July15_Marketing_Overview

Marketing Overview

IT’S ALLHERE

The Atlanta International Gift & Home Furnishings Market

® Showrooms Temporaries July 7–14, 2015 July 9–13, 2015

The Atlanta International Area Rug Market

®

July 8–11, 2015

July 2015 Marketing Overview | 2

Your Success Is Our Success We value your partnership and take pride in knowing that with your help, only AmericasMart offers the ultimate product destination with the most comprehensive, diverse, and unique merchandise in the country.

And as we continue to evolve our Market experience this July, we wanted to share with you an overview of the comprehensive marketing campaign initiatives designed to attract buyers, drive your success, and support your investment in AmericasMart.

These creative, strategic efforts were built to convey our Market leadership across touchpoints in the home furnishings, area rug, gift, and design industries.


2015 Creative Campaign: It’s All Here July 2015’s chosen theme arose naturally from consideration of all of the exciting new developments that have carried over from our January 2015 Market, one of the most successful shows in our company’s history. Every aspect of our business has benefited from investment and improvement:

è New designer-focused programs

è Ongoing enhancements to marketing and sales technologies

è Additional partners, sponsors, events, and talent

è Innovative product beyond compare

Our creative and messaging reinforce these initiatives across all channels in promotion of Market.

AmericasMart® Atlanta, July 2015: It’s All Here

Discover all the latest designs, global trends and buying

opportunities in all categories of casual and outdoor

furniture, accessories, coastal and more all in one

convenient destination.

VISIT YOUR COMPLETE HOME AND GIFTDESTINATION THIS JULY.

AmericasMart.com/July

DECORATIVE ACCESSORIES | FURNITURE | RUGS HOLIDAY & FLORAL | TEXTILES | GIFT

The Atlanta International Gift & Home Furnishings Market®

Showrooms: July 7–14, 2015 Temporaries: July 9–13, 2015

Select Showrooms Open Year RoundMonday – Friday, 10 a.m.– 4 p.m.

©2015 AMC Inc.

IT’S ALL HEREATL ANTA | JULY 2015

IT’S ALLHEREAT L A N TA | J U LY 2015

GIFTS | TABLETOP | HOUSEWARES | DECORATIVE ACCESSORIESHOLIDAY & FLORAL | APPAREL | GARDEN | RUGS | FURNITURE

©2015 AMC Inc.

Discover the industry’s leading product marketplace — where

global trends and buying opportunities in all categories of gift

and home accessories await you in one convenient destination.

VISIT YOUR COMPLETE GIFT AND HOME

DESTINATION THIS JULY.



Showrooms: July 7–14, 2015Temporaries: July 9–13, 2015

Select Showrooms Open Year RoundMonday–Friday, 10 a.m.–4 p.m.

AMC_GiftwareNews_June15_r2.indd 1 5/14/15 5:09 PM

AmericasMart.com

800.ATL.MART | © 2015 AMC Inc.

Discover AmericasMart, the