June 2014 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014 92% (2hrs 56 mins)

June 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in June 2014

92% (2hrs 56 mins) of this viewing was live with the other 8% (16 mins per day) time shifted.

Total Viewing June 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched 3 hours 7mins of TV daily in June 2014

Average Minutes Viewed DailyJune 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 56%. The vast majority of viewing is to live TV. The % of live TV viewing has grown

slightly year on year for individuals and has remained static for younger audiences.

TV Viewing Live v Time shift Year on YearJune 2014 v June 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipApril 2013 54%May 2014 56%

TAM Ireland subscribing channels reached 88% of housekeepers, 87% of housekeepers with kids, 83% of ABC1 adults and 82% of

25 - 44 yr olds each week in June

Weekly reach of TAM Ireland subscribing channelsJune 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsJune 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day June 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 31

Adults 15+ 35

Adults 15-24 22

Adults 15-34 25

Adults 25-44 27

Adults 45+ 43

Adults ABC1 26

Housekeepers 40

HK with Kids 32

Children 15

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers June 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 DIAGEO

2 UNILEVER

3 BSKYB LTD

4 NATIONAL LOTTERY

5 PROCTER & GAMBLE IRELAND

6 LOREAL

7 KELLOGGS

8 UPC

9 LIDL IRELAND GMBH

10 RECKITT BENCKISER

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+June 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 BonesSky Atlantic Game of ThronesSky 2 Moone BoyMTV Ex on the BeachNickelodeon ICarlyNick Jr Ben and Holly’s little KingdomNick Toons Spongebob SquarepantsComedy Central FriendsComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Gold RushE! Entertainment Keeping up with the KardashiansUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Alan Davies: As Yet UntitledGold Last of the Summer WineAlibi Death in ParadiseSetanta F1 Grand Prix qualifyingWatch Grimm

Pick RSPCA Animal RescueChallenge Classic Who Wants to be a MillionaireNick Jr 2 Dora The Explorer

RTÉ One RTE News: Nine O’ClockRTÉ One +1 EastendersRTÉ Two 2014 FIFA World CupTV3 Coronation Street3e The Graham Norton ShowTG4 Gran TorinoUTV Coronation StChannel 4 Come Dine With MeChannel 4+1 8 out of 10 Cats Does CountdownE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Modern FamilySky News Sky News at TenSky Sports 1 Live Rugby Union: Arg V IreSky sports 2 Live Rugby Union: Arg V IreSky Sports News Afternoon UpdateSky Living Criminal MindsTLC 90 Days to WedMTV Music A-List PlaylistSky Sports 3 Live GAA HurlingSky Sports 4 Live US Open Golf