June 2011 Ohio Beverage Monthly

also: NEW YORK

STATE OF WINEBetter Quality, Higher

Exposure, Bigger Sales

RETAILERS RETOOLINGWine Merchants Adjust

to Economic Times

PROSECCOBubbles Bursting

EXPANDING

BEERDiverse offerings elevate

draft and bottle programs

C

June 2011

creo

Sauza® Blue EqualsIncreased Retail Sales

From a brand which significantly outperformed the tequila category over the past year, showing consistent double-digit growth**

Generates increased ring due to price premium over leading mixto offerings

*IPSOS Brand Tracker, October 2010**Nielsen volume 1/8/11

Sauza® Blue Meets Consumers’ Needs

Developed to meet the increasing demand for 100% agave tequila

Sauza® brand awareness is 50% above category average*

Attractively priced vs. other 100% agave offerings

Sauza® Tequila, 40% Alc./Vol. ©2011 Sauza Tequila Import Company, Deerfield, IL.

FOR A SMOOTHER, FRESHER TASTE

®

CREATIVE ACCOUNT PRODUCTION PROOF READER CLIENT DATEAPPROVALS RELEASE

CONFIRMATION

TIME ACCRUED

DATE CREATED DOCUMENT NAME COLORS PROOF VERSION

04/06/11 4375_SZ_BlueAd_V2_BevNet.ai CMYK ROUND 1

PROJECT NO: 4375 PROJECT: Sauza Blue Trade Ad JOB: Beverage Network CLIENT CONTACT: KL OPERATOR: TL

TRIM: 8.25”(w) x 10.875”(h) LIVE/TYPE AREA 7.75”(w) x 10.375”(h) BLEED: 8.75”(w) x 11.375”(h) FILE BUILT AT: 100% PROOF SIZE: 100% CYAN MAGENTA BLACKYELLOW

orangekeyline

indicatesbleed -

DO NOTPRINT!

magentakeyline

indicatesdieline -

DO NOTPRINT!

cyankeyline

indicatesfold line -DO NOTPRINT!

green keylineindicateslive textarea -

DO NOTPRINT!

0 HR

Helvetica Neue Cond. 6 pt. Sauza® Tequila, 40% Alc./Vol. ©2011 Sauza Tequila Import Company, Deerfield, IL.

FeaTUreS

24 eXPaNDiNg BeerDiverse off erings are elevating draft and bottle programs.

30 iN a NeW YOrK MOMeNTempire State wines are rising in quality, interest and sales.

36 reTaiLerS reTOOLiNgin tricky economic times, smart wine merchants are making small adjustments for better results.

40 PrOSeccO: BUBBLeS BUrSTiNgamerica's love aff air with the italian sparking wine continues to grow the catgory.

46 Bar TaLK: MODerN TrOPicaLhawaii's christian Self proves that there's more to drinking aloha-style than Pina coladas.

48 PUcKer UPBeam global introduces a playful new line of fl avored vodkas.

52 aN iNDUSTrY gaTherSThe 68th annual WSWa convention convenes in Orlando.

DeParTMeNTS

4 PUBLiSher'S MeSSage

7 SUPeriNTeNDeNT OF OhiO LiQUOr cONTrOL rePOrT

9 MeSSage FrOM The OLBa eXecUTive DirecTOr

10 & 11 LegaL iSSUeS

13 LaST caLL

15 eveNTS & BeNeFiTS

17 ageNcY iN The SPOTLighT

19 TheBarBLOgger.cOM

21 cheFS cOrNer

55-58 ShOPPiNg NeTWOrK

59 WhOLeSaLe Price LiST

69 viOLaTiONS

JUNe 2011 OhiO Beverage MONThLY 3

JUNe 11

46

24

36

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4 OhiO Beverage MONThLY JUNe 2011

iNSiDeOhiO

Ohio Beverage Monthly volume 2, No 6(iSSN 1065-9846)

www.ohiobeveragemonthly.com

Ohio Beverage Journal (iSSN 1065-9846) June 2011, vol. 2 No.6.Postmaster, send change of address information to Ohio Beverage Monthly,

37 W. Broad St, Suite 480, columbus, Oh 43215Ohio Beverage Monthly is published monthly for $20 per year and $28 for (2) years.

NaTiONaL cOverage,LOcaL aDvaNTageThe Beverage Network Publications are serviced by Beverage Media group, inc., 116 John Street, 23rd Floor, New York, NY 10038. Telephone: (212) 571-3232 FaX: (212) 571-4443. www.BevNetwork.com

Publisher

general counsel

editor in chief

art Director

graphic Designer

assistant Designer

Ohio art Director

Print Services Manager

Ohio ad Sales

National & regional ad Sales

Sales Promotion Manager

circulation

Finance & accounting

Philip a. [email protected]

Jacob c. evans, [email protected]

Molly K. [email protected]

Larry Lee [email protected] Buonincontri [email protected] [email protected] Megan W. [email protected]

Lee Stringham [email protected] 410.519.7034

Megan W. [email protected] Slone-Spitalnik 212.571.3232 ext. 101 [email protected] roszkowiak 212.571.3232 ext. [email protected]

Sylvia [email protected] [email protected] randye [email protected]

eDiTOriaL

arT & DeSigN

PriNT & PrODUcTiON

aDverTiSiNg

OPeraTiONS

Publisher's MessageBY PhiLiP a. craig

With the kickoff of Summer, we expect many things to slow down. That is,

except for the work we’re doing in columbus and Washington, D.c. by the OLBa to fight for the rights of all permit holders. We also hope that business doesn’t slow down for the many bar owners that we serve. Use the information included on the pages of this month’s magazine to ensure that doesn’t happen.

recently, several OLBa officers and i took a trip to Washington Dc to express our concerns with swiping card fee reform. read more about the trip on page 9.

as the summer approaches there are more and more people seeking temporary liquor permits. Superintendent of Liquor control, Bruce Stevenson, provides some very useful information regarding these temporary permits on page 7.

We also try to keep you up to date on the latest techniques being used to increase sales so be sure

to check out Bar Blogger Barry chandler's article, page 19, to find out how social media can increase business.

We aLSO TrY TO KeeP YOU UP TO

DaTe ON The LaTeST TechNiQUeS BeiNg USeD TO iNcreaSe

SaLeSThen, find out in chuck Deibel's

column, page 13, how to effectively measure those sales.

This month we introduce the new column chefs corner. chef allen introduces himself and shares some tricks of the trade, page 21.

Finally, bar owners, give your servers some added benefits! The OLBa has created an association exclusivley for bartenders that can give them a great chance to network and learn techniques which will also benefit you! Learn how to join on page 15.

Philip a. craig, Publisher

Southern Wines and Spirits welcomed Liquor control Superintendent Bruce Stevenson (pictured fourth from left) to their spirits show at the Bluestone in columbus, Ohio. also pictured are SWS representatives Stephen r. Mcguire, chuck Manchick, robinson cooper and Don Postiy.

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JUNe 2011 OhiO Beverage MONThLY 5 JUNe 2011 OhiO Beverage MONThLY 5


Rated 94by BTI

The Beverage Testing Institute rated us the #1 orangeliqueur. So, when you practically double your profits bypouring Imported Gran Gala you won’t be cutting corners.Gran Gala is a celebration of taste, life and expression.A triple celebration, to match the intensity of our tripleorange flavor. Express yourself with Gran Gala and thelimitless flavorful drinks you can make with it.

PASSIONATELY COMMITTEDTO A BETTER COCKTAIL

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc.Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email [email protected]

NATURAL ITALIAN ESSENCE WITH ORANGE APPEALgrangala.com

Please Drink Responsibly.

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

XOCOA

2 oz. Patrón XO Cafe½ oz. dark chocolate syrup ¼ oz. vanilla extract 1 dash cinnamon1 dash cayenne1 oz. coconut milkPinch salt

Stir salt into coconut milk until dissolved. Refrigerate until ready to use. Shake well before using. In mixing

glass, combine all ingredients except for salted coconut

milk. Add ice, shake well and strain into

chilled pony glass (3-4 oz.). Slowly pour salted

coconut milk over spoon to float atop. Garnish with

cocoa powder or chocolate shavings.






Consumers thrive on cups of joe, and coffee is tops when it comes to America’s beverage of choice, so it’s no surprise

that Patrón XO Cafe liqueur—combin-ing the ultra-premium 100% Blue We-ber agave Tequila Patrón is known for—with the natural essence of coffee, is the fastest growing product in the Patrón Spirits portfolio. Last year, sales shot up 55% on a global basis, and as brand director Jennifer Long says, “People—especially in the northeast U.S.—can’t get enough.”

Late-Night CoffeeCompared to other cordials on the mar-ket, XO Cafe has a dryer palate, which means it’s easier to mix, according to Long. She says the liqueur is versatile enough to be paired with a simple mixer like Coke, or whipped into interesting dessert libations, opening the brand up to more cocktail occasions.

At Burger & Barrel in New York City’s Soho neighborhood, bar man-ager Melissa Derfler is currently ex-perimenting with Patrón XO Cafe to make a mole-inspired cocktail. “I can actually taste the real flavor of coffee in it,” she points out. “When I think of how I want to make drinks, I think of food first. What have I eaten that the drink will pair well with?” Derfler re-

calls working in a Mexican restaurant that served mole made with 23 different spices. She wants to capture that food memory through her XO Cafe cocktail, so she’s macerating chipotle hot peppers in housemade triple sec to elicit the de-sired “spiciness and smokiness.”

Cafe SoundsBeyond appealing aromas of freshly roasted coffee and a dry flavor profile, XO Cafe is gaining momentum, Long believes, because its SRP of $25 (for the 750ml; other sizes include 375ml and

1.75L) allows consumers to enter the Patrón franchise at a lower price point.

“The Patrón XO Cafe consumer is similar to the Patrón Tequila consumer in terms of social currency; they want to be the first to try new things, go to new res-taurants. But they also want a new taste,” Long explains.

Among those XO Cafe converts are indie musicians and their fans. The brand has been partnering with maga-zines like Rolling Stone and Spin, and is actively engaged in social media, having created a platform for emerging bands on Facebook. Here, musicians can get plugged in on topics from equipment to studio time, and also enter a talent contest, to be judged by the Facebook community, that could lead to live performances at XO Cafe Noir events. These late-night concerts, held in raw spaces with a speakeasy vibe during music festivals like Bumbershoot and SXSW, further align Patrón XO Cafe with entertainment.

This contemporary approach is re-flective of XO Cafe’s new campaign that launched this spring, ‘Perfection has a Darker Side.’ “The message is both functional and emotional,” explains Long. “Patrón brands are all about per-fection, and XO Cafe is not only liter-ally a darker liquid literally, but edgier in personality.” n

Brandprofile

Coffee BreakPatrón XO Cafe Invigorates Cordials Segment Via Cocktails and EntertainmentBy ALIA AkkAm

JUNE11_PatronXO_Profile.indd 4 5/12/11 10:17:30 AM

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iNSiDeOhiO

TeMPOrarY PerMiTSWhat You Need To KnowBY BrUce D. STeveNSON

Summer and fall activities such as tailgate parties, outdoor festivals and charitable

events mean an increase in the number of temporary liquor permits issued by the Division of Liquor control.

Temporary permits are issued year round, but the numbers peak during the warm weather months, with the majority being issued from June through September. in Fiscal Year 2010, the Division issued a total of 6,044 temporary permits. There are nine different temporary permit classes available. Our Temporary Permit staff is very knowledgeable and always happy to assist applicants with the permitting process.

OUr TeMPOrarY PerMiT STaFF iS verY

KNOWLeDgeaBLe aND aLWaYS haPPY

TO aSSiST aPPLicaNTS WiTh The PerMiTTiNg

PrOceSS.

as businesses owners and operators, you are an integral part of the community. You don’t have to be a not-for-profit organization to be part of an event to help raise funds for your local charities. Permanent permit holders can allow charitable events in their parking lot provided the boundaries for the temporary permit are clearly defined. however, permit holders cannot sell alcohol to a temporary permit holder. holders of F or F-2 permits must purchase all alcoholic beverage products from a licensed manufacturer or wholesale distributor. Permanent permit holders must ensure that no alcoholic beverages are carried between their premises and the temporary permit premises. The Division will not approve temporary expansion of the premises covered by a permanent permit.

another great way to help support local charities is to partner with a not-for-profit organization and file jointly for the

F-2 permit. holders of a D-3, D-4 or D-5 permit may host the event at their permit premises and help conduct alcohol sales. The most important point to remember when a permit is issued jointly is that the permanent permit holder must suspend its alcohol sales

privileges for that portion of the premises while the F-2 permit is in effect.

Two recent examples of very successful events where the temporary permit was issued jointly with a permanent permit holder were a fundraiser for good Samaritan hospital Foundation held in conjunction with hyatt regency in cincinnati, and an event to support the hunger Network of greater cleveland with the intercontinental hotel in cleveland.

The Division often conducts compliance checks, and citations may be issued for violations which could affect your businesses permit and an organization’s reputation and their ability to obtain temporary permits for future events. if you’re unsure of how certain regulations apply to your event or have any questions, please contact the Division for guidance.

The best advice is to follow the instructions carefully and complete each section of the application. The Division is happy to help with any questions you may have. Submit the completed application well in advance of the date of your event (at least 30 days).

applications are available on the Division’s website at www.com.ohio.gov/liqr. You can also now follow the Division of Liquor control on Twitter at ohioliquor.

Bruce D. Stevenson,

Superintendent

Rated 94by BTI

The Beverage Testing Institute rated us the #1 orangeliqueur. So, when you practically double your profits bypouring Imported Gran Gala you won’t be cutting corners.Gran Gala is a celebration of taste, life and expression.A triple celebration, to match the intensity of our tripleorange flavor. Express yourself with Gran Gala and thelimitless flavorful drinks you can make with it.

PASSIONATELY COMMITTEDTO A BETTER COCKTAIL

#1 RATING IN MARGARITAS BY BEVERAGE TESTING INSTITUTE, CHICAGO, IL. Gran Gala, ©2010 Stock Spirits Group U.S.A., Inc.Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email [email protected]

NATURAL ITALIAN ESSENCE WITH ORANGE APPEALgrangala.com

Please Drink Responsibly.

14988 Gran Gala BEVNET Cran Gala1-2PG Ad.MECH_Layout 2 3/15/11 10:40 AM Page 1

XOCOA

2 oz. Patrón XO Cafe½ oz. dark chocolate syrup ¼ oz. vanilla extract 1 dash cinnamon1 dash cayenne1 oz. coconut milkPinch salt

Stir salt into coconut milk until dissolved. Refrigerate until ready to use. Shake well before using. In mixing






Consumers thrive on cups of joe, and coffee is tops when it comes to America’s beverage of choice, so it’s no surprise

that Patrón XO Cafe liqueur—combin-ing the ultra-premium 100% Blue We-ber agave Tequila Patrón is known for—with the natural essence of coffee, is the fastest growing product in the Patrón Spirits portfolio. Last year, sales shot up 55% on a global basis, and as brand director Jennifer Long says, “People—especially in the northeast U.S.—can’t get enough.”

Late-Night CoffeeCompared to other cordials on the mar-ket, XO Cafe has a dryer palate, which means it’s easier to mix, according to Long. She says the liqueur is versatile enough to be paired with a simple mixer like Coke, or whipped into interesting dessert libations, opening the brand up to more cocktail occasions.

At Burger & Barrel in New York City’s Soho neighborhood, bar man-ager Melissa Derfler is currently ex-perimenting with Patrón XO Cafe to make a mole-inspired cocktail. “I can actually taste the real flavor of coffee in it,” she points out. “When I think of how I want to make drinks, I think of food first. What have I eaten that the drink will pair well with?” Derfler re-

calls working in a Mexican restaurant that served mole made with 23 different spices. She wants to capture that food memory through her XO Cafe cocktail, so she’s macerating chipotle hot peppers in housemade triple sec to elicit the de-sired “spiciness and smokiness.”

Cafe SoundsBeyond appealing aromas of freshly roasted coffee and a dry flavor profile, XO Cafe is gaining momentum, Long believes, because its SRP of $25 (for the 750ml; other sizes include 375ml and

1.75L) allows consumers to enter the Patrón franchise at a lower price point.

“The Patrón XO Cafe consumer is similar to the Patrón Tequila consumer in terms of social currency; they want to be the first to try new things, go to new res-taurants. But they also want a new taste,” Long explains.

Among those XO Cafe converts are indie musicians and their fans. The brand has been partnering with maga-zines like Rolling Stone and Spin, and is actively engaged in social media, having created a platform for emerging bands on Facebook. Here, musicians can get plugged in on topics from equipment to studio time, and also enter a talent contest, to be judged by the Facebook community, that could lead to live performances at XO Cafe Noir events. These late-night concerts, held in raw spaces with a speakeasy vibe during music festivals like Bumbershoot and SXSW, further align Patrón XO Cafe with entertainment.

This contemporary approach is re-flective of XO Cafe’s new campaign that launched this spring, ‘Perfection has a Darker Side.’ “The message is both functional and emotional,” explains Long. “Patrón brands are all about per-fection, and XO Cafe is not only liter-ally a darker liquid literally, but edgier in personality.” n

Brandprofile

Coffee BreakPatrón XO Cafe Invigorates Cordials Segment Via Cocktails and EntertainmentBy ALIA AkkAm

JUNE11_PatronXO_Profile.indd 4 5/12/11 10:17:30 AM

creo


newproducts&promos

www.uvvodka.com

707-265-4050

www.antareswine.com www.cuervo.com

www.piscoporton.com www.robertocavallivodka.com

Jose cuerVo SERVES UP LIGHT MARGARITAJose Cuervo Authentic Light Margarita has the same great taste as the original, but with less than 100 calories per serving. A perfect complement to summer, this ready-to-serve cocktail features Jose Cuervo Especial Gold, triple sec and a twist of lime. Additionally, Cuervo has launched “Zero Calorie” Margarita Mix and Jose Cuervo Authentic Watermelon Margarita, with the flavors of watermelon and lime zest. SRP: $14.99

roBerto cAVALLI DEBUTS HAUTE VODKARoberto Cavalli Vodka, the first premium vodka made entirely in Italy and imported by Admiral Imports, is inspired by and dedicated to Cavalli’s style. Water from the foot of Monte Rosa with a low mineral content is used along with fine wheat grown in the valley where the Alps meet the Po. This vodka is distilled four times before filtration through Carrera marble flakes to ensure purity.

mAsKed rIder OffERS BEST VALUEMasked Rider wines offer the best value and best tasting wines meant to be enjoyed with food, family and friends. Its Gunsmoke Red, aged in American oak, is an award-winning California appellation red wine that shows aromas and flavors of fresh fruit, plums, black currant, herbs, espresso notes and touches of earth. It finishes with a smooth mouth and round tannins. Masked Rider is marketed nationally by Antares Wine Company.

www.isleofjura.com

LIMITED EDITION JurA 21 YEAR OLD CELEBRATES HISTORYLimted-edition Isle of Jura 21-Year-Old was created to commemorate the distillery’s 200th anniversary. On the nose, there are notes of crushed walnuts and ripe pear. On the palate, there are gentle whispers of maraschino cherries, plums and a zip of orange zest. Aged in American white oak barrels and Oloroso sherry casks, it has a smooth finish. SRP: $165

pIsco portÓn PRESENTS SUPER-PREMIUM TAKE ON PISCO Pisco Portón is a new flavorful and full-bodied ultra-premium white spirit. Enjoyed neat, it offers layers of complex flavor. When mixed, Pisco Portón creates an opportunity for cre-ative new cocktails in a whole new category. SRP: $40-$50

uV LETS YOU DRINK CAKE VODKA Phillips Distilling Company is celebrating 10 successful years of its vodka brand with its 14th flavor variety, UV Cake. This new vodka is reminiscent of biting into a piece of cake with creamy white frosting. In the same tradition of UV Vodka, UV Cake is distilled four times and activated carbon-filtered to assure purity and the perfect pH balance. SRP: $12.99

LETS YOU DRINK CAKE VODKA

JUNE_2011_NPP.indd 1 5/11/11 2:13:11 PM

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DirecTOr'SMeSSage

iNTerchaNge SWiPe FeeSBig Banks and credit card companies Moving To Delay reform BY PhiLiP a. craig

The Ohio Licensed Beverage association and our national affi liate, the american Beverage

Licensees, or aBL, have been monitoring legislation, organizing grassroots advocacy and working on behalf of beverage alcohol retail licensees. On May 24th and 25th i, and some of the other OLBa board members took a trip to Washington Dc to express our concerns regarding big banks and credit card companies moving to delay reform and the implementation of rules governing debit card swipe fees imposed on retailers.

as reported in the aBL insider, beverage retailers have joined with merchants of all stripes and sizes to support the implementation of these rules. The passage of the fi nancial reform bill last year, which included the critical “Durbin amendment”, called on the Federal reserve to study and recommend fair and reasonable debit card interchange fees.

Since January, the big banks and credit card companies have launched an all-out assault on the pending rules.

The latest salvo in this fi ght came on

March 15 with the introduction of the Debit interchange Fee Study act of 2011 (S.575) in the Senate.

The bill was introduced by Senators Bob corker (r-TN) and Jon Tester (D-MT) and suspends for two years the implementation of a provision in the 2010 fi nancial regulatory overhaul limiting the fees that banks can charge retailers for processing debit card payments. it also would require a study of the “interchange” fee issue.

Beverage reTaiLerS have JOiNeD WiTh

MerchaNTS OF aLL STriPeS aND SiZeS TO SUPPOrT The

iMPLeMeNTaTiON OF rULeS gOverNiNg

DeBiT carD SWiPe FeeS iMPOSeD ON reTaiLerS

The house followed suit the same day with the introduction of a similar bill titled the consumers Payment System Protection act (h.r.1081). The house bill would delay the rule for one year rather than the two.

The Senate bill has 16 cosponsors while the house bill currently has 91 cosponsors.

The retail community and beverage alcohol retailers have been fi ghting back and asking Members of congress to refrain from cosponsoring these bills.

Senator Durbin has spoken out strongly

against the legislation and the attempt to derail the debit card swipe fee reform process.

in a statement on the Senate legislation, Senator Durbin stated that, “every month we delay limiting the amount banks and credit card companies charge merchants means another $1.3 billion bailout for visa, Mastercard and their big bank allies.”

The $13 trillion banking industry doesn’t need another handout - especially one paid for by small business and american consumers.

he also noted that “Of the $16.2 billion in annual fees, half is estimated to go to just ten giant banks.”

The Ohio Licensed Beverage association is closely monitoring this issue and will continue to update as developments occur. as a service organization, the OLBa does everything to try to ensure the rights and privileges of owners, and would like to help all permit holders in the state of Ohio protect their rights, whether they are members or not.

Phil craig, executive Director

newproducts&promos

www.uvvodka.com

707-265-4050

www.antareswine.com www.cuervo.com

www.piscoporton.com www.robertocavallivodka.com

Jose cuerVo SERVES UP LIGHT MARGARITAJose Cuervo Authentic Light Margarita has the same great taste as the original, but with less than 100 calories per serving. A perfect complement to summer, this ready-to-serve cocktail features Jose Cuervo Especial Gold, triple sec and a twist of lime. Additionally, Cuervo has launched “Zero Calorie” Margarita Mix and Jose Cuervo Authentic Watermelon Margarita, with the flavors of watermelon and lime zest. SRP: $14.99

roBerto cAVALLI DEBUTS HAUTE VODKARoberto Cavalli Vodka, the first premium vodka made entirely in Italy and imported by Admiral Imports, is inspired by and dedicated to Cavalli’s style. Water from the foot of Monte Rosa with a low mineral content is used along with fine wheat grown in the valley where the Alps meet the Po. This vodka is distilled four times before filtration through Carrera marble flakes to ensure purity.

mAsKed rIder OffERS BEST VALUEMasked Rider wines offer the best value and best tasting wines meant to be enjoyed with food, family and friends. Its Gunsmoke Red, aged in American oak, is an award-winning California appellation red wine that shows aromas and flavors of fresh fruit, plums, black currant, herbs, espresso notes and touches of earth. It finishes with a smooth mouth and round tannins. Masked Rider is marketed nationally by Antares Wine Company.

www.isleofjura.com

LIMITED EDITION JurA 21 YEAR OLD CELEBRATES HISTORYLimted-edition Isle of Jura 21-Year-Old was created to commemorate the distillery’s 200th anniversary. On the nose, there are notes of crushed walnuts and ripe pear. On the palate, there are gentle whispers of maraschino cherries, plums and a zip of orange zest. Aged in American white oak barrels and Oloroso sherry casks, it has a smooth finish. SRP: $165

pIsco portÓn PRESENTS SUPER-PREMIUM TAKE ON PISCO Pisco Portón is a new flavorful and full-bodied ultra-premium white spirit. Enjoyed neat, it offers layers of complex flavor. When mixed, Pisco Portón creates an opportunity for cre-ative new cocktails in a whole new category. SRP: $40-$50

uV LETS YOU DRINK CAKE VODKA Phillips Distilling Company is celebrating 10 successful years of its vodka brand with its 14th flavor variety, UV Cake. This new vodka is reminiscent of biting into a piece of cake with creamy white frosting. In the same tradition of UV Vodka, UV Cake is distilled four times and activated carbon-filtered to assure purity and the perfect pH balance. SRP: $12.99

JUNE_2011_NPP.indd 1 5/11/11 2:13:11 PM

OLBa Board Members met with Sen. Sherrod Brown in Washington Dc to discuss interchange swipe fees. From left: Dave grusenmeyer, Jerry gasber, Phil craig, Sen. Brown, Dick allen and Keith Jones.

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LegaLiSSUeS

Throughout the United States manufacturers and suppliers of alcoholic beverages use various

promotions to increase sales of their alcoholic products. The use of such sales promotions in Ohio is regulated by rule 4301:1-1-45, Ohio admin. code (“rule 45”).

This rule states that, unless authorized under r.c. chapter

4301 or 4303, or the rules adopted and promulgated thereunder,

“no merchandise or thing of value shall be given away in connection with the purchase of an alcoholic beverage.” rule 45(a). The rule, however, authorizes a “manufacturer or supplier of alcoholic beverages, their registered solicitor, or a third party acting on behalf of the manufacturer or supplier, excluding a wholesale distributor or retail permit holder, [to] offer contests, prizes, sales incentive programs, rebates, or other promotions” in conjunction with the sale of alcoholic beverages. Under this rule, a manufacturer or supplier of alcoholic beverages may offer, in conjunction with the purchase of an alcoholic beverage, a mail in rebate for a discount on a product to consumers, provided the cost of an alcoholic beverage is not reduced at the point of sale.

Under rule 45(B)(5), a sales incentive program or other type of sales promotion may not discriminate between permit holders within the same permit class: “No manufacturer, supplier, or wholesale distributor shall discriminate between permit holders within the same permit class, based upon size or purchases of a particular brand, when distributing entry or mail in rebate forms or point-of-sale materials nor in any way restrict or limit participation in such promotions to one or more specific retail permit holders.”

No purchase of alcoholic beverages shall be required to participate in a contest, prize, sales incentive program, or other promotion; however, the purchase of alcoholic beverages may be

required to participate in a rebate. alcoholic beverages shall not be a prize or be given to any participant in any contest, prize, sales incentive program, mail in rebate offer, or other promotion. No coupon, prize, sales incentive program, mail in rebates, discount, or similar device involving reducing the cost of the alcoholic beverages at the point of sale shall be permitted.

The plain language of the rule permits a person to claim an award, prize or rebate, which, includes a discount pursuant to a coupon, “by mail or other means that are not located at a retail permit holder’s or wholesale distributor’s permit premises.” (emphasis added.) Therefore, it follows that rule 45(e)(1) permits a manufacturer or supplier of alcoholic beverages to offer consumers an award, prize or rebate when it may be claimed or redeemed at a location other than at the point of sale or a retail permit holder’s or wholesale distributor’s permit premises.

iT iS iMPOrTaNT FOr aLL MeMBerS OF The iNDUSTrY TO

WOrK TOgeTher TO MaKe cerTaiN ThiS

rULe WOrKS WiThiN The regULaTOrY

FraMeWOrK

as noted above, rule 45(a) expressly prohibits the giving of merchandise or a “thing of value” in connection with the purchase of an alcoholic beverage unless it is authorized under r.c. chapter 4301 or 4303 or the rules adopted and promulgated under these chapters. Nothing in the language of rule 45 indicates that the phrase

“thing of value” is to be construed to meaning something other than a thing that has monetary value to the purchaser of an alcoholic beverage.

There are naturally questions regarding what the rule permits and allows. it is important for all members of the industry to work together to make certain this rule works within the regulatory framework designed to create and maintain an orderly marketplace while allowing the responsible promotion of alcoholic beverage products.

Dave raber, OLBa Legal co-counsel

"rULe 45"Sales Promotion regulations BY Dave raBer

Congratulations on your new venture, The Ohio Beverage Monthly, from your friends at The Wholesale Beer & Wine Association of Ohio

Kerr Wholesale Co., ChillicotheKlepper’s of Lima, LimaKlepper’s of Tiffin, TiffinMansfield Distributing Co., MansfieldMaple City Ice Co., NorwalkMatesich Distributing Co., NewarkMid-Ohio Wines, Inc., NorwalkMiller Brands of Southeast Ohio, GlousterMuxie Distributing Co., BellaireNWO Beverage, Inc., NorthwoodOhio Valley Wine & Beer Co., CincinnatiOhio Wine Imports Co., YoungstownR. L. Lipton Distributing, ClevelandSpriggs Distributing Co., IrontonStagnaro Distributing LLC, CincinnatiSuperior Beverage Group, Columbus/YoungstownTramonte Distributing Co., AkronTreu House of Munch, NorthwoodTri County Wholesale Distributor, YoungstownVanguard Wines, ColumbusVintage Wine Distributor, Inc., Columbus/SolonVintner Select, MasonW. Berman & Co., PerrysburgWine Trends, Cleveland

Anheuser-Busch Sales of Canton, CantonBeerco, FostoriaBeverage Distributors, ClevelandBobby Fisher Distributing, SpringfieldBonbright Distributors, DaytonBrown Distributing Co., NewarkBuckeye Distributing, ColumbusC & G Distributing Co., Lima/VersaillesChoice Brands of Ohio, Mingo JunctionCity Beverage Co., DefianceClassic Brands, Athens/ChillicotheClermont Distributing, BataviaColumbus Distributing Co., ColumbusCutting Edge Selections, MariemontDelmar Distributing, WaldoDickerson Distributing Co., MonroeGlazer’s Distributors of Ohio, Columbus/FairfieldGoodman Beverage Co., LorainThe Hammer Co., Maumee/StreetsboroHeidelberg Distributing Co. Cincinnati/Toledo/Dayton/ Cleveland/ ColumbusHill Distributing Co., ColumbusThe House of LaRose, BrecksvilleIron City Distributing, Mingo JunctionKerr Distributing Co., Athens

THE WHOLESALE BEER AND WINE ASSOCIATION OF OHIO37 W. Broad Street, Suite 710 Columbus, Ohio 43215

614/224-3500 • OHIO WATS LINE 1-800-282-7639 • FAX 614/224-1348

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LegiSLaTive UPDaTeS What The Olba is currently Monitoring BY JacOB evaNS

LegaLiSSUeS

Following is an update on legislation that directly impacts liquor permit holders in Ohio. Should you have

additional questions, please do not hesitate to contact the State Office.

hOUSe

hB 26 LiQUOr PerMiTS (Letson, D - Warren) To establish local entertainment districts in municipal corporations or unincorporated areas of counties of specified populations for the purpose of the issuance of D-1, D-2, and D-5 liquor permits under specified conditions and to create the T-1 permit

• house State government & elections: 2nd hearing (2/22/11)

• OLBa has worked with Sponsor to draft an amendment that would impact only Trumbull and Warren counties

hB 45 cONceaLeD FirearMS (Bubp, r – West Union; Johnson, r - McDermott) To permit a concealed carry licensee to possess a firearm in any liquor permit premises, or any open air arena, for which a D permit has been issued if the licensee is not consuming liquor or under the influence of alcohol or a drug of abuse and to modify the offense of improperly handling firearms in a motor vehicle as it applies to concealed carry licensees.

• Passed house 56 – 39 (5/11/11)• Senate Judiciary – criminal Justice:

referred (5/17/11)• companion to SB 17• Opposed by chiefs of Police, FOP,

Prosecutors association, OLBa, Ora• LSc document cONFirMS that the

owner or lessee of property could post a sign prohibiting firearms even if hB 45 passes

hB 146 LiQUOr PerMiTS (Weddington, D – columbus) To prohibit the Division of Liquor control from issuing a retail liquor permit or entering into an agency liquor contract if the permit location or liquor agency store is proposed to be located within one thousand feet from a school, church, library, public playground, or township park.

• referred to house State government & elections (3/9/11)

hB 153 BieNNiaL BUDgeT (amstutz, r – Wooster) To make operating appropriations for the biennium beginning July 1, 2011, and ending June 30, 2013, and to provide authorization and conditions for the operation of state programs.

