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The Most Innovative Cities in America MEET THE MEMBERS Taryn West and Nick Stephens UPCOMING CHAMBER EVENTS MEMBER SPOTLIGHT: Heart of the Valley Chamber of Commerce Publication July 2014
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July2014

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Page 1: July2014

The Most Innovative

Cities in America

MEET THE MEMBERS Taryn West and Nick Stephens

UPCOMING CHAMBER

EVENTS

MEMBER SPOTLIGHT:

Heart of the Valley Chamber of Commerce Publication July 2014

Page 2: July2014

Our newsletter is sent via email at the beginning of each month to over 1300 present and future Chamber members as well as a general public interest

group. It is also posted to our Facebook, Twitter and LinkedIn pages. All ads are full color and can be linked to your company’s website at no additional

charge. Black and white ads are acceptable.

Don’t miss out on your opportunity to be seen! Get an edge on your competition!

Affordable Advertising Opportunities

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Prices:

1 Month 3 Months 6 Months 12 Months

1/4 Page: $100 $250 $475 $800

1/2 Page: $150 $400 $775 $1200

Full Page: $200 $525 $900 $1500

Back Cover: $300 $750 $1200 $2500

2 Heart Beat | July 2014

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Member Spotlight: Midwest Restoration Coyne S. Borree

Founder/President

Meet the Members: Taryn West & Nick Stephens

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25th Annual Golf Outing at Royal St. Patrick’s Golf Links

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The Government Relations Roundtable Group invites you to join their

monthly group meeting: Friday, July 11, 2014 from 8:00 - 9:00 AM,

at the Heart of the Valley Chamber of Commerce. Eric W. Fowle, AICP - Executive Director, East Central

Wisconsin Regional Planning Commission has been invited in

to speak.

Eric will update us on the Oshkosh Region Defense Industry Diversification Initiative. This initiative’s overall approach is to focus on the dislocated worker and supply

chain affected by OC layoffs. The objectives of this initiative are three-fold:

1. To align regional economic and workforce development strategies so they are responsive to Oshkosh’s reduced manufacturing output, consider defense diversification

strategies and build on the region’s comparative advantages;

2. To undertake outreach to and assistance for dislocated OC workers; and

3. To undertake outreach to and assistance for regional manufacturers and small business impacted by reduced OC

manufacturing output.

If you are a local business that supplies Oshkosh Corp and the defense industry, you will want to attend this meeting.

No charge to attend. Reservations required

These monthly meetings are sponsored by AT&T.

Call the Chamber at 920.766.1616 to reserve your seat or register online at www.heartofthevalleychamber.com.

Mark your calendar for these

upcoming events!

Wednesday, July 16, 2014 5:00 PM - 7:00 PM

Daily Details Concierge Service 1919 E Main St. | Little Chute, WI 54140

Join us for some wine tasting from Kerrigan Brothers Winery, cheese by Arla Foods, pizza by UNO Chicago

Grill , B2 Web Studios will be providing video for website design and marketing.

Register online at:

www.heartofthevalleychamber.com

BUSINESS CARD EXCHANGE

Thursday, July 24, 2014 8:00 AM - 9:00 AM

Chamber Office 101 E. Wisconsin Ave. | Kaukauna, WI 54130

Bring your 2-minute commercial, business cards, brochures, samples, etc.

Register online at:

www.heartofthevalleychamber.com

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How Well Do You Know Other Chamber Members?

Small-business owners in the Big Apple are increasingly turning to Facebook to engage new customers and hone a dynamic brand ethos.

This was a key takeaway from a panel at the first-ever Facebook Fit event, held in New York City recently featuring four local business owners who said they predominately rely on the social network to fuel their marketing efforts.

From a nascent Harlem coffee shop to a historic theater company to a boutique grocery chain to a yarn retailer, here they share their most impactful strategies:

1. Incorporate viral content that's already out there --

when it makes sense

Grocery stores may be one of the last great bastions of print media, said Fairway Market’s vice president of marketing, Jackie Donovan, who has made it her mission to breathe new life into the company’s social media initiatives.

But how do you make a supermarket sexy? It turned out to be a lot easier than Donovan anticipated. Sharing a sumptuous succession of food photos even resulted in the reversal of a long-held corporate policy that prohibited photography in stores. “We realized it wasn’t our competitors taking photos,” Dononvan said. “It was our customers who wanted to brag.”

Donovan also said that incorporating existing viral content -- when it jives with your brand identity -- can yield marketing magic. One of the company’s most successful Facebook posts of all time was a re-shared meme of a cat with the caption, “What if soy milk is just regular milk introducing itself in Span-ish?”

2. Stay on top of current events

As the producer of some of the biggest shows on Broadway, like Cabaret, the Roundabout Theatre Company’s digital marketer Alexandra Barber turned to Facebook in order to initiate a larger rebranding strategy last year centered around the theme, “It’s About You.”

