CLASSES ARE FILLED !


AMY HEISS, DELL

IF YOU TRUST SOMEONE

ENOUGH TO HIRE THEM AT

YOUR COMPANY , YOU SHOULD

TRUST THEM ENOUGH TO SPEAK

ON YOUR BEHALF ON SOCIAL .


AMY HEISS, DELL

WRITE TO [email protected]

SHAREShare with your team.

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June 2016 Employee Advocacy Roundtable Highlights - Activating Digital Literacy

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