• Senate Finance: 12th hearing (5/24/11)

• Liquor Privatization: allows liquor profits to flow to JobsOhio; keeps

licensing and regulatory functions with Division of Liquor control through a management agreement; merchandising and distribution functions with JobsOhio through a lease from the State

o issues surrounding control state structure by allowing private actor (JobsOhio) to set pricing, select product, place product and select agency stores, all regulatory functions - final functions still yet to be determined

• Brewery Tasting: allows the holder of an a-1 permit, a brewery, to sell tasting samples at the brewery

• F-8 for columbus commons: allow a county with a population between 1 million and 1.2 million to sell beer and wine at a community owned park (new columbus commons ampitheater)

hB 183 LiQUOr PerMiTS (Williams, S, D – cleveland) To prohibit the transfer of ownership or the transfer of location of a c-1, c-2, or c-2x liquor permit in, or to a premises located in, a municipal corporation or the unincorporated area of a township in which the number of that class of permits actually issued exceeds the number of that class of permits allowed to be issued under population quota restrictions.

• referred to house State government & elections (4/5/11)

hB 195 SKiLL BaSeD gaMeS (anielski, r – Walton hills; Baker, r – Westlake) To provide licensing of skill-based amusement machine operators and distributors and sweepstakes terminal device operators and distributors and to make changes to bingo and other gambling law.

• house State government & elections: 1st hearing (5/24/11)

SeNaTe

SB 17 cONceaLeD WeaPONS (Schaffer, r – Lancaster) To permit a concealed carry licensee to possess a firearm in liquor permit premises, or an open air arena, for which a D permit has been issued if the licensee is not consuming liquor or under the influence of alcohol or a drug of abuse and to modify the offense of improperly handling firearms in a motor vehicle as it applies to concealed carry licensees.

• Passed by the Senate 25-7 (4/13/11)• referred to house State government

and elections (5/3/11)• companion to hB 45 • LSc document cONFirMS that the

owner or lessee of property could post a sign prohibiting firearms even if hB 45 passes

SB 49 LiQUOr PerMiTS (Kearney, D – cincinnati) To prevent the issuance or transfer of a retail liquor permit if the place for which the permit is sought is so situated that it will substantially and adversely affect the normal, orderly conduct of a nursing home or childcare center and to prevent issuing or transferring the location of a retail liquor permit if the number of existing permits in the neighborhood is such that the issuance or transfer would be detrimental to and interfere with public morals, safety, or welfare.

• Senate insurance, commerce & Labor: 1st hearing (3/22/11)

SB 73 aLcOhOL SaLeS (Manning, r – North ridgeville) To allow manufacturers of nonbeverage food products to purchase at wholesale beer and intoxicating liquor from a and B liquor permit holders.

• eNacTeD: Signed by the governor (4/21/11)

SB 91 WiNe/Beer (Schaffer, r – Lancaster) To exclude manufacturers and distributors of wine and distributors of beer from regulation as food processing establishments under the Pure Food and Drug Law.

• referred to Senate health, human Services & aging (3/8/11)

SB 169 iNSTaNT BiNgO (grendell, r - chesterland) To permit veterans, fraternal, and sporting organizations to conduct charitable electronic instant bingo.

• referred to Senate Finance committee (5/17/11)

Jacob evans, OLBa Legal co-counsel

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newproducts&promos

www.ruffino1877.com

707-265-4003

www.585winepartners.com www.whiterockdistilleries.com

www.thedalmore.com www.malibu-rum.com

pInnAcLe VodKA WHIPS UP NEW CAKE VODKAWhite Rock Distilleries has added a new flavor to its vodka portfolio—Pinnacle Cake Flavored Vodka. Pinnacle Cake brings together imported French vodka and the unmistakable taste of cake batter. Available in 750ml, 1L, 1.75L and 50ml sizes. SRP 750ml: $15.99

mALIBu UNVEILS NEW PREMIXED TROPICAL SEA BREEZEMalibu launches Malibu Tropical Sea Breeze, the newest flavor addition to the Malibu line of premixed cocktails. Sea Breeze is a perennial warm weather drink favorite, and like other Malibu Cocktail products, Tropical Sea Breeze is packaged in environmentally friendly 1.75L pouches that are great for out-door occasions or on the go. SRP: $19.99

BIVIo ItALIA OffERS GREAT STILL WINESBivio offers a modern take on classic Italy with distinctly Italian wines made in a contem-porary style. The wines include Pinot Grigio, Chianti and Tuscan Red from Italy’s most renowned wine regions. Fresh, bright and of high-quailty, the Pinot Grigio is one of the first with a convenient screw cap. Bivio Italia is marketed nationally by 585 Wine Partners.

www.hpnotiq.com

tHe dALmore LAUNCHES CIGAR MALT fOR fATHER’S DAYFans of The Dalmore who enjoy their single malt with a fine cigar will be especially pleased with The Dalmore Cigar Malt Reserve, perfect for Father’s Day. The nose has aromas of orange marmalade, honey and citrus, while the palate offers creamy notes of vanilla and a finish of tropical fruit. Years spent in Oloroso sherry casks impart intense notes of almond and spices. SRP: $125

ruFFIno SPARKLES WITH fIRST-EVER PROSECCORuffino launches the inaugural Ruffino Prosecco DOC, the first sparkling wine addition to the extensive Ruffino portfolio. Known for producing excellent Chianti, Ruffino Prosecco is made in an extra-dry style and offers aromas of apples, pears and citrus fruits and rich flavors of peach and apple on the palate followed by a fruity and floral finish. SRP: $14.99

HpnotIQ ADDS NEW HARMONIE TO PORTfOLIOHpnotiq Harmonie expands upon the incredible success of the original Hpnotiq with a distinctive, vibrant, violet-hued blend of infused berries, hints of flowers, premium French vodka and a touch of Cognac. A fun and distinctive new blend, Hpnotiq Harmonie is delicious on its own or versatile enough to make myriad cocktails and shooters. SRP: $24.99

ALIA OALIA OALIA ffERS

JUNE_2011_NPP.indd 3 5/11/11 2:13:16 PM

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hi and welcome back to The Last call! This issue marks the one year anniversary of the column.

This month we are going to discuss pricing and costs and how to make more money.

There are several analysis numbers people can use to do this. actual Pour cost percentage and ideal Pour cost Percentage are two of the most widely used. Both should be used, but the ideal one is underused and often misunderstood. There is ideal revenue per ounce/unit and there is ideal Net Profit per ounce. These numbers can be applied to a single brand, category or the entire inventory.

Most bar operators only calculate their actual percentage. and often they only do it on their overall inventory and sales. Often, they don’t break it up between liquor, wine or beer. Often the beer includes draft and bottles. The problem with only calculating the actual percentage is you don’t have a reference or comparison point. You can only get that if you calculate your ideal percentage as well. and it must be recalculated for the same time period.

regarding the use of Pour cost percentages; i will often hear people say “i know my costs”, with great conviction. i will ask them do they know what their ideal percentage is and they will answer that question by providing me either how they compared their current number to a previous period of time, or it’s being compared to their financial budget. Or they may respond with that some sort of confusion about what i am asking. They might even write off my question like it’s nonsense and it’s not necessary to know the ideal percentage.

i rarely hear that they recalculated their ideal percentage for the current product mix of the current period of time being measured. if you don’t’ do that, frankly, you will have no idea as to how “well” you did in comparison to how well you should have done. comparing the current actual percentage to a past actual percentage is like trying to determine if the count on your current cash drawer is short by comparing the current count for today to the actual count for the same day of the prior

week. What is done is comparing the actual count for the day to the Z tape or the cash in Drawer report that defines the amount of the cash that should be in the drawer or the ideal amount of the cash.

There are several ways or methods to calculate shrinkage. One is to compare your ideal pour cost percentage to your actual pour cost percentage. The difference between the two is the amount of your shrinkage. however, just knowing the amount of the difference of the shrinkage as expressed by a percentage number doesn’t usually express very well how much product is missing. in other words if your ideal was 27% and your actual percentage was 29%, then knowing the difference of 2% points doesn’t really tell you how many dollars or number of beers you were missing. To determine the number of beers you are missing you have to calculate your shrinkage by another means.

The PrOBLeM WiTh ONLY caLcULaTiNg The acTUaL PerceNTage iS YOU DON’T

have a reFereNce Or cOMPariSON POiNT.

however, if you don’t have a POS system you cannot even calculate your ideal percentage without determining the amount of the missing product first. This must be done by taking an inventory, calculating the quantity of the missing product and taking the sales and calculating the quantity of the product that should have been used. To do this you have to reprogram your cash register to have buttons that have prices for each price and inventory category. Or you can hire Bevinco and they can do it for you.

Often people will determine their ideal percentage for each item. They will then average out all the products to get a blended cost percentage. They will then compare that number to their current actual number to see if they are missing anything. That is misguided as they are not recalculating the ideal

percentage for the current product mix. By recalculating it, you are taking into account the use of happy hour pricing and the current product mix which will be different every day, week and month. To recalculate be prepared to spend countless hours doing it each week, or get yourself a really good software program.

if you have any questions, feel free to write to me at [email protected].

We will cover this more next issue. have a great summer!

LaST caLLWhat Do We Do With Pour cost Percentages anyways? BY chUcK DeiBeL

chuck Deibel

LaSTcaLL

When you did your inventory last week, how many shots of crown

royal were you missing?

how many pints of draft beer were you missing?

if you can’t answer those

questions you should give us a call at

800-891-1012 or go to www.bevinco.com

Our clients do know how much.

newproducts&promos

www.ruffino1877.com

707-265-4003

www.585winepartners.com www.whiterockdistilleries.com

www.thedalmore.com www.malibu-rum.com

pInnAcLe VodKA WHIPS UP NEW CAKE VODKAWhite Rock Distilleries has added a new flavor to its vodka portfolio—Pinnacle Cake Flavored Vodka. Pinnacle Cake brings together imported French vodka and the unmistakable taste of cake batter. Available in 750ml, 1L, 1.75L and 50ml sizes. SRP 750ml: $15.99

mALIBu UNVEILS NEW PREMIXED TROPICAL SEA BREEZEMalibu launches Malibu Tropical Sea Breeze, the newest flavor addition to the Malibu line of premixed cocktails. Sea Breeze is a perennial warm weather drink favorite, and like other Malibu Cocktail products, Tropical Sea Breeze is packaged in environmentally friendly 1.75L pouches that are great for out-door occasions or on the go. SRP: $19.99

BIVIo ItALIA OffERS GREAT STILL WINESBivio offers a modern take on classic Italy with distinctly Italian wines made in a contem-porary style. The wines include Pinot Grigio, Chianti and Tuscan Red from Italy’s most renowned wine regions. Fresh, bright and of high-quailty, the Pinot Grigio is one of the first with a convenient screw cap. Bivio Italia is marketed nationally by 585 Wine Partners.

www.hpnotiq.com

tHe dALmore LAUNCHES CIGAR MALT fOR fATHER’S DAYFans of The Dalmore who enjoy their single malt with a fine cigar will be especially pleased with The Dalmore Cigar Malt Reserve, perfect for Father’s Day. The nose has aromas of orange marmalade, honey and citrus, while the palate offers creamy notes of vanilla and a finish of tropical fruit. Years spent in Oloroso sherry casks impart intense notes of almond and spices. SRP: $125

ruFFIno SPARKLES WITH fIRST-EVER PROSECCORuffino launches the inaugural Ruffino Prosecco DOC, the first sparkling wine addition to the extensive Ruffino portfolio. Known for producing excellent Chianti, Ruffino Prosecco is made in an extra-dry style and offers aromas of apples, pears and citrus fruits and rich flavors of peach and apple on the palate followed by a fruity and floral finish. SRP: $14.99

HpnotIQ ADDS NEW HARMONIE TO PORTfOLIOHpnotiq Harmonie expands upon the incredible success of the original Hpnotiq with a distinctive, vibrant, violet-hued blend of infused berries, hints of flowers, premium French vodka and a touch of Cognac. A fun and distinctive new blend, Hpnotiq Harmonie is delicious on its own or versatile enough to make myriad cocktails and shooters. SRP: $24.99

JUNE_2011_NPP.indd 3 5/11/11 2:13:16 PM

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aTTeNTiON Bar OWNerS !give Your Servers added Benefits ! BY MOLLY McKee

eveNTS&BeNeFiTS

Bar owners looking to give their bar tenders and ser vers added b e n e f i t s s h o u l d c o n s i d e r a

membership in the Ohio Bar tenders association. a subsidiary of the Ohio Licensed Beverage association, the Ohio Bartenders association was created to provide services specially tailored to the particular needs and interests of bartenders and servers. Bar owners can simply deduct the $25.00 dues payment as a single payroll deduction or spread it out over several pay periods as agreed upon by the server. contact our office at 800-678-5995 by e-mail to [email protected] to request a payroll deduction form. You are in business to be the best! Why shouldn’t your staff be the best, as well.

The Ohio Bartenders association (OBa) is a membership service organization representing bartenders in Ohio. The Ohio Licensed Beverage association, a group of permit holders, wanted to create this association so bartenders could also be involved with every aspect of the business and network with other bartenders.

By uniting with bartenders who care

about their profession, they will be able to network, learn what’s new in the industry and meet decision makers in the industry.

as a member of the OBa, bartenders will be invited to attend quarterly OLBa meetings held in various cities across the state. at quarterly state meetings, the OLBa hosts important state leaders as keynote speakers and often welcomes state representatives who come to address the members at local board meetings. So the bartender too will be able to voice their concerns within the industry.

We are here to protect your interests and give you an opportunity to join forces with other bartenders and permit holders so your voice can be heard!

The OBa provides a variety of other benefits, including:

gaS BiLL SaviNgS

as a member of the OBa, you can enroll in a program that offers a competitive and consistent gas price for your home or business. You can save up to 1/3 of what you are currently paying. The Ohio Licensed Beverage association has partnered with consumer choice Marketing in order to offer you better energy service with a lower energy cost. Signing up is easy, call our office for more information, 1-800-678-5995.

eXciTiNg eveNTS

The Buckeye Bar expo is the biggest event of the year for permit holders and bartenders in Ohio. The show features product sampling and demonstrations, educational opportunities and great entertainment. This year’s event is being held at The Bluestone, 583 e. Broad St. in columbus.

The OLBa schedules a variety of other productive networking opportunities each year and you will be invited too! annual lobbying days, quarterly meetings and an annual convention provides members with

the chance to interact with one another and others dealing with the industry. as a member of the Ohio Bartenders association, you get four free tickets each year!

TechNiQUeS OF aLcOhOL MaNageMeNT

Don’t get busted! TaM can help you prevent an unnecessary citation! TaM, the Techniques of alcohol Management program, is the leading server training program for the l icensed beverage industry. The aim of the TaM course is to upgrade the skills and professionalism of beverage retailers and servers and to teach them detailed information about state laws. TaM is a complete, easy-to-understand educational package that is ideal for any bartender or server. For further information on how you can sign up for a class, please call the OLBa State Office at 1-800-678-5995 or visit www.olba.org.

heaLTh iNSUraNce

as a member of the Ohio Bartenders association, you can enroll in several health insurance options offered exclusively to OBa and OLBa members. For more information or questions on the coverage plans please call cindy craig at 614-921-9100.

Other exciting Membership Benefits include:

• Free access to legal counsel regarding laws and regulations (a $50 per use value)

• a full-time lobbying staff to protect your interests in the state legislature

• Free subscription to the Ohio Beverage Monthly (a $20.00 value)

call our office at 1-800-678-5995 or fill out the form below to join the OBa today!

Molly McKee, OLBa Management Team

Annual Dues $ 25.00

Please return this application with your payment to:

Ohio Bartenders Association37 W. Broad Street, Suite 480

Columbus, Ohio 43215800.678.5995

Or Charge to: ___Visa ___Mastercard

#__________________________________Expiration Date___________Signature___________________________

Application for Membership______________________________________________________________________________Name

______________________________________________________________________________Place of Employment

______________________________________________________________________________Address City State Zip

______________________________________________________________________________E-Mail Address

________________________________(_____)________________________________________County Phone Number

Annual Dues

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FLAVOREDMALTBEVERAGEs

BUZZ

Smirnoff on The rockSInspired by classic mixed drinks, Smirnoff On The Rocks, recently rolled out to 14 states, provides a far simpler alternative to whipping up fresh cocktails with its Smirnoff Lime & Cranberry, Smirnoff Classic Lemonade and Smirnoff Blueberry & Lemonade varieties, all meant to be poured over ice. Less sweet than other FMBs/PABs, it has an ABV of 9.9% alcohol content - between that of wine and traditional beer. The resealable 1L bottle contains approximately six servings, conveniently listed on the label so consumers are aware of standard serving sizes. Ladies may want to try Smirnoff on the Rocks for a festive girls night in.

Smirnoff PremiUm malT mixed drinkSDriving the growth of the FMB segment is Smirnoff Premium Malt Mixed drinks, Smirnoff’s first-ever venture into the malt beverage format, launched in 2010. Whether it’s sipped at home to unwind, or with a small group of friends, Smirnoff Lime & Cranberry, Smirnoff Lemonade and Smirnoff Blueberry & Lemonade, available in a six-pack format, delivers the convenience of beer and the experience of a freshly-made classic mixed drink. Less sweet than other FMBs/PABs, and with lower carbonation to boot, Smirnoff Premium Malt Mixed drinks have a 5.8% ABV.

Jeremiah Weed flavored malT BeverageSJeremiah Weed flavored malt beverages, are available in Lightning Lemonade, Roadhouse Tea and Spiked Cola. These flavored malt beverages, resonating strongly with male consumers, are an alternative to beer (ABV of 5.8% alcohol is same as traditional beer), ideal for watching the game, tailgating and summer barbecues.

CHECK OUT

THESE INNOVATIVE

PRODUCTS:

FMBBuzz_Jun11.indd 3 5/12/11 5:48:30 PM

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arOUNDOhiO ageNcY iN The SPOTLighT Q & a

corks Wine & Liquor Pat connell – Store Manager

address: 27250 crossroads Parkway – Suite a rossford, Ohio 43460Phone: 419/872-6800Type of Business: Liquor Store/Wine Shop

What makes your business unique? Our wine department and focus on customer service makes our business unique. Our large wine selection and knowledgeable wine manager makes our store a destination for people looking for that hard to fi nd bottle of wine. We also make all of our customers welcome as we greet them with a smile and a hello when they enter the store and the off er of carry out service upon their exit.

Does your business host any special events? if so, please describe. We have wine tastings in the store every Thursday and Friday. The wine tastings are a great way for our customers to try something new and to explore many varietals from around the world.

Please describe the measures taken by your agency to prevent alcohol sales to under age persons:education is very important to prevent alcohol sales to under age persons. We are sending each of our employees to alcohol awareness classes, increasing signage in the store for both our employees and customers, and instituting a ‘card all

customers under the age of 60’ policy. i personally remind all employees to card, card, card.

What are your plans and dreams for your business? Our current plans are to continue growing while providing both our wholesale and retail customers with the best service we can provide. Our dream is to become a destination store in Northwest Ohio by adding to our large selection wine, beer, and liquor.

if you could give advice to someone starting out, what would it be? retail is not always easy, but if they insist on entering the industry, i would tell them to focus on the customer and to be patient. good service will bring your customers back and you will continue to grow.

how long have you been in this industry? i have been in the liquor industry for 3 years.

how did you get involved in this industry? i got involved in the industry 3 years ago when the opportunity to run corks Wine & Liquor was off ered to me. The owners were looking for somebody with retail experience to run the store.

have you owned or worked in any other type of business?i worked for a local supermarket chain while in college and for about 10 years

once i left school. after working as a supermarket manager for 7 years, i worked for a transportation company as a dispatcher for about 10 years.My experiences in both fi elds help me in my day to day activities at corks. My supermarket experiences help me with ordering and inventory control while my logistics background enables me to provide dependable and on time deliveries to our wholesale customers.

What is your biggest business accomplishment so far? To date, our biggest business accomplishment and challenge is continuing to grow our store.

if you could change anything in regard to your business, what would it be? if i could change one thing about the business, i would increase the size of the store. We still have the space to continue to grow with our current building, but a larger sales fl oor and back room would enable us to carry a larger variety of products for our customers. as the population continues to grow around us, increased sales space would be nice.

FLAVOREDMALTBEVERAGEs

BUZZ

Smirnoff on The rockSInspired by classic mixed drinks, Smirnoff On The Rocks, recently rolled out to 14 states, provides a far simpler alternative to whipping up fresh cocktails with its Smirnoff Lime & Cranberry, Smirnoff Classic Lemonade and Smirnoff Blueberry & Lemonade varieties, all meant to be poured over ice. Less sweet than other FMBs/PABs, it has an ABV of 9.9% alcohol content - between that of wine and traditional beer. The resealable 1L bottle contains approximately six servings, conveniently listed on the label so consumers are aware of standard serving sizes. Ladies may want to try Smirnoff on the Rocks for a festive girls night in.

Smirnoff PremiUm malT mixed drinkSDriving the growth of the FMB segment is Smirnoff Premium Malt Mixed drinks, Smirnoff’s first-ever venture into the malt beverage format, launched in 2010. Whether it’s sipped at home to unwind, or with a small group of friends, Smirnoff Lime & Cranberry, Smirnoff Lemonade and Smirnoff Blueberry & Lemonade, available in a six-pack format, delivers the convenience of beer and the experience of a freshly-made classic mixed drink. Less sweet than other FMBs/PABs, and with lower carbonation to boot, Smirnoff Premium Malt Mixed drinks have a 5.8% ABV.

Jeremiah Weed flavored malT BeverageSJeremiah Weed flavored malt beverages, are available in Lightning Lemonade, Roadhouse Tea and Spiked Cola. These flavored malt beverages, resonating strongly with male consumers, are an alternative to beer (ABV of 5.8% alcohol is same as traditional beer), ideal for watching the game, tailgating and summer barbecues.

CHECK OUT

THESE INNOVATIVE

PRODUCTS:

FMBBuzz_Jun11.indd 3 5/12/11 5:48:30 PM

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arOUNDOhiO WiTh rNDc

1) agency Store #933, Wine and Spirits in Brecksville, with a display of 6cs Titos vodka american Made and Stephanie Syvuk from rNDc general

2) agency Store #969, Solon Wine and Liquor in Solon, with Manager Brad Twiss and a display of Platinum 7x

3) agency Store # 933, Wine and Spirits in Brecksville, with a display of absolut summer and Patrick Mahoney from rNDc

4) agency Store #991 in Middleburg heights with Patrick Mahoney from rNDc general and a display of absolut cosmo

5) Jim ellers from William grant and Bryan Patterson, Manager of 87 West at crooker Park, conducting a glenfi ddich consumer scotch tasting

6) Spring holiday display for Pernod ricard with Jonathon rivera from agency Store #948 in Lorain, rags Wine and Beverage

1

65

43

2

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TheBarBLOgger.cOM

it’s difficult to turn on the Tv, listen to the radio or read a newspaper without seeing more and more

references to and mentions of social networks such as Twitter, Facebook, Foursquare, Yelp and others.

What started in many of these cases

as small college projects, these sites have quickly grown to become the cornerstones of a new revolution. a new way that we communicate with friends and family but more importantly for bars, a new way to attract, engage and keep loyal customers.

Over the coming months, i hope to share with you the specific uses these networks have for Bars, share examples of how other bars are leveraging them to increase sales and keep you up to date on the latest ways that you can take advantage of these amazing new channels to grow your bar business.

i won’t go into too much detail as to what each site is as i believe this information is freely available in many places online, but to give you a brief overview, Facebook, Twitter, Foursquare & Yelp are the four most important social networks for bars.

i’ve heard many bar owners say that they “don’t get” Twitter, don’t have time for Facebook and don’t have a clue what Foursquare is. The reality today is that deciding whether to get involved with social media or not is no longer an option. The question is “how WeLL do you do it?”

a NeW WaY ThaT We cOMMUNicaTe WiTh FrieNDS aND FaMiLY BUT MOre

iMPOrTaNTLY FOr BarS, a NeW WaY TO aTTracT,

eNgage aND KeeP LOYaL cUSTOMerS.

Why? Because your customers get it, your customers use these sites to communicate more then they would with email or text messaging, they take note of reviews their peers leave about bars and restaurants and make their purchasing decisions based on peer recommendations 78% of the time. They take to the web to complain about bad service, shout about great service and perform extensive social research before committing to a product or brand.

So how can you get started and how do you start to reap the rewards of participating on these networks?

Well, the first thing that you have to understand is that these platforms are not advertising platforms; they’re not a new outlet for you to paste your happy hour prices 20 times a day. These new tools are “engagement channels” where you talk and engage WiTh your customers rather than aT them. What

this does is that it allows you to continue the conversation after a customer leaves the bar or even before they ever get there!

Your customers don’t use these networks to be advertised to. They use them for the community aspect, for the recommendations and for socializing. Once you remember that this is the reason these networks have become so popular and useful, then your messages and interactions will reflect this.

The basic requirements for your bar to begin with are:

• a Twitter.com account for your bar

• a Facebook.com Fan Page• a Foursquare.com account

Many of my clients use these platforms to share photos of their promotions with their followers, ask their friends to help name menu items, invite them to the tapping of a new keg, create special offers only available to their social media friends, listen to what is being said about their bar online, handle customer service queries and many more great ways that improve customer retention, allowing customers to share your info and expand your reach and reduce the expensive reliance on unmeasurable traditional media.

Over the next few issues, i’ll go through the uses of each of these networks in detail and give you actionable ideas to take advantage of the social media revolution we’re all now part of.

For more social media tips and video tutorials, log on to www.thebarblogger.com.

SOciaL MeDia FOr BarS 101 Learn the Basics here First BY BarrY chaNDLer

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WEST COAST PARTYSan Diego is ramping up its reputation as a mixology haven with the third annual San Diego Spirits Festival, June 25th and 26th, set on Port Pavilion Pier on Broadway. The brainchild of Liz Edwards, the festival is jam- packed with tastings, seminars, cocktail competitions and, of course, glitzy VIP after-parties.

SanDiegoSpiritsFestival.com

THEFIND

THEFIND

FATHER’S CHOICEFor dads craving the smooth stuff, look no further than the new release of Auchentoshan Single Malt Lowland Scotch Whisky. He’s sure to be impressed by this limited-edition 1998 vintage—there are only 750 bottles available in the U.S—triple-distilled and matured in sherry casks.auchentoshan.com

MEDITERRANEAN-STYLE MIXINGBartenders are falling for Figenza, the vodka made with real Mediterranean figs. In a recent episode of the Food Network’s Iron Chef America, even Morimoto used it in his fig and sake martini creation. To inspire experimental home mixologists, the brand launched its drink-of-the-month campaign, featuring libations such as the “Lychee Figtini” and “Sunny Peach” with gin, kiwi puree, cranberry juice and sour mix. figenza.com

FROM FRIULI Synonymous with luxurious wine and amaros, Italy may soon be known for its vodka, too. A quartet of Italian tastemakers—Arrigo Cipriani of the renowned Harry’s Bar, Lapo Elkann of FIAT and two Friulian master distillers, Marco Fantinel and Francesco Cosulich—introduce I Spirit Vodka. Five-times-distilled, it’s made with white grapes and grains from the Friuli region, along with water from the Dolomites.ispiritvodka.com

THE OBSERVERThis month, Jill DeGroff, aka King Cocktail’s wife, releases Series II of Lush Life: Portraits From the Bar, a collection of whimsical illustrations, recipes and saloon tales dedicated to “Cocktailians Around the World.”

kingcocktail.com

BANG FOR YOUR $20Customers don’t have to forego their summer vacation plans just to buy wine. Great Wines Under $20, the new book (Krause Publications) from auctioneer, appraiser, and historian Elyse Luray, guides readers through this biggest—and attractive —segment of the wine market. elyseluray.com

BE IN

THE KNOW!

OBSERVERThis month, Jill DeGroff,

great

ggWINES

under

$20

Elyse Luray

TheFind_Jun11.indd 3 5/16/11 1:14:45 PM

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cheFScOrNer

Ladies and gentlemen, welcome to the world of business and culinary art! i am chef Quinn allen and this

is chef’s corner. This is the wonderful arena at which front of the house

and back of the house put aside their diff erences, even though all the servers are catty divas and all the cooks are slow and wrong. in this column i will share with you how kitchen operations can have a serious impact on the success of your overall business. i will share recipes, tips and techniques that turn your kitchen operation into something that drives your business, instead of dragging it down.

in this month’s column, i would like to explain why i have decided to write this column.

Through my many years in this wonderful bar/restaurant industry i have witnessed the rise and fall of great employees and great businesses alike. Through my experience, i have learned that the only things to do are:

1. Don’t ever speak up! even if you’re right, it’s career suicide, or

2. Keep absorbing everything you see and hear to use one day in a positive manner to help yourself and others that trust you enough to listen.

Over the years, i have obtained the fancy plaques and framed certifi cates that prove i did specifi c things, met the required hours (and then some),

and guessed right enough times on tests to get me a certifi cation as a chef in the world of culinary arts and the varied forms of business management. however, it is experience that defi nes a person in the working world, and experience can’t be framed and put on your mantel next to your picture of celine Dion that reads “my heart will go on.” however, your experience will always be known through your actions and the impression you leave behind. i’m here to benefi t you, the reader, in any way, shape, or form that i can. You may not always want to hear it, but someone has to say it.

ONce YOU geT DOWN TO The BaSicS aND STarT

BUiLDiNg UP agaiN, TrUe PrOgreSSiON caN Be MaDe, JUST aS iT WaS

WheN The BUSiNeSS FirST OPeNeD.

The only thing more frustrating than running a business is running a business unsuccessfully. in the world of bars, restaurants, and taverns, there are so many angles to cover that when one thing goes wrong it becomes a diffi cult task to fi nd the source. as a business grows, it grows further and further from the pure idea that gave it birth. every business starts as an idea, an infectious thought or “virus” that continues to contaminate the minds and inhibitions of others until it eventually gains form. When a business is born, the work isn’t just in maintaining, but progressing and evolving. Like everything, a business must evolve with its surroundings while still staying on track with the scope that made it great in the fi rst place. growth is wonderful; however, control is what will generate consistency. consistency will in turn, result in progression.

Business owners are very similar to chefs - arrogant, self-centered, and set in their ways. i’m positive that’s how it is because i’m the smartest and most

talented chef that the great state of Ohio, and maybe even the earth herself, has given birth to. That’s just how it’s going to be, so it’s better to get over it now and to keep fl owing with me. careful, it’s contagious.

The best thing for an owner/chef to seek when everything starts slowly falling out of place is advice. an outside opinion paired with guidance that brings to light the proprietor’s habits is essential. Bad habits tend to grow step for step with the business and are often diffi cult to see. if someone would have done this with charlie Sheen’s career, much could have been saved, and by much i mean, not that much.

after realizing that a dream is under producing and slowly leading to its own demise, the last thing the staff wants to hear is how it was entirely their fault. When you take off the cherry, sprinkles, and sugar, you’re left with the dish that was supposedly impossible to screw up. That is what it has to come down to, you don’t give people what they want, you give them what they need. Like a soldier to boot camp, you break them; you break them so far down that the only thing they rely on are the basics, and then you build them back up under diff erent ideals and mentalities. The same goes for such broad things as a business, and very specifi c things as the “Queso Blanco” at your favorite Mexican restaurant. Once you get down to the basics and start building up again, true progression can be made, just as it was when the business fi rst opened. The thing is that you have to constantly reinvent and/or rework yourself to stay current with the ever evolving human race.

They said you couldn’t teach an old dog new tricks, then all the sudden cesar Milan comes around and now dogs have been doing back fl ips, speaking english, and playing poker on a regular basis. So don’t lose faith or give up just yet, the chef Whisperer is here.

Quinn M. allen cScchefscorner@ohiobeveragemonthly.

com

WeLcOMe TO cheFS cOrNer! Lets get acquainted! BY QUiNN M. aLLeN cSc

Quinn allen, cSc

WEST COAST PARTYSan Diego is ramping up its reputation as a mixology haven with the third annual San Diego Spirits Festival, June 25th and 26th, set on Port Pavilion Pier on Broadway. The brainchild of Liz Edwards, the festival is jam- packed with tastings, seminars, cocktail competitions and, of course, glitzy VIP after-parties.