Social media represented the perfect tool by which to involve the company’s dedicated customers, Barber said -- who, as theater lovers, naturally sought their 15 minutes of fame. To this end, photo contests inspired by productions also garnered lots of responses.

Above all, Barber advises keeping current and staying on top of popular news events. For instance, during the last election, the Roundabout produced a play whereby consumers could vote on different ending scenarios via Facebook.

Best Practices for Businesses Using Facebook

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3. Encourage employees and consumers to ‘check in’

After opening his Astor Row Café in 2012, Manny Pena has already attracted the eye of some of Silicon Valley’s most storied executives. In addition to speaking at Facebook Fit, Pena also participated in a panel hosted by Jack Dorsey last year focusing on the budding entrepreneurial community in Harlem.

One of Pena’s favorite Facebook tools? The check-in feature. Not only does he require his baristas to check in in order to encourage a personalized atmosphere, but he asks his customers to do the same. In fact, it’s the only way they can gain access to the shop’s free Wi-Fi code.

As a relatively new business, Pena also said Facebook is vital when trying new menu items or branching out with innovative events. When the café decided to host a Flamenco and Paella night on the first Sunday of every month, Facebook promotion turned the endeavor into one of the Pena’s biggest success stories, he said.

4. Keep outright promotional content to a minimum

When siblings Tavy and Assef Ronan purchased The Yarn Company in 2011, they were tasked with putting a contemporary spin on one of the most historic yarn shops in New York City. To do so, they opted for a risky pivot: targeting an international community of consumers via Facebook rather than simply focusing on the local market.

However, Tavy said she purposely tempers the amount of promotional content that the company shares on a daily basis. Only about 20 percent of posts reference actual merchandise, she said. The rest are comprised of eye candy, friendly greetings and other shares from around the internet that con-sumers will likely find of interest.

And even with a textural product like yarn -- which one would assume necessitates real-life interaction in order to fully appreciate -- social media weaves a vivid tale. Generally, Tavy said, lush and colorful images on Facebook garner a far more emphatic response than displays in-store.

Free pickup & delivery for qualified businesses

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Visit us at our new location! 2011 N. Richmond St. Appleton, WI 54911

Call us today! 920-954-7252

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8 Heart Beat | July 2014

Visit the Schmalz Garden Center for garden workshops, custom planters, DIY design

center, garden accessories and plant care products. When it comes to landscaping, their inspired architects and designers bring your

dreams to life. From a small backyard flowerbed to a complete installation, they

offer a full range of residential and commercial landscape services. http://schmalzlandscaping.com/

Among the four major wireless carriers, only Verizon's 4G network is 100% 4G LTE the gold standard of wireless technology. Available in over 500

cities, Verizon 4G LTE covers almost 95% of the U.S. population. Experience the speed and power in more places.

http://www.verizonwireless.com/

Knight Barry is one of the midwest's largest title agencies. They have offices in Wisconsin,

Michigan, Illinois and Minnesota. They also service national title orders for most other states as well.

https://www.knightbarry.com/

They have been serving the Appleton, Oshkosh, Green Bay and Fox Valley Area since 1986. With

their large selection of parts, new and used equipment and our first class service center we will be sure to get you the best piece of equipment for your needs and keep it going for years to come.

http://www.joespower.com/ Enjoy your sporting events at 5th Quarter in Little Chute,

WI. Their courteous staff and friendly atmosphere guarantee your satisfaction. For your convenience, they have a banquet facility for up to 150 people. Let them provide you with prompt and exceptional service at a

reasonable rate. http://5thquartersportsbar.net/

Ghost-Town Fitness Center — your personal health club in Kaukauna, Wisconsin. They invite you to exercise in their clean, comfortable facility

and enjoy their friendly and professional service. There you will find there are no maddening crowds, long lines, or frustrating searches

for a trainer. http://ghosttownfitness.com/

Schmalz

Custom Landscaping & Garden Center, Inc.

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Want your business featured here? Email [email protected]

Heart of the Valley Chamber of Commerce Gift Certificates

make the perfect gift for every one. From golf to gas, groceries to lumber, gift

certificates can be redeemed at over 100 area business.

With services to make you feel at home and amenities to make you feel like you're far away from the ordinary, the Country Inn &

Suites Little Chute, WI offers guests free high-speed Internet access and an indoor water park and whirlpool spa. Business travelers appreciate the business center and fitness center.

http://www.countryinns.com/

Debbie Daanen Photography is a local, well established studio, located on Northland

Avenue, Appleton. Their studio was established over 30 years ago and their talent pool is

second to none. They are a high end studio that combined both classic and contemporary styles

of photography to create striking classic images and a hint of photojournalistic flare.

http://www.debbiedaanen.com/

If you're looking for great atmosphere, delicious home-made food and outstanding service, go

to Skyview Club. Your destination for great food and great fun!

http://theskyviewclub.com/

The Salon offers services in cutting, perms, colors, highlighting, facial waxing and nails. With all private

booths you are guaranteed privacy and great customer service.

http://www.salon177.com/

After two million facials, 50 million massages and nearly a decade as the

industry leader, Massage Envy Spa holds true to our mission: To provide a

pathway to wellness through professional, convenient and affordable massage

therapy and spa services.

http://www.massageenvy.com/

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10 Heart Beat | July 2014

In Sony's Vaio logo, the letters V and A represent an analog waveform and the I

and O represent a binary code.

