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June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market: Medium level flats Prestigious flats in buildings with.

Dec 11, 2015

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Page 1: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

june

2008

Page 2: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

THE GROWTH

0

5.000.000

10.000.000

15.000.000

20.000.000

25.000.000

30.000.000

35.000.000

40.000.000

2004 2005 2006 2007

Sold Production

Page 3: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

0

5

10

15

20

25

30

35

2004 2005 2006 2007

Staff

STAFF

Page 4: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

PRODUCT

At present Verona Building proposes in polish market:

Medium level flats

Prestigious flats in buildings with swimming pool, fitness, monitoring, air conditioning

Penthouses

Retail and office spaces at the lower levels of residential buildings

Page 5: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

OUR TARGET

Middle-high wage

30 to 40 years old people. Mainly young couples with a good job, often in foreign companies.

University student’s parents.

Polish and foreign investors

Page 6: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

MARKETING STRATEGY

Each project conceived as Unique Selling Proposition.

Advertisement (press, web..), specialized fairs, outdoor events, billboards.

Strong corporate identity

Page 7: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

UNDER CONSTRUCTION AND SECURED PIPELINE

Page 8: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surface: 12 000 m2 (145 flats, 1.600 m2 retail, 1.600 m2 office)

• Start: July 2006

• End: December 2008

• Sales: 22 mln Euro

• All sold out

Page 9: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 10: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surface : 10.000 m2 (166 flats, swimming pool, fitness)

• Start: July 2006 • End: October 2008

• Sales: 20 mln € • 85% sold

Page 11: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

TARASY VERONA 2

• Surface: 5.000 m2 (90 flats + retail) • Start: November 2008 • End: December 2010 • Sales: 12 mln €

Page 12: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surface: 9.700 m2 (182 flats, 700 m2 retail)

• Start: September 2007

• End: December 2009

• Sales : 20 mln €

• 65% sold

Page 13: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

JABLONIE VERONA

• Surface : 4800 m2 (62 Flats)

• Start: December 2008 • End: December 2010

• Sales : 14 mln €

Page 14: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

WROCLAW

Rondo Verona

Concerto Verona

Utente
Aggiungere Oporow???Aggiungere uffici CORTE
Page 15: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surfaces: 14.000 m2, (145 flats3.000 m2 retail, 3.000 m2 offices)

• Start: October 2004 • End: July 2007

• Sales: 25 mln €• All sold out

Page 16: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 17: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surface : 3.500 m2, (30 flats)

• Start: April 2006 • End: April 2008

• Sales : 10 mln €

• 60% sold

Page 18: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 19: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 20: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

• Surface : 23.500 m2, (350 flats, 2.700 m2 retail, 1.500 m2 offices)

• Start: April 2007 • End: December 2009

• Sales : 46 mln €

• 50% sold

Page 21: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

CORTE VERONA OFFICES

• Surface : 22000 m2

• Start: March 2009

• End: March 2012

• Sales : 44 mln €

Page 22: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

OPOROW

• Surface (1+2): 26000m2

• Start: April 2009

• End: June 2013

• Sales 55 mln €

Page 23: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

POZNANPOZNAN

Page 24: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

GARBARY VERONA

• Surface : 8.000 m2

(120 Flats, 800 m2 Retail)

• Start: Marzo 2008

• End: Giugno 2010

• Sales: 21,5 mln €

Page 25: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 26: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 27: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

KRACOW NEW OPPORTUNIES

Piast

Page 28: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

OSIEDLE VERONA

• Surface 70.000 m2 (90% residential, 10% Retail)

• Start: 2009 • End: 2013

• Sales: 140 mln €

Page 29: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.
Page 30: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

Szafrana

• Surface: 30000 m2

• Start: june 2009

• End: june 2012

• Sales: 60 mln €

Page 31: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

Delivered apartments in Poland/1000 inhabitants over the last 2 years

20068,74

8,04

6,9 6,79

5,01

1,56 1,4

0

1

2

3

4

5

6

7

8

9

Krakow Warsaw Wroclaw Gdansk Poznan Lodz Katowice

Page 32: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

Delivered apartments in Poland/1000 inhabitants over the last 2 years

2007

6,51

9,24

5,19

6,987,28

2,03 1,98

0

1

2

3

4

5

6

7

8

9

10

Krakow Warsaw Wroclaw Gdansk Poznan Lodz Katowice

Page 33: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

Forecast apartments to deliver in Poland/1000 inhabitants 2008

8,4 8,47,7

3

7

0

1

2

3

4

5

6

7

8

9

Krakow Warsaw Wroclaw Poland Europe

Page 34: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

FURTHER DEVELOPMENT IN POLAND

Opportunities:

i. Lack of flats in Poland, due to

low quality and decay of existing,

80’s baby boom effect,

the increasing level of poles’ means and needs (more space

and quality)

ii. The estimated need is 2-3 million flats in the next 10 years

iii. Price are supposed to keep slightly growing

iv. Construction costs are expected to stabilize

v. More opportunities on the market

Page 35: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

Threats:

In the last 8-10 months the sales have dropped dramatically, mainly due to:

i. unbalanced growth of flat prices compared to wages

ii. increase of mortgage interest rates

iii. more cautious attitude of the banks

We expect this situation to last for 3-5 more months, and a more dynamic market for

the second part of the year.

The market, however, will not be as brilliant and easy as it was before, in the next

future demand and offer will be comparable, clients will be more aware and mature,

so the market will be more selective.

Page 36: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

If this is the scenario we will have to:

Select the opportunities with more caution as far as location, size and price

are concerned

Keep average price per sqm compatible with average families’ means

(today 2000 €), except for locations and projects intended for a different

target.

Spread the activity in the country (one new town every 1,5-2 years)

Keep quality level and customer satisfaction as first priority

Give every project an outstanding peculiarity

Use all means for an effective and innovating communication policy

Page 37: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

FURTHER DEVELOPMENT IN EAST EUROPE

• Romania

• Serbia

• Bulgaria

Page 38: June 2008. THE GROWTH STAFF PRODUCT At present Verona Building proposes in polish market:  Medium level flats  Prestigious flats in buildings with.

US