SanDiegoSpiritsFestival.com

THEFIND

THEFIND

FATHER’S CHOICEFor dads craving the smooth stuff, look no further than the new release of Auchentoshan Single Malt Lowland Scotch Whisky. He’s sure to be impressed by this limited-edition 1998 vintage—there are only 750 bottles available in the U.S—triple-distilled and matured in sherry casks.auchentoshan.com

MEDITERRANEAN-STYLE MIXINGBartenders are falling for Figenza, the vodka made with real Mediterranean figs. In a recent episode of the Food Network’s Iron Chef America, even Morimoto used it in his fig and sake martini creation. To inspire experimental home mixologists, the brand launched its drink-of-the-month campaign, featuring libations such as the “Lychee Figtini” and “Sunny Peach” with gin, kiwi puree, cranberry juice and sour mix. figenza.com

FROM FRIULI Synonymous with luxurious wine and amaros, Italy may soon be known for its vodka, too. A quartet of Italian tastemakers—Arrigo Cipriani of the renowned Harry’s Bar, Lapo Elkann of FIAT and two Friulian master distillers, Marco Fantinel and Francesco Cosulich—introduce I Spirit Vodka. Five-times-distilled, it’s made with white grapes and grains from the Friuli region, along with water from the Dolomites.ispiritvodka.com

THE OBSERVERThis month, Jill DeGroff, aka King Cocktail’s wife, releases Series II of Lush Life: Portraits From the Bar, a collection of whimsical illustrations, recipes and saloon tales dedicated to “Cocktailians Around the World.”

kingcocktail.com

BANG FOR YOUR $20Customers don’t have to forego their summer vacation plans just to buy wine. Great Wines Under $20, the new book (Krause Publications) from auctioneer, appraiser, and historian Elyse Luray, guides readers through this biggest—and attractive —segment of the wine market. elyseluray.com

BE IN

THE KNOW!

great

ggWINES

under

$20

Elyse Luray

TheFind_Jun11.indd 3 5/16/11 1:14:45 PM

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arOUNDOhiO WiTh SOUTherN WiNe & SPiriTS

The Bluestone Columbus, Ohio

April 19, 2011

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ISLE OF JURA SINGLE MALT

TH

E DIURACHS

WORTH THE UPGRADEIt’s Time to Elevate Your Beer Program

BY JIM CLARKE

For many restaurants, beer often gets overshadowed by the wines and spirits components of the beverage program—a few bottles, a few drafts, something “lite”; re-order as needed. But today more and more guests are asking for something more, expecting a bit of the range and diversity ex-

hibited in today’s marketplace. Craft beer and specialty bottlings are no longer the preserve of select bars.

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Expanding choices is not really diffi cult. For one thing, even higher-end, limited availability beer doesn’t get that expensive when you compare it to your wine program. That lower price gives your beverage program fl exibility in today’s unpredictable economy. “When wine drops, beer picks up and vice versa,” says Curtis Allred, general manager for the Tuscarora Restaurant Group in Virginia.

According to Rich Higgins, brewmas-ter at Social Kitchen & Brewery in San Francisco, director of San Francisco Beer Week—and one of the world’s only three certifi ed Master Cicerones—beer’s lower prices offer several other advantages:

“You can change your list quickly. You can take chances, and if a beer’s not moving, it’s not eating up your balance sheet. The top tier is still much more affordable than even mediocre wines.”

Look to the CompetitionBut there’s more to jazzing up a beer pro-gram than throwing a few craft beers on the list. Allred says he spends as much time looking at other restaurants’ lists as his own, which not only helps him see what’s popular but can also make his lists stand out among the competition.

Beermenus.com, which posts beer lists of restaurants and bars for the New York, Philadelphia, Chicago and San Francisco areas, is a great resource for seeing what’s out there. Will Stephens, who founded the site with his brother Eric, says he sees more and more places with fi ve to 10 draft lines—dedicating at least a couple of those to craft beers now—and that’s not including the specialty venues.

Draft or Bottle?If you’re starting from scratch, you can offer as many drafts as you have room for; Allred says the extra cost for installing 20 lines is minimal compared to the initial eight or 10. Higgins cautions that you might need more refrigeration room than you think. He designed the program at Delarosa in San Francisco where initially kegs and food shared a walk-in, making life diffi cult for the bartenders and kitchen staff. A beer-only walk-in with room for at least two of each keg is ideal; kegs take at least 48 hours to get to service temperature, so not having a back-up chilled means 86-ing a beer for a while or wastefully serving a lot of foam each time a keg runs out.

Sound like a lot of trouble? Well, draft beer, with its higher margins, is

where the money is. In addition, Ste-phens says Americans tend to favor draft beer when they go out; it is, after all, an experience most customers can’t enjoy at home.

But bottles are not without their own benefi ts. “With bottles your margins may go down, but the sale price can go higher,” says Higgins.

Which format, draft or bottle, you fo-cus on can depend on your resources. A draft system has more costs upfront and in maintenance than bottles. On the other hand, some beers are only avail-able in one format or another, so if you want that brew you have to take it as it comes. For beer styles where freshness is a priority, they are often better suited for draft service.

Many establishments favor localbrews for their taps, but David Flaherty had a different experience when he set up the program for the wine bar Terroir Tribeca in New York City. Initially, he sold all local drafts, and rounded that out with an eclectic, international bottle list.

“It took a year before I sold through a case,” says Flaherty of one of his selections, Hop God, an IPA aged in Chardonnay barrels from Nebraska Brewing. So Flaherty turned the program on its head, serving most of his local selections by the bottle and putting his more unusual beers on draft. Now both sell well. Guests can have a more obscure beer without investing in a bottle, and can even taste the less familiar beer before they commit.

AMERICANS TEND TO FAVOR DRAFT BEER

WHEN THEY GO OUT; AFTER ALL, IT’S AN EXPERIENCE MOST CUSTOMERS CAN’T

ENJOY AT HOME

Social Kitchen & Brewery in San Francisco is known for

its stellar beer program.

Pho

to: A

ustin

Has

tings

Local Connections,Foreign FriendsMove more eclectic beers, says Flaherty,

“and you become the darling of your beer salesman.” More interesting selections come your way, and when a small handful of specialty kegs or cases come into your market, you’re the one who hears about them fi rst. In Virginia, Allred cultivates relationships with distributors as well as with local producers, even sending res-taurant employees on “internships” at nearby breweries.

According to the Brewers Association, the majority of Americans live within 10 miles of a brewery, so beer even more than wine is well-situated to capitalize on today’s interest in local produce and agri-culture. Stephens says some markets, like Brooklyn, are strongly focused on pro-moting local products, and doesn’t expect that to change: “It’s already regional in terms of availability [many breweries only distribute to a limited number of states], and will probably become more regional as people realize how perishable beer is.”

Importers, however, are becoming more and more careful about protecting their beers during shipping. B. United In-ternational, for example, recently opened a facility in Connecticut where it receives tanks of beer from its European suppliers and kegs them, providing better tem-perature control during the voyage across the Atlantic.

Talking the TalkDespite a growing popularity—craft beers were up 9% by volume for the fi rst half of last year, despite overall sales being down 2.7%—craft beers don’t sell them-selves like the ubiquitous domestic and

import brands do, so be prepared to train your staff. Jake Williams, beer manager at Rocco Ranalli’s Café & Pizzeria in Chi-cago, says this is the hardest part. He trains his staff weekly, on four or fi ve beers each time.

Higgins says it’s important to do more than describe each beer to staff, howev-er. “You want to help servers understand why beer has its place. Make sure they can train themselves,” he notes. Flaherty agrees. At his monthly staff tastings a portion of the class is always devoted to

“Beer 101.” When servers understand the

brewing process, Flaherty points out, it becomes easier for them to learn about individual beers and they become more enthusiastic and confi dent sellers.

Restaurants, Not Bars“Pairings are generally server-driven,” says Allred; his servers fi nd it a great tool for introducing guests to different beers and enhancing the dining experience, and he makes a point of including food at their beer classes so servers will be ready. Wil-liams teaches recommended pairings to the servers at Rocco Ranalli’s and has even added them to the menu itself.

Stephens sees more and more of the restaurants listing beer dinners on his site. He says these events, where each course is paired with a different beer (often from a single brewery, region, or style), create important promotional tools to interest customers in general beer programs.

More Than Just a GlassPairings can help show off beer (and the food, too) at its best, but so can the right glass. Some breweries, particularly Bel-gians, offer free glassware specially suited to its beers, which can also help develop interest in those brands. Some beverage managers, however, feel that doesn’t suit their establishment. It depends on your

BEER UPGRADE

Glassware like this Beer Classics collection designed by Spiegelau can elevate the beer drinking experience

Left: In Chicago, Jake Williams trains his staff weekly at Rocco Ranalli’s

on fi ve different beers; Right: At Delarosa in San Francisco, a beer

walk-in simplifi es life for bartenders.

Pho

to: H

enrik

Kam

ANY SERIOUS BEVERAGE

PROGRAM CONSISTS OF WINE, SPIRITS

AND BEER

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beer list, but Higgins believes you can get by with about four different types: the shaker pint, the fl uted pilsener glass, the weissbeer glass—designed to accommodate the generous head of wheat beers—and some sort of stemware, be it a shorter snif-ter or more like a Burgundy glass, “some-thing that elevates the beer over the hand when you’re holding it so you can see the beer clearly.” He also emphasizes the im-portance of cleanliness and abhors stack-able glassware, which creates rings on the glasses that mar the appearance and head formation of the beer.

Not a Beer Destination?If you’re not expanding your list much, there are still things you can do to give it a fresh twist. Higgins says the growing in-terest in beer cocktails can cast fresh light on your mainstream American light lagers, which often make a good base ingredient— think of it as the vodka of your beer cock-tail program. With their lack of bitterness they also work well in cooking and can pair with delicate dishes where more assertive beers might overwhelm the food.

These days it’s not just specialty bars that are featuring good beer, and you don’t want to go bigger than you can handle. Williams says Rocco Ranalli’s list expands and contracts with the seasons, as outdoor seating allows them a lot more sales op-portunities in the summers. “You want to make sure there’s no stale beer. For most beers if you’re keeping it more than 1½ months, it’s too much,” he points outs.

“It’s not the size of the beer list,” says Flaherty. “If you only have fi ve or six bottles there’s no reason a couple of them shouldn’t be craft or local.” He notes that your typical beverage program consists of wine, spirits and beer: “These days, if the beer list is lacking I don’t see the restaurant as serious about its beverage program.” ■

BEER UPGRADE

Anheuser Busch-InBev: When Chicago’s

beloved Goose Island announced it was

being bought by Anheuser-Busch for

around $39 million, immediately the chatter

started. While devoted Goose Island fans

might be saddened by brewmaster Greg

Hall’s departure, optimists can see the

brand’s alignment with the brewing giant as

an opportunity to build more exposure and

release new iterations.

Guinness: Last fall, Guinness released its

Foreign Extra Stout, which traces its roots

back to 1801 when it was fi rst brewed at St.

James’s Gate brewery in Dublin and known

as West India Porter. Offering the fullest

fl avor in the Guinness portfolio, it’s deep

brown, carbonated and has strong, roasted

aromas that beer connoisseurs relish.

Heineken: Green glass-

bottled Heineken will always be

iconic, but now that New-

castle Brown Ale is part of its

portfolio, it means beer fans

can look forward to limited

releases like Newcastle

Summer Ale, Newcastle

Werewolf, Newcastle Winter

IPA and Newcastle

Founder’s Ale.

MillerCoors: Miller and

Coors might be what this

behemoth is known for,

but Blue Moon, which fi rst

hit the beer market in 1995,

offers choice with styles

like Belgian White. Leinenkugel’s, brewed

in Chippewa Falls, WI, since 1867, is the

nation’s seventh-oldest operating brewery,

and strikes a chord with today’s consumer

with its ever-changing tastes from Summer

Shandy to Fireside Nut Brown.

Pabst: With consolidation par for the

course in the beer industry, Pabst remains

the country’s last independent, American-

owned brewery of its ilk. Most of its beers,

including Pabst, Schlitz and Stroh, have

been around since the 1800s. Pabst taps

into its history to create campaigns like the

new one for its Old Style beer, celebrating

a 61-year relationship with the Chicago

Cubs. To mark the

occasion, collectors’

edition bottles

are designed to

look like wooden

baseball bats with

the Cubs and

Old Style logos

and the phrase

“Chicago’s Beer

Since 1902”

etched into them.

Sam Adams:

Jim Koch is

one of the

beer industry’s

pioneers, and

rightfully so

after putting

craft beer on

the map with

Sam Adams.

Arguably the best-known

craft beer in the country, Sam Adams

continues to diversify. Its most recent

effort: the 2011 Samuel Adams LongShot

American Homebrew Contest - Category

23 Variety six-pack which features two

innovative homebrews.

For years, beer drinkers have gravitated to the same familiar brands: American stalwarts Budweiser, Miller and Coors, and imports like Heineken and Guinness. But now that craft brews have blossomed into popularity, the big guys aren’t relying on loyalty alone to drum up sales. Here’s a glimpse at how they have expanded their portfolios to make room for more contemporary beer offerings:

KEEPING UP WITH CRAFT

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While it may not grow its own fruit, full-fl edged Brooklyn Winery is a place where customers can partake in hands-on harvest sessions with winemaker Conor McCormack using New York State grapes, like the Riesling from Nutt Road Vine-yard in the Finger Lakes ready for release this month. “Conor, who is from Califor-nia, was blown away by the quality of the fruit,” says Leventhal.

McCormack is not the only one. While New York wines may not have the clout and wide distribution of, its Califor-

Empire State Wines Rise in Quality, Interest—and Sales

BY ALIA AKKAM

In April, Kelly Urbanik, winemaker of Macari Vineyards on Long Is-land’s North Fork, headed west to Williamsburg to pour Merlots and Sauvignon Blancs and discuss the winery’s sustainability initiatives to a throng of curious oenophiles. The evening was the latest install-

ment of Brooklyn Winery’s New York State Winemaker Series, created to introduce New York-made wines—and the stories and people behind them—to city residents. “We are a New York winery; it is our responsibil-ity to support New York winemaking. A night here brings these winemak-ers to a market they might not have been able to access before,” shares Brooklyn Winery co-founder Brian Leventhal.

Dr. Frank’s Vinifera Wine Cellars, known for its Riesling, is one of the Finger Lakes’ most esteemed wineries.

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nia counterparts for example, recent fi gures from the New York Wine & Grape Foun-dation show that America’s number three grape and wine producer is making strides: Throughout the state’s fi ve major wine re-gions, 180 million bottles are produced an-nually. From 2000 to 2010, 187 new winer-ies opened—more than in the previous 170 years. So what’s propelling this growth?

World-Class QualityThe establishment of Hargrave Vineyard on the North Fork in 1973 spawned Long Island’s now lucrative wine industry. Pio-neers like Pindar and Lenz followed, real-izing the potential of local vineyards set in microclimates akin to Bordeaux. Now, 30 years later, buoyed by tourism, tasting rooms across the North and South Forks are packed with customers trying the likes of Peconic Bay’s Nautique Espirit de Rose or Channing Daughters’ Sculpture Garden blend; others sip bubbly while listening to live jazz at Sparkling Pointe, or scope out the artwork at Bedell Cellars while wait-ing for a pour from the Taste series.

Longtime winemaker at Wölffer Es-tate in Sagaponack, and founder of The Grapes of Roth, Roman Roth is quick to note these glamorous settings would be moot if there wasn’t quality to back it up: “New York is one of the toughest markets in the world. If you don’t have quality you get crucifi ed.” A heavy contingent of Tri-State and Florida consumers clamoring for Wölffer wines—the winery produces about 22,000 cases annually—attests to this must-have quality.

Winemaker Kareem Massoud’s par-ents, Charles and Ursula, originally

wanted to start a silk-worm farm in Beirut, but read about the Hargraves and decided to tweak their goal to establish Paumanok Vineyards on the promis-ing East End instead. Now, Paumanok is known for its Chenin Blanc, the only one made in New York, and a Cabernet Sauvignon that thrives in vineyards further west than most other Long Island wineries. Massoud explains, “It’s a very excit-ing time to be a wine pro-ducer on the East End. We’re still a young region, but now we have vines averaging 25-30 years old that are creating wines of greater complexity.”

Up in the Finger Lakes, Morgen McLaughlin, president of the Finger Lakes Wine Country Tourism Marketing Association, has seen her region’s wines,

primarily Rieslings, gain wider recogni-tion, too, fi nally acquiring coveted 90-point ratings. “As much as you don’t want to emphasize scores, for a region like us, it shows people are fi nally recognizing our good wines. It’s helped a number of wineries with more national distribution, which has been one of the big barriers to exposure,” she says.

The Hudson Valley may be New York’s oldest winemaking region, but it’s certain-ly been overshadowed by Long Island and the Finger Lakes in the past. Brotherhood in Washingtonville, America’s oldest win-ery, proves that Hudson Valley wines are

ready to be taken to new levels. Brotherhood, and other wineries like Whitecliff and Millbrook, are local favorites for good rea-son: their quality. Carlo DeVito of Hudson-Chatham Winery, who launched the New York Wine Council to help promotewines from the region to consum-ers and trade, thinks that’s about to change. “The Hudson Valley is home to some of the best cas-sis made anywhere in the U.S. or Canada. It has a unique re-lationship with the fruit, which produces an intense dessert wine that has a found a solid fan base in the Valley.” In addition to

Hudson-Chatham, he points to winer-ies like Clinton, Brookview Station and Tousey for helping shine a light on these artisanal cult wines from the region.

“The best wines,” he continues, “es-pecially the reds, seem, more and more, to be Burgundian in style.” DeVito thinks this is helping the Valley forge its true

NY WWWWINNNNEEEESSSSSHarvesting at Paumanok Vineyards on Long Island includes grapes like Chenin Blanc and Cabernet Sauvignon.

left: The Inn at Glenora – popular accommodations among visitors packing Finger Lakes wine trails; right: New York City residents can discover local wines during Brooklyn Winery’s New York State Winemaker Series.

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Baco Noir, like this one from Hudson-Chatham Winery, is helping the

Hudson Valley become synonymous with soft

red wines.

identity: “I have talked to several grow-ers, and I can tell you that myself and others are leaning towards plantings of Gamay Noir, more Baco Noir and Pinot Noir. If one is looking to fi nd out what the terroir of the Valley is, it is to make soft, approachable reds.”

Educated CustomersMcLaughlin says that in the Finger Lakes, wineries have focused on tasting room sales, and there is a need to expand to new markets. Well-regarded wineries like Dr. Frank’s and Red Newt may be pivotal in building awareness of the region’s stellar Rieslings, but as McLaughlin points out, “We don’t have one big, recognized brand with big volume; even Dr. Frank is just 40,000 cases. It’s hard for these wineries to promote.” Getting wines into the hands of retailers, sommeliers and ultimately consumers becomes essential then.

Kevin Faehndrich’s mission is to do just that. After moving to the Finger Lakes to attend Ithaca College, he fell in love with the area, eventually becom-ing assistant winemaker at Thirsty Owl. But on his visits back to NYC, the lack of Finger Lakes wines available frustrated him. This motivated him to debut Up-state Wine Co. last year, dedicated to the

placement of Finger Lakes wines in New York City accounts. The portfolio has expanded to nine different brands, from Fulkerson to Chateau Lafayette Renau to Fox Run, that now have representation in 60 on- and off-premise locations through-out the city. Popular restaurants like Blue Hill and Cookshop are big supporters, and Faehndrich says that as product “moves out the door,” sommeliers realize there’s a desire to try these wines: “Our Rieslings are hands down world-class wines. If that was all we could do that would be fi ne, but what about Gewurztraminer, Pinot Gris and Chardonnay that are consistent and pair well with food? Educating about style is huge, which we do through tastings and winemaker dinners.”

At the recent Brooklyn Uncorked event at the Brooklyn Academy of Mu-sic, for example, guests shelled out $40 to sip Long Island wines paired with samples from local, farm-driven restaurants. Un-doubtedly, today’s wine drinker wants something new in their glass, which bodes well for New York State.

“Wine is such an important part of dai-ly conversation now,” says Wölffer’s Roth. “In the past you were either a wine geek or you weren’t interested. Now wine drinkers are enthusiastic and game to taste without any preconceived notion; they don’t have tons of bottles in their cellars.”

And because these enthusiastic cus-tomers are not beholden to a massive collection in their wine fridge, they are more open to experimentation. At The Wine Room in Williamsville, NY, owner Neil Kratzer stocks his store with eclec-tic, “what I think are well-made, higher quality wines” from New York State, rang-ing from Miles Wine Cellars and Ventosa Vineyards in the Finger Lakes to Thou-

sand Islands Winery in Alexandria Bay and Niagara Landing Wine Cellars, a stop on the Niagara Wine Trail.

“These are dry, food-friendly wines. New Yorkers have to look at them from a European perspective, not Californian. It’s easier for me to get a late-twentysome-thing to try New York wines than the 50-year-old ones who are scared they will be too sweet,” Kratzer notes. “New York State has done a good job of creating a wine industry, and now we have to let our local customers know they are as good as they are and drink what’s in their back-yard. If you are buying New York wines, that money stays in New York. A lot of the socially-conscious consumers are real-izing that right now.”

AccessibilityIn New York City, guests can drink Grand Cru Sauvignon Blanc from Long Island’s Raphael Vineyard straight from the tap at Vesta; at Red Rooster, they might spring for Finger Lakes Riesling courtesy of the kegged Gotham Project.

Paumanok’s Massoud is also thrilledabout the trend of wines on tap not only for its accessibility but its sustainability aspect: “Instead of bottles you’re reusing a stainless steel keg thousands of times. But every-thing revolves around quality; it’s a gain we wouldn’t have made if there was a loss.”

At Luce + Hawkins at the Jedediah Hawkins Inn in Jamesport, chef and co-owner Keith Luce extends the tasting room experience with his on-site wine keg system. “We’ve learned that it made

NY WWWWINNNNEEEESSSSS

NEW YORK STATE WINES APPEAL TO NON-NEW YORKERS, TOO, FOR TASTE PROFILES SIMILAR TO EUROPEAN VARIETIES—AT A GREAT VALUE.

right: Scenic Millbrook has helped put the Hudson Valley on the map with its wines; below: Longtime Wölffer Estate winemaker

Roman Roth, also of The Grapes of Roth, sees Long Island tasting rooms fi lled with a younger, more curious demographic.

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local wines more approachable to people, and moved a tremendous amount. We’ve helped turn some people onto local wines they might have never tried,” he notes.

Beyond the kegs, Luce has also reorga-nized the wine list, with one side delineat-ing “US” to include all New York wines, and another “THEM” for those diners who simply can’t do without a glass of California Cabernet.

A spike in sommelier interest is a nat-ural boon for exposing New York wines to new audiences. Massoud is thrilled that popular restaurants like Má Pêche, Dressler, Ilili and Gramcery Tavern are serving Paumanok wines throughout trendsetting Brooklyn and Manhattan

Tom Gannon, sommelier at Roth-mann’s Steakhouse in New York City since 2002—except for a year off for a stint at Atlantic Wines & Spirits—has brought Finger Lakes wines into the spot-light with tastings he’s organized the past few years. “Finger Lakes wines didn’t re-ally have a presence in the city,” he re-calls. “Guests would say they like Shinn, and I’d say ‘Not Long Island wines, what about Finger Lakes wines?,’’’ he explains. “One of the things I really like about the region is that there is a price-quality ratio that is attractive to buyers both on- and off-premise. A lot more people are will-ing to take a chance on wine if there’s value.” His revamped wine list refl ects this with a New York-only section that nods to Finger Lakes wineries includ-ing Anthony Road, Heart & Hands and Hermann J. Wiemer. While the strength of Finger Lakes Riesling is an asset, it also requires a solid education on behalf of the sommelier.: “When you suggest a Riesling to guests and think it will be too sweet, you have to explain it’s vinifi ed in a different style.”

Tourism AppealRon Goerler, Jr., general manager of Jamesport Vineyards, and president of the Long Island Wine Council, has witnessed the growth of Long Island wines fi rsthand,

having worked on the property since his fa-ther founded it in 1981. The success of the winery’s Estate and East End Series, as well as the region overall, are built on quality, he says. And, customers from afar are realizing this. “Look how long it took San Francisco to recognize Napa,” he points out. “Long Island’s beaches, farms and restaurants have fi nally come to a head. People now visit from New Jersey, Connecticut, Mas-sachusetts and down south.”

Luce + Hawkins was slammed dur-ing the harvest last year, and for Luce, his packed dining room signaled good news for the East End: “When you have that criti-cal mass descending upon a region, there’s no question it’s had time to mature and re-fl ects better winemaking and terroir.”

Tourism might just be the link to gain-ing exposure of different regions. While the state’s three main wine-producing re-gions are sharing buzz, other burgeoning centers like Lake Erie and Niagara Escarp-ment have even more work cut out for them. In Lake Erie, Johnson, New York’s oldest estate winery, sets itself apart with specialties including Chambourcin ice wine and Concord. Vizcarra Vineyards in the Niagara Escarpment is hoping tourism

will lead more consumers to learn about its distinct fruit wines. “When we opened Viz-carra in 2004, our wine trail had just two wineries; now we have 15,” says Melinda Vizcarra, who opened the winery with her husband Oscar, now president of the Ni-agara Region Wine Trail Association. The family uses its bounty of fruits—apples, cherries, blueberries—grown on its own adjacent Becker Farms to make wine, and volume has grown each year since. “We’re just 30 miles from Niagara Falls. We’re try-ing to educate visitors to come out, drive the countryside and stay another day once they’ve seen the them,” shares Vizcarra.

As growing culinary trends dictate, visitors are more likely to stay a bit longer in each of New York’s dynamic wine regions. More socially-conscious consumers are building their vacations around locally-made food and drink, and wineries, once stops for leisurely after-noons, have become focal attractions. DeVito thinks this growing interest is one of the Hudson Valley’s biggest assets, boldly singling out its idyllic surround-ings and culinary culture as more reasons to compare it to Burgundy: “If one needs to examine the successes of the Valley one needs to look no further than the little rock walls and hedgerows. Have a nice wedge of Hudson Red, some fresh, hardy bread from Our Daily Bread in Chatham, an apple from any one of the Valley’s apple farms like Golden Harvest and a bottle of soft red wine, and see why the future of the Hudson Valley lies somewhere near the Côte-d’Or.” ■

right: At Luce + Hawkins in Jamesport, a local-driven wine list extends the tasting room experience for guests; below: Fresh blueberries from the farm transform into striking fruit wine at

Vizcarra Vineyards on the Niagara Wine Trail.

If Charles Dickens were in the wine business today, perhaps he would agree that these are the best of times and the worst of times. The economic down-

turn, now well into its third year, hangs heavily on consumer confi dence. And yet the wine market continues to grow impres-sively, with the U.S. recently marking its 18th straight year of growth and offi cially earning the title (albeit largely symbolic) of #1 wine-drinking country in the world.

But national trends and stats don’t necessarily translate to individual wine

shops or even specifi c U.S. markets. After all, retail stores embrace their own sort of terroir, from the most basic sense (“Lo-cation, location, location!”) to more complex factors such as wide-ranging state laws and availability of products in a given market. In other words, the big picture is nice, but may not refl ect any single store’s situation.

I spoke with retailers of varied sizes and locations to get a sense of how they have adapted their businesses over the past two years. Specifi c adjustments tended to

refl ect a sense of retailers not revamping so much as retooling. There has been belt-tightening, to be sure, but reinvestment as well. Much of the retooling I heard about fell into familiar categories—pricing, in-ventory, physical facilities, service, promo-tions, relationships, marketing. Overall, adjustments that seem to have worked best grew organically out of merchants’ estab-lished strategies, allowing them to empha-size strengths and at the same time allow-ing fl exibility to take advantage of deals in their respective wholesale market.

In tricky economic times, smart wine merchants are not standing pat; they say adjustments, rather than drastic changes, pay the best dividends.

RETAILING MEANS RETOOLING

BY W.R. TISH

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SHELF AND FLOOR SPACE AS PRECIOUS

REAL ESTATE

At Suburban Wines & Spirits, about 40 miles north of New York City, owner Lance Cerutti is on the fl oor daily and also serves as the store’s Italian buyer. His responses to the recession have been both reactive and proactive. On the proactive side, Subur-ban went ahead with a major store reno-vation, which included a glass-enclosed room for collectibles and upgraded racking throughout. In the process of renovating, Suburban made efforts to adjust inven-tory to fi t changes in customer shopping patterns. The new showcase room is not exactly a high-traffi c area, although Ce-rutti says demand for high-end wine “has been creeping back over the past eight to ten months.” Meanwhile, however, he has reactively reallocated space and buying strategies for the rest of the store: high-end Australia racks have been cleared out (“the market’s gone,” he notes); the store’s buyers have been passing on “crazy, cult-ish” wines; and fl oor space has increased for what he calls “bang for buck” regions, namely South America, South Africa and New Zealand. Similarly, at the store’s regu-lar Saturday try-before-you-buy tastings, where Suburban used to regularly open $50 bottles, the norm is now wines that sell for less than half that.

Allocating shelf space is even more critical and challenging in boutique shops. In the fashionable Red Hook neighbor-hood of Brooklyn, Mary Dudine Kyle’s Dry Dock Wine & Spirits is so small that customers can practically see every bottle from the center of the store. She opened “at the bottom” of the economic down-turn, in February 2010, but has seen success by hand picking selections with an aggres-sive emphasis on value. Three-quarters of the shop’s 500 SKUs are priced under $20. “Anyting I have, it’s a great buy,” Dudine Kyle insists; she aims to have every wine in the store “taste like it costs $6 more than it does.” Dry Dock has also carved out a

strong reputation for natural and biody-namic wines, which hold great appeal for the area’s artsy, organic-minded residents. Free tastings both Friday and Saturday have proven another customer favorite. The store recently received a 28 (out of 30) rating and was named “Notable New-comer” in the 2011/’12 Zagat New York City Food Lover’s Guide.

CHANCE TO REFOCUS AND REGROUP

For Jeffrey Wolfe, owner of Wolfe’s Wine Shoppe in Coral Gables, FL, the recession prompted some hard decision-making. He closed a second location in South Miami (which had only been open 17 months) to focus on his fl agship store. Like the re-tailers mentioned above, Wolfe shifted his inventory to focus on wines under $20. He was and is mindful, however, of being too strictly price-oriented. For example, even when taking advantage of a special wholesale deal, he avoids “fi re sale” mark-downs that might cheapen the image of a brand he wants to continue carrying. Not-ing an uptick in customers buying mixed cases during the recession (“often for the same money they used to spend on a few bottles”), he started a special email pro-gram called the “Oh My God!” case, with 12 pre-picked wines at a great overall price. He also has taken advantage of the past two years to strengthen his personal relationships with suppli-ers, particularly through social media; this has paid off in the form of more winemaker visits.

With three expan-sive stores in New Jersey, selling not only wine but also beer, spirits and gourmet food, Gary’s Wine & Marketplace is a big enterprise. Sales have continued to grow over the past two years, but that was all the more

reason that Gary Fisch, a famously hands-on-owner, recently hired the company’s fi rst overarching marketing director. Sue Guerra, who has a multi-disciplinary back-ground (PR, sales, retail, design, wine writ-ing), is working with multiple teams and buyers, essentially to bring cohesion, from signage and advertising to email blasts and syncing of Internet and in-store promo-tions. It’s a process that will unfold over months. One early project was to create evocative in-store displays for important genres of wine—2006 Brunello di Montal-cino, for example. “The idea behind this approach,” says Guerra, “is that we want to attract customer attention to an entire category of wine, particularly when it is being trumpeted by the press. This is dif-ferent than what the distributors usually do at retail, which is to create POS and display signage for individual brands.”

NEW ART OF THE DEAL

In the current wine market, there are morewine SKUs and outlets where people can buy wine than ever. At the same time, the current economy has trained people to be hyper-conscious of pricing. We hear of “the new normal” and “$15 is the new $25,” etc. Indeed, the pressure of price-conscious marketing and shopping is squeezing prices

opposite: At Dry Dock Wine & Spirits in Brooklyn,NY, the handpicked selections emphasize value;

right: Suburban Wines & Spirits in Westchester, NY, � aunts a new room devoted to collectibles;

below: Free weekend tastings are a draw at Dry Dock Wine & Spirits.

up and down the spectrum. But people are still buying wine. Lots of it. The challenge for merchants is how to sell wine at all price points in the new Value Age. (That’s a good challenge to have, all things considered.) The net result is that we may fi nally be see-ing the grip of ratings loosen in the retail marketplace as merchants come up with creative new ways to present great buys to a thirsty public.

In Skokie, IL, Schaefer’s is pushing val-ue in multiple ways. Taking a page for the Internet “fl ash sale” sites, Schaefer’s has developed its own 24-hour deals, running from noon Friday to noon Saturday. Exam-ples, according to beverage director Mick Ter Haar, include Jordan Chardonnay for $19.97 and Ruffi no “Aziano” Chianti for $9.97. In addition, Schaefer’s knocked out a wall between the store’s main fl oor and warehouse to create a “back room” that houses large-lot deals: 30-50 wines at a time, for which the store has stockpiled 50-150 cases of each, priced at 25-40% savings off suggested retail. The idea, Ter Haar notes, is to present the wines as great deals, not close-outs.

Vine & Table, a large gourmet market in the Indianapolis metro area, established a “Pick 24” table in January 2010, showcas-ing 24 wines under $24. BethAnn Kend-all, the wine director, points out that deals on the table rotate frequently and often include bottles that normally sell for $30. The aggressively priced display is just one of the store’s innovations since the reces-sion began. Vine & Table has also ramped up its social media outreach, created a

Champagne room, upgraded its website and become a sponsor of the new public TV series Vine Talk with Stanley Tucci.