Facebook Places was Facebook's now defunct response to the check-in app Foursquare. Note that the red arrow is

pointing at a number four ... an indicator of its intended target.

The Skitch logo looks like the feathers on an arrow, but those fletchings double as

an S and its reflection.

Cisco's logo represents a digital signal that happens to take the form of the Golden Gate bridge, which is in San

Francisco, the city after which the company is named.

You've probably noticed that Amazon's logo contains a yellow arrow that doubles as a smile, but did you also notice that it

points from A to Z?

The squares in data analytics com-pany Eighty20's logo represent

binary code: The top line, 1010000, represents 80 and

0010100 represents 20.

Sure, the logo for Twitter cofounder Biz Stone's Q&A app Jelly looks like a jelly-

fish. But it's also a brain.

Nintendo's Gamecube logo is famously clever: It's not just a cube within a cube, it also shows the letter G enclosing a C

in negative space.

The U.S. Cyber Command incorporated a 32-character code inside the gold inner rim of its seal. The characters do indeed represent the command's bureaucratic-

sounding mission statement.

Document maker Quip's logo is obviously a Q, but it's also a pen poised to write on

a piece of paper.

See The Hidden Meanings Inside 16 Tech Company Logos Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic

messages tucked within it? Here are 16 tech company logos that have hidden, subtle or otherwise clever messages inside their famous brand marques. They include a Facebook logo that secretly indicates

another company it hoped to kill, a message you won't get unless you understand Morse and an actual cryptogram.

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Microsoft XNA is a developer tool for games. The logo contains a mashup of

the Morse code for XNA."— · · —" means X, "— ·" means N, and "· —"

means A.

The Ubuntu operating system logo actually represents three people holding

hands and looking upward.

Google's "Picasa" name is a play on the concept of a home for your pictures.

Casa is Spanish for house, and there is a house inside the colored camera shutter

leaves in the logo.

OK, so Claimair's logo is obviously a paper airplane. But it's a brilliant visual pun: This company helps you with the paperwork when you have to bring a

complaint against an airline.

Rdio's logo uses the negative space inside the "d" and the "o" to show a

semibreve and a crotchet, two common musical note symbols.

Hotel Tonight's logo is either a bed or a lower-case "h," depending on how you

look at it.

So your company payed Michael Bay to advertise in the latest "Transformers" movie? Big whoop. If you really want to get creative with product placement, how about hitching a ride to Mars? Nonprofit foundation Mars One is aiming to send some test missions to the Red Planet in 2018, and it's open to sending some marketing along on the 35-million-mile journey.

Mars One is attempting to develop and fund a human mission to Mars in 2025, but it first needs to successfully test some technologies before sending people out into space. To that end, the foundation announced Monday that it's planning to propel a set of demonstration payloads to the planet.

The research payloads will include a water extraction experiment, a solar panel test, and a camera system for a live video feed back to Earth. Universities around the world were invited to compete to send another payload. Mars One is now accepting proposals.

Two additional payloads are for sale to "paying mission con-tributors."

"Proposals can take the form of scientific experiments, technology demonstrations, marketing and publicity campaigns, or any other suggested payload," the announcement reads. The marketing and publicity opportunities could really peak the interest from companies looking to branch out from terrestrial advertising.

"Previously, the only payloads that have landed on Mars are those which NASA has selected," said Bas Lansdorp, CEO and co-founder of Mars One, in a statement. "We want to open up the opportunity to the entire world to participate in our mission to Mars by sending a certain payload to the surface of Mars."

Mars One has always been forthcoming about its openness for finding funding from sponsorships and sales of broadcasting rights. Does that mean future Mars One landers could end up looking more like Nascar vehicles? It's a possibility. Of course, all of this depends on the ability of Mars One to raise the incredible amounts of cash it will need to pull of its interplanetary plans. If it actually works out, human astronauts may arrive on a Red Planet that already has Coca-Cola and GoDaddy there.

Ads in space: Mars One offers interplanetary product placement

Mars One hopes to lure investors with an opportunity to send marketing materials all the way to the Red Planet.

