July2008 Recession Proof Your Career

Recession Proof Your Career

Make It Great with Phil Gerbyshak

A Few Stats

Gas or Kids?

What can you do?

Recession Proof Your Career!

Today, there is no such thing as job security.

You’ve got to look beyond the job market and look within yourself.

Today’s Journey

• Building Your Brand• Understand who knows you, and what you’re

doing to stay front of mind• Big C Community• More stops along the way

Building Brand YOU!

Your Brand is YOU!

5 x 5: Building your Brand

• Values• Vision• Voice• Variety• Visual

Values: Your name means ??

Vision

Voice

Variety

Visual

What do others say about your brand?

• Close friends• Colleagues• Customers

What Do Others Say About Your…

• Values• Vision• Voice• Variety• Visual

Continuing the Journey

Be the Most Likeable Person You Know!

Who do you know…and who knows you?

Give More Than You Get

Join a Big C Community

Ask for Forgiveness, Not Permission

Try Something New Every Day

Where do we go from here?

Reviewing our Journey

• Define and refine your brand (or someone else will)

• Know who knows you, and what you’re doing to stay front of mind

• Big C Community: Join HDI or get more involved

• Pick up a book, subscribe to a blog, listen to a podcast, or listen to an audio book

Connect with Phil

• LinkedIn: http://linkedin.com/in/philgerb • Email: [email protected] • On the web: http://philgerbyshak.com or

http://slackermanager.com • Buy his book: http://makeitgreatbook.com

Resources

• Brand You article: http://www.fastcompany.com/magazine/10/brandyou.html

• Effective Internet Presence: http://www.effectiveinternetpresence.com/

Photo credits

• Question mark: http://flickr.com/photos/desiitaly/

• Stack of books: http://flickr.com/photos/7845940@N06/

• Help Wanted (NOT): http://flickr.com/photos/swanksalot/

• Orange art: http://lumaxart.com• Stock photos from http://istockphotos.com • Other photos from http://philphotos.com