OVER-DELIVERING

In general, these tricky economic times are keeping wine merchants more conscious than ever of the wine experience they can deliver to customers. Randy Kemner, pro-prietor of The Wine Country, in Southern California, recalls “over-thinking” the re-cession when it fi rst hit, tightening inven-tory and stocking more well-known labels in anticipation of people “cocooning” and seeking comfort in brands. He now says he was happy to have been misguided, and credits his customers with teaching him that his original strategy was still the right one. For The Wine Country, with an impressively global scope and strong au-tonomous buyers, quality is key, and peo-ple still recognize it along with price when searching for value. “We never paid much attention to Robert Parker scores, and we are manic about wine and food together,” says Kemner. “The stupid era in America is fading, if not gone. You have better odds of pleasing people if you have picked quality wines.” Interestingly, during the recession, Kemner adjusted The Wine Country’s popular wine-of-the-month program to have a $15/bottle price cap, rather than $10. In April, a Cru Beaujo-lais was featured; in May, the $12.99 La Celestiere 2009 Vin de Pays de Vaucluse (red Rhône blend). Success at the higher

price point did not surprise his staff, who are used to stocking eclectically and selling persuasively. The average per-bottle price at The Wine Country has only dipped $1 over the past few years, prov-ing that there are plenty of people set on drinking well during the recession, even as they watch their pocketbooks. ■

SPECIFIC BUYING and selling strategies for one merchant may not work for others. But some basic principles are worth following, especially in tough economic times. Here are a few evergreen ideas requiring investment that is more psychological than Æ nancial.

LISTEN to your customers. Don' t be afraid to ask repeat customers what they like and don' t like about the shopping experience your store provides. It' s easy to overlook the obvious sometimes.

STAY FRESH with frequent updates– on your website as well as in-store displays– to help spur customer interest. Seasonal and holiday promotions are simple ways to freshen up merchandising. Creative updates are a way to separate your store from competitors.

ASSERT your authority. A good wine shop is able to express its own sense of expertise. Substituting staff picks for critics' ratings and supplied shelf talkers is a simple way to promote your store' s identity as the go-to resource for wine advice and information.

HAVE FOOD in mind. Through signage and conversation, make sure customers know that you are ready to offer food tips as well as wine tips. You may want to � ag a $9.99 wine as a by-the-glass pour at a popular restaurant. And if there are BYOs nearby, know the menu; you may even want to have s shortlist of recommended wines with speciÆ c dishes.

KEEP TRADE communication channels open. Distributors are often one step ahead when it comes to knowing about supplier news, products and promotions. Also stay in touch with large trade groups to take advantage of trade tastings, seminars, incentive programs and free POS materials.

THINK LOCAL since your location is your location; make the most of it. Develop relationships with other local merchants, local nonproÆ t groups, even local food/wine/lifestyle blogs. Mutual support can lead both to publicity and sales.

TIPS THAT WON’T GO OUT OF STYLE

Schaefer' s in Skokie, IL, drums up trafÆ c with 24-hour deals.

Fasten your kilt.

Laphroaig® Single Malt Scotch Whisky, 43% alc./vol. ©2011 Laphroaig Import Company, Deerfield, IL.

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TASTINGCORNER

Prosecco’s flute runneth over. In 2009, its sales in the U.S. rose by an astounding 32% over the previous year,

and the growth continued in 2010, fueled by familiar brands like Mio-netto, which corners 30% of the market. The classic Conegliano Val-dobbiadene Prosecco Superiore clas-sification was kicked up a notch in 2009 to the highest Italian rating, DOCG, and the first of those wines were released this April. Further-more, the prestigious Italian Wine Masters tour of the U.S. earlier this year was anchored by the three clas-sic Tuscan Sangiovese regions—Chi-anti, Brunello and Vino Noble—and Prosecco was the only white or spar-kling wine being poured.

But, as far as American consum-ers are concerned —as we go into high summer with all the weddings and hol-iday celebrations —Prosecco is simply cool, fruity, has bubbles and is generally much cheaper than Champagne.

As Frank Pagliaro, owner of Frank’s Union Wine Mart in Wilmington, DE, shares, “I think Prosecco is great if I can put it on the shelf at the under-$20 price point.”

Summer Style“Sparkling wine options were largely ‘cheap or pricey’ before it came on the scene in the nineties,” says Philadel-phia-based sommelier, wine consul-tant and author Marnie Old. “Prosec-co provided the best of both worlds—a way to trade up by a few dollars for

a better wine without springing for French Champagne. Its refreshingly low alcohol and pleasing whisper of natural sweetness were crowd-pleasing qualities that made it a hit with wine novices and occasion-only drinkers, making it a perfect choice for parties and celebrations.”

Rachael Lowe, sommelier at Trump International Chicago, fi nds Prosecco the perfect áperitif for summer. “It is generally ripe with notes of apricot skin, peach blossom and a slightly fl o-ral component without being overly fruity or off-dry. It is a perfect palate cleanser or refreshing beverage in the summer months due to its easy-drink-ing personality and effervescence,” she says. “It is also delicious with lighter dishes such as fruits, salads and shell-

America’s love affair with the Italian sparkler infl uences the category’s stellar growth.

PROSECCO’S BUBBLE NOT BURSTING

BY ROGER MORRIS

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fi sh which are particularly pleasing in the warmer months.”

Patrick Watson, who runs the Brooklyn Wine Exchange in New York City’s Cobble Hill neighborhood, agrees Prosecco evokes summer. “Be-yond being known as festive libations and worth every little penny they generally cost, Proseccos tend to ful-fill every time and place imaginable: at the beach, in someone’s backyard, a BBQ, picnics or by the pool,” he says.

New Is OldAs with wines everywhere, Prosecco’s quality and price varies greatly ac-cording to where it is grown, how large the production per hectare or acre is and what happens to it in the winery. With rare exceptions, it is made by the charmat or bulk method, rather than fermented in the bottle as Champagne and many other sparkling wines are.

It can be made brut—the tradi-tional “dry” category—or it can be made not so dry. The amount of time it spends on the lees—the layer of flecks of grape pulp and spent yeast cells that fall to the bottom of the tank—can make it crisp and fresh or rich and rounded. The composition of the soil—which can range from rocky to clay and sand—also influences the

taste. Enrico, which recently debuted its extra dry version, has had much exposure; Freixenet’s Voveti, Nino Franco’s Rustico and Cavit’s Lunetta also have wide appeal.

What is refreshing about the Conegliano Valdobbiadene DOCG designation is that the boundaries did not change with the upgrade. Nestled into a cluster of hills about an hour’s drive north of Venice, its back stretches against the southern reaches of the Dolomite Alps. “On a clear day, you can see Venice,” says a guide at the hilltop San Salvatore Castle where the Vino in Villa festi-val is held each May.

The region is named after its pri-mary cities—Conegliano in the east and Valdobbiadene to the west, both overlooking the Piave river plain.

The area is quite beautiful with its small towns and winding road—a go-to-place for bikers and hikers—with good restaurants and small inns. But its primary asset is growing grapes and producing sparkling wine.

“Five years ago, we were selling 800,000 bottles to the U.S.,” says consorzio director Giancarlo Vetorel-lo “In 2009, that had grown to 1.8 million bottles. We would still like to grow more.”

An Effervescent FutureAnd there is room. A total of 65.8 million bottles total were produced there last year, but more than 60% were consumed within Italy. In all, there are about 6,100 hectares (a little more than 15,000 acres) of reg-istered vineyards and 166 producers.

WITH SALES HAVING GROWN 32%,

COOL, FRUITY, BUBBLY PROSECCO

IS A LESS EXPENSIVE ALTERNATIVE

TO CHAMPAGNE THIS SUMMER.

left to right: A winemaker in Torri di Credazzo Farra di Soligo area; the Colbertaldo di Vidor village, home of the Adami winery; estate where Adami Vigneto Giardino is grown; Adami vineyard in front with other DOCG vineyards in back, all in Torri di Credazzo Farra di Soligo area.

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TASTINGCORNER

One of them is Franco Adami, a third generation winegrower and president of the consortium whose winery is on the outskirts of Valdob-biadene. “Since the mountains are so close and the sea is nearby, we have a large diurnal difference in tempera-ture,” he says on his 10-hectare (25 acres) estate. Like many producers, he also owns small plots, or has ac-cess to grapes, from elsewhere in the region. “We are small enough that we can harvest by hand with family and friends,” he says. Adami—also the name on the wine label—makes six to eight different cuvees, includ-ing a still Prosecco (“a classic spring wine reminiscent of sour apples’) as well as one from Cartizze cru.

“Cartizze is the first high hill as you come north from Venice,” Gi-anlucca Bisol told me when I visited there not long ago. His family’s win-ery—the well-known Bisol brand—sits in the shadow of the hill. It is quite steep in places and would require hand picking of grapes on most of its 106 hectares (267 acres), even if weren’t mandated.

Although Adami makes a deli-cious cuvee from Cartizze, he says he

prefers the flavors from his own Gi-ardino estate. It is probable that as more commune-specific rive wines are produced, Prosecco consumers will gravitate toward certain towns where the soil and climate produce Prosecco with slight differences—again a reflection of the Burgun-dian Côte-d’Or model and less of the Champagne model of blending wines from different areas.

“Prosecco’s appeal is not just in its style, but in its price-to-quality ratio,” summarizes Old, while not-ing that it is still priced higher than most Spanish cava or bulk-produced California sparkling wine. It also distinguishes itself from the gener-ally more-fragrant, often sweeter, spumantes made in Italy’s northwest.

“Besides,” Old concludes, “Prosec-co has all the flirty fun of sparkling wine, so well suited to shaking off the cares of the day, without the ‘seriousness’ of Champagne method styles. Its charming orchard-fresh fruit character is simply friendlier on first sip, especially true in the absence of food.”

Pop another Prosecco. ■

THE NEW PROSECCO

With all the increased sales and accolades, there has also been some major changes in Prosecco regulations and labeling that came with the new DOCG:

■ For decades, the word “Prosecco” on the label meant a wine made pri-marily from the Prosecco grape. Now Prosecco will just refer to the region of origin.

■ The Prosecco region of origin, or DOC, is now designated to nine prov-inces of Veneto and Friuli consisting of 556 named communities or villages. No one outside of that region can make a Prosecco.

■ The DOCG designation is now lim-ited to wines from Conigliano Valdob-biadene’s 15 communities plus Colli Asolani, a small, hilly region south of Valdobbiadene.

■ The name of the Prosecco grape has been offi cially changed to “Glera,” al-though that won’t be on the front label and generally not on the back.

■ Anyone outside the DOC and the DOCG—in Italy or elsewhere in Europe —who wants to make a sparkling wine from Glera cannot call it Prosecco.

■ Other permitted grapes to blend with Glera to make Prosecco continue to be Verdiso, Bianchetta, Perera, Glera Lunga plus Pinot Blanc and Chardon-nay for spumante.

■ Prosecco may either be a spumante or sparkling (90% of production and an even greater percentage of what is sold in the U.S.), frizzante (semi-sparkling) and tranquillo (still or table wine).

■ Also new to the label is “rive.” Labels having “rive” will have it proceeded by a village of origin name, similar to the Burgundian system of denomination.

■ Finally, within the Conegliano Val-dobbiadene designation, the Cartizze area, a tall hill overlooking Valdobbia-dene, will continue to be recognized as a cru, or highest quality.

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2nd ANNUAL ULTIMATE SPIRITS CHALLENGE Announces 2011 Chairman’s Trophy Winners and Sets New Gold Standard for Spirits Competitions

Ultimate Beverage Challenge held its second Ultimate Spirits

Challenge March 1st-4th, 2011 at Astor Center. Following multiple

stages of rigorous competition, Ultimate Spirits Challenge

announced the Best Gin, Best Rum, Best Vodka and more.

Nearly 600 spirits were entered and 27 Chairman’s Trophy

(the highest prize) honors were awarded to the highest scoring

spirits in their category. Ultimate Spirits Challenge (USC) is the

most comprehensive and uncompromising spirits competition.

The judges are the foremost spirits exper ts of our generation

and are without peer in their reliability, credibility and integrity.

USC employs the most innovative and exacting evaluation

methods and insists on using the finest methodology for

evaluation to produce fair and unbiased results. USC results

are meaningful, understandable and useful to both the trade

and consumers.

Pictured from top: Judges Jennifer Simonetti-Bryan and Tad Carducci at Ultimate SpiritsChallenge 2011; Ultimate Spirits Challenge judge Julie Reiner and founder F. Paul Pacult discussing and nosing; Two of the Ultimate Beverage Challenge founders, Sue Woodley and David Talbot; Some of the bottle entries lined up for Ultimate Spirits Challenge 2011

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Vodka – UnflavoredChairman’s Trophy Winner

✮ Finlandia Classic VodkaFinland

Vodka – FlavoredChairman’s Trophy Winner

✮ Ketel One Citroen Flavored VodkaNetherlands

GinChairman’s Trophy Winner

✮ Beefeater London Dry GinUnited Kingdom

Rum Chairman’s Trophy Winner

✮ Dos Maderas PX 5+5 RumSpain

Tequila – Blanco, 100% Agave Tequila Chairman’s Trophy Winner

✮ Olmeca Plata Blanco, 100% AgaveTequila Mexico

Tequila – Reposado, 100% AgaveChairman’s Trophy Winner

✮ Cabo Wabo Tequila Reposado,100% Agave Tequila Mexico

Tequila – Añejo, 100% Agave Chairman’s Trophy Winner

✮ Calle 23 Añejo, 100% Agave TequilaMexico

Tequila – Extra Añejo, 100% Agave Chairman’s Trophy Winner

✮ Grand Mayan Extra Añejo,100% Agave Tequila Mexico

Mezcal Chairman’s Trophy Winner

✮ El Tinieblo Joven Mezcal Mexico

Brandy – Armagnac Chairman’s Trophy Winner

✮ Delord 25 Years Old Bas-ArmagnacFrance

Brandy – Calvados Chairman’s Trophy Winner

✮ Boulard Grand Solage VSOPCalvados France

Brandy – CognacChairman’s Trophy Winner

✮ Martell XO Cognac France

Brandy – French BrandyChairman’s Trophy Winner

✮ Rémy Martin V Grape SpiritFrench Brandy France

Brandy – Spanish BrandyChairman’s Trophy Winner

✮ Cardenal Mendoza Brandy de Jerez17 Years Old Spanish Brandy Spain

Liqueur Chairman’s Trophy Winners

✮ Merlet Crème de Cassis,Blackcurrant Liqueur France

✮ Stroh Jagertee Liqueur Austria

AperitifChairman’s Trophy Winner

✮ Lillet Rosé Aperitif France

Whiskey – Bourbon Chairman’s Trophy Winner

✮ George T. Stagg 17 Years Old Kentucky Straight Bourbon United States

Whiskey – Rye Whiskey Chairman’s Trophy Winner

✮ Sazerac Straight 18 Years OldRye Whiskey United States

Whiskey – Blended Irish WhiskeyChairman’s Trophy Winner

✮ Michael Collins Blended IrishWhiskey Ireland

Whiskey – Single Malt Irish WhiskeyChairman’s Trophy Winner

✮ Tyrconnell Madeira Finish 10 YearsOld Single Malt Irish Whiskey Ireland

Whisky – Canadian Blended Chairman’s Trophy Winner

✮ Canadian Mist Black Diamond Canadian Blended Whisky Canada

Whisky – Blended Scotch Whisky Chairman’s Trophy Winner

✮ Dewar’s 18 Years Old BlendedScotch Whisky Scotland

Whisky – Single Malt Scotch WhiskyChairman’s Trophy Winners

✮ Aberlour a’bunadh Single MaltScotch Whisky Scotland

✮ Highland Park 18 Years OldSingle Malt Scotch Whisky Scotland

✮ Lagavulin Distillers Edition SingleMalt Scotch Whisky Scotland

✮ The Balvenie Peated Cask 17 YearsOld Single Malt Scotch Whisky Scotland

2011SPIRITSCHALLENGE WINNERS www.ultimate-beverage.com

Pictured above: Setting up flights backstage at Ultimate Spirits Challenge 2011

Ultimate Spirits Challenge 2011 panel of judges:

Back Row from left: Steve Olson, Andy Seymour, Sean Ludford, F. Paul Pacult, Sue Woodley, David Talbot, Doug Frost, Jim Meehan.

Center Row from left: Eric Alperin, Jacques Bezuidenhout, Julie Reiner, Jennifer Simonetti-Bryan, Willy Shine, Aisha Sharpe, David Wondrich, Tad Carducci.

Front Row from left: James Conley, Jack Robertiello, Dale DeGroff, Robert Plotkin

FOR A COMPLETE LIST OF FINALISTS, SCORES AND EVALUATION GUIDELINES, VISIT:

For more Information on how to enter brands in 2012email: [email protected]

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Touristy Waikiki may bring to mind sprawling resorts and fruity cocktails sipped amid ukulele music, but not at the much-buzzed Edition Hotel. This new urban resort, the brainchild of Ian Schrager, in partnership with Marriott International, is all about luxury and modern style. Christian Self, of the consultancy BarMagic of Las Vegas, a native of Liverpool, England, who is at the helm of the property’s four bars, has called Hawaii home for over a de-cade. After making a name for himself at hipster art-bar-club 39 Hotel, now he’s proving to guests there’s more to drinking Hawaii-style than a Piña Colada—unless it’s made with home-made horchata.

THE BEVERAGE NETWORK: The Edition is now one of Honolulu’s most sought-after hotel destinations. It seems truly unlike any other prop-erty in the area.

CHRISTIAN SELF: It’s absolutely beautiful, and something Waikiki has needed for years. It’s contemporary, not the quintessential aloha shirt and pineapple drink experience.

TBN: And the second location just opened in Istanbul.

CS: Yes, I was lucky enough to be sent over there to work on the bar program.

TBN: There are four different bars on property: the Lobby Bar, the night-club Crazybox, the pool bar and the one on the private Sunset Beach. Is it challenging managing so many different venues in one location?

CS: We treat each individual outlet as an individual experience. Classics are served in the lobby, there are more contemporary, high-volume cocktails in the nightclub and at the pool and beach, the offerings are designed to fi t the weather—what’s going to catch a guest’s eye and quench their thirst. The key point to any beverage program is having consistency across the board, and all the bar staff here have been trained by BarMagic, so the consisten-cy is always there.

TBN: Are there any signature drinks that are served throughout the hotel?

CS: Yes, the “Deconstructed Mai Tai.” It’s made with Pyrat XO Rum and French almond syrup topped with an orange li-queur-lime-orgeat foam served over ice. The Mai Tai is synonymous with Hawaii even though it wasn’t invented here, but this version is really nice; the orgeat is homemade and you can taste the fl avor of each individual component.

TBN: What are some other interest-ing drinks you’re serving?

CS: We do Twisted Editions of classic cocktails like an Aviation with crème de violette and lavender spice bitters or a “Japanese Julep” with Maker’s Mark, Yamazaki, fresh mint, sugar and green tea in the Lobby Bar; the “Mau Loa” with Ron Zacapa 23 rum, fresh watermelon, lemon sour and cracked pepper is served at Crazybox.

TBN: Is your clientele eager to try these interesting interpretations and delve beyond the gimmicky tropical ones they are used to?

CS: We try and offer a cocktail for ev-ery palate. Guests who stay here, how-ever, are typically a bit younger and world travelers. They don’t want to stay where they did before, and come with an open mind.

TBN: What about locals? Are they getting accustomed to good cocktails in Honolulu?

CS: We have a key group of bar-tenders in town who have been serving up quality cocktails and are pretty well known on the local scene. There’s a demand now, and we’re moving away from mixes to fresh syrups. We’ve always been a bit behind on the island, but this year there’s been a big explosion; we’re catching up with the mainland.

Modern-TropicalChristian Self, Bar Chef, The Waikiki Edition Hotel, Honolulu, HI

BY ALIA AKKAM

BARTALK

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Super-premium Effen Vodka, and its black cherry and cu-cumber iterations, have struck a chord with fashion-savvy

consumers. Now Beam Global Spirits & Wine is further capitalizing upon the ex-plosive fl avored vodka trend with a new line: Pucker.

“Pucker is a high-end vodka with a social, fun-loving aspect,” notes Kim Washington, senior director. “The growth of fl avored vodka is appar-ent, and we really saw an opportunity to expand on the fl avor expertise of Pucker Cordials.”

Catering to consumers LDA+1-29, Pucker Vodka is skewed to female and African American demographics, but overall, Washington says, Pucker will resonate with a more inclusive psycho-graphic: “a generation of outgoing peo-ple who live life to the fullest.”

Fruit FirstDistilled four times and made with natural fruit fl avors, Pucker Vodka comes in four colorful varieties: Sour Apple Sass, Grape Gone Wild, Cherry Tease and Citrus Squeeze.

While “much of the appeal is in its ability to consume straight on the rocks or with simple mixers like lemon, lime and soda,” Washington points out Pucker also lends itself well to a “range of interesting cocktails.”

Helping spearhead this mixology effort is Stephanie Schneider of Huck-

leberry Bar in Brooklyn, NY, who has teamed up with the brand to create cus-tom Pucker Vodka cocktails.

“The fl avors are so big, bold and balanced that I didn’t fi nd I needed to add a lot of extra ingredients,” says Schneider. “There’s a lot of fruit that adds roundness, so you can create a clean, simple cocktail.”

Schneider’s creations span the con-temporary and the classic. The “Sweet and Sour Apple,” with Sour Apple Sass, for example, bridges the gap be-tween traditional apple martini lovers and those who relish, say, Calvados and applejack, featuring maple syrup, lime juice and anisette cordial. Schneider

uses the Citrus Squeeze to make the “Main Squeeze” with ginger cordial, lem-on juice, cilantro and tonic; fresh thyme, honey syrup, orange juice and orange bitters combine with Cherry Tease in

“It’s Cherry Thyme.”In the “French 75,” a cross between

a French Martini and a traditional French 75, Schneider pairs Grape Gone Wild with lemon juice and simple syrup and tops it with sparkling wine. “Grape takes over the Chambord note found in a French Martini, and the Pucker Vodka stands in for gin in the French 75,” she notes. “Everyone loves Champagne cocktails, especially the ladies, so it’s easy to please the crowd.

Going for the BoldPucker is packaged in colorful capped bottles adorned with the lipsticked imprint of lips to “speak to the per-sonality of the brand,” explains Wash-ington. “It has a sophisticated look that breaks out from other brands in the category.”

Like many fl avored vodkas, Pucker will be more heavily weighted in the off-premise, and has developed correspond-ing in-store POS derived from a national media campaign Washington expects to reach 94% of the target audience.

“The fl avored vodka category is growing,” says Washington, “and it’s projected to grow even further. Pucker gives consumers the new taste experi-ences they demand.” ■

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The Lighter Side Master of Mixes Introduces Low-CalorieCocktail MixersBY CARA McILWAINE

For years, Americans have been eating low-calorie versions of their favorite foods, but it’s only recently their desire for lighter

cocktails has been quenched. American Beverage Marketers (ABM), known for its liquid cocktail mixes for bartenders and at-home cocktail enthusiasts alike, has tapped into the growing health-conscious trend by launching Master of Mixes Lite cocktail mixers. With only 20 or fewer calories, they are perfect for summer get-togethers.

“As a company focused exclusively on the cocktail mix category, we realized that a low-calorie cocktail mix offering could expand the category to consum-ers who would shy away from cocktails in general for reasons like concern over sugar content and calorie content,” says William Hinkebein, VP of marketing at ABM.

Few Calories, Full FlavorChain restaurants required to show cal-orie counts on their menus was ABM’s inspiration for Master of Mixes Lite. At an on-premise trade conference, The-resa Martin, marketing manager for ABM, says there was quite a buzz over low-calorie cocktail options. “Cocktails, which are traditionally high in calories, were a real point of concern for chain

restaurants,” she recalls. The company responded by introducing Finest Call Lites for the on-premise in three fl avors: Margarita, Sweet ‘n Sour and Bar Syrup.

Quality fl avor, of course, was key. “If we were going to offer a low-calorie op-tion we wanted to be sure it tasted good,” points out Hinkebein. All three fl avors

—Margarita Lite and Sweet ‘n Sour Lite have just 10 calories, Strawberry Lite, 20—are made with real fruit juice, re-ducing calories by 89-93%. “The juices are the sole source of calories for each fl avor,” says Martin, yet to ensure the taste would live up to its full-calorie version, “our technical team developed a proprietary blend of ingredients that enhances mouth feel and fl avor delivery. We feel very confi dent that consumers will be delighted with each product.”

Taste Of SummerMaster of Mixes Margarita Lite was the fi rst fl avor introduced in March, 2010, and “its immediate and contin-ued success really validated our feel-ing that there was a viable market for low-calorie cocktails,” says Hinkebein; Sweet ‘n Sour and Strawberry round out the fl avors based on the company’s top three categories. While there are no im-mediate plans to add new fl avors to the trio, Hinkebein says they are watching

the market and “always listening to our consumer requests.”

ABM knows fi rsthand that sales of cocktail mixes peak during the summer, and makes sure product is in retail stores before Memorial Day to take advantage of the entire selling season, supplying in-store POS that includes a shelf talker, bottle necker and case card to boot.

A spike in summer sales dovetails nicely with the growing trend of home entertaining, as consumers throw cost-effective pool parties, picnics and bar-beques where cocktails like the “Lynch-burg Lite” are simple to whip up.

“All of the Master of Mixes cocktail mixes are formulated to be very easy to use, usually only requiring the addition of your spirit of choice to make a great cocktail at home,” Hinkebein notes.

“Master of Mixes is centered on making at-home entertaining easier.” ■

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From April 9th-12th, approximately 1,900 industry members—including 120 exhibitors—gathered in Orlando to attend

the Wine & Spirits Wholesalers of America (WSWA) Convention. Highlights throughout the three-day event included speakers: Governor Bill Richardson of New Mexico; General Stanley McChrystal, a former commander of U.S. and international forces in Afghanistan; and Daniel Okrent, author of Last Call: The Rise and Fall of Prohibition (2010).

In his speech at the morning busi-ness session, Craig Wolf, WSWA presi-dent and CEO—who has since deployed to Afghanistan as a reservist—recounted

some of the Association’s

biggest accom-plishments over the past four years, includ-ing: doubling PAC; playing a key role in de-feating a ballot initiative in Washington State that would have deregulated its alcohol distribution system; and leading efforts to exempt the industry from new and burdensome regulations imposed by the Food & Safety Regulatory Act.Wolf also took the opportunity to express his view regarding the controversial CARE Act: “It is actually a pretty simple

bill. It puts Congress on the record as recognizing that alcohol is different than other consumer products and should be regulated by the states; it also preserves state authority to enact legislation pur-suant to their inherent 21st Amendment powers without undue dormant Com-merce Clause restrictions and interfer-ence by the courts.”

Incoming WSWA chairman, Robert “Bobby” Harmelin, devoted much of his speech to the CARE Act as well: “The Act is about maintaining a system of lo-cal control that has produced the fi nest wine and spirit distribution system in the world. This version of the CARE Act has been renamed and revised, to as-suage the concerns of many of our part-ners in the three-tier system. Even if we differ in our opinions on the CARE Act, it’s important that we present a unifi ed front to Congress. A fractious split over this one-issue, will weaken us all.”

Harmelin stated one of his most im-portant goals for his term will be raising more PAC money and increasing the level of wholesaler involvement: “The government and lawmakers are not our enemies. Our enemies are complacency and inaction.”

An Industry GathersThe 68th Annual WSWA Convention Convenes in OrlandoBY KRISTEN BIELER

WSWACONVENTION

DEFEATING A BALLOT INITIATIVE IN WASHINGTON STATE THAT WOULD HAVE DEREGULATED ITS ALCOHOL DISTRIBUTION SYSTEM WAS AMONG THE ACCOMPLISHMENTS WSWA’S PRESIDENT RECOUNTED IN HIS CONVENTION SPEECH.

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Bill Samuels, president of Maker’s Mark Distillery, was awarded the Sid-ney Frank Award, and on the fi nal day of the convention, Wolf presented WSWA’s Lifetime Achievement Award to Bill Goldring, chairman of the Saz-erac Company and Crescent Crown Distributing Company. “Bill Goldring has dedicated his entire career—more than 45 years—to the beverage alco-hol business,” Wolf said. “This award is a wonderful and much-deserved recognition of his many contributions to the industry that he has helped to transform.” ■

On The Wholesale Tier: “I have been coming to this convention for 45 years and have seen a lot of water pass under the bridge. The most consistent thing about this business has been the wholesalers. The suppliers have had an enormous rate of turnover over the years and often lack a real perspective on the industry’s history and the unique complexity of state laws. The wholesale tier may have seen a lot of consolidation, but it is still dominated by the same companies that have been there since the beginning.”

On Wholesaler Consolidation: Con-solidation at the wholesale tier occurred because of rising costs, and evolved nat-urally. Does it make a difference for the retailer? Probably not. There has been a tremendous increase in the number of SKUs in the marketplace; no other coun-try in the world is able to offer this much variety or selection.”

On the Three-Tier System: “I have been involved in all facets of this busi-ness and have seen it from all sides. The three-tier system has been a true god-send. Would wine or vodka or fl avors of once unknown brands have become what they are today without the whole-saler? I think not. The wholesalers’ work has benefi tted the suppliers, the retailers and the consumers. Everyone has got-ten a piece of the pie.”

On the Balance of Power: “The three-tier system is reminiscent of government with the executive offi ce, the judicial sys-tem and Congress; it’s crucial to have a healthy balance between all three parts.

If one segment gets too greedy, or thinks they can live without the other, the sys-tem is jeopardized. I caution our supplier friends about slicing the pie too unevenly. The wholesale tier has a huge investment in people, trucks, warehouses, selling systems, information technology and in-ventory and there needs to be a fair return on that investment. Without such a return, the middle tier will not be able to reinvest and improve to meet the ever-changing and increasing demands of suppliers and retailers.”

On the CARE Act: “Many suppliers are afraid of the CARE Act, but I believe very few really understand it. We need to help everyone in the industry understand why this is so important; it will eliminate all these individual lawsuits which seriously distract us from doing our business.”

On What Excites Him Today: “The craft beer business. It represents 5% of the beer market nationally, but 30% in the northwest, and I believe that trend will radiate outward. Consumers are willing to pay triple the price to get this different taste profi le; craft beers will continue to fundamentally change the beer business.”

On the Importance of Philanthropy: “My father said to me, ‘making money is only a game, but giving back to your community is your responsibility.’ We are all very fortunate in this business, and our companies are profi table. We need to give back to the community because we are such a huge part of it.” ■

Bill Goldring:A Lifetime of Leadership

Bill Goldring was honored at this year’s WSWA Convention as the Lifetime Leadership Award Winner. He had a few things to say, both in his acceptance speech and in a recent sit-down with The Beverage Network publishers, about the three-tier system and the future of our dynamic industry.

Clockwise from upper left:Craig Wolf, WSWA president and CEO;

Bill Samuels, Jr., recipient of Sidney Frank Award; Daniel Okrent, author,

Last Call, Rise and Fall of Prohibition; General Stanley McChrystal, Former

commander of U.S. international forces in Afghanistan; Bill Richardson,

former governor of New Mexico.

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TBN: As you prepare for your role as president of WSWA, what is the most important item on your agenda?

BOBBY HARMELIN: The most impor-tant thing I would like to accomplish is getting the CARE Act passed. I don’t know if it will be done in this calendar year, but hopefully within this Congress’ session. The act is about letting states have the right to control alcohol as it was mandated in the 21st Amendment.

TBN: Do you believe the controversy over the CARE Act was the reason DISCUS members elected not to attend this year’s WSWA Convention?

BH: It was disappointing that DISCUS members did not attend. I don’t think they understand what we are trying to accomplish with the CARE Act. We had a meeting with the DISCUS board last October, and tried to discuss our issues. They mentioned they feared “unintend-ed consequences” but wouldn’t give us specifi cs on what that meant. Last spring, when some suppliers objected to certain language in the act, we changed it. There are plenty of non-DISCUS sup-pliers who have told us they see no is-sue with the act. My hope is that we can ease all suppliers’ fears and the DISCUS members will consider coming to the convention next year.

TBN: What do you think is required to get CARE passed in this session?

BH: The process would go a lot smooth-er in Washington if there weren’t any in-

dustry objections, so our hope is that our supplier partners who may not be in favor of the act will simply remain neutral. But the real obstacle will be complacen-cy and inaction on the part of the whole-salers. In order to make this happen, we need more distributors to get involved.

TBN: Do you think wholesalers understand how critical their involve-ment is in Washington?

BH: I am urging as many wholesalers to come to Washington as possible—everyone needs to be there to see how the process works. Every year in May we have what we call a “Fly-In” where about 25 to 30 people—typically CEOs and major executives at the large whole-sale houses around the country—go to D.C. and visit Capitol Hill. I am working hard to get more of my fellow wholesal-ers—more medium-sized independent distributors—to join us for this. The week before the CARE Act was presented, the beer wholesalers brought about 4,000 people to Washington—a presence like that makes a huge impact.