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Stellar Blue, a Fox Valley, Wis. based digital marketing firm, launched two custom websites in May. The websites included American Door and Supply, Co. and Precision Machine, Inc. also launched a new custom website for Future Neenah. Stellar Blue is the new website sponsor for the nonprofit organization as well as a participant on the organization’s board of directors. Stellar Blue Technologies, also promoted Samantha (Sam) Abramczyk to full-time creative assistant and promoted Chase Meidam to be lead web developer.

Schenck is pleased to announce that CNBC has ranked Schenck Investment Solutions 43

rd on its inaugural list of the

Top 100 Fee-Only Wealth Management Firms. Amy Biersteker was hired as human resources consulting manager at Schenck SC and Brian Zaletel joins Schenck as Senior Practice Consultant Rick Schabo was hired as market president at Baylake Bank in Appleton. First National Bank – Fox Valley hired Holly Muggenthaler as a branch manager, Lori Lewerenz as a mortgage and consumer loan closing specialist, Daniel Salzbrenner as a credit analyst, Marsha Olson as a loan operations manager, Jessica Souther as a teller and Abby Lenz as a teller. First National Bank-Fox Valley has also moved personal banker Stacey Milligan from the Menasha branch to the corporate Neenah branch. Peter J. Prickett, president and CEO of First National Bank-Fox Valley, Neenah, will serve as the 2014-15 chair-elect of the Wisconsin Bankers Association, the state’s largest financial industry trade association. Terri Nichols was hired as an account executive with a focus on health care accounts at the BSI’s north office in Appleton. Unison Credit Union is excited to announce their 2014 Unison Credit Union John Aman Memorial Scholarship recipients! Unison awarded four $1,000 scholarships. Brooklyn Massey, Erin Adams, Bryce Zdanovec and Josh Le Noble . BriMark Builders LLC welcomes Cassie Becher-Sternizky, as assistant project manager and procurement coordinator. Tim Marthaler and Nate Roberts both have been haired to serve as warehouse operation laborers by Miron Construction, Neenah. Keller, Planners, Architects and Builders, a design/build general contractor with offices in the Fox Cities, Madison, Milwaukee and Wausau, will design and build a 1,600 square foot retail addition and interior remodel for Door County

Coffee under the direction of Keller Project Manager, Mark Nysted and Architect, Rob Lindstrom. Keller, Planners, Architects and Builders, will also build two mini-storage buildings for Still Capitol Storage under the direction of Keller Project Manager, John Elrick and Architect, Rob Lindstrom. Keller will also design and build a 9,456 square foot addition for Azco, Inc. under the direction of Keller Project Manager, Dave Stubbs, and Architect, Jim Stojke. Keller announces a new 3,885 square foot dental clinic for Copper Country Family Dentistry. To be located at 19225 Calverley Ave. in Houghton, Michigan, construction has begun in conjunction with local designers and subcontractors with the guidance of Keller Project Manager, Dave Stubbs and Architect, Steve Klessig. Construction is expected to be completed in October, 2014. Keller announces the promotion of Ryan Lillie to Supervisor. The Fox Cities Convention & Visitors Bureau has two new additions to its staff. Adam Schanke has been hired as sports marketing manager and Amy Karas has been hired as convention sales representative. Fox Valley Technical College, Appleton named Mary Dwons executive director of the Fox Valley Technical College Foundation Inc. and community relations. Shari Fowler joined Network Health, a Neenah-based health insurance company, as director of marketing and planning. Goodwill Northcentral Wisconsin promoted Jamie Stillman to operations support assistant at the Shiner Center in Appleton, where she will be responsible for administrative tasks that support various teams throughout the facility.

12 Heart Beat | July 2014

Good News Is Worth Repeating

Any change or update within your business such as a promotion, new addition, award won, etc. can be included in this section. News must be submitted by the 15th of the month for the following month’s publication.

Send to: [email protected]

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25th Annual Golf Outing at Royal St. Patrick’s Golf Links

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Taryn West Inside Sales / Accounting K.R. West Company, Inc.

http://www.krwest.com/

Give us a brief description/history of your business…. K.R. West Company is a distributor for hydraulics and pneumatics. We also do repairs, hose assemblies, service calls and system design, which include power units and control units. K.R. West Company was started by my grandparents in 1981. My dad helped from the beginning and eventually took over in 1993. Q: How did you get started in your field? In high school I helped build hydraulic lube panels for cranes. I started looking into what fluid power can do and it interested me. Since then I have been gradually getting more involved and I have learned a lot about the business and the industry. Q: Who is the one person that helped to make you who you are today? My dad. When I was trying to decide what to go to school for and eventually what career to go into I went to him for his advice. His advice was simple, “Do what you love. You’ll be good at anything you love doing.” Q: What do you like most about working in the Heart of the Valley area? I really like the people here. There are many hardworking, kind people in the valley. We have a lot of great local customers who work in many industries, such as farming, foundries, paper, dairy and food processing, machine builders and more. Q: What is the worst job you’ve ever had? I was a banquet server for weddings for a short period. The place was in transition and nothing went how it should have…..long story short, I didn’t work there long.

