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Here’s what Banksy says about Dismaland (we’ve paraphrased a little): Dismaland is a theme park with a more appropriate message for the next generation; Sorry Kids. Sorry about the lack of meaningful jobs and global injustice. The fairytale is over, the world is sleepwalking towards climate catastrophe, maybe all that escapism will have to wait. So, are you looking for an alternative to the soulless sugar-coated banality of the average family day out? Or just somewhere a bit cheaper? This is an escape from mindless escapism. Enjoy the latest addition to our chronic leisure surplus; a theme park whose big theme is that theme parks should have bigger themes. Not bad for a fiver.
Brutal fun at the fair. Anyone for Merry-go-round Horse Lasagne, a ‘slo-mo’ caravan ride or hooking rubber ducks while exchanging surly remarks with the staff?
Each year we pick a word we think will be a rising theme in the next 12 months.
We spotted this message on the side wall of the Dismaland Castle.
Three years later, we think UNFUCK retains its currency with a new direction, from helping people through a financial recession to a helping them through an ethical one.
In 2012 our word was UNFUCK. Maybe you received our New Year’s card?
In the face of ‘big government’ and ‘big consumer’, early mover people want to hack their way to something better...
So the way forward is voting with your feet and ballot paper, marching, ‘dis-liking’ and in Weston-Super-Mare for five weeks, entry level anarchy, disobedient thinking and ethical subversion.
... something fairer, more intimate, more real, more sustainable and, why not (?) more beautiful.
Early movers are looking for anti-heroes who will spark a new wave of ethical subversion.
We, society and the planet, are on a path we didn’t ask for.
Anti-Hero Innovation is innovation that challenges ingrained convention and habit, aiming for a sweet spot of better society, better planet and, better brand results.
If you’re engaged in Anti-Hero Innovation, you’re creating new products, services and initiatives that go against the grain of our consumerist convention.
If you’re doing that, you’re encouraging people to be ‘considerers’, not consumers; citizens, not spectators.
And maybe you’re sparking some badly needed ethical subversion. From the Dismaland programme:
“Some people describe Josh Keyes’ paintings as ‘a satirical look at the impact urban sprawl has on our
Patagonia encourage customers to send their worn Patagonia items back for repair, rather than buy a new item. They’re also sending a repair truck to fix up customers’ clothes in situ.
Anti-hero innovation that goes against the consumerist grain of ‘buy new’. Brands steer clear of war
zones, yes? Anti-hero innovation
doesn’t.
Fonderie 47 makes luxury watches and other
accessories from the parts of AK47s . The brand funds the removal of these and
Find the conventions, assumptions and defaults in your industry, business or brand that could ultimately harm people and environment. Find your fight.
Get ethically subversive, talk to the rebels, read what you shouldn’t… Generate ideas that subvert the ‘default’ you want to fight.
Hack your brand. Build in your ethical subversion ideas and themes. Figure out how you, your customers and the world will be better off after your anti-hero innovation. Fight For Better.