TBN: Efforts in D.C. certainly paid off regarding the outcome of the Food & Safety Regulatory Act.

BH: Exactly. When that bill was intro-duced—which would have meant many cumbersome, demanding regulations for everyone in our industry—we went to Capitol Hill and made our case. We were allowed to get out of that report-ing which was a great victory. Bottom line: In our warehouse, we can tell you

where every product was bottled, when it was shipped and where it went. That’s much better than you’re going to get for a head of lettuce.

TBN: Any other threats our industry will face in the near future?

BH: The government has long been talking about getting rid of LIFO re-serves and collecting an estimated half a trillion dollars to pay for health care. I suspect that the government will come after it, and it would be a hardship for some companies that have signifi cant reserves, which many wholesalers do. That is a big issue for us, but not likely to come up until the second year of this congress—in 2012.

TBN: Any changes you see ahead on the retail landscape?

BH: Personally, I want to see the retail set-up stay exactly the way it is. Nowhere else in the world does the consumer have such a wide selection of wine and spirits than in American retail shops. In big box stores you might get better prices, but it will be a very limited selection.

TBN: What are some other goals for your term as WSWA president?

BH: More people, more involved, more frequently. Sitting on the sidelines is only going to get us slaughtered; there are too many forces out there that want change. And change may or may not be for the best, but change will occur. It’s just a matter of if we have any say in that change. ■

WSWA’s Bobby HarmelinExecutive Vice President, Allied Beverage Group, LLC and incoming WSWA President

The Beverage Network publishers sat down with Bobby Harmelin to discuss the CARE Act and the importance of making our industry’s voice heard in Washington.

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Cuyahoga County Permit holders add $.60 per 750 ml bottle. $.80 per liter bottle and $1.40 per 1.75 liter bottle.

June 2011 Division of Liquor Control Price ListD = 1.75 liter L = liter B = 750 ml

Please note: all the following information is provided for reference only, please contact your spirits wholesaler to

confirm all information. STaNDarD PriCe PrOOF

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0026D OLD ThOMPSON $ 12.55 80.00026L OLD ThOMPSON $ 7.15 80.0 0113B KeSSLer $ 8.75 80.0 0113D KeSSLer $ 17.60 80.0 0113L KeSSLer $ 12.30 80.0 0122B BeaMS eighT STar $ 6.60 80.0 0122D BeaMS eighT STar $ 13.00 80.0 0122L BeaMS eighT STar $ 7.90 80.0 0152B SeagraMS 7 CrOWN $ 9.95 80.0 0152D SeagraMS 7 CrOWN $ 19.95 80.0 0152L SeagraMS 7 CrOWN $ 13.30 80.0 0199D SeNaTOrS CLUB BBN $ 13.65 80.0 0199L SeNaTOrS CLUB BBN $ 7.95 80.02100D CaLverT eXTra BLeNDeD WSKY $ 16.95 80.0 2137D iMPeriaL $112.55 80.0 3701L gOLD aWarD BLeNDeD WSKY $ 4.75 80.0 3972D haLLerS S r S BLN WSKY $ 13.90 80.0 3972L haLLerS S r S BLN WSKY $ 7.95 80.0 4089D gUCKeNheiMer $ 13.00 80.0 4089L gUCKeNheiMer $ 7.15 80.0 5378B KeSSLer TraveLer $ 8.75 80.0 6343L MC COrMiCK BLeNDeD $ 7.65 80.08890B SeagraMS 7 DarK hONeY $ 12.60 71.08891B SeagraMS 7 CrW STONe CherrY $ 12.60 71.0

BOUrBON

0014B aNCieNT age KY STr BBN $ 8.75 80.00014D aNCieNT age KY STr BBN $ 17.10 80.00014L aNCieNT age KY STr BBN $ 10.50 80.00035D aNCieNT aNCieNT age KY $ 19.70 90.0 0035L aNCieNT aNCieNT age KY $ 11.40 90.0 0059B earLY TiMeS $ 9.65 80.0 0059D earLY TiMeS $ 21.05 80.0 0067B JTS BrOWN 4Yr $ 5.75 86.0 0067D JTS BrOWN 4Yr $ 17.10 86.0 0073B OLD graND DaD 4Yr $ 10.55 86.0 0073D OLD graND DaD 4Yr $ 25.50 86.0 0073L OLD graND DaD 4Yr $ 17.85 86.0 0075D eChO SPriNgS 4Yr $ 17.95 80.0 0075L eChO SPriNgS 4Y r $ 10.60 80.0 0087D KeNTUCKY geNTLeMaN $ 15.35 80.0 0087L KeNTUCKY geNTLeMaN $ 8.75 80.0 0104D TeN high 4Yr $ 16.00 80.0 0104L TeN high 4Yr $ 9.45 80.0 0108B OLD FOreSTer 4Yr $ 13.40 86.0 0108D OLD FOreSTer 4Yr $ 26.70 86.0 0144B JiM BeaMS ChOiCe 5Yr $ 10.00 80.0 0144D JiM BeaMS ChOiCe 5Yr $ 32.55 80.0 0163D MaTTiNgLY aND MOOre 4Yr $ 10.60 80.0 0163L MaTTiNgLY aND MOOre 4Yr $ 8.85 80.00171D MarK TWaiN $ 13.15 80.0 0171L MarK TWaiN $ 9.30 80.0

0850B BeNChMarK BOUrBON 8 Year $ 7.90 80.0 0850D BeNChMarK BOUrBON 8 Year $ 15.80 80.0 0891B BirD DOg BLaCKBerrY WhSKY $ 16.85 80.0 0911B BLaNTON BBN $ 39.50 93.0 1497B BULLeiT BBN FrONTier WhSKY $ 19.55 90.0 1497D BULLeiT BBN FrONTier WhSKY $ 43.90 90.0 1497L BULLeiT BBN FrONTier WhSKY $ 21.95 90.0 1499B BUFFaLO TraCe BOUrBON $ 19.50 90.0 1650e JiM BeaM 200ML 4Yr $ 5.10 80.0 1816B WiLD TUrKeY 101 BBN $ 18.45 101.0 1816D WiLD TUrKeY 101 BBN $ 39.60 101.0 1816L WiLD TUrKeY 101 BBN $ 28.95 101.0 2089D BOUrBON SUPreMe rare BLND $ 14.90 80.0 2089L BOUrBON SUPreMe rare BLND $ 9.65 80.0 2094B KeNTUCKY TaverN 4Yr $ 7.30 80.0 2094D KeNTUCKY TaverN 4Yr $ 16.20 80.02094L KeNTUCKY TaverN 4Yr $ 9.65 80.0 2099B OLD CrOW 3Yr $ 7.90 80.0 2099D OLD CrOW 3Yr $ 16.10 80.0 2099L OLD CrOW 3Yr $ 9.65 80.02105B JTS BrOWN 100 $ 9.25 100.0 2919B eLiJah Craig 12Yr $ 19.50 94.02946B evaN WiLLiaMS MiLLeNiUM $ 18.00 86.62948B evaN WiLLiaMS BBN $ 10.20 86.0 2948D evaN WiLLiaMS BBN $ 23.20 86.0 2948L evaN WiLLiaMS BBN $ 11.50 86.0 2949B eZra BrOOKS $ 8.75 90.0 2949D eZra BrOOKS $ 21.45 90.0 2949L eZra BrOOKS $ 12.25 90.0 2955B eZra 101 7Yr $ 12.25 101.0 3073B FOUr rOSeS YeLLOW LaBeL $ 15.15 80.03074B FOUr rOSeS 90 $ 25.95 90.0 3075B FOUr rOSeS 100 $ 32.65 100.0 4065D heaveN hiLL OLD STYLe 4Yr $ 19.70 80.0 4065L heaveN hiLL OLD STYLe 4Yr $ 11.10 80.0 4116B JiM BeaM 4Yr $ 15.85 80.0 4116D JiM BeaM 4Yr $ 32.55 80.0 4116e JiM BeaM 4Yr $ 9.90 80.0 4116L JiM BeaM 4Yr $ 21.10 80.05087B JeFFerSON’S $ 26.35 82.3 5104B JereMiah WeeD CherrY MaSh $ 14.60 90.0 5110B JiM BeaM BLaCK 8Yr $ 17.60 86.0 5110D JiM BeaM BLaCK 8Yr $ 35.20 86.0 5110L JiM BeaM BLaCK 8Yr $ 15.40 86.0 5112B JiM BeaM TraveLer 4Yr $ 15.85 80.0 5122B JiM BeaM DeviL'S CUT $ 22.00 90.05483B KNOB CreeK SNgL BareL rSv $ 35.20 80.0 6845L OLD CharTer 8Yr $ 15.15 80.06880B OLD CrOW TraveLer 3Yr $ 7.90 80.07680B OLD WhiSKeY river $ 22.05 86.0 8355B reBeL YeLL $ 12.25 80.0 8356B reBeL reServe 4Yr $ 16.90 90.6 8375B reD STag $ 17.60 80.0 8375D reD STag $ 36.95 80.0 8375L reD STag $ 24.65 80.0 8435B riDgeMONT reServe 1792 8Yr $ 26.35 93.79600B WhiTeTaiL CaraMeL FLv WhiSKeY $ 16.85 80.0 9632B WiLD TUrKeY 80 BBN $ 14.30 80.0 9632D WiLD TUrKeY 80 BBN $ 31.05 80.0 9635B WiLD TUrKeY 101 TrvLr $ 19.35 101.0 9636B WiLD TUrKeY rUSSeLLS reSv 10Yr $ 25.50 90.09638B WiLD TUrKeY 81 $ 15.80 81.09638D WiLD TUrKeY 81 $ 34.30 81.09638L WiLD TUrKeY 81 $ 19.40 81.09676L WOODFOrD rSv DerBY $ 34.15 90.49680B WOODFOrD rSv MST COLL MaPL $ 77.95 90.4

SPeCiaLTY BOUrBON

0460B BaKerS $ 36.95 107.00575B BaSiL haYDeNS $ 29.95 80.01370B BOOKerS $ 46.65 126.62305B COrNer CreeK reServe $ 27.35 88.02880B eagLe rare SiNgLe BarreL $ 24.60 90.02947B evaN WiLLiaMS SiNgLe BarreL $ 23.90 86.65089B JeFFerSON’S reServe $ 45.75 90.25482B KNOB CreeK $ 28.15 100.05482D KNOB CreeK $ 52.80 100.05482L KNOB CreeK $ 35.20 100.06060B MaKer’S MarK $ 23.75 90.06060D MaKer’S MarK $ 50.15 90.06060e MaKer’S MarK $ 14.60 90.06060L MaKer’S MarK $ 32.55 90.06064B MaKer’S MarK 46 $ 30.80 94.09617B WiLD TUrKeY 15Yr TriBUTe $ 77.80 101.09627B rare BreeD $ 30.85 110.09674B WOODFOrD reServe $ 29.10 90.4 9674D WOODFOrD reServe $ 59.85 90.4 9674L WOODFOrD reServe $ 34.15 90.4 9679B WOODFOrD reServe SeaSON OaK $ 77.95 100.4 9670B WOODSTONe MiCrO-BOUrBON $ 88.07 94.0

TeNNeSSee WhiSKeY

0066B JaCK DaNieL'S BLaCK $ 16.90 80.00066D JaCK DaNieL'S BLaCK $ 42.15 80.0

Ohio Wholesale Price List

60 OhiO Beverage MONThLY MaY 2011

0066e JaCK DaNieL'S BLaCK $ 14.45 80.00066L JaCK DaNieL'S BLaCK $ 29.80 80.02110B JaCK DaNieL'S greeN $ 16.90 80.02110D JaCK DaNieL'S greeN $ 33.65 80.03513B geNTLeMaN JaCK $ 27.35 80.03513D geNTLeMaN JaCK $ 48.50 80.03513L geNTLeMaN JaCK $ 34.15 80.03515B geOrge BiCKeL OLD 48 $ 15.90 80.03515B geOrge riCKeL OLD #8 $ 15.90 80.03523B geOrge DiCKOL 12 $ 20.20 90.03524B geO. DiCKeL BarreL SeLeCT $ 31.50 86.04988B JaCK DaNieL'S TeNN hONeY $ 16.90 70.04997B JaCK DaNieL'S SiNgLe BarreL $ 34.35 94.0

rYe WhiSKeY 0090B OLD OverhOLT $ 13.20 80.01503B BULLeiT 95 rYe $ 19.55 90.05117B JiM BeaM $ 15.85 80.09631B WiLD TUrKeY rYe WhiSKeY $ 19.35 101.09833B rUSSeLS reServe $ 25.50 90.0

BLeNDeD WhiSKeY

0026D OLD ThOMPSON $ 12.55 80.00026L OLD ThOMPSON $ 7.15 80.00113B KeSSLer $ 8.75 80.00113D KeSSLer $ 17.60 80.0 0113L KeSSLer $ 12.30 80.00122B BeaM'S eighT STar $ 6.60 80.00122D BeaM'S eighT SLar $ 13.00 80.00122L BeaM'S eighT STar $ 7.90 80.00152B SeagraM'S 7 CrOWN $ 9.95 80.00152D SeagraM'S 7 CrOWN $ 19.95 80.00152L SeagraM'S 7 CrOWN $ 13.30 80.00199D SeNaTOr'S CLUB $ 13.65 80.00199L SeNaTOr'S CLUB $ 7.95 80.02100D CaLverT eXLra $ 16.95 80.02137D iMPeriaL $ 112.55 80.03701L gOLD aWarD $ 5.70 80.03972D haiLer'S S.r.S. $ 13.90 80.03972L haLTerS S.r.S. $ 7.95 80.04089D gUCKeNheiMer $ 13.00 80.04089L gUCKeNheiMer $ 7.15 80.05378B KeSSLer TraveLer $ 8.75 80.06343L MCCOrMiCK $ 7.70 80.08887B SeagraM'S 7 TraveLer $ 9.95 80.08890B SeagraM'S 7 DarK hONeY $ 12.60 71.0

iriSh WhiSKeY

0281B JaMeSON $ 18.65 80.00281D JaMeSON $ 39.75 80.00281B JaMeSON $ 28.95 80.0 0282B BUShMiLLS $ 20.15 80.00282L BUShMiLLS $ 28.00 80.00908B BLaCK BUST( $ 31.00 80.01519B BUShMiLLS 16 Yr. SiNgLe MaLT $ 58.65 80.01520B BUShMiLLS LOYr. SiNgLe MaLT $ 35.45 80.02074B CLONLarF $ 16.10 80.02268B CONNeMa ra SiNgLe MaLT $ 36.60 80.03003B FeCKiN $ 16.90 80.04895B iriShMaN OrigiNaL CLaN $ 14.80 90.05075B JaMeSON gOLD $ 51.80 80.05079B JaMeSON viNTage reS. $173.90 92.05081B JaMeSON 18 Yr. $ 75.35 80.05083B JaMeSON 12 Yr. $ 34.30 80.05085B JaMeSON TiN $ 18.65 80.05212B JOhN POWer & SON gOLD $ 16.00 80.05384B KiLBeggaN $ 14.30 80.05388B KNaPPOgUe CaSTLe 12 $ 32.85 80.06574B MiDLeTON $120.30 80.06576B MiChaeL COLLiNS BLeNDeD $ 16.90 80.07721L PaDDY $ 28.05 80.08294B POWerS $ 30.00 80.06383B reDBreaST $ 43.05 80.08384B reDBreaST 12 $ 64.90 92.09026B SLaNe CaSTLe $ 20.35 80.09317B TULLaMOre DeW $ 18.65 80.09317L TULLaMOre DeW $ 25.45 80.0

CaNaDiaN WhiSKeY

0076B SeagraMS vO $ 11.75 80.00076D SeagraMS vO $ 23.55 80.00076L SeagraMS vO $ 17.40 80.00169D LOrD CaLverT $ 14.50 80.00170B MCMaSTer'S $ 7.00 80.00170D MCMaSTer'S $ 14.90 80.00170L MCMaSTer'S $ 8.85 80.00174B CaNaDiaN MiST $ 8.75 80.00174D CaNaDiaN MiST $ 19.30 80.00174L CaNaDiaN MiST $ 12.25 80.00175D MaCNaUghTON $ 16.65 80.00176B CaNaDiaN CLUB $ 11.45 80.00176D CaNaDiaN CLUB $ 22.00 80.00176e CaNaDiaN CLUB $ 9.25 80.0

0176L CaNaDiaN CLUB $ 16.30 80.00189B BLaCK veLveT $ 7.90 80.00189D BLaCK veLveT $ 17.55 80.00189e BLaCK veLveT $ 8.60 80.00189L BLaCK veLveT $ 11.40 80.00909B BLaCK veLveT TraveLer $ 7.90 80.00920B BLaCK veLveT reServe $ 11.40 80.0 0920D BLaCK veLveT reServe $ 22.30 80.01570B CaBiN Fever MaPLe FLv. $ 16.85 80.01704D CaNaDiaN BaY $ 13.60 80.01704D CaNaDiaN BaY $ 8.70 80.01716B CaNaDa hOUSe $ 6.60 80.01716D CaNaDa hOUSe $ 12.75 80.01725B CaNaDiaN CLUB reServe 10 $ 14.05 80.01729B CaNaDiaN CLUB TraveLer $ 11.45 80.01730D CaNaDiaN gOLD $ 14.05 80.01730L CaNaDiaN gOLD $ 8.60 80.01731B CaN. CLUB SherrY CaSK $ 16.70 82.61733B CaNaDiaN hUNTer TraveLer $ 6.45 80.01735D CaNaDiaN LTD. $ 14.05 80.01735L CaNaDiaN LTD. $ 8.60 80.01748B CaNaDiaN MiST TraveLer $ 6.75 80.01749D CaNaDiaN reServe $ 9.25 80.02055B CLaSSiC 12 $ 17.60 80.02389B CrOWN rOYaL BLaCK $ 24.80 90.02391B CrOWN rOYaL CaSK NO.16 $ 70.25 80.02393B CrOWN rOYaL eXTra rare $114.15 80.02397B CrOWN rOYaL reServe $ 40.40 80.04041D harWOOD $ 14.50 80.04041L harWOOD $ 8.45 80.04699D NOrTherN LighT $ 12.70 80.04699L NOrTherN LighT $ 8.45 80.05073D JaMeS FOXe $ 12.55 80.07726D ParaMOUNT $ 14.45 80.08050B PeNDLeTON $ 21.25 80.08431B riCh & rare $ 7.00 80.08431D riCh & rare $ 13.60 80.08894B CrOWN rOYaL $ 22.15 80.08894D CrOWN rOYaL $ 47.90 80.08894e CrOWN rOYaL $ 28.50 80.08894L CrOWN rOYaL $ 29.25 80.0 8922B v.0. gOLD $ 14.75 80.08923B SeagraM'S v.0. TraveLer $ 11.75 80.09648B WiNDSOr TraveLer $ 7.90 80.09652B WiNDSOr SUPreMe $ 7.90 80.09652D WiNDSOr SUPreMe $ 17.15 80.09652L WiNDSOr SUPreMe $ 10.95 80.09656B WiSer'S DeLUXe $ 11.80 80.0

SCOTCh WhiSKeY

0201B PiNCh 15 Yr. $ 29.70 80.00202B DeWar'S $ 19.40 80.00202D DeWar'S $ 41.45 80.00202e DeWar'S $ 21.15 80.00202L DeWar'S $ 27.35 80.00204B JOhNNie WaLKer reD $ 22.05 80.00204D JOhNNie WaLKer reD $ 43.25 80.00204L JOhNNLe WaLKer reD $ 28.25 80.00206D USher'S greeN $ 22.25 80.00208B LaUDer'S $ 8.05 80.00208D LaUDer'S $ 17.55 80.00208L LaUDer'S $ 10.35 80.00212B graNT'S $ 14.25 80.00212D graNT'S $ 31.90 80.00213D OLD SMUggLer $ 18.80 80.00213L ODSMUggLer $ 11.45 80.00215B ChivaS regaL 12 Yr. $ 25.60 80.00215D ChivaS regaL 12 Yr. $ 58.10 80.00215L ChivaS regaL 12 Yr. $ 38.55 80.00225B CULLY SarK $ 16.85 80.00225D CULTY SarK $ 33.55 80.00225L CUTTY SarK $ 21.10 80.00227B WhiTe hOrSe $ 12.55 80.00232B JOhNNie WaLKer BLaCK $ 33.35 80.00232D JOhNNie WaLKer BLaCK $ 70.05 80.00232L JOhNNie WaLKer BLaCK $ 42.40 80.00238B J&B rare $ 18.95 86.00238D J&B rare $ 40.65 86.00238L J&B rare $ 25.60 86.00239B graND MaCNiSh $ 8.15 80.00239D graND MaCNiSh $ 17.50 80.0 0239L graND MaCNiSh $ 10.60 80.00241D highLaND MiST $ 16.65 80.00241L highLaND MiST $ 9.55 80.00246D iNver hOUSe $ 17.55 60.00246L iNver hOUSe $ 10.35 60.00249D J.W. DaNT $ 13.65 80.00253B BaLLaNLiNe'S $ 13.40 80.01490B BUChaNaN DeLUXe $ 26.35 80.01491B BUChaNaN SPeCiaL reServe $ 66.75 80.01655e MaKerS MarK 200ML $ 7.00 80.02004B Chiv regaL SaLUTe 21 Yr $156.85 80.02005B Chiv regaL 25 $ 209.50 80.02006B ChivaS regaL 18 Yr. $ 51.80 80.02052D CLaN MaCgregOr $ 17.10 80.02052L CLaN MaCgregOr $ 10.60 80.02078B CLYNeLiSh $ 31.05 92.0


2672B DeWar'SFOUNDerS reServe $ 70.60 80.02673B DeWar'S SigNaTUre $ 189.75 86.02674B DeWar'S SP. reS. 12 Yr. $ 31.75 80.02999B FaMOUS grOUSe 12 Yr. $ 23.90 80.03609B gLeN graNT $ 38.70 80.05145B JOhN Barr reD $ 12.55 80.05220B JOhNNie WaLKer BLUe $ 208.85 80.05225B JOhNNie WaLKer BKL.100 aNNiv. $ 36.85 80.05229B JOhNNie WaiKer gOLD $ 79.05 80.06395B MCLvOr $ 11.65 80.07980D PaSSPOrT $ 20.55 80.08327D QUeeN aNNe $ 18.45 80.08327L QUeeN aNNe $ 9.75 80.08853D SCOreSBY $ 17.45 80.09188B FaMOUS grOUSe 80 $ 19.50 80.09188D FaMOUS grOUSe 80 $ 37.15 80.0

SiNgLe MaLT / SCOTCh

0019B aBerLOUr 12 Yr. $ 31.70 86.00020B aBerLOUr aBUNaDh $ 54.55 119.40031B aBerFeLDY $ 44.10 80.00032B aBerFeLDY 21 $ 150.00 80.00103B arDMOre $ 36.10 92.00107B arDBeg 10 Yr. $ 43.05 92.00375B aUCheNLOShaN3WOOD $ 51.80 86.00377B aUCheNLaShaN CLaSSiC $ 26.50 80.00379B aUChrOiSK $ 24.75 80.00493B BaLveNie SiNgLe BarreL 15 Yr. $ 59.65 95.00497B BaLveNie DOUBLeWOOD 12 Yr. $ 44.90 86.00504B BaLveNie POrTWOOD 21 Yr. $ 137.55 86.01481B BOWMOre LegeND $ 21.25 80.01488B BUNNaheBhaiN $ 47.45 80.01498B BrUiChLaDDiCh rOCKS $ 48.50 92.01751B CaOL iLa 12-Yr. $ 46.95 86.01759B CarDhU $ 37.75 86.02355B CraggaNMOre $ 45.85 80.02491B DeLMOre STiLLMaN 28 Yr. $ 117.60 90.02495B DaLMOre 12 Yr. $ 36.10 80.02498B DaLWhiNNie $ 55.30 66.02500B DaLWhiNNie DiSTiLL eDiTiON $ 65.90 86.03606B gLeNLiDDiCh 12 Yr. reServe $ 34.35 80.03607B gLeN gariOCh $ 16.35 86.03611B gLeNKiNChie 12 Yr. $ 48.30 86.03615B gLeN SPeY $ 162.55 86.03620B gLeNLiDDiCh SOLera 15 Yr. $ 43.95 80.03625B gLeNLiDDiCh aNCieNT 18 Yr. $ 60.50 86.03632B gLeNFarCLaS 17 Yr. $ 93.45 86.03634B gLeNLiDDiCh 15 DiSTiLLerY eD. $ 51.80 102.03635B gLeNFarCLaS 21 Yr. $ 103.95 86.03640B gLeNLiveT 18 Yr. $ 63.15 86.03640B gLeNLiveT 18 Yr. $ 63.15 86.03641B gLeNLiveT 12 Yr. $ 34.35 80.03641D gLeNhiveL $ 68.55 80.03641L gLeNLiveL12 Yr. $ 44.65 80.03643B gLeNLiveT arChive 21 Yr. $ 121.60 86.03645B gLeNMOraNgie 10 Year OLD $ 34.35 86.03646B gLeNLiveT FreNCh OaK 15 Yr. $ 43.05 80.03647B gLeNLiveL NaDUrra 16 Yr. $ 51.80 112.43649B gLeNMOraNgieLaSaNLa $ 43.05 92.03654B gLeNLiveLLDaDUrraTriUMPh $ 69.25 96.03655B gLeNMOraNgie FiNeaLTa $ 69.25 86.03656B gLeNMOraNgie QUiNTa rUBaN $ 34.35 92.03658B gLeNMOraNgTeNeCTar D'Or $ 56.15 92.03697B gLeNrOTheS SeLeCT reServe $ 38.80 80.03699B gLeNrOTheS $ 67.75 86.04291B highLaND ParK $ 36.10 86.04296B highLaND ParK 18 $ 86.70 86.05207B J. MCDOUgaLLS BLaDNOCh $ 58.65 111.65231B JOhNNie WaLKer greeN $ 52.65 86.05507B LagavULiN DiSTiLLerS eD. $ 86.90 86.05508B LagavULiN $ 75.60 86.05542B LaPhrOaig 18 $ 61.60 96.05543B LePhrOaigCaSK STreNgTh $ 55.45 115.65544B LaPhrOaLg $ 34.30 86.06012B MaCaLLaN CaSK STreNgLh $ 56.15 117.6 6013B MaCaLLaN 12 Yr. $ 44.80 86.06013D MaCaLLaN 12 Yr. $ 86.00 86.06016B MaCaLLaN 18 Yr. $ 131.20 86.06017B MaCaLLaN FiNe OaK 10 Yr. $ 36.10 80.06016B MaCaLLaN FiNe OaK 15 Yr. $ 69.75 86.06024B MaCaLLaN aNNiverSarY $ 623.20 86.06025B MaCaLLaN 30 Yr. $1,104.05 86.06344B MCCLeLLaNDS iSLaY $ 20.85 80.06346B MCCLeLLaNDS highLaND $ 20.65 80.06747B OBaN DiSTiLLerS eD. $ 78.20 86.06748B OBaN $ 63.25 86.07700B OYO WhiSKeY $ 39.85 92.08983B SiNgLeTON $ 34.40 80.09063B SPeYBUrN $ 16.90 86.09064B SPeYBUrN BraDeN OraCh $ 15.15 80.09145B TaLiSKer $ 53.80 91.69148B TaLiSKer DiSTiLLer eDiTiON $ 60.65 91.69150B TaMDhU $ 19.50 80.09150B TaMDhU $ 19.50 80.09240B TOMaTiN SCOTCh 12 $ 19.50 80.09606B WiLD SCOTSMaN BLaCK LaBeL $ 58.15 94.09671B WOODSTONe CreeK SiNgLe PeaTeD MaLT WhSKY

$ 103.95 93.0

OTher WhiSKeY

0876B BerNheiM OrigiNaL WheaT $ 25.60 90.01840B CaKFaDDY CarOLiNa MOONShiNe $ 17.75 80.03526B geOrgia MOON COrN WhiSKeY $ 10.10 80.05255B Jr. JOhNSONS MiDNighT MOON $ 17.75 80.0

BraNDY

0051B aLiZe COgNaC vS $ 16.90 80.0 0084B aNSaC vS COgNaC $ 16.00 80.00089B BeLa OSa $ 22.10 80.0 0341B aSBaCh UraLT BraNDY $ 24.05 80.0 0453B MeTaXa Five STar BraNDY $ 18.65 76.0 0456B COUrvOiSier vSOP COgNaC 4Yr $ 31.75 80.0 0461B heNNeSSY v S $ 27.35 80.0 0461D heNNeSSY v S $ 64.20 80.0 0461e heNNeSSY v S $ 15.25 80.0 0461L heNNeSSY v S $ 35.90 80.0 0462B MarTeLL vS COgNaC $ 24.75 80.0 0463B reMY MarTiN vSOP COgNaC $ 34.35 80.0 0463D reMY MarTiN vSOP COgNaC $ 85.15 80.0 0463e reMY MarTiN vSOP COgNaC $ 27.75 80.0 0463L reMY MarTiN vSOP COgNaC $ 47.25 80.0 0464B ST reMY vSOP aUTheNTiC BDY $ 9.90 80.0 0464D ST reMY vSOP aUTheNTiC BDY $ 17.35 80.0 0469B PaUL MaSSON graND aMBer 3Yr $ 10.80 80.0 0469D PaUL MaSSON graND aMBer 3Yr $ 19.90 80.0 0469L PaUL MaSSON graND aMBer 3Yr $ 12.80 80.0 0470B ChriSTiaN BrOTherS BraNDY $ 10.60 80.0 0470D ChriSTiaN BrOTherS BraNDY $ 19.70 80.0 0470L ChriSTiaN BrOTherS BraNDY $ 11.50 80.0 0479B LairDS aPPLe JaCK 6Yr $ 15.15 80.0 0480B COUrvOiSier v S COgNaC 2Yr $ 25.60 80.0 0480D COUrvOiSier v S COgNaC 2Yr $ 42.35 80.0 0480L COUrvOiSier v S COgNaC 2Yr $ 33.40 80.0 0481B COrONeT vSQ $ 6.90 80.00481D COrONeT vSQ $ 19.70 80.0 0481L COrONeT vSQ $ 11.50 80.0 0482B ParaMOUNT BLaCKBerrY BrNDY $ 9.65 75.0 0482D ParaMOUNT BLaCKBerrY BrNDY $ 19.70 75.0 0482L ParaMOUNT BLaCKBerrY BrNDY $ 11.25 75.0 0483B ParaMOUNT CherrY BraNDY $ 9.65 75.00483D ParaMOUNT CherrY BraNDY $ 10.85 75.0 0488B ParaMOUNT aPriCOT BraNDY $ 9.65 75.0 0488D ParaMOUNT aPriCOT BraNDY $ 19.70 75.0 0488L ParaMOUNT aPriCOT BraNDY $ 11.25 75.0 0490B DeKUYPer BLaCKBerrY BraNDY $ 10.55 70.0 0668B arrOW BLaCKBrrY BDY $ 7.90 60.0 0682B DeK aPriCOT BDY $ 10.55 70.0 0696B ParaMOUNT PeaCh BDY $ 9.65 75.0 0711B Mr BOSTON BLaCKBerrY BrNDY $ 6.45 70.0 0863B NaviP SLivOviTZ 8Yr $ 18.25 100.0 0874B reMY MarTiN LOUiS X111 $ 1744.20 80.0 1577B CaLvaDOS BLD grND aPPL BDY $ 36.75 80.01618e ChriSTiaN BrOTherS aMBer 200ML $ 2.95 80.01623B CONJUre COgNaC $ 27.10 80.01623e CONJUre COgNaC $ 8.55 80.0 1625e COUrvOiSier vS 200ML 2Yr $ 5.95 80.0 1629e e & J vSOP 200ML $ 2.95 80.0 1642e heNNeSSY vSOP 200ML $ 11.20 80.01644e heNNeSSY vS FLaSK $ 7.70 80.0 1665e PaUL MaSSON vS 200 3Yr $ 2.90 80.0 1666e PaUL MaSSON vSOP 200ML 4Yr $ 3.30 80.0 1669e reMY MarTiN vS 200ML $ 7.70 80.0 1670e reMY MarTiN vSOP 200ML $ 9.45 80.01671e reMY MarTiN 1738 aCCOr $ 12.90 80.0 2018B ChriSTiaN BrOS FrOST WhiTe $ 10.60 70.0 2020B ChriSTiaN BrO grN rSv vSOP $ 10.80 80.02023B ChriSTiaN BrO hONeY $ 11.65 70.0 2265B CONJUre COgNaC $ 28.25 80.02335B COUrvOiSier XO COgNaC $ 88.05 80.0 2348B COUrvOiSier eXCLUSiF 4Yr $ 34.35 80.02349B COUrvOiSier 12 $ 43.05 80.0 2350B COUrvOiSier 21 $217.55 80.02728B DON PeDrO reServa eSPeCiaL $ 8.65 80.02850B DUJarDiN vSOP $ 19.85 80.0 2871B e & J SUPeriOr rSv vSOP $ 11.65 80.02871D e & J SUPeriOr rSv vSOP $ 23.20 80.0 2871L e & J SUPeriOr rSv vSOP $ 13.65 80.0 2873B e & J $ 10.50 80.0 2873D e & J $ 21.65 80.0 2873L e & J $ 12.35 80.0 2875B e & J SUPeriOr rS vSOP TraveLer $ 10.65 80.0 2876B e & J TraveLer BDY $ 10.35 80.0 2877B e & J XO $ 13.40 80.02954B eXCeLLeNTia gOLD SLiv BraNDY $ 13.40 80.0 4011B harDY vS $ 25.20 80.0 4074B heNNeSSY BLaCK $ 34.35 86.0 4074L heNNeSSY BLaCK $ 44.65 86.04076B heNNeSSY riCharD $2971.70 86.04080B heNNeSSY ParaDiS $ 597.90 86.0 4084e heNNeSSY v S 200ML $ 8.60 80.0 4087B heNNeSSY vS hiSTOriC $ 27.35 80.0 4092B heNNeSSY vSOP COgNaC $ 36.95 80.0