Q: OK, now the good stuff. What do you like to do for fun? In my free time, I love to fly single engine airplanes, go camping, visit with friends and family, listen to vinyl’s and read books. Q: What’s your favorite movie and why? I have a hard time picking a favorite movie because there are so many great movies. One of my favorite series is the original Star Wars trilogy. I’m a big fan of science fiction and that was one of the original great science fiction movies. Q: Is your desk messy or organized? With how many jobs I do during the day I try to keep it organized. It used to be messy, but it was so hard to keep things straight. Q: Green Bay Packers or another team? Packers! I’m not a big football fan, but I’m definitely a Packer fan. Q: Where was your best vacation and why? I’ve been extremely lucky because of the amazing vacations I’ve taken, but I think the two that impacted me the most was Peru and Rome. We got to climb Huayna Picchu (the small mountain overlooking Machu Picchu), which was the most beautiful view I ever saw (and may ever see). Seeing Rome was like seeing history. There were both so incredible. Q: What are the Top 3 items on your bucket list? My bucket list is pretty simple. Do as much as possible, see as much of world as possible and learn as much as possible.

14 Heart Beat | July 2014

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Give us a brief description/history of your business…. We are a 19 Hole, Links-style, immaculately conditioned Golf Course, located in Wrightstown right along Hwy 41. We also boast a fantastic restaurant named Crosswind Sports Pub & Grille. The Golf Links was founded in 2003 and I was the first Golf Professional. After 9 years of tireless service I purchased the Golf Links from the former owner, and I’m enjoying my second full year of ownership. Q: How did you get started in your field? I have a Criminal Justice degree, I quickly figured out I would rather entertain people instead of babysit them. And oh, by the way, I love golf! Q: Who is the one person that helped to make you who you are today? Probably a cliché, but my parents. Hard working, conservative, religious and respectful of others. They both have a constant motor and always give 100%. Some call that perfectionism, I have a lot of that too. Q: What do you like most about working in the Heart of the Valley area? People know my name and I know theirs. That can only happen in a small town area. Q: What is the worst job you’ve ever had? Maybe the worst and the best. In order to make it through my PGA apprenticeship, I always needed to find winter work. A member at a club I was at gave me a job working in his solvent based paint factory. Learned how to drive a fork lift, mixed batches with dioctal pythilate and once had my clothes turn to stone when I spilled Active 8, a hardener. The guys in there didn’t care for me at first, I won their respect by busting my butt. I needed that job to survive.

Q: OK, now the good stuff. What do you like to do for fun? I play golf when I can, I read a ton, and try to be a great husband and loving father and I do anything I can for my work family. Other than that, I am incredibly simple. Q: What’s your favorite movie and why? No Country For Old Men, I think there is so much subtle code in that movie, love to contemplate it’s complexity. Q: Is your desk messy or organized? Organized. I’m not military, but I should have been. I would have fit in quite well. Q: Green Bay Packers or another team? ? Not much of a football guy. I actually enjoy when the Packers lose. Listening to fans ready to throw themselves off a bridge over football is all the entertainment I need. Q: Where was your best vacation and why? Took my kids to Disney World this past winter. When the Castle came into view, I’m not sure anything could top that reaction. Q: What are the Top 3 items on your bucket list? Never thought about it, maybe someday I will. Sorry.

Nick Stephens Owner and PGA Professional Royal St. Patrick’s Golf Links http://www.royalstpatricks.com/

* If you are a Chamber member and would like to be featured, email Jamie! It’s free! *

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Mr. Borree, a lifelong Fox Valley resident, founded Midwest Restoration in January of 2008. After graduating from Kaukauna High School, Mr. Borree began to follow his dream of entering into the Insurance industry by attending and pursuing a degree from Fox Valley Technical College with a double major in Risk Management and Insurance Services. Immediately after schooling Mr. Borree joined American Express as an Multi Lines Claims Insurance Adjuster. During his tenure with American Express, he learned the “processes of claims from the carrier’s perspective”, while also learning about coverages, loss ratios and making clients “whole” after losses.

The fulfillment Mr. Borree found in working with homeowners and business owners drew him into taking a position with a local restoration company. This way, his passion for helping the clients become “whole” again after losses and helping them navigate the entire insurance restoration process could be done directly with them and as their representative. During his two years, he learned everything possible about the restoration side of the process including water, fire, wind, hail and all other types of losses. The knowledge of all aspects of the restoration side of the industry became valuable in Mr. Borree’s next professional move.

MEMBER SPOTLIGHT

Before Before After After

Founder/President, Coyne S. Borree

16 Heart Beat | July 2014

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* Carpet and Upholstery Cleaning * 24 Hour Emergency Service * Wind & Hail Damage * Mold Damage Restoration

Before Before After After

In his position of President of Midwest Restoration, Mr. Borree, oversees all day to day operations of the organization with an emphasis on his clients, building a successful team of employees and being a good corporate citizen. Education is always an importance to Mr. Borree’s professional career and it’s evident in the numerous designations in both insurance and restoration industries that he’s achieved. Coyne is active in numerous Fox Valley business associations and charities includ ing the local Chamber of Commerce, Police & Fire Departments, NARI, The BBB, Home Building Associations, Habitat for Humanity………and as he is a cancer survivor, giving back to the numerous cancer entities is a huge priority. While taking care of his clients, partners and staff are truly a passion for Coyne --- His number one priority is being a great dad to his eight year old son Talen and making sure he gets everything out of life. To that note, they both enjoy hunting, fishing, attending Packer and local sporting events together.

After 6 years of learning both sides of the insurance restoration industry, Mr. Borree saw a need for a local company that had its local clients best interests in mind and founded Midwest Restoration in January of 2008. Coyne mentions “After working for large corporations and restoration companies, I just felt I could do the same thing but better, while keeping the focus on our clients versus the bottom line profit for the large national franchised companies. I provide all the services, but, at the end of the day, seeing all of my clients around the area and knowing that I have helped them out in a time of need while knowing that I did it in their best interests.” This is what led to Mr. Borree’s and Midwest Restoration’s mission statement “YOUR Emergency is OUR Priority”.

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2230 Bohm Dr. Little Chute, WI 54140

24 hour Phone: Northeastern WI (920) 460-3900 South Central WI (608) 358-0580

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18 Heart Beat | July 2014

SERVPRO of Brown County SERVPRO of East/West Brown County provides fire and water damage restoration services. SERVPRO provides services to Brown, Outagamie, Shawano, Oconto, Marinette, Menominee, Kewaunee, Calumet, Manitowoc & Door Counties. We are available 24 hours/7 days a week and are ready to restore damage to your <http://www.servproeastbrowncounty.com/damage-restoration> home or <http://www.servproeastbrowncounty.com/commercial-water-fire-damage> commercial structure caused by water, fire, storm disaster, flood and mold damage. SERVPRO Professionals are also trained to safely remove bio hazardous substances and dispose of them properly in accordance with OSHA and health regulations. Furthermore, we can assist you with sewage, crime scene and vandalism cleanup. Address: 1425 Cornell Rd. Green Bay, WI 54313 Phone: 920-434-8224

Website: www.servprowestbrowncounty.com or www.ServproEastBrownCounty.com

Push Personal Fitness

PUSH Personal Fitness offers one-on-one personal training, small group training, group fitness classes, corporate wellness programs, a variety of high school clinics and nutritional guidance. The educated, certified and experienced Personal Trainers work with their clients to create a customized program, just for you! If you are a group class oriented worker-outer or if you like doing classes between Personal Training sessions they have you covered. PUSH Fitness offers a variety of different classes for all skill levels: yoga, tabata, zumba, bootcamp, butts-n-guts and more! Owner, Derick Bielmeirer and his staff are PUSHING the limits of personal fitness!

Address: 3845 E. Calumet Street, Suite B Appleton, WI 54915 and 2400 S. Kensington Dr. Phone: 920-636-5870 Website: http://www.pushpf.com/

Welcome New Members

Health Payment Systems

Health Payment Systems (HPS) - Simplicity though innovation! We’re a Wisconsin based health care technology company focused on simplifying the medical billing process for consumers with our patented Super Explanation of Benefits (SEOB) and saving employers and employees money through our Preferred Provider Network. Address: 735 N. Water St. #333 Milwaukee, WI 53202 Phone: 888-477-7968 Website: www.hps.md

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PLANT A TREE, GET SOME GREEN Shade trees on the south and west sides of your home can help reduce air conditioning costs in the summer and allow warm sunlight into the home during the winter. That’s why Kaukauna Utilities is offering 50% off the price of a tree, up to $50 per tree (maximum three trees).

Eligibility

* Available to residential and business customers with a valid Kaukauna Utilities electric account. * Trees must be planted between April 1, 2014 and October 31, 2014. Applications received after November 30, 2014 will not be accepted. For more information on this program, please call 920-462-0251, visit www.ku-wi.org to fill out the application form or pick up an application at the utility office.

Who knew that giving employees longer weekends could be a best practice for getting more done?

Companies that let workers leave early on Fridays--or any day of the week--if they make up the hours on other days, can help boost employee morale with little or no impact on the bottom line, according to a survey from the Society for Human Resource Management (SHRM).

"At a time when many organizations are asking people to do more with less, providing workplace flexibility is a way to get at morale issues with a relative low cost, or no cost, to the employer," Lisa Horn, co-leader of SHRM's Workplace Flexibility Initiative, recently told the Milwaukee Journal Sentinel.