4092L heNNeSSY vSOP COgNaC $ 56.00 80.0 4103B heNNeSSY X O $125.95 80.0 4944B J C COgNaC vSOP $ 21.25 80.0 4998B JaCQUe CarDiN graPe FraNCe $ 9.05 80.0 5001B POLi PO TraMiNar graPPa $ 40.65 80.05486B KOrBeL $ 9.05 80.0 5486D KOrBeL $ 20.55 80.05509B LairDS aPPLe BraNDY 100 $ 20.40 80.05510B LairDS rare aPPLe BraNDY $ 56.15 80.0 5512B LairDS OLD aPPLe BraNDY 90MO $ 22.15 80.0 5532B LaNDY vS COgNaC $ 18.65 80.0 5871B LerOUX POLiSh BLaCKBerrY $ 9.55 70.0 6072L MaNaSTirKa $ 29.55 90.0 6095B MaraSKa SLivOviTZ KOSher $ 22.10 80.0 6259B MarTeLL COrDON BLeU COgNaC $ 69.25 80.0 6267B MarTeLL XO 12Yr $112.85 80.0 6270B MarTeLL vSOP $ 31.75 80.0 6525B MeUKOW v.S. $ 19.50 80.0 6545B MeTaXa aMPhOra 7 STar $ 24.50 80.0 6603B MOLeTTO graPPa D'NeBBiOLO $ 30.00 80.0 7816B ParaMOUNT giNger BraNDY $ 7.40 65.0 7976B PaUL MaSSON grND aMBr vSOP 4Yr $ 12.10 80.0 7976D PaUL MaSSON grND aMBr vSOP 4Yr $ 24.05 80.0 7993B PreSiDeNTe BraNDY $ 10.80 80.0 8354B raYNaL NaPOLeON vSOP $ 11.65 80.0 8386B reMY MarTiN eXTra $ 342.85 80.0 8389B reMY MarTiN 1738 aCCOrD $ 43.05 80.0 8394B reMY MarTiN XO eXCeLLeNCe $112.85 80.0 8405B reMY MarTiN vS graND CrU $ 23.90 80.0 8648B SaLigNaC $ 16.90 80.0 9736B ZUTa OSa $ 29.35 90.0

giN

0193L ariSTOCraT giN $ 7.10 80.0 0303D FLeiSChMaNNS giN $ 12.70 80.0 0304D CrYSTaL PaLaCe giN $ 12.30 80.0 0304L CrYSTaL PaLaCe giN $ 7.10 80.0 0305D SeagraMS eXTra DrY giN $ 17.95 80.0 0305e SeagraMS eXTra DrY giN $ 6.50 80.00305L SeagraMS eXTra DrY giN $ 12.00 80.0 0308B gOrDONS giN $ 9.75 80.0 0308D gOrDONS giN $ 19.85 80.0 0308L gOrDONS giN $ 12.35 80.0 0313B BeeFeaTer giN $ 16.90 94.00313D BeeFeaTer giN $ 30.15 94.00313e BeeFeaTer giN $ 7.55 94.0 0313L BeeFeaTer giN $ 9.40 94.0 0319D ParaMOUNT 90 giN $ 16.15 90.0 0319L ParaMOUNT 90 giN $ 8.95 90.0 0320D CaLverT giN $ 14.95 80.00322B BOMBaY giN $ 15.00 86.0 0322D BOMBaY giN $ 30.00 86.0 0322L BOMBaY giN $ 22.90 86.0 0326B TaNQUeraY giN $ 17.80 94.6 0326D TaNQUeraY giN $ 38.10 94.6 0326e TaNQUeraY giN $ 17.05 94.6 0326L TaNQUeraY giN $ 24.25 94.6 0327D gLeNMOre giN $ 12.30 80.0 0327L gLeNMOre giN $ 7.00 80.0 0329D BOOThS giN $ 19.85 90.0 0330D haLLerS giN $ 12.30 80.0 0330L haLLerS giN $ 7.10 80.0 0339B giLBeYS giN $ 7.70 80.0 0339D giLBeYS giN $ 16.70 80.0 0339L giLBeYS giN $ 10.65 80.0 0340L SeNaTOrS CLUB giN 4Yr $ 4.05 80.0 0563D BarTON giN $ 12.30 80.0 0563L BarTON giN $ 7.20 80.0 0962B BLUeCOaT giN $ 23.90 94.01324B BOMBarDier MiLiTarY $ 5.75 86.0 1327B BOMBaY SaPPhire giN $ 17.65 94.0 1327D BOMBaY SaPPhire giN $ 37.95 94.0 1327L BOMBaY SaPPhire giN $ 26.45 94.0 1369B BOODLeS BriTiSh giN $ 14.30 90.4 1495B BrOKerS giN $ 13.40 94.01522B BUrNeTTS giN TraveLer $ 6.90 80.01659e ParaMOUNT giN $ 4.20 80.0 1660e NeW aMSTerDaM 200ML $ 2.95 80.0 1673e SeagraMS eXTra DrY 200 $ 3.30 80.0 1680e TaNQUeraY giN 200ML $ 4.15 94.6 3555B giLBeYS giN TraveLer $ 7.70 80.03780B gOrDONS TraveLer $ 3.25 80.0 4073B heNDriCK'S giN $ 29.10 88.0 4073D heNDriCK'S giN $ 59.85 88.0 6379D MC COrMiCK giN $ 12.85 80.06062B MageLLaN $ 26.45 88.06379D MC COrMiCK giN $ 12.85 80.0 6379L MC COrMiCK giN $ 7.45 80.0 6444D MeierS NO 94 giN $ 16.50 94.4 6716B NeW aMSTerDaM giN $ 10.80 80.0 6716D NeW aMSTerDaM giN $ 18.80 80.0 6716L NeW aMSTerDaM giN $ 15.00 80.0 7868D ParaMOUNT giN 80 $ 12.85 80.0 7868L ParaMOUNT giN 80 $ 7.85 80.0 8235B PiNNaCLe giN $ 9.05 80.0 8235D PiNNaCLe giN $ 17.95 80.0 8274B PLYMOUTh giN $ 22.95 82.4

8436B righT giN $ 23.90 82.4 8883B SeagraMS aPPLe TWST giN $ 9.05 70.0 8889B SeagraMS DiSTiLLerS rSv $ 11.65 94.0 8889D SeagraMS DiSTiLLerS rSv $ 24.05 94.0 8900B SeagraM eXTra DrY gN Trv $ 9.05 80.0 8902B SeagraM'S graPe giN $ 9.05 70.0 8905B SeagraMS LiMe TWiSTeD giN $ 9.05 70.0 8905D SeagraMS LiMe TWiSTeD giN $ 17.95 70.0 8905L SeagraMS LiMe TWiSTeD giN $ 10.10 70.0 8914B SeagraMS OraNge TWiST giN $ 9.05 70.0 8995B BUrNeTTS WhiTe SaTiN giN $ 6.90 80.0 8995D BUrNeTTS WhiTe SaTiN giN $ 15.35 80.0 8995L BUrNeTTS WhiTe SaTiN giN $ 10.20 80.09072B SMOOTh aMBLer greeNBrier $ 25.60 80.0 9153B TaNQUeraY NO 10 $ 25.60 94.6 9157B TaNQUeraY raNgPUr $ 19.40 82.69195L 3 iSLaNDS giN $ 11.45 94.0 9504B WaTerSheD DiSTiLLerY giN $ 24.65 88.0 9604B WhiTLeY NeiLL giN $ 21.10 80.09669B WOODSTONe CreeK giN $ 28.70 94.09669e WOODSTONe CreeK giN $ 5.70 94.0

rUM

0065B aDMiraL NeLSON SPiCeD rUM $ 7.05 70.0 0065D aDMiraL NeLSON SPiCeD rUM $ 14.90 70.0 0065L aDMiraL NeLSON SPiCeD rUM $ 8.00 70.0 0094B aPPLeTON eSTaTe eXTra 12Yr $ 24.35 80.0 0095B aPPLeTON WhiTe rUM $ 11.40 80.0 0096B aPPLeTON eSTaTe reServe $ 19.50 80.0 0097B aPPLeTON SPeCiaL gOLD rUM $ 14.05 80.0 0099B aPPLeTON vX $ 14.25 80.00099D aPPLeTON vX $ 24.95 80.0 0197L ariSTOCraT rUM $ 7.50 80.00355B aTLaNTiCO $ 25.60 80.0 0390B BaCarDi 8 rUM 8Yr $ 17.65 80.00392B BaCarDi arCTiC graPe $ 23.35 70.0 0394B BaCarDi Big aPPLe $ 11.30 70.00397B BaCarDi gOLD reServe $ 14.80 80.0 0400B BaCarDi COCO rUM $ 12.35 70.0 0401B BaCarDi SeLeCT rUM $ 10.55 80.0 0401L BaCarDi SeLeCT rUM $ 16.75 80.0 0402B BaCarDi gOLD TraveLer $ 10.55 80.0 0405B BaCarDi DragONBerrY $ 12.35 70.00405D BaCarDi DragONBerrY $ 26.45 70.0 0412B BaCarDi LiMON rUM $ 12.35 70.0 0412D BaCarDi LiMON rUM $ 22.95 70.0 0412L BaCarDi LiMON rUM $ 17.65 70.0 0420B BaCarDi O rUM $ 12.35 70.0 0420L BaCarDi O rUM $ 17.65 70.0 0425B BaCarDi PeaCh reD $ 12.35 70.0 0432B BaCarDi raZZ rUM $ 12.35 70.0 0439B BaCarDi SUPeriOr TraveLer $ 10.55 80.0 0441B BaCarDi graND MeLON $ 12.35 70.00444e BaCarDi MULTi-FLavOreD PaK $ 4.95 70.0 0447B BaCarDi TOrCheD CherrY $ 12.35 70.0 0448B BaCarDi rOCK COCONUT $ 12.35 70.0 0501D Mr BOSTON LighT $ 13.60 80.0 0501L Mr BOSTON LighT $ 7.50 80.0 0502D Mr BOSTON DarK $ 13.60 80.0 0502L Mr BOSTON DarK $ 7.50 80.0 0510B BaCarDi 151 rUM $ 17.65 151.0 0510L BaCarDi 151 rUM $ 22.80 151.0 0512B BaCarDi gOLD rUM $ 10.55 80.0 0512D BaCarDi gOLD rUM $ 22.05 80.0 0512L BaCarDi gOLD rUM $ 16.75 80.00524B BarBaNCOUrT reS. SPeCiaLe $ 16.00 80.0 0536D rONriCO gOLD rUM $ 16.70 80.0 0536L rONriCO gOLD rUM $ 11.25 80.0 0537B rONriCO SiLver rUM $ 8.75 80.0 0537D rONriCO SiLver rUM $ 19.35 80.0 0537L rONriCO SiLver rUM $ 11.45 80.0 0539B MYerS OrigiNaL DarK rUM $ 15.70 80.0 0539D MYerS OrigiNaL DarK rUM $ 32.25 80.0 0539L MYerS OrigiNaL DarK rUM $ 20.05 80.0 0544B BaCarDi SUPeriOr LighT $ 10.55 80.0 0544D BaCarDi SUPeriOr LighT $ 22.05 80.0 0544e BaCarDi SUPeriOr LighT $ 8.80 80.0 0544L BaCarDi SUPeriOr LighT $ 16.75 80.00869B BaCarDi aNeJO $ 15.85 80.00899B BLaCK BearD SPiCeD rUM $ 12.50 86.0 0947B BLaCKhearT PreM SPiCeD rUM $ 13.40 93.0 0965D BOCaDOr WhiTe rUM FLOriDa $ 14.00 80.0 0965L BOCaDOr WhiTe rUM FLOriDa $ 7.90 80.0 1010B 10 CaNe rUM $ 21.25 80.01010e 10 CaNe rUM $ 24.85 80.0 1494B BrUgaL aNeJO rUM $ 16.85 80.0 1550L CaLiCO JaCK SPiCeD rUM $ 8.00 70.0 1565B CaBaNa CaChaCa $ 25.70 80.01656e LaDY BLigh SPiCeD $ 3.80 72.5 1755B CaPTaiN MOrgaN SPiCe rUM $ 14.50 70.0 1755D CaPTaiN MOrgaN SPiCe rUM $ 28.05 70.0 1755e CaPTaiN MOrgaN SPiCe rUM $ 8.75 70.0 1755L CaPTaiN MOrgaN SPiCe rUM $ 18.30 70.0 1757B CaPT MOrgaN SPiCeD 100 $ 17.70 100.0 1757D CaPT MOrgaN SPiCeD 100 $ 30.75 100.01758B CaPT MOrgaN SPiCeD 100 TrvL $ 17.70 100.0 1762B CaPTaiN MOrgaN TraveLer rUM $ 14.50 70.0


1763B CaPTaiN MOrgaN LiMe BiTe $ 14.50 70.0 1766L CaPT MOrgaN ParrOT BaY COCONT $ 17.55 90.0 1768B CaPTaiN MOrgaN SLvr SPiCe $ 14.50 70.0 1769B CaPTaiN MOrgaN PvT STOCK $ 19.15 80.0 1772L CaPTaiN MOrgaN TaTTOO $ 17.75 70.0 1827D CaSTiLLO gOLD LaBeL $ 16.30 80.0 1827L CaSTiLLO gOLD LaBeL $ 8.65 80.0 1829B CaSTiLLO SiLver rUM $ 7.05 80.0 1829D CaSTiLLO SiLver rUM $ 16.30 80.0 1829L CaSTiLLO SiLver rUM $ 8.65 80.01838B CaSTiLLO SPiCeD rUM $ 6.50 70.0 1838L CaSTiLLO SPiCeD rUM $ 8.65 70.0 2067B CLeMeNT CreOLe ShrUBB $ 29.95 80.02069B CLeMeNT vSOP $ 34.30 80.0 2315B COrUBa SPiCeD $ 8.95 80.02388B CrUSOe OrgaNiC SPiCeD rUM $ 29.45 151.0 2398L CrUZaN 151 PrF rUM $ 17.45 151.02400L CrUZaN BLaCK CherrY $ 6.80 55.02401L CrUZaN BaNaNNa $ 6.80 55.0 2402L CrUZaN PiNeaPPLe $ 6.80 55.02403L CrUZaN BLaCKSTraP $ 14.25 80.02415B CrUZaN eSTaTe DiaMOND $ 14.95 80.02416L CrUZaN MaNgO $ 6.80 55.02417B CrUZaN eSTaTe SNgL BrL rUM $ 14.70 80.02418B CrUZaN JUNKaNU CiTriS $ 9.85 70.02419L CrUZaN COCONUT $ 6.80 55.02421L CrUZaN vaNiLLa $ 6.80 55.0 2422B CrUZaN eSTaTe DarK $ 9.90 80.0 2423B CrUZaN eSTaTe LighT $ 9.90 80.02424L CrUZaN gUava $ 6.80 55.0 2425B CrUZaN 9 $ 12.75 80.0 2734B DON Q CriSTaL $ 9.65 80.0 3787B gOSLiNgS BLaCK SeaL $ 14.40 80.0 5209B JOhN MCCULLOCh rUM $ 22.10 80.0 5488B KraKeN BLaCK SPiCeD $ 16.90 94.05488D KraKeN BLaCK SPiCeD $ 24.95 94.0 5493L LaDY BLigh BaNaNa $ 8.90 48.0 5495L LaDY BLigh CherrY $ 8.90 48.0 5498B LaDY BLigh SPiCeD TraveLer $ 7.30 72.5 5499B LaDY BLigh SPiCeD $ 7.30 72.5 5499D LaDY BLigh SPiCeD $ 15.35 72.5 5499L LaDY BLigh SPiCeD $ 9.30 72.5 5500L LaDY BLigh COCONUT $ 8.90 48.0 5502L LaDY BLigh MaNgO $ 8.90 48.0 5503L LaDY BLigh PiNeaPPLe$ $ 8.90 48.0 5504L LaDY BLigh vaNiLLa $ 8.90 48.0 5505B LaDY BLigh 151 rUM $ 13.40 151.0 6068B MaLiBU BLaCK $ 14.30 70.0 6069B MaLiBU rUM $ 11.65 48.0 6069D MaLiBU rUM $ 21.45 48.0 6069L MaLiBU rUM $ 16.70 48.0 6360D MC COrMiCK rUM $ 13.75 80.0 6360L MC COrMiCK rUM $ 7.70 80.0 6441D MeierS gD LaBeL v iSLaNDS $ 14.45 80.0 6441L MeierS gD LaBeL v iSLaNDS $ 8.25 80.0 6442D MeierS Wh LaB v iSLND rUM $ 14.45 80.0 6442L MeierS Wh LaB v iSLND rUM $ 8.25 80.0 6643D MONTegO BaY SiLver $ 13.85 80.0 6651B MT gaY XTra OLD rUM $ 34.35 86.0 6652B MT gaY eCLiPSe $ 15.15 80.06652D MT gaY eCLiPSe $ 26.70 80.0 6653B MT gaY eCLiPSe SiLver $ 13.40 80.0 6699L MYerS'S PLaTiNUM $ 9.25 80.0 7692B OrONOCO PLaTiNUM reServe $ 34.40 80.07722B PaNaMa JaCK SPiCeD $ 25.40 70.07730L ParaMOUNT 151 $ 19.40 151.0 7788L ParaMOUNT DragON FrUiT $ 10.70 80.0 7835B ParaMOUNT gOLD LBL $ 7.30 80.0 7835D ParaMOUNT gOLD LBL $ 14.45 80.07835L ParaMOUNT gOLD LBL $ 8.25 80.0 7836B ParaMOUNT WhiTe LBL $ 7.30 80.0 7836D ParaMOUNT WhiTe LBL $ 14.45 80.0 7836L ParaMOUNT WhiTe LBL $ 8.25 80.07839L ParaMOUNT WhiPT CreMe $ 10.70 80.0 8326B PYraT X O reServe $ 21.85 80.08330B PUCKer CiTrUS SQUeeZe $ 12.55 70.08331B PUCKer graPe gONe WiLD $ 12.55 70.08332B PUCKer SOUr aPPLe SaSS $ 12.55 70.08333B PUCKer WiLD CherrY TeaSe $ 12.55 70.08475B rOgUe $ 27.35 80.0 8500B rON MaTUSaLeM graN reServa $ 25.60 80.08502B rON MaTUSaLeM PLaTiNO $ 12.55 80.0 8533D rONriCO CLiPPer SPiCeD rUM $ 15.85 70.0 8645B SaiLOr JerrY SPiC NavY rUM $ 15.15 92.0 8645D SaiLOr JerrY SPiC NavY rUM $ 24.95 92.0 8645L SaiLOr JerrY SPiC NavY rUM $ 18.45 92.0 8646B SaiLOr JerrY SPiCeD TravLr $ 15.15 92.0 8881B SeagraMS BraZiL CiTrUS rUM $ 7.25 70.0 8882B SeagraMS BraZiLiaN $ 7.25 80.0 9065B SPiCeD JaCK NO 94 $ 12.55 94.0 9229B TOMMY BahaMa gOLDeN SUN $ 11.05 80.0 9230B TOMMY BahaMa WhiTe SaND $ 11.05 80.0 9570B WhaLer'S vaNiLLa $ 8.05 60.0 9675B WraY & NePheW Wh OverPrOOF $ 16.00 126.0

SCOTCh

0018B aBerLOUr 18 Yr $ 86.65 86.0

0019B aBerLOUr 12 Yr SM $ 31.70 86.00020B aBerLOUr a'BUNaDh $ 54.55 119.0 0031B aBerFeLDY 12 Yr $ 44.10 80.00032B aBerFeLDY 21 Yr $150.00 80.0 0103B arDMOre SCOTCh $ 36.10 92.0 0107B arDBeg 10Yr SiNgLe MaLT $ 43.05 92.0 1474B BOWMOre 12 Yr $ 34.30 80.0 0201B PiNCh - haig 15 Yr $ 29.70 80.0 0202B DeWarS $ 19.40 80.0 0202D DeWarS $ 39.70 80.00202e DeWarS $ 21.15 80.0 0202L DeWarS $ 27.35 80.0 0204B JOhNNie WaLKer reD 12 Yr $ 21.15 80.0 0204D JOhNNie WaLKer reD 12 Yr $ 42.40 80.0 0204L JOhNNie WaLKer reD 12 Yr $ 27.35 80.0 0206D USherS greeN STriPe $ 22.25 80.0 0208B LaUDerS 3 Yr $ 8.05 80.0 0208D LaUDerS 3 Yr $ 17.55 80.0 0208L LaUDerS 3 Yr $ 10.35 80.0 0212B graNTS STaND FaST $ 14.25 80.0 0212D graNTS STaND FaST $ 31.90 80.0 0213D OLD SMUggLer $ 18.80 80.0 0213L OLD SMUggLer $ 11.45 80.0 0215B ChivaS regaL $ 25.60 80.0 0215D ChivaS regaL $ 58.10 80.0 0215L ChivaS regaL $ 38.55 80.0 0225B CUTTY SarK $ 16.85 80.0 0225D CUTTY SarK $ 33.55 80.0 0225L CUTTY SarK $ 21.10 80.0 0227B WhiTe hOrSe $ 12.55 80.0 0232B JOhNNie WaLKer BLaCK 12 Yr $ 33.35 80.0 0232D JOhNNie WaLKer BLaCK 12 Yr $ 69.15 80.0 0232L JOhNNie WaLKer BLaCK 12 Yr $ 43.00 80.0 0238B J & B rare $ 18.95 80.0 0238D J & B rare $ 36.35 80.0 0238L J & B rare $ 23.70 80.0 0239B graND MaCNiSh 3 Yr $ 8.15 80.0 0239D graND MaCNiSh 3 Yr $ 17.50 80.0 0239L graND MaCNiSh 3 Yr $ 10.60 80.0 0241D highLaND MiST 3 Yr $ 16.65 80.0 0241L highLaND MiST 3 Yr $ 9.55 80.0 0246D iNverhOUSe 3 Yr $ 16.65 80.0 0246L iNverhOUSe 3 Yr $ 10.35 80.0 0249D J W DaNT SCOTCh $ 11.75 80.0 0253B BaLLaNTiNeS $ 10.80 80.0 0281B JaMeSON iriSh WhSKY $ 21.25 80.0 0281D JaMeSON iriSh WhSKY $ 44.10 80.0 0281L JaMeSON iriSh WhSKY $ 29.80 80.0 0282B BUShMiLLS iriSh WSKY $ 20.40 80.0 0282L BUShMiLLS iriSh WSKY $ 28.90 80.0 0375B aUCheNTOShaN 3 WOOD SMS $ 49.20 86.0 0377B aUCheNTOShaN CLaSSiC SMS $ 24.75 80.0 0493B BaLveNie SiNgLe 15Yr $ 60.50 95.60496B BaLveNie 14 CariBBeaN CaSK $ 51.80 86.0 0497B BaLveNie DOUBLeWOOD 12 Yr $ 44.90 86.0 0504B BaLveNie POrTWOOD 21 Yr $137.55 86.0 0908B BLaCK BUSh iriSh WhSKY $ 31.00 80.0 1481B BOWMOre LegeND SMS $ 23.65 80.0 1488B BUNNahaBhaiN 12 Yr $ 47.45 80.0 1490B BUChaNaN DeLUXe 12 SCOTCh $ 29.20 80.01498B BrUiChLaDDiCh rOCKS $ 48.50 92.01519B BUShMiLLS 16 Yr SiNgLe MaLT $ 58.65 80.0 1520B BUShMiLLS 10 Yr iriSh $ 35.45 80.01636e gLeNFiDDiCh 45 COMBO $ 42.80 82.01648e JaMeSON iriSh WhSKY $ 6.80 80.01751B CaOL iLa 12 Yr SCOTCh $ 44.30 86.02004B ChivaS regaL SaLUTe 21Yr $156.85 80.02005B ChivaS regaL 25 $218.90 80.0 2006B ChivaS regaL 18 Yr $ 43.05 80.0 2052D CLaN MaCgregOr SCOTCh $ 16.20 80.0 2052L CLaN MaCgregOr SCOTCh $ 10.60 80.0 2074B CLONTarF CLaSSiC BLeND $ 17.60 80.02078B CLYNeLiSh $ 31.05 92.0 2355B CraggaNMOre SNgL MaLT SCOT 12 Yr $ 48.30 80.0 2491B DaLMOre STiLLMaN 28 Yr $ 117.60 90.02495B DaLMOre 12 $ 36.10 80.0 2498B DaLWhiNNie SNgL MaLT SCOTC 15 Yr 52.70 86.0 2673B DeWar'S SigNaTUre $189.75 86.0 2674B DeWarS SPeC rSv 12 Yr BLN SCOTCh $ 26.45 80.0 2999B FaMOUS grOUSe 12 Yr $ 23.90 80.0 3003B FeCKiN iriSh WhSKY $ 16.90 80.0 3606B gLeNFiDDiCh SPeC reS 12 Yr $ 34.35 80.03607B gLeN gariOCh $ 16.35 86.0 3611B gLeNKiNChie 12 Yr $ 46.60 86.0 3620B gLeNFiDDiCh SOLer rSv 15 Yr $ 43.95 80.0 3625B gLeNFiDDiCh aNCNT rSv 18 Yr $ 60.50 86.0 3634B gLeNFiDDiCh 15Yr DiSTLY eDiTiON $ 51.80 102.0 3640B gLeNLiveT 18 Year $ 60.50 86.0 3641B gLeNLiveT SiNgLe MaLT 12 Yr $ 31.75 80.0 3641D gLeNLiveT SiNgLe MaLT 12 Yr $ 68.55 80.03641L gLeNLiveT SiNgLe MaLT 12 Yr $ 43.75 80.0 3643B gLeNLiveT arChive 86 21 Yr $120.70 86.0 3645B gLeNMOraNgie 10 Yr $ 34.35 86.0 3646B gLeNLiveT FreNCh OaK 15 Yr $ 41.35 80.0 3647B gLeNLiveT NaDUrra 16 Yr $ 47.40 112.4 3649B gLeNMOraNgie LaSaNTa $ 43.05 92.0 3650e gLeNMOraNgie 10 Yr - 100ML $ 25.85 89.2 3654B gLeNLiveT NaDUrra TriUM 91 $ 69.25 96.0


3656B gLeNMOraNgie QUiNTa rUBaN $ 43.05 92.0 3658B gLeNMOraNgie NeCTar D Or $ 56.15 92.0 3697B gLeNrOTheS SeLeCT reServe $ 38.80 80.03699B gLeNrOTheS SCOTCh $ 67.75 86.04291B highLaND ParK SNgL MaLT 12Yr $ 37.85 86.04296B highLaND ParK 18Y $107.00 86.0 4895B iriShMaN OrigiNaL CLaN WhiSKeY $ 17.65 80.04895L iriShMaN OrigiNaL CLaN WhiSKeY $ 27.95 80.0 5075B JaMeSON gOLD $ 56.15 80.05079B JaMeSON viNTage reS. $ 173.90 92.0 5081B JaMeSON 18 Yr $ 77.95 80.05083B JaMeSON 12 Yr $ 36.95 80.0 5145B JOhN Barr reD $ 11.40 80.05207B J. MCDOUgaLS BLaDNOCh $ 77.45 111.6 5212B JOhN POWer & SON iriSh gLD $ 16.00 80.0 5220B JOhNNie WaLKer BLUe $203.95 80.0 5225B JOhNNY WaLKer BLK 100 aNNiveSarY $ 36.85 80.0 5229B JOhNNie WaLKer gOLD 18 Yr $ 74.60 80.05231B JOhNNie WaLKer grN $ 52.65 86.05384B KiLBeggaN $ 14.30 80.05507B LagavaULiN DiSTiLLerS eD. $ 86.90 86.0 5508B LagavaULiN SiNgLe MaLT 16 Yr $ 78.25 86.05542B LaPhrOaig 18 Yr $ 61.60 96.0 5543B LaPhrOaig CaSK STreNgTh 10 Yr $ 55.45 115.65544B LaPhrOaig SiNgLe MaLT 10 Yr $ 34.30 86.06012B MaCaLLaN CaSK STreNgTh SMS $ 51.80 117.66013B MaCaLLaN 12 Yr SiNgLe MaLT $ 43.05 86.06013D MaCaLLaN 12 Yr SiNgLe MaLT $ 86.00 86.0 6016B MaCaLLaN 18 Yr SiNgLe MaLT $131.20 86.06017B MaCaLLaN FiNe OaK 10 Yr $ 34.35 80.0 6018B MaCaLLaN FiNe OaK 15 Yr $ 69.75 86.06024B MaCaLLaN 25 Yr $592.65 86.06025B MaCaLLaN 30 Yr $1054.75 86.0 6344B MCCLeLLaNDS iSLaY $ 20.15 80.0 6346B MCCLeLLaNDS highLND $ 20.15 80.0 6395B MCivOr SCOTCh $ 12.55 80.06574B MiDLeTON $ 120.30 80.06576B MiChaeL COLLiNS BLeNDeD $ 21.25 80.0 6747B OBaN DiSTiLLerS aDDiTiON $ 69.45 86.0 6748B OBaN SiNgLe MaLT 14 $ 60.70 86.07480B OLD PULTeNeY 12 Yr $ 25.60 86.0 7721L PaDDY iriSh WhiSKeY $ 28.05 80.0 7980D PaSSPOrT SCOTCh $ 22.30 80.08327D QUeeN aNNe $ 18.45 80.0 8327L QUeeN aNNe $ 9.75 80.08480B rOgUe MaLT WhiSKeY $ 36.10 80.0 8383B reDBreaST iriSh WhiSKeY 12 Yr $ 43.05 80.0 8853D SCOreSBY SCOTCh $ 17.45 80.0 8983B SiNgLeTON SiNgLe MaLT 12 Yr $ 34.40 80.0 9026B SLaNe CaSTLe $ 20.35 80.0 9063B SPeYBUrN SiNgLe MaLT 10 Yr $ 20.40 86.0 9064B SPeYBUrN BraDaN OraCh $ 16.90 80.0 9145B TaLiSKer SiNgLe MaLT 10 Yr $ 51.10 91.6 9150B TaMDhU SCOTCh WhiSKeY 10 Yr $ 19.50 80.09188B FaMOUS grOUSe $ 19.80 80.0 9188D FaMOUS grOUSe $ 37.15 80.0 9317B TULLaMOre DeW - ireLaND $ 20.40 80.0 9317L TULLaMOre DeW - ireLaND $ 28.05 80.09605B WiLD SCOTSMaN 15 Yr $ 51.80 92.0 9606B WiLD SCOTSMaN BLaCK LaBeL $ 58.15 94.0

TeQUiLa

0038L agavaLeS TeQUiLa gOLD 110 $ 15.55 64.0 0039B agaverO OraNge TeQUiLa $ 18.65 110.00040B agave LOCO $ 28.40 71.00048B agavaLeS gOLD 80 $ 16.90 80.00050B aLieN TeQUiLa SiLver $ 45.30 80.0 0371B aSOMBrOSO SiLver $ 25.90 80.00372B aviON aNeJO $ 47.45 80.00373B aviON rePOSaDO $ 43.05 80.00374B aviON SiLver $ 38.70 80.00487B BaLUarTe TeQUiLa $ 31.80 80.0 1544B CaBO WaBO aNeJO $ 38.70 80.0 1545B CaBO WaBO BLaNCO $ 30.00 80.0 1546B CaBO WaBO rePOSaDO $ 34.30 80.0 1628e CUervO eSPeCiaL SiLver 200 $ 5.50 80.0 1662e PaTrON aNeJO $ 16.40 80.0 1664e PaTrON SiLver 200ML $ 14.65 80.01674e SaUZa hOrNiTOS PLaTa $ 5.95 80.0 1676e PaTrON rePOSaDO $ 15.50 80.0 1810B CaSa NOBLe CrYSTaL $ 27.75 80.01846B CaZaDOreS aNeJO $ 34.95 80.0 1847B CaZaDOreS BLaNCO $ 22.05 80.0 1848B CaZaDOreS rePOSaDO $ 26.45 80.0 1857B CeNTeNariO PLaTa $ 27.75 80.0 1858B CeNTeNariO rePOSaDO $ 29.50 80.0 1859B CeNTeNariO rOSaNgeL $ 20.90 80.0 1860B CeNTeNariO TeNaMPa aZUL $ 16.90 80.01862B ChaMUCOS rePOSaDO eSP TeQ $ 42.65 80.02280B COraZON TeQUiLa aNJeO $ 23.50 80.02281B COraZON BLaNCO $ 25.60 80.0 2282B COraZON rePOSaDO $ 30.00 80.0 2306B COrONaDO TeQUiLa $ 10.70 90.0 2317B COrZO rePOSaDO $ 43.30 80.0 2318B COrZO SiLver $ 35.50 80.0 2410B CUervO eSPeCiaL $ 16.10 80.0

2410D CUervO eSPeCiaL $ 30.10 80.0 2410e CUervO eSPeCiaL $ 11.95 80.0 2410L CUervO eSPeCiaL $ 21.70 80.0 2411B 1800 rePOSaDO TeQ $ 22.15 80.0 2411D 1800 rePOSaDO TeQ $ 36.30 80.02411L 1800 rePOSaDO TeQ $ 29.80 80.0 2721B DON JULiO aNeJO $ 51.55 80.02721e DON JULiO aNeJO $ 26.65 80.0 2722B DON JULiO BLaNCO $ 43.70 80.0 2722D DON JULiO BLaNCO $ 79.05 80.0 2724B DON JULiO rePOSaDO $ 45.20 80.02725B DON JULiO reaL $263.50 80.0 2760B DOS LUNaS SiLver $ 31.75 80.0 2761B DOS MaNOS BLaNCO $ 20.90 80.02883B eL arCO aNeJO $ 50.75 80.02884B eL arCO BLaNCO $ 43.70 80.02885B eL arCO rePOSaDO $ 50.75 80.02891B eL CaBaLLO eSTreLLa MiXTO $16.00 80.0 2899B eL CharrO rePOSaDO $16.00 80.02900B eL CharrO SiLver $16.00 80.02903B 1800 TeQUiLa SiLver $ 22.15 80.02903D 1800 TeQUiLa SiLver $ 36.30 80.0 2903L 1800 TeQUiLa SiLver $ 29.80 80.0 2905B 1800 SeLeCT SiLver $ 25.60 100.0 2907B eL graDO BLaNCO $ 33.95 80.02908B 1800 COLLeCTiON eXTra aNeJO $ 1556.30 80.02909B eL MaYOr aNeJO $ 30.00 80.0 2910B eL MaYOr BLaNCO $ 20.90 80.0 2911B eL MaYOr rePOSaDO $ 21.80 80.0 2914B eL JiMaDOr aNeJO $ 21.25 80.0 2916B eL JiMaDOr BLaNCO $ 16.00 80.0 2916D eL JiMaDOr BLaNCO $ 29.30 80.0 2917B eL JiMaDOr rePOSaDO $ 16.00 80.02917D eL JiMaDOr rePOSaDO $ 29.30 80.0 2926B eL TOrO gOLD $ 12.55 80.0 2926D eL TOrO gOLD $ 23.15 80.02926L eL TOrO gOLD $ 15.80 80.0 2927B eL TOrO SiLver $ 12.55 80.0 2927D eL TOrO SiLver $ 16.65 80.0 2927L eL TOrO SiLver $ 15.80 80.02937B eSPOLON BLaNCO $ 21.25 80.0 2940B eSPOLON rePOSaDO $ 21.25 80.02996B FaMiLia CaMareNa rePOSaDO $ 17.75 80.02997B FaMiLia CaMareNa SiLver $ 17.75 80.0 3820B graN PaTrON PLaTiNUM TeQ $173.55 80.0 4109B herraDUra aNeJO $ 40.45 80.0 4114B herraDUra rePOSaDO $ 34.35 80.0 4115B herraDUra SiLver $ 34.35 80.0 5240L CUervO BLaCK MeDaLLiON $ 26.95 80.0 5243B CUervO TraDiCiONaL $ 18.60 80.0 5244B 1800 aNeJO $ 28.10 80.0 5247B CUervO eSPeCiaL SiLver $ 16.10 80.0 5247D CUervO eSPeCiaL SiLver $ 30.10 80.05247e CUervO eSPeCiaL SiLver $ 10.05 80.0 5247L CUervO eSPeCiaL SiLver $ 21.70 80.0 5249L JUareZ SiLver $ 9.85 80.0 5250L JUareZ gOLD $ 9.85 80.0 5253B CUervO PLaTiNO $ 41.95 80.05254L JUareZ gOLD DSS $ 7.95 80.0 5497B La PriMa WhiTe $ 9.25 80.05497D La PriMa WhiTe $ 17.40 80.0 5497L La PriMa WhiTe $ 9.75 80.0 5501B La PriMa gOLD TeQ $ 5.30 80.05501D La PriMa gOLD TeQ $ 17.40 80.0 5501L La PriMa gOLD TeQ $ 9.75 80.06001B LUNa NUeva aNeJO $ 40.55 80.0 6002B LUNa NUeva rePOSaDO $ 32.65 80.0 6003B LUNa NUeva SiLver $ 30.00 80.0 6004B LUNaZUL BLaNCO $ 16.90 80.06005B LUNaZUL rePOSaDO $ 15.15 80.0 6058B MaeSTrO DOBeL $ 43.05 80.0 6110B MargariTaviLLe iSLaND LiMe $ 11.65 50.0 6112B MargariTaviLLe TrOP TaNger $ 9.80 70.0 6118B MargariTaviLLe TeQ SiLver $ 11.65 80.0 6119B MargariTaviLLe TeQ gOLD $ 11.65 80.06119D MargariTaviLLe TeQ gOLD $ 23.20 80.0 6345L MaTaDOr gOLD TeQ $ 10.25 80.0 6580B MiLagrO SiLver $ 23.85 80.06584B MiLagrO aNeJO $ 34.35 80.0 6585B MiLagrO rePOSaDO $ 26.50 80.0 6586B MiLagrO SBr reP $ 47.45 80.0 6588B MiLagrO SBr SiLver $ 43.05 80.0 6642B MONTe aLBaN TeQUiLa $ 15.60 80.0 6645L MONTeZUMa BLUe $ 7.15 80.0 6647L MONTeZUMa WhiTe - MeXiCO $ 9.75 80.06649L MONTeZUMa gOLD – MeXiCO $ 9.75 80.0 6731B 901 SiLver TeQUiLa $ 34.35 80.06863B vOODOO TiKi aNeJO $ 47.10 80.06864B vOODOOTiKi BLUe DragON $ 16.55 67.06865B vOODOOTiKi DeSerT rOSe $ 21.25 67.0 6866B vOODOOTiKi greeN DragON $ 16.55 67.06867B vOODOOTiKi PLaTiNUM $ 29.00 80.0 6868B vOODOOTiKi raPOSaDO $ 33.55 80.0 7979B ParTiDa BLaNCO $ 43.05 80.0 7982B PaTrON aNeJO $ 49.80 80.07982D PaTrON aNeJO $110.05 80.0 7984B PaTrON SiLver $ 42.80 80.0


7984D PaTrON SiLver $ 92.45 80.0 7985B PaTrON rePOSaDO $ 43.70 80.08063B PePe LOPeZ gOLD $ 10.55 80.08280B POrFiDiO PLaTa $ 47.25 80.08281B POrFiDiO SiLver $ 24.50 80.0 8440D riO graNDe SiLver $ 17.40 80.0 8440L riO graNDe SiLver $ 9.75 80.0 8442L riO graNDe gOLD $ 9.75 80.0 8717B CieN aNOS BLaNCO $ 15.85 80.0 8718B CieN aNOS rePOSaDO $ 10.00 80.0 8719B SaUZa BLaNCO $ 13.20 80.0 8719L SaUZa BLaNCO $ 19.40 80.08721B SaUZa TreS geN PLaTa TeQ. $ 35.20 80.0 8722B SaUZa TreS geNer aNeJO $ 39.60 80.0 8723B SaUZa eXTra gOLD $ 13.20 80.0 8723D SaUZa eXTra gOLD $ 26.40 80.0 8723L SaUZa eXTra gOLD $ 19.40 80.0 8727B SaUZa CONMeMOraTivO $ 17.60 80.0 8733B SaUZa hOrNiTOS aNeJO $ 29.90 80.0 8734B SaUZa hOrNiTOS PLaTa $ 19.35 80.08737B SaUZa BLUe SiLver $ 16.00 80.08739L SaUZa girO SiLver $ 19.35 80.08860B SCOrPiaN MeZCaL aNeJO 1 Yr $ 31.45 80.0 8861B SCOrPiaN MeZCaL aNeJO 3 Yr $ 40.55 80.08862B SCOrPiaN MeZCaL rePOSaDO $ 28.95 80.08863B SCOrPiaN MeZCaL SiLver $ 25.55 80.0 8931B SeNOr FrOgS PLaTa $ 15.15 80.0 8932B SeNOr FrOgS rePOSaDO $ 16.90 80.08942B SeMeNTiaL SiLver TeQ $ 38.45 80.0 9169B TaraNTULa aZUL $ 16.75 70.0 9170B TaraNTULa rePOSaDO $ 13.45 80.0 9171B TaraNTULa LiMe $ 12.75 70.09172B TaraNTULa STaWBerrY $ 12.75 70.09173B SaUZa hOrNiTOS rePOSaDO $ 21.10 80.09176B TeQUiLa rePOSaDO $ 32.60 80.09177B TeQUiLa SiLver $ 30.00 80.09178B TeQ OChO PLaTa LaS POMeZ $ 43.05 80.09179B TeQ OChO rePOSaDO LaS POMeZ $ 47.45 80.0 9184B TeQUiLa 30 - 30 rePOSaDO $ 19.30 80.0 9199L 3 iSLaND WhiTe TeQUiLa $ 11.45 80.0 9222B Tierra'S aNeJO $ 29.95 80.0 9223B Tierra'S BLaNCO $ 25.60 80.09224B Tierra'S rePOSaDO $ 27.35 80.0 9252L TOrTiLLa SiLver $ 8.35 80.0 9253L TOrTiLLa gOLD $ 8.35 80.0 9308B TreS riOS SiLver $ 26.15 80.09309B TreS riOS rePOSaDO $ 20.15 80.0 9363B TWO FiNgerS TeQUiLa gOLD $ 12.55 80.0 9364B TWO FiNgerS TeQUiLa WhiTe $ 11.65 80.0 9737B ZaPOPaN rePOSaDO $ 12.35 80.0

vODKa

0027B aBSOLUT WiLD Tea $ 16.90 80.00028B aBSOLUT CiTrON $ 16.90 80.00028D aBSOLUT CiTrON $ 33.65 80.0 0028L aBSOLUT CiTrON $ 24.60 80.00034B aLCheMia ChOCOLaTe $ 20.40 80.0 0036B aBSOLUT KUraNT vDK $ 16.90 80.0 0042B aBSOLUT aPeaCh $ 16.90 80.00042L aBSOLUT aPeaCh $ 18.20 80.00049B aBSOLUT OrieNT aPPLe $ 16.90 80.00052B aBSOLUT Berri aCai $ 16.90 80.0 0054B aBSOLUT 100 BLaCK $ 20.40 100.0 0054L aBSOLUT 100 BLaCK $ 17.60 100.0 0057B aBSOLUT 80 $ 16.90 80.0 0057D aBSOLUT 80 $ 33.65 80.0 0057e aBSOLUT 80 $ 18.90 80.0 0057L aBSOLUT 80 $ 24.60 80.00060B aBSOLUT PearS $ 16.90 80.0 0060L aBSOLUT PearS $ 18.20 80.0 0061B aBSOLUT PePPar vDK $ 16.90 80.0 0062L aBSOLUT rUBY reD $ 24.60 80.0 0063e aBSOLUT MiNi Bar $ 6.75 80.0 0064B aBSOLUT MaNDriN vDK $ 16.90 80.0 0064D aBSOLUT MaNDriN vDK $ 33.65 80.0 0064L aBSOLUT MaNDriN vDK $ 24.60 80.0 0068L aBSOLUT raSPBerri $ 24.60 80.0 0069B aBSOLUT vaNiLa $ 16.90 80.0 0069L aBSOLUT vaNiLa $ 24.60 80.0 0074L aBSOLUT MaNgO $ 24.60 80.0 0194D ariSTOCraT $ 11.85 80.00194L ariSTOCraT $ 7.10 80.00450B BaCKON $ 25.60 80.0 0194L ariSTOCraT $ 7.10 80.0 0737B ParaMOUNT CherrY $ 8.20 65.0 0737D ParaMOUNT CherrY $ 14.85 65.0 0737L ParaMOUNT CherrY $ 10.70 65.00832B BeLveDere BLDY MarY $ 22.15 80.0 0834B BeLveDere PiNK graPeFrUiT $ 22.15 80.0 0835B BeLveDere BLaCK raSPBerrY $ 22.15 80.0 0838B BeLveDere vDK $ 25.60 80.0 0838D BeLveDere vDK $ 64.20 80.0 0838L BeLveDere vDK $ 34.15 80.0 0840B BeLveDere iX $ 34.35 80.0 0841B BeLveDere CYTrUS $ 22.15 80.0 0842B BeLveDere OraNge $ 22.15 80.0

0846B BeLveDere iNTeNSe $ 34.35 100.0 0946B BLavOD The BLaCK $ 20.95 80.00953B BLUe aNgeL vODKa $ 17.35 80.0 0958B BLUe iCe vDK $ 14.30 80.0 0958D BLUe iCe vDK $ 24.95 80.0 1337B BOMBOra vDK $ 15.15 80.0 1426B BOrU OrigiNaL vDK $ 9.95 80.0 1426D BOrU OrigiNaL vDK $ 20.20 80.0 1483B BOYD & BLair $ 28.70 80.0 1523B BUrNeTTS eSPreSSO $ 5.15 70.0 1525B BUrNeTTS $ 7.30 80.0 1525D BUrNeTTS $ 13.60 80.0 1525L BUrNeTTS $ 9.75 80.0 1526B BUrNeTTS PiNK LeMONaDe $ 7.30 70.01527B BUrNeTTS raSPBerrY $ 7.30 70.0 1528B BUrNeTT'S vaNiLLa $ 7.30 70.0 1529B BUrNeTT'S FrUiT PUNCh $ 8.15 70.0 1530B BUrNeTTS SOUr aPPLe $ 7.30 70.0 1531B BUrNeTTS CherrY $ 7.30 70.0 1533B BUrNeTTS BLUeBerrY $ 8.15 70.0 1534B BUrNeTTS STraWBerrY $ 7.30 70.0 1536B BUrNeTTS OraNge CreMe vODKa $ 7.30 70.01539B BUrNeTTS WaTerMeLON $ 7.30 70.0 1540B BUrNeTTS WhiPPeD CreaM $ 8.15 70.01611e BUrNeTTS vODKa $ 2.95 80.01640e greY gOOSe 200ML $ 9.50 80.01641e greY gOOSe L'OraNge $ 9.50 80.01643e greY gOOSe Le CiTrON $ 9.50 80.01661e ParaMOUNT 100 vODKa $ 4.20 100.0 1675e SKYY 200 $ 3.30 80.0 1676e SMirNOFF 100 $ 5.25 100.0 1678e SveDKa TraveLer 200 $ 3.30 80.01852B ChaMBOrD FLavOreD vODKa $ 21.25 75.0 2009B ChOPiN $ 25.60 80.02012B ChOPiN rYe vODKa $ 25.60 80.0 2048B CirOC SUPer PreMiUM $ 31.30 80.0 2048D CirOC SUPer PreMiUM $ 61.45 80.0 2048L CirOC SUPer PreMiUM $ 35.05 80.0 2050B CirOC COCONUT $ 31.30 70.02050L CirOC COCONUT $ 34.40 70.0 2053B CirOC reD BerrY $ 31.30 70.02053D CirOC reD BerrY $ 61.45 70.02053L CirOC reD BerrY $ 34.40 70.0 2358L Crav vODKa $ 28.25 80.0 2385B CriSTaLL SigNaTUre SerieS $ 13.40 80.0 2392D CrOWN rUSSe 80 PrOOF vDK $ 11.55 80.0 2392L CrOWN rUSSe $ 6.75 80.0 2444B CrYSTaL heaD $ 43.05 80.0 2444D CrYSTaL heaD $ 86.00 80.02455B CUPCaKe ChiFFON vODKa $ 15.15 70.02456B CUPCaKe DeviLS FOOD vODKa $ 15.15 70.02457B CUPCaKe FrOSTiNg vODKa $ 15.15 70.02458B CUPCaKe OrigiNaL vODKa $ 15.15 70. 2452B CrYSTaL SPiriTS BUCKeYe vODKa $ 16.85 80.0 2658B DeNaKa $ 7.30 70.0 2659B DeNaKa BLaCK CherrY $ 7.30 70.02778B DOUBLe CrOSS vODKa $ 34.30 80.02782B DOWNUNDer $ 7.40 80.0 2893B eD harDY $ 23.85 80.02895B eFFeN CUCUMBer $ 21.25 75.02896B eFFeN BLaCK CherrY $ 21.25 75.0 2897B eFFeN $ 21.25 80.02898B eFFeN raSPBerrY $ 21.25 80.0 2952B everCLear $ 14.05 190.0 3011B FiNLaNDia 80 $ 13.15 80.0 3011D FiNLaNDia 80 $ 26.35 80.0 3011L FiNLaNDia 80 $ 19.30 80.0 3014B FiNLaNDia graPeFrUiT $ 13.15 75.0 3016B FireFLY SWeeT Tea $ 16.90 70.0 3016D FireFLY SWeeT Tea $ 24.95 70.0 3019B FiNLaNDia MaNgO FUSiON $ 13.15 75.0 3020B FiNLaNDia TaNgeriNe FUSiON $ 13.15 75.03023B FireSTarTer vODKa $ 18.65 80.0 3025B FireFLY MiNT Tea $ 11.45 70.0 3026B FireFLY raSPBerrY Tea vDK $ 14.30 70.03028B FireFLY SKiNNY Tea $ 16.90 60.0 3086B FrOZeN ghOST vODKa $ 25.00 80.0 3072L 42 BeLOW PUre $ 21.15 84.03079B 44 NOrTh hUCKLeBerrY vODKa $ 21.25 70.03080B 44 NOrTh NOrTh raiNer vODKa $ 21.25 70.0 3084B FriS $ 8.15 80.0 3084D FriS $ 16.20 80.03084L FriS $ 10.60 80.0 3088B FUZZY $ 25.60 80.03089B FriS BLUeBerrY vODKa $ 11.70 151.0 3097B gaLeNS $ 12.55 151.0 3579B giLBeY’S TrvLr 80 $ 7.40 80.0 3586B giLBeY'S vDK 100 $ 8.20 100.0 3586D giLBeY'S vDK 100 $ 18.45 100.03691B gODiva ChOCOLaTe $ 26.35 60.03692B gODiva ChOCOLaTe $ 26.35 60.0 3783B gOrDONS TraveLer $ 8.20 80.03888B graND TOUriNg vODKa $ 16.45 80.0 3907B greY gOOSe $ 28.10 80.0 3907D greY gOOSe $ 61.75 80.0 3907L greY gOOSe $ 34.40 80.0 3909L greY gOOSe La POire $ 34.40 80.0


3910L greY gOOSe L'OraNge $ 34.40 80.0 3912L greY gOOSe Le CiTrON $ 34.40 80.0 3919e greY gOOSe 50ML MULTi-PaCK $ 8.45 80.0 3968B haMMer & SiCKLe vDK $ 22.15 80.0 3971B haNgar ONe STraighT $ 25.60 80.03973B haNgar ONe ChiPOTLe ChiLi $ 25.60 80.0 3975B haNgar ONe KaFFir LiMe vDK $ 25.60 80.03976B haNgar ONe MaNDariN $ 25.60 80.04869B iCeBUrg vDK $ 12.55 80.0 5000D giLBeY'S vDK 80 $ 14.70 80.0 5000L giLBeY'S vDK 80 $ 9.15 80.0 5004D CrYSTaL vDK 80 $ 11.85 80.0 5004L CrYSTaL vDK 80 $ 7.10 80.0 5013D FLeiSChMaNN rOYaL $ 10.50 80.0 5015D WOLFSChMiDT $ 14.50 80.0 5015L WOLFSChMiDT $ 8.05 80.0 5016B SMirNOFF #57 100 $ 13.00 100.0 5016D SMirNOFF #57 100 $ 26.35 100.0 5016L SMirNOFF #57 100 $ 17.25 100.0 5018B gOrDONS 80 $ 8.20 80.05018D gOrDONS 80 $ 16.25 80.0 5018L gOrDONS 80 $ 9.70 80.0 5020B ParaMOUNT 80 $ 7.00 80.0 5020D ParaMOUNT 80 $ 14.45 80.0 5020L ParaMOUNT 80 $ 8.70 80.0 5021B SMirNOFF NO. 21 80 $ 11.40 80.0 5021D SMirNOFF NO. 21 80 $ 21.90 80.0 5021e SMirNOFF NO. 21 80 $ 7.85 80.0 5021L SMirNOFF NO. 21 80 $ 13.75 80.0 5025D Mr BOSTON riva 100 $ 13.60 100.0 5028D BarTON vDK $ 11.75 80.0 5028L BarTON vDK $ 7.00 80.0 5029B BarTON TraveLer $ 11.60 80.0 5030L haLLerS 80 $ 6.85 80.0 5033L TaMirOv 100 $ 5.90 100.0 5036D NiKOLai $ 13.60 80.0 5036L NiKOLai $ 7.00 80.0 5038B ParaMOUNT 100 $ 9.05 100.0 5038D ParaMOUNT 100 $ 17.10 100.0 5038L ParaMOUNT 100 $ 10.20 100.0 5039B ParaMOUNT 90 $ 7.50 90.0 5039D ParaMOUNT 90 $ 15.95 90.05039L ParaMOUNT 90 $ 7.10 90.0 5040B POPOv 80 $ 6.90 80.0 5040D POPOv 80 $ 13.65 80.0 5040L POPOv 80 $ 8.05 80.05074B JaMeS river PLaNT SWeeT vODKa $ 17.00 70.0 5090B JeaN MarC XO vDK $ 40.50 80.0 5106B JereMiah WeeD SWeeT Tea $ 16.95 70.0 5106D JereMiah WeeD SWeeT Tea $ 24.95 70.0 5210B JOhN MCCULLOCh $ 11.90 80.0 5258B Jr JOhNSONS MiDNighT MOON $ 17.75 80.05261B Jr JOhNSONS MiDNighT MOON aPPLe Pie $ 17.75 80.0 5308B KaMChaTKa 80 $ 6.45 80.0 5308D KaMChaTKa 80 $ 13.65 80.0 5308L KaMChaTKa 80 $ 7.55 80.0 5309B KaMChaTKa 90 $ 8.90 90.0 5309D KaMChaTKa 90 $ 16.20 90.0 5310L KaMChaTKa CherrY $ 9.95 70.0 5311L KaMChaTKa graPe $ 9.95 70.05313B KaMChaTKa TraveLer $ 6.45 80.0 5382B KeTeL ONe $ 20.20 80.0 5382D KeTeL ONe $ 40.65 80.0 5382e KeTeL ONe $ 20.70 80.0 5382L KeTeL ONe $ 28.95 80.0 5383D KeTeL ONe CiTrOeN $ 40.65 80.0 5383L KeTeL ONe CiTrOeN $ 28.95 80.0 5385L KeTeL ONe OraNJe $ 28.95 80.0 5386B KhOrTYTSa hONeY PePPer $ 25.40 80.05387B KhOrTYTSa PLaTiNUM $ 24.60 80.0 5489B KOrSKi TraveLer $ 6.50 80.0 5490B KOrSKi $ 6.50 80.0 5490D KOrSKi $ 11.85 80.0 5490L KOrSKi $ 7.10 80.05492B KUTSKOUa $ 8.90 80.0 5882B LeveL $ 23.00 80.06008B LUKSUSOWa $ 9.90 80.0 6008D LUKSUSOWa $ 23.20 80.0 6391D MC COrMiCK $ 13.00 80.0 6391L MC COrMiCK $ 7.35 80.0 6428B MeDea $ 38.70 80.0 6460L Meier'S vDK PLaSTiC $ 7.40 80.0 6620B MONOPOLOWa POTaTO $ 12.55 80.06659B MOON MOUNTaiN vODKa $ 16.95 70.06660B MOON MTN COaSTaL CiTrUS $ 16.95 70.06661B MOON MTN WiLD raSPBerrY $ 16.95 70.06741B OCeaN vODKa $ 25.60 70.07698B OYO $ 30.80 80.07699B OYO hONeY vaNiLLa BeaN $ 30.80 80.07716B NUTLiQUOr PeaNUT BUTTer $ 30.80 80.0 7728L ParaMOUNT OraNge FLv vDK $ 10.70 65.0 7834L Para ULTra BUBBLe $ 10.70 65.07834D Para ULTra BUBBLe $ 15.35 65.0 7837L ParaMOUNT vaNiLLa $ 10.70 65.0 7846D ParaMOUNT graPe $ 14.85 65.0 7846L ParaMOUNT graPe $ 10.70 65.0 7897L ParaMOUNT SWeeT Tea $ 10.70 65.0 7921B ParaMOUNT 100 TrvLr $ 8.85 100.0

7990B PeaChKa $ 5.20 70.0 7991B PearL $ 9.90 80.0 7992B PearL POMegraNaTe $ 9.90 70.07994B PearL CUCUMBer vDK $ 9.90 70.0 7995B PearL BLUeBerrY vDK $ 8.05 70.0 7997B PearL PLUM $ 9.90 70.08074B PeUreUX $ 25.60 70.08236B PiNNaCLe CaKe $ 11.40 70.08237B PiNNaCLe COTTON CaNDY $ 11.40 70.0 8238B PiNNaCLe CiTrUS $ 11.40 70.0 8239B PiNNaCLe BerrY $ 11.40 70.0 8241B PiNNaCLe Le DOUBLe eXPreSSO $ 11.40 70.0 8242B PiNNaCLe KiWi STraWBer $ 11.40 70.0 8243B PiNNaCLe $ 11.40 80.0 8243D PiNNaCLe $ 18.80 80.0 8243L PiNNaCLe $ 12.35 80.0 8244B PiNNaCLe CherrY vDK $ 11.40 70.0 8244D PiNNaCLe CherrY vDK $ 18.80 70.0 8245B PiNNaCLe raSPBerrY $ 11.40 70.0 8246B PiNNaCLe graPe $ 11.40 70.08248B PiNNaCLe MaNgO $ 11.40 70.0 8250B PiNNaCLe vaNiLLa $ 11.40 70.0 8251B PiNNaCLe TrOPiCaL PUNCh $ 11.40 70.0 8252B PiNNaCLe 100 $ 12.55 100.08253B PiNNaCLe WhiPPeD $ 11.40 70.0 8253D PiNNaCLe WhiPPeD $ 18.80 70.08254B PiNNaCLe ChOCOLaTe WhiPPeD $ 11.40 70.08254D PiNNaCLe ChOCOLaTe WhiPPeD $ 18.80 70.08255B PiNNaCLe OraNge WhiPPeD $ 11.40 70.0 8283B PLaYerS eXTreMe CaraMeL $ 12.85 70.0 8285B PLaYerS eXTrM CherrY vDK $ 12.85 70.0 8291B POPOv TraveLer $ 6.90 80.0 8293B Prairie OrgaNiC KOSher vDK $ 15.60 80.0 8295B PravDa $ 17.50 80.0 8321B PrOOF 105 $ 8.20 105.0 8323B PUrUS $ 16.90 80.0 8325B PrOOF 110 $ 8.25 110.0 8338B raiN OrgaNiCS $ 14.30 80.0 8338D raiN OrgaNiCS $ 24.60 80.0 8413B reYKa vDK $ 21.30 80.08488B rOKK CiTrUS $ 9.65 70.08490B rOKK OraNge $ 9.65 70.08492B rOKK $ 9.65 80.0 8627D rUSKOva geNUiNe rUSSiaN vD $ 16.20 80.0 8631B rUSSiaN STaNDarD OrigiNaL $ 15.15 80.0 8631D rUSSiaN STaNDarD OrigiNaL $ 24.95 80.0 8880B SeagraMS eXTra SMOOTh vDK $ 9.05 80.0 8880D SeagraMS eXTra SMOOTh vDK $ 18.80 80.0 8880L SeagraMS eXTra SMOOTh vDK $ 12.40 80.08884B SeagraMS aPPLe $ 9.05 80.0 8885B SeagraMS BLaCK CherrY $ 6.25 70.08886B SeagraMS CiTrUS $ 9.05 80.0 8896D SKOL $ 13.00 80.0 8896L SKOL $ 6.75 80.0 8908B SeagraMS raSBerrY $ 9.05 80.0 8910B SeagraM'S SWeeT Tea $ 9.90 70.0 8915B SeagraMS PLaTiNUM $ 10.80 100.0 8915D SeagraMS PLaTiNUM $ 23.20 100.0 8930L SeNaTOrS CLUB vDK $ 4.95 80.08934B SeverKa $ 9.60 80.08937B SeveN BrOTherS vODKa $ 28.30 80.0 9006L SKYY iNFUSiONS BLOOD OraNg $ 16.75 70.09007L SKYY iNFUSiONS DragON FrUiT $ 16.75 70.09008e SKYY iNFUSiONS raiNBOW PaC $ 5.00 70.0 9009L SKYY iNFUSiON PiNeaPPLe $ 16.75 70.0 9010L SKYY iNFUSiON PaSSiONFrUiT $ 16.75 70.0 9011L SKYY iNFUSiON raSPBerrY $ 16.75 70.0 9012B SKYY $ 12.55 80.0 9012D SKYY $ 24.95 80.0 9012e SKYY $ 14.40 80.0 9012L SKYY $ 18.40 80.0 9014D SKYY iNFUSiON CiTrUS $ 24.95 70.0 9014L SKYY iNFUSiON CiTrUS $ 16.75 70.0 9016L SKYY iNFUSiON CherrY $ 16.75 70.0 9017L SKYY iNFUSiONS giNger vDK $ 16.75 70.0 9018L SKYY iNFUSiON graPe $ 16.75 70.0 9022B SMirNOFF BLaCK CherrY $ 11.95 70.0 9024B SMirNOFF BLUeBerrY $ 11.95 70.0 9024L SMirNOFF BLUeBerrY $ 14.60 70.0 9025B SMirNOFF CraNBerrY $ 11.95 70.0 9027B SMirNOFF DarK rOaSTeD eSPr $ 13.00 100.0 9028B SMirNOFF MeLONTWiST $ 11.95 70.0 9029B SMirNOFF LiMe $ 11.95 70.09030e SMirNOFF FLavOr TWiST 5 PaCK $ 3.85 70.0 9032B SMirNOFF SiLver $ 12.85 90.4 9032D SMirNOFF SiLver $ 24.45 90.4 9032L SMirNOFF SiLver $ 16.40 90.4 9033B SMirNOFF greeNaPPLe $ 11.95 70.0 9033L SMirNOFF greeNaPPLe $ 14.60 70.0 9034B SMirNOFF CiTrUS $ 24.85 70.0 9034D SMirNOFF CiTrUS $ 24.85 70.0 9034L SMirNOFF CiTrUS $ 14.60 70.0 9035B SMirNOFF POMegraNaTe TWiST $ 11.95 70.0 9036B SMirNOFF TraveLer $ 11.40 80.0 9037B SMirNOFF PaSSiON FrUiT $ 11.95 70.0 9038B SMirNOFF OraNge $ 11.95 70.0 9038D SMirNOFF OraNge $ 24.85 70.0 9038L SMirNOFF OraNge $ 14.60 70.0