In the U.S., more businesses are doing just that. Some 43 percent of U.S. companies offer flexible work schedules to at least some employees, up from 38 percent in 2008, SHRM found. The survey looked at more than 1,000 businesses with 50 or more employees.

At Wisconsin-based engine manufacturer Mercury Marine, vice president of human resources Denise Devereaux says having flexible schedules during the summer actually helps increase productivity because workers are hyper-focused during their regular hours.

As Inc. previously reported, imposing rigid work schedules can lead to a drag in productivity. Here are three reasons why:

It doesn't build trust.

Employees should be passionate about doing a good job. Let them do it in the ways they see fit. That way, they're more likely to own their work and desire to be the best they can be.

It's distracting.

It's highly unlikely that your employees' tasks just happen to fit nicely within a 9-to-5 schedule. Don't let them get stuck thinking about how many hours they've clocked rather than whether they've completed their tasks.

It works against teamwork.

Having individual team members bound by set hours often produces tension over who's pulling their weight. Instead, let your employees focus on meeting team goals and collaborating to make it happen.

Why Summer Friday’s Are Good for Business

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20 Heart Beat | July 2014

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No matter how diligent you are about your diet, there’s likely one area where you’re a bit of a slacker: What you drink. The beverages we consume can have a big impact on our health, but tracking every ounce of liquid that passes your lips can be a huge hassle.

Enter Vessyl, a smart cup that can determine not only how much liquid is inside it, but also what that beverage is. Yes, really.

Vessyl was designed by Jawbone’s Chief Creative Officer Yves Behar, and is the culmination of seven years of work for CEO Justin Lee. The cup knows the difference between Tropicana OJ and the store brand and will win the Pepsi challenge every time. Even better, if knows the caloric, caffeine and even protein content of that drink and will track that information and more throughout the course of your day. It even works with that pint of beer or glass of wine you grab with friends after work.

“Tracking what you consume is as important if not more important than tracking the calories that we’re burning through exercise,” says Lee. “The goal of the Vessyl was to create something that is about what matters to you.”

For some, their goal might be to lose weight. To others what matters might be their caffeine intake throughout the day. If you’re paying attention to every cup of joe, you can make sure you’re alert for that big meeting but not jittery. When you pour a liquid into Vessyl, information about the drink you’re consuming appears on the side, and the mobile app starts tracking every sip. Accidentally knock the cup over or decide to pour something out, and Vessyl won’t track it as consumption.

Along with nutritional information, Vessyl also keeps track of your hydration throughout the day. The cup takes into account your nutritional needs and location, creating an optimal hydration score for you it calls Pryme. Much like

you might use a fitness tracker to ensure you’re moving enough, Vessyl displays Pryme as a line on the side of the cup to make sure you’re drinking enough. The white line creeps up the side the more your drink, and turns blue when you’ve hydrated enough. Wait a few hours, and the line will start

creeping back down, encouraging you to grab another glass of water.

While they’ve already got a prototype up and running, Vessyl isn’t quite ready for Happy Hour just yet. The company launched a pre-order campaign today to raise money for the first run of cups. When it ships early next year each one will sell for $199. Early buyers can order one now for $99.

A cockroach will live nine days without it's head, before it starves to death.

It's possible to lead a cow upstairs...but not downstairs.

A duck's quack doesn't echo, and no one knows why.

Thirty-five percent of the people who use personal ads for dating are already married.

Polar bears are left handed.

Ten percent of the Russian government's income comes from the sale of vodka.

The reason firehouses have circular stairways is from the days of yore when the engines were pulled by horses. The horses were stabled on the ground floor and figured out how to walk up straight staircases.

If you put a raisin in a glass of champagne, it will keep floating to the top and sinking to the bottom.

A shark can detect one part of blood in 100 million parts of water.

The 3 most valuable brand names on earth: Marlboro, Coca-Cola, and Budweiser, in that order.

The world's youngest parents were 8 and 9 and lived in China in 1910.

The youngest Pope was 11 years old.

The mask used by Michael Myers in the original film "Halloween" was actually a Captain Kirk mask painted white.

Most lipstick contains fish scales.

Certain frogs can be frozen solid, then thawed, and survive. 21

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22 Heart Beat | July 2014

Technological breakthroughs are contagious: They break out in specific areas, then spread. To identify the most innovative cities of the 21st century, we compiled U.S. Patent and Trademark Office data on utility patents (for a new invention or process) issued between 2000 and 2011--and analyzed which metropolitan areas were the national leaders in each patent category.

We found several hubs of industry fueling new ideas. These innovation clusters create an "ecosystem effect," says Steven Pedigo, a director at the Creative Class Group, an advisory group founded by urban theorist Richard Florida. "It's a concentration of assets," Pedigo says. "Companies have everything they need to be successful: talent, capital, other firms." And there's nothing like a little competition to make you more resourceful.