9039B SMirNOFF raSPBerrY $ 11.95 70.0 9039D SMirNOFF raSPBerrY $ 24.85 70.0 9039L SMirNOFF raSPBerrY $ 14.60 70.0 9040B SMirNOFF vaNiLLa $ 11.95 70.0 9040D SMirNOFF vaNiLLa $ 24.85 70.0 9040L SMirNOFF vaNiLLa $ 14.60 70.0 9041B SMirNOFF STraWBerrY $ 11.95 70.0 9042B SMirNOFF Pear TWiST $ 11.95 70.0 9043B SMirNOFF PiNeaPPLe TWiST $ 11.95 70.0 9044B SMirNOFF WaTerMeLON $ 11.95 70.0 9044L SMirNOFF WaTerMeLON $ 14.60 70.0 9045B SMirNOFF WhiTegraPe $ 11.95 70.0 9046B SOBieSKi $ 9.05 80.0 9046D SOBieSKi $ 16.20 80.0 9046L SOBieSKi $ 11.50 80.0 9047B SMirNOFF SPiCeD rOOT Beer $ 13.00 100.0 9049B SOBieSKi vDK(gLaSS) $ 9.05 80.0 9050L SOBieSKi vaNiLia $ 11.50 70.09051L SOBieSKi CYTrON $ 11.50 70.09057L SOBieSKi KaraMeL $ 11.50 70.09060L SOBieSKi OraNge $ 11.50 70.09066B SOBieSKi raSPBerrY $ 10.60 70.09066L SOBieSKi raSPBerrY $ 11.50 70.09067B SQUare ONe BaSiL $ 11.50 70.09068B SQUare ONe BOTaNiCaL $ 30.00 80.09073B SMOOTh aMBLer WhiTeWaTer $ 25.60 80.0 9093B STaWSKi $ 14.30 80.0 9114B SveDKa TraveLer $ 9.85 80.0 9116L SYN $ 15.10 80.0 9128B STOLiChNaYa BLUeBeri vDK $ 16.00 70.0 9128L STOLiChNaYa BLUeBeri vDK $ 25.45 70.0 9130B STOLiChNaYa CiTrOS FLv vDK $ 16.00 70.0 9131D STOLiChNaYa OhraNJ $ 25.30 70.0 9131B STOLiChNaYa OhraNJ LiMiTD eD $ 16.00 70.09131L STOLiChNaYa OhraNJ $ 25.45 70.0 9133B STOLiChNaYa 100 $ 17.80 100.0 9134B STOLiChNaYa eLiT $ 51.80 80.0 9135B STOLiChNaYa $ 16.00 80.0 9135D STOLiChNaYa $ 33.65 80.0 9135L STOLiChNaYa $ 25.45 80.09136B STOLiChNaYa WiLD CherrY $ 16.00 75.0 9137B STOLiChNaYa gaLa aPPLiK vD $ 16.00 70.0 9139B STOLi WhiTe POMegraNiK vDK $ 16.00 70.0 9143B STOLiChNaYa PeaChiK $ 10.30 70.0 9144B PLaTiNUM 7X vDK $ 8.15 80.09144L PLaTiNUM 7X vDK $ 10.60 80.0 9144D PLaTiNUM 7X vDK $ 16.20 80.0 9149B STOLiChNaYa raZBeri $ 16.00 70.0 9149L STOLiChNaYa raZBeri $ 25.45 70.0 9151B STOLiChNaYa STraSBeri $ 16.00 70.0 9154B STOLiChNaYa vaNiL $ 16.00 70.0 9154D STOLiChNaYa vaNiL $ 25.30 70.0 9154L STOLiChNaYa vaNiL $ 25.45 70.0 9156B TaNQUeraY STerLiNg $ 11.40 80.0 9156D TaNQUeraY STerLiNg $ 22.85 80.0 9156L TaNQUeraY STerLiNg $ 13.15 80.0 9158B SWeeT CarOLiNa LeMONaD vDK $ 12.55 70.0 9159B SWeeT CarOLiNa raSP Tea vDKa $ 12.55 70.0 9160B SWeeT CarOLiNa SWeeT Tea vODKa $ 12.55 70.0 9160D SWeeT CarOLiNa SWeeT Tea vODKa $ 11.50 70.0 9161B SveDKa raSPBerrY $ 9.85 75.0 9162B SveDKa vaNiLLa vDK $ 9.85 75.09163B SveDKa vaNiLLa vDK $ 9.85 75.0 9164B SveDKa SWeDiSh $ 9.85 80.0 9164D SveDKa SWeDiSh $ 18.80 80.0 9164L SveDKa SWeDiSh $ 13.15 80.0 9165B SveDKa CLeMeNTiNe $ 9.85 75.0 9175B SveDKa CherrY $ 9.85 75.0 9186B TeTON gLaCier $ 18.00 80.0 9193L JeWeL OF rUSSia ULTra $ 87.65 80.09196L 3 iSLaNDS vODKa $ 12.35 100.0 9197L 3 iSLaNDS vODKa $ 8.85 80.0 9201B 3 OLive BUBBLe $ 16.90 70.0 9201D 3 OLive BUBBLe $ 24.95 70.0 9201L 3 OLive BUBBLe $ 24.60 70.0 9202B 3 OLive BerrY $ 16.90 70.0 9203B 3 OLive CiTrUS $ 16.90 70.0 9204B 3 OLive rOOTBeer $ 16.90 70.0 9205B 3 OLive graPe $ 16.89 70.0 9205D 3 OLive graPe $ 24.95 70.0 9205L 3 OLive graPe $ 24.60 70.0 9207B 3 OLive OraNge $ 16.90 70.0 9208B 3 OLive CherrY vDK $ 16.90 70.0 9208D 3 OLive CherrY vDK $ 24.95 70.0 9208L 3 OLive CherrY vDK $ 24.60 70.0 9209B 3 OLive raSPBerrY $ 16.90 70.0 9210B 3 OLive $ 16.90 80.0 9210D 3 OLive $ 22.30 80.0 9210L 3 OLive $ 21.95 80.0 9211B 3 OLive ChOCOCLaTe $ 16.90 70.0 9213B 3 OLive vaNiLLa $ 16.90 70.0 9215B 3 OLive WaTerMeLON $ 16.90 70.0 9216B 3 OLive POMegraNTe $ 16.90 70.0 9217B 3 OLive MaNgO FLv $ 16.90 70.0 9219B 3 OLive TriPLe ShOT eSPreSSO $ 16.90 70.0 9220B 360 $ 16.85 80.0 9227B 3 OLiveS raNgTaNg $ 16.90 70.09227D 3 OLiveS raNgTaNg $ 24.95 70.0

9228B 360 DOUBLe ChOCOLaTe $ 16.85 70.0 9232B TiTO'S haNDMaDe $ 16.00 80.0 9232D TiTO'S haNDMaDe $ 27.55 80.0 9232L TiTO'S haNDMaDe $ 20.20 80.09235B 3 OLive DUDe vODKa $ 16.90 70.09236B 360 MaNDariN OraNge $ 16.85 70.0 9367B ULTiMaT vDK $ 34.30 80.09370B U v CaKe vODKa $ 9.75 60.0 9371B U v BLUe raSPBerrY $ 9.75 60.0 9371D U v BLUe raSPBerrY $ 15.35 60.0 9372B U v $ 8.15 80.0 9372D U v $ 14.45 80.0 9373B U v graPe vDK $ 9.75 60.0 9374B U v PiNK LeMONaDe $ 9.75 60.0 9375B U v CherrY $ 9.75 60.0 9376B U v 103 $ 11.50 103.0 9377B U v COCONUT vDK $ 9.75 60.0 9378B UrSUS PUNCh $ 7.85 60.09380B Uv SWeeT greeN Tea $ 9.75 60.0 9381B UrSUS BLUe raSPBerrY $ 7.85 80.09382B UrSUS OrigiNaL $ 7.85 80.0 9385B vaMPYre reD $ 21.25 80.0 9428B veSiCa vODKa $ 10.80 80.0 9446B vaN gOgh DUTCh CaraMeL $ 16.00 70.0 9448B vaN gOgh DOUBLe eSPreSSO $ 16.00 70.0 9449B vaN gOgh eSPreSSO $ 16.00 70.0 9450D viKiNgFJOrD $ 17.95 80.0 9456B vaN gOgh $ 14.30 80.0 9456D vaN gOgh $ 20.25 80.0 9472B vOX $ 18.65 80.0 9472L vOX $ 24.60 80.0 9505B WaTerSheD DiSTiLLerY vODKa $ 22.00 80.0 9565B WhiTe DiaMOND $ 10.80 80.09672B WOODSTONe MiCrO-vODKa $ 16.65 80.09738B ZODiaC $ 15.75 80.0

COrDiaL

0017B aChaia CLaUSS OUZO $ 15.15 92.0 0029B aBSeNTe LiQUeUr $ 35.20 110.0 0041B Di SarONNO aMareTTO $ 18.50 56.0 0041L Di SarONNO aMareTTO $ 24.70 56.0 0053B aMareTTO gOZiO $ 11.35 48.0 0071B aMariTO aMareTTO $ 5.55 56.0 0551B ParaMOUNT rOCK & rYe $ 11.30 50.0 0552B BareNJager hONeY LiQUeUr $ 24.35 70.0 0557D BarTON LONg iSLaND iCe Tea $ 13.25 75.00557L BarTON LONg iSLaND iCe Tea $ 7.45 75.0 0565B BeNeDiCTiNe D.O.M. $ 28.20 80.0 0580L ParaMOUNT SLOe giN $ 10.00 50.0 0583L DeK SLOe giN COrDiaL $ 11.45 60.0 0600B B & B D O M COrDiaL $ 28.20 80.0 0608B DraMBUie $ 32.65 80.0 0662B DeK CreMe De CaCa0 DarK $ 10.55 54.0 0664B DeK CreMe De MeNThe greeN $ 10.55 60.0 0666B DeK CreMe De CaCaO WhiTe $ 10.55 54.0 0672B ParaMOUNT CreM D MeN WhiTe $ 9.65 50.0 0673B ParaMOUNT CrM D CaCaO DarK $ 9.65 50.0 0674B ParaMOUNT aNiSeTTe $ 9.65 50.0 0675B ParaMOUNT CreM D MeN greeN $ 9.65 50.0 0691B DeK CreMe De MeNThe WhiTe $ 9.90 60.0 0701B ParaMOUNT CrM D CaCaO WhiT $ 9.65 50.0 0705B geTreiDe KUMMeL $ 11.65 70.0 0707B CaMPari aPeriTivO iTaLY $ 23.90 48.0 0717B ParaMOUNT TriPLe SeC $ 7.05 50.0 0717D ParaMOUNT TriPLe SeC $ 14.40 50.0 0717L ParaMOUNT TriPLe SeC $ 7.40 50.00721B SOUTherN COMFOrT $ 14.90 70.00798B BeCherOvKa $ 20.40 76.0 0881B PerNOD aNiS –FraNCe $ 25.45 80.0 0887B Tia Maria COFFee $ 19.50 53.0 0893B KahLUa COFFee $ 15.15 43.0 0893D KahLUa COFFee $ 30.15 43.0 0893L KahLUa COFFee $ 22.85 43.0 0910B BLaCK DUCK CraNBerrY $ 16.00 43.00948B BLaCKMaKer rOOTBeer $ 16.90 70.0 1188B BOLS BLUe CUraCaO $ 11.25 48.01501B BUCKeYe raSPBerrY LiQUOr $ 23.65 48.01637e graND MarNier rOUge $ 10.30 80.0 1783B CaraveLLa LiMONCeLLO Orig $ 18.65 64.0 1784B CaraveLLa OraNgeCeLLO $ 16.80 60.0 1815B CaSONi LeMONCeLLO $ 16.90 62.0 1840B CaTDaDDY CarOLiNa MOONShiNe $ 17.75 80.0 1853B CeLTiC CrOSSiNg LiQUeUr $ 19.35 60.0 1855B ChaMBOrD rOYaLe COrD $ 29.85 46.0 1914B CharTreUSe greeN $ 52.10 110.0 2098B graND MarN COrDON rOUge $ 30.40 80.0 2098D graND MarN COrDON rOUge $ 72.90 80.0 2098L graND MarN COrDON rOUge $ 43.90 80.0 2101B gaLLiaNO L'aUTeNTiCO $ 30.00 84.6 2108B iriSh MiST $ 21.55 70.0 2274B COPa De OrO MeX COFFee LiQ $ 7.30 48.0 2405B LiCOr 43 $ 16.85 62.02405L LiCOr 43 $ 21.10 62.0 2503B DaNNY DeviTOS LiMONCeLLO $ 21.25 60.0 2528B DeK BLUe CUraCaO COrDiaL $ 10.55 54.0 2529B DeK CreMe De BaNaNa COrD $ 9.90 56.0 2566B DeK CreMe De aLMOND COrD $ 6.00 56.0


2605B DeK haZeLNUT COrD $ 10.55 56.0 2613L DeK OraNge CUraCaO COrDiaL $ 11.45 60.02614B DeK PeaCh BraNDY $ 6.00 70.0 2624B DeK TriPLe SeC COrD $ 7.45 48.0 2624L DeK TriPLe SeC COrD $ 7.90 48.0 2644B DeK 03 OraNge $ 20.20 48.02645B DeK MeLON COrDiaL $ 10.55 46.0 2649B DeK WiLD STraWBerrY COrDiaL $ 10.55 45.0 2652B rOMaNa BLaCK $ 20.00 80.0 2690B COiNTreaU LiQUeUr $ 30.40 80.0 2690L COiNTreaU LiQUeUr $ 39.50 80.0 2691B COiNTreaU NOir $ 31.20 80.02944B evaN WiLLiaMS CherrY reSv $ 12.55 70.0 2950B evaN WiLLiaMS hONeY reSv $ 12.55 70.0 3024B FireBaLL CiNNaMON WhiSKeY $ 13.40 66.0 3077B FragOLi LiQUeUr W/STraWBrY $ 27.10 48.0 3092B aMareTTO Di aMOre $ 9.00 45.0 3093B gaNTOUS & aBOUraaD $ 16.00 100.0 3602B gLarOS OUZO $ 10.60 90.0 3821B graNgaLa TriPLe OraNge $ 16.90 80.0 3851B graND MarNier CeNTCiNQUaNT $187.60 80.0 3852B graND MarNier CUvee CeNTNr $116.90 80.0 3860B graND MUrieL OraNge LiQUer $ 18.65 80.0 3864B graNDe aBSeNTe $ 45.80 138.0 3902B greeN MOON $ 26.30 90.0 4000B harLeM LiQUeUr $ 16.40 80.0 4003B harLeQUiN $ 16.90 80.0 5054B JagerMeiSTer $ 21.25 70.0 5054D JagerMeiSTer $ 42.40 70.0 5054L JagerMeiSTer $ 25.45 70.0 5105B JereMiah WeeD LiQUeUr $ 10.95 100.0 5251L JUareZ TriPLe SeC $ 6.40 60.0 5254L JUareZ gOLD DSS $ 8.50 80.0 5303B KahLUa eSPeCiaL COFFee $ 16.90 70.0 5315B KaMOra COFFee LQr $ 12.55 53.05566B LeBLON CaChaCa $ 23.00 80.0 5571B Le TOUrMeNT verT $ 20.90 100.0 6000B LUCiD aBSiNThe $ 51.80 124.0 6334B MaTa hari aBSiNThe BOheMia $ 34.30 120.0 6567B MeTaXa OUZO greeCe $ 15.85 80.0 6705L NaSSaU rOYaLe $ 18.75 67.0 6708B NavaN 80 $ 34.80 80.0 6720L N Y LONg iSLaND iCeD Tea $ 7.40 65.0 6734B 99 aPPLeS $ 15.15 99.06735B 99 BaNaNaS $ 15.15 99.0 6736B 99 graPeS $ 15.15 99.0 6739B 99 PeaCheS $ 16.00 99.0 7713B NUMBer 12 OUZO $ 16.05 86.0 7715B Nv La Fee aBSiNThe verTe $ 21.25 76.0 7723B PaLLiNi LiMONCeLLO $ 18.75 52.07724B PaLLiNi LiMONCeLLO giFT $ 18.75 52.0 7729B ParaMOUNT aMareTTO $ 6.45 50.0 7729D ParaMOUNT aMareTTO $ 15.15 50.0 7729L ParaMOUNT aMareTTO $ 8.20 50.0 7735B ParaMOUNT CreMe De BaNaNa $ 9.05 50.0 7824L ParaMOUNT SOUr aPPLe $ 7.95 43.0 7870D Para LONg iSLND iCe Tea $ 13.55 72.5 7870L Para LONg iSLND iCe Tea $ 7.50 72.5 7901B ParaMOUNT MeLON $ 9.05 44.0 7981L PaTrON CiTrONge $ 28.95 80.0 7986B PaTrON X O CaFe $ 24.75 70.08228B PiMMS CUP #1 giN SLiNg eNg $ 14.25 80.0 8249L PiTU CaChaCa $ 15.15 80.0 8282B PLOMari QUZO $ 14.70 84.0 8302B PriCharDS SWeeT LUCY BBN $ 19.50 70.0 8324L PUNCh aBrUZZO $ 31.80 90.0 8639B SaBrOSO Di CaFe COFFee LiQ $ 6.45 48.0 8670B SaMBUCa Di aMOre $ 11.65 84.0 8673B SaMBUCa rOMaNa $ 20.00 84.0 8852L SChWarTZhOg KraUTer LiQUer $ 16.75 73.4 8892B SChWarTZhOg KraUTer LiQUer $ 31.30 60.0 9214B ThUNDer 101 PePPerMT SChNP $ 10.75 101.0 9311B TUaCa DeMi SeC $ 23.70 70.0 9354B TY KU SUPer PreMiUM SOJU $ 21.25 48.09410B veev aCai LiQUeUr $ 25.60 60.0 9630B WiLD TUrKeY aMeriCaN hONeY $ 18.40 71.0 9630L WiLD TUrKeY aMeriCaN hONeY $ 23.70 71.0 9707B YOKaiChi MUgi $ 15.35 50.0 9733B ZWaCK $ 19.65 80.0

SChNaPPS

0010B aFTer ShOCK CiNNaMON $ 17.85 80.0 0676B arrOW PePPerMiNT $ 7.00 54.0 0681L DeK PePPerMiNT SNP $ 11.45 60.0 0697D ParaMOUNT PePPerMiNT SNP $ 15.15 50.0 0697L ParaMOUNT PePPerMiNT $ 9.55 50.0 0917B BLaCK haUS BLaCKBerrY SNP $ 20.45 80.0 0917L BLaCK haUS BLaCKBerrY SNP $ 25.70 80.0 1130B BOLS gOLD STriKe CiNNaMON SNP $ 15.15 100.0 2588L DeK hOT DaMN SNP $ 11.45 48.02619B DeK PePPerMNT 100 $ 11.20 100.0 2620L DeK PeaChTree SChNaPP $ 11.45 43.0 2625B DeK OLD TaverN rOOTBeer $ 10.55 45.0 2776B Dr MCgiLLiCUDDYS vaNiLLa $ 11.65 48.0 2782B Dr MCgiLLiCUDDYS MeNThOLMT $ 12.55 48.0 3017B FireWaTer hOT CiNaMON ShNP $ 16.65 100.0

3017L FireWaTer hOT CiNaMON ShNP $ 21.50 100.0 3709B gOLDSChLager CiNNaMON ShNP $ 20.45 87.0 3709L gOLDSChLager CiNNaMON ShNP $ 25.70 87.0 3736B 99 BLaCKBerrieS $ 15.15 99.0 3737B 99 BLaCK CherrieS $ 15.15 99.0 4863B iCe 101 PePPerMiNT SChNaPP $ 16.65 101.04870B iL TraMONTO $ 15.50 60.0 5922B LighTNiNg 101 CiNNaMON $ 10.75 101.06009B LUXarDO TriPLUM $ 26.30 78.0 6735B 99 BaNaNaS $ 16.00 99.0 7762L ParaMOUNT BUTTerSCOTCh ShNaPP $ 8.05 44.0 7862B ParaMOUNT PeaCh SCh $ 9.30 44.0 7862L ParaMOUNT PeaCh SCh $ 10.00 44.0 8632B rUMPLe MiNZe BerrY $ 20.45 100.0 8633B rUMPLe MiNZe PePMT $ 20.45 100.0 8633L rUMPLe MiNZe PePMT $ 25.70 100.0 9727B YUKON JaCK $ 14.75 100.0 9727D YUKON JaCK $ 26.15 100.0 9727L YUKON JaCK $ 20.35 100.0

CaNaDiaN

0076B SeagraMS v O 6 Yr $ 11.75 80.0 0076D SeagraMS v O 6 Yr $ 23.55 80.0 0076L SeagraMS v O 6 Yr $ 17.40 80.0 0169D LOrD CaLverT 3 Yr $ 14.95 80.0 0170B MC MaSTerS 3 Yr $ 7.00 80.0 0170D MC MaSTerS 3 Yr $ 14.90 80.0 0170L MC MaSTerS 3 Yr $ 8.85 80.0 0174B CaNaDiaN MiST CNDN $ 8.75 80.0 0174D CaNaDiaN MiST CNDN $ 19.30 80.0 0174L CaNaDiaN MiST CNDN $ 12.25 80.0 0175D MaCNaUghTON CNDN 3Yr $ 15.30 80.0 0176B CaNaDiaN CLUB 6 Yr $ 11.45 80.0 0176D CaNaDiaN CLUB 6 Yr $ 22.00 80.0 0176e CaNaDiaN CLUB 6 Yr $ 9.25 80.0 0176L CaNaDiaN CLUB 6 Yr $ 16.30 80.0 0189B BLaCK veLveT CNDN 3 Yr $ 7.90 80.0 0189D BLaCK veLveT CNDN 3 Yr $ 17.55 80.0 0189e BLaCK veLveT CNDN 3 Yr $ 8.60 80.0 0189L BLaCK veLveT CNDN 3 Yr $ 11.40 80.0 0909B BLaCK veLveT TraveLer 3 Yr $ 7.90 80.0 0920B BLaCK veLveT reServe CNDN 8Yr $ 11.40 80.0 0920D BLaCK veLveT reServe CNDN 8Yr $ 22.30 80.0 1570B CaBiN Fever MaPLe FLv WhSK $ 16.85 80.0 1627e CrOWN rOYaL 200ML $ 7.25 80.0 1704D CaNaDiaN BaY WhSKY $ 13.60 80.0 1704L CaNaDiaN BaY WhSKY $ 5.85 80.0 1716B CaNaDa hOUSe CNDN WhiSKeY 3Yr $ 6.60 80.01716D CaNaDa hOUSe CNDN WhiSKeY 3Yr $ 12.75 80.0 1725B CaNaDiaN CLUB reServe 10 Yr $ 12.30 80.0 1729B CaNaDiaN CLUB TraveLer 6 Yr $ 11.45 80.0 1730D CaNaDiaN gOLD 4 Yr $ 14.05 80.0 1730L CaNaDiaN gOLD 4 Yr $ 8.60 80.0 1731B CaNaDiaN CLUB ShrY CaSK 8Yr $ 14.95 82.6 1733B CaNaDiaN hUNTer TraveLer 3Yr $ 6.45 80.0 1735D CaNaDiaN LTD 3 Yr $ 14.05 80.0 1735L CaNaDiaN LTD 3 Yr $ 8.60 80.0 1748B CaNaDiaN MiST TrvLr $ 8.75 80.0 2055B CaNaDiaN CLUB CLaSSiC 12Yr $ 14.95 80.0 2389B CrOWN rOYaL BLaCK $ 25.60 90.0 2391B CrOWN rOYaL CaSK #16 $ 61.45 80.0 2393B CrOWN rOYaL eXTra rare $114.15 80.02397B CrOWN rOYaL reServe $ 39.65 80.0 3071B FOrTY CreeK BarreL SeLeCT $ 18.65 80.0 4041D harWOOD $ 14.45 80.0 4041L harWOOD $ 8.45 80.0 4699D NOrTherN LighT 3 Yr $ 12.70 80.0 4699L NOrTherN LighT 3 Yr $ 8.40 80.0 5073D JaMeS FOXe $ 12.65 80.0 7726D ParaMOUNT CaNaDiaN $ 15.35 80.0 8050B PeNDLeTON CaNaDiaN $ 18.65 80.0 8431B riCh & rare $ 7.00 80.0 8431D riCh & rare $ 13.60 80.0 8894B CrOWN rOYaL $ 22.15 80.0 8894D CrOWN rOYaL $ 47.90 80.0 8894e CrOWN rOYaL $ 28.50 80.0 8894L CrOWN rOYaL $ 30.15 80.0 8922B v O gOLD 8 Yr $ 14.75 80.0 8923B SeagraMS v O CNDN Trv 6 Yr $ 11.75 80.0 9648B WiNDSOr SUPreMe TraveLer 3Yr $ 7.90 80.0 9652B WiNDSOr SUPreMe 3 Yr $ 7.90 80.0 9652D WiNDSOr SUPreMe 3 Yr $ 17.15 80.0 9652L WiNDSOr SUPreMe 3 Yr $10.95 80.0


FOr The reCOrD

LiQUOr CONTrOL COMMiSSiON viOLaTiONS & PeNaLTieS for on premise retailers(February 2011 hearing Dates; Orders issued February 2011)

aTheNS: Jesset LLC dba Lakeview Tavern inn: sale of beer to some-one under the age of twenty-one - $1,700 or 7 days; Courtside Pizza dba Courtside Pizza: sale of beer to someone under the age of twenty-one - $1,500 or 10 days; Territory Junction inc. dba Junction: sale of beer to a person under the age of twenty-one - $2,500 or 10 days

BarTON: Zunn One Corp dba The Barton Trap: alcoholic beverages not maintained in a potable con-dition; sale of beer for on prem-ise consumption removed for off premise consumption - $500 or 5 days

BeLLevUe: Wick’s Bar and grill LLC dba Wick’s Bar & grill: purchase of beer or wine from someone other than a B permit holder; beer or intoxicating liquor sold for on premise consumption removed for off premise consumption - $500 or 5 days

BraDNer: Jeff Lentz LLC dba Jeff’s Bar & grill: sale of beer to someone under the age of 21 - $1,500 or 10 days

CaNTON: Meadowlake Ltd. dba Meadowlake golf Club: sale of beer to someone under the age of twenty – one - $1,700 or 12 days; roadside Tavern inc. dba roadside Tavern: sale of beer to someone under the age of twen-ty-one; furnishing beer to some-one under the age of twenty-one

- $900 or 9 days; Chops Pub LLC dba Prestier Pub: sale of beer to someone under the age of twen-ty-one: $750 or 3 days

CLeveLaND: Club e inc. dba Club e: alcoholic beverages not main-tained in a potable condition; sale of intoxicating liquor to someone under the age of 21; furnishing intoxicating liquor to someone under the age of 21 - $3,000 or 15 days; Carolyn Sparent: consump-tion after hours on the permit premises - $300 or 3 days; N Yuk Yuks Bar & grill inc. dba N Yuk N Yuks: beer or intoxicating liquor sold for on premise consump-tion removed for off premise con-sumption - $1,200 or revoked; W 9th Street Partners, inc. dba gil-lespie’s Pub: sale of beer to a mi-nor - $1,800 or 12 days

COLUMBUS: venue Lounge LLC dba venue Lounge: alcoholic beverages not maintained in a potable condition - $100 or 1 day; 487 Park inc.: alcoholic beverages not maintained in a potable con-dition - $300 or 3 days; O’Shecky’s Live LLC dba O’Shecky’s Live: fix-tures, equipment, tables, coun-ters, coolers/refrigerators, or utensils not clean or sanitary; alcoholic beverages not main-tained in a potable condition; failure to clean tap lines, beer pipelines, facets or barrel tubes as required - $300 or 3 days; Club Chi LLC: consumption after hours - $300 or 3 days; 924 Weber rd inc. dba Carl’s Place: purchase of beer for retail sale from someone other an a or B permit holder; failure to display liquor permit in a conspicuous place - $400 or 4 days; Our Place Lounge inc. dba Our Place: fixtures, equipment, tables, counters, coolers/refrig-erators, or utensils not clean or

sanitary - $1,000 or 5 days; Our Place Lounge inc. dba Our Place: consumption after hours - $700 or 5 days; 525 North Park LLC dba Bar 6 Park St.: giving away of beer or intoxicating liquor - $400 or 4 days; Trajanovski ii inc.: fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary; allowing im-proper conduct, to wit, drug pos-session, upon the permit prem-ises - $1,200 or 6 days

DaYTON: BvB investments, inc. dba Cold Beer & Cheeseburg-ers: two counts of sale of beer to someone under the age of twenty-one - $1,200 or 6 days; aL Post 0746 Northbridge Memo-rial Building inc: sale of spiritu-ous liquor on Sunday without the proper permit - $200 or 2 days

eLYria: gem entertainment LLC dba Whiskey ranch: toilet facil-ity not in good repair; operation of more than two fixed bars on the permit premises - $400 or re-voked; Shovelwarp, inc. dba N/a: sale of spirituous liquor on Sun-day without the proper permit - $300 or 3 days

heaTh: J harman ii group dba Big Mike’s Sports Pub: sale of beer af-ter hours - $500 or revoked

irONTON: J a B Corp. dba J a B Lounge: furnishing beer to some-one under the age of twenty-one – $2,000 or 8 days

LOUiSviLLe: 52 group inc. dba Bud’s Corner: sale of beer to some-one under the age of twenty-one - $800 or 6 days; hot Laps Sports Bar inc. dba hot Laps Sports Bar inc.: sale of beer to someone un-der the age of 21 - $450 or 3 days

viOLaTiONS&PeNaLTieS


viOLaTiONS&PeNaLTieSMaiNeviLLe: Train Stop inn: al-lowing beer sold for consump-tion on the premises removed for off premise consumption: $400 or 4 days

MariON: Donald F Bingman dba Towne house Tavern: sale of beer to a person under the age of twenty-one - $750 or 6 days

MaSON: Pleasure inn inc.: sale of beer to a minor - $1,800 or 12 days

NeLSONviLLe: hocking Techni-cal College dba inn at hocking College: sale of beer to a person under the age of twenty-one; fur-nishing beer to someone under the age of twenty-one - $750 or 6 days

NOrTh BaLTiMOre: Kimberly a Carrier dba harry’s Bar & grill: possession of a gambling device; operating a gambling house - $500 or 5 days

NOrTh CaNTON: M & B enter-tainment LLC dba Munson’s home Plate Sports Pub: sale of al-coholic beverages after 9:00 pm at a price less than charged other customers - $300 or 3 days

PiQUa: Nancy Taylor hale dba Last Chance Bar: sale of intoxicat-ing liquor on Sunday without the proper permit - $200 or 2 days

POrTSMOUTh: Jar vintage Lunch inc.: consumption after hours; gambling, to wit conduct-ing instant bingo without a li-cense or contract - $400 or 4 days; Dimmers inc. dba Phoenix Night Club: original container diluted and/or refilled; alcoholic bever-ages not maintained in a potable condition - $200 or 2 days

rOSeviLLe: James C. Martin dba Midtown Bar & grill: sale of beer or intoxicating liquor, to wit Jello Shots, in one or more contain-ers, which were not lawfully ac-quired; possession of alcoholic beverages, to wit Jello Shots, in an original container that had been refilled - $400 or 4 days

SOUTh eUCLiD: ra Da inc. dba razzle Dazzle: permitting gam-ing or waging, to wit, bookmak-ing, on the premises; improper advertising, to wit excessive con-sumption - $400 or 4 days; Tera King: hindering an investigation; allowing improper conduct upon the premises, to wit, disorderly activity - $600 or 3 days; Tera King: allowing improper conduct upon the permit premises, to wit, disorderly acitivity - $1,000 or 10 days

SOUTh ZaNeSviLLe: r & D Don-aldson inc dba South Town Café: gambling, to wit operating a game of chance or for profit or scheme of chance; fixtures, equipment, tables, counters, coolers/refrigerators, or utensils not clean or sanitary - $600 or 6 days

TiPP CiTY: hidden Lake Develop-ment inc. dba hidden Lake golf Course: purchase of beer or wine from someone other than a B permit holder; allowing solicita-tion for cash; possession of beer while permit was not in force; sale of beer while permit was not in force; possession of intoxica-tion liquor without being a prop-er permit holder; sale of spiritu-ous liquor at retail purchased from another retail permit holder - $800 or revoked

TOLeDO: Club Chablis, inc.: original container diluted and/or refilled; alcoholic beverages not maintained in a potable condition - $300 or 3 days; Kuss Consulting LLC dba Platinum Showgirls: selling alcoholic bev-erages after 9 pm at a price less than charged other customers - ; James D. Foster dba Pepe’s Can-tina & Mexican restaurant: al-lowing improper conduct upon the permit premises, to wit, drug possession; fixtures, equipment, tables, counters, coolers/refrig-erators, or utensils not clean or sanitary; allowing improper con-duct upon the permit premises, to wit, illegal possession of an eBT - $500 or revoked

TrOTWOOD: 8 Ball & Wings Trot-wood LLC dba 8 Ball & Wings: sale of spirituous liquor on Sunday without the proper permit – in violation, No Penalty

UrBaNa: Stingers 2 Sports Lounge LLC dba Stingers 2 Sports Lounge: sale of beer to a person under the age of twenty-one - $750 or revoked

vaN BUreN: Wilber C. Marriott dba Dragon’s Lair Pizza Pub: con-sumption of beer after hours on the permit premises; delivery of beer after hours - $500 or 5 days

YOUNgSTOWN: Lenora e evans dba Jitso’s Place: two counts of hindering an investigation; two counts of allowing beer to be consumed after hours; allowing improper conduct, to wit, drug possession; allowing a person not named on the permit to car-ryout the business of the permit; delivery of beer after hours; fail-ure to notify Division of change in ownership - $3,500 or revoked

July 20-24, 2011

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