Silicon Valley

Patent Leader: More than 10,000 patents were issued to organizations in the San Jose area in 2011, nearly 10 percent of all U.S. patents issued that year. Silicon Valley also leads in 66 of the 400 patent classes, the most in the nation.

Tech Town Of course, many categories are in high tech: semiconductors, networking, and artificial intelligence. Some surprises: television and metalworking.

Portland, Oregon

Toehold: Portland holds the most patents in some shoe-related classes. After Nike launched in 1964, other athletic footwear businesses flocked to the area, including Adidas and Keen.

Meeting Projections: Portland leads in a few other classes, including image projectors (Epson has operations nearby).

Los Angeles

Movies and Meds: Los Angeles is No. 1 in 46 patent classes, including many associated with Hollywood--lighting, audio, and motion-picture optics. Home to several medical schools, hospitals, and medical-device makers, L.A. also dominates some medical-patent classes, including syringes, dentistry, and physical therapy.

Jet Powered: Once the aerospace capital of the U.S., the area manages to hang onto the most patents in that class, too.

San Diego

Wireless Hub: Sparked by Qualcomm's founding there in 1985, San Diego now hosts some 800 telecom companies.

On the Green: San Diego is also No. 1 for patents on "games using a tangible projectile," which typically means golf. More than 30 golf-equipment manufacturers, including TaylorMade and Callaway, have set up shop in the sunny locale, home to Torrey Pines and about 90 other golf courses.

The Most Innovative Cities in America

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23

Minneapolis

The Doctor Is in: The Twin Cities make up a big hub of medical patents, leading in classes involving surgical tools, prosthetics, and bandages. Many medical-device makers have operations in the area, including Medtronic and St. Jude Medical. And the Mayo Clinic is headquartered in nearby Rochester, Minnesota.

Like Glue: The area also leads in so-called stock-material patents, which include adhesives and coatings (3M is in St. Paul).

Chicago

Heat and Serve: The Windy City dominates 36 patent classes in various industries, the largest of which is food. The area has a long history in food manufacturing--Kraft, Quaker Oats, and Wrigley are all based there.

Keep it Clean: With the largest wastewater treatment plant in the world, Chicago leads in liquid-purification patents. A few others: electronic components, receptacles, and marine propulsion.

Atlanta

Carpet Land: Atlanta leads the nation in fabric patents. North Georgia produces about 80 percent of the nation's carpeting.

Ka-Ching: The area is also No. 1 for merchandising patents, many from NCR, which makes self-checkout systems in nearby

Duluth, Georgia.

Detroit

Still Humming: The Motor City is running strong as far as patents go. Detroit is 10th in the nation, with more than 25,000 patents issued between 2000 and 2011.

Auto Shop: It also leads the country in 38 different patent classes, the majority of them involving cars or car parts.

Philadelphia

Fun with Beakers: Forget cheese steaks--Philadelphia is the hot spot for chemistry. DuPont, Dow Chemical, and many other chemical makers have operations in the area, which leads in several patent classes related to chemicals.

Biotech Boom: Philadelphia's University City Science Center, a science startup incubator, has also helped fuel the local biotech industry.

Boston

Radiation and Bulbs: A hub of scientific innovation, Boston leads the country in radiant energy, a class that includes medical-imaging patents from the area's research companies and universities. The city has become a hotbed of LED technology, with lighting companies such as Philips Color Kinetics and Osram Sylvania.

Oddball: Boston also leads in printing patents, though many belong to Acushnet--based in nearby Fairhaven, Massachusetts--for methods of printing on its Titleist golf balls.

New York City

In Fashion: The Big Apple leads in an impressive 48 patent classes. A fashion mecca, New York City dominates in several related classes, including apparel, foundation garments, clasps, and jewelry. The city also leads in patents on cash registers and financial transactions, as well as drugs (Pfizer, Bristol-Myers Squibb, and ImClone are all headquartered there).

Royal Flush: A few of the more surprising wins for New York City: animal husbandry, ammunition, and toilets.

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24 Heart Beat | July 2014

SERVPRO

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Police in Montana say a

woman kicked and struck her

boyfriend with a shotgun

because he said bad things

about her in his sleep.

Police tell the Bozeman

Daily Chronicle that 24-year-

old Sara Ann Bade of Willow

Creek was arrested at her

home at about 2 a.m. Monday.

She appeared in Gallatin

County Justice Court that

morning on a felony charge of

assault with a weapon.

The boyfriend tells police

the two were sleeping when

he awoke to Bade kicking him

and telling him he was talking

in his sleep and saying bad

things about her. He said she

also shot out his front tire and

smashed his windshield when

he tried to leave. He wasn't

seriously injured.

Bade says the two had

been fighting and her

boyfriend struck her and

wouldn't leave when she

asked him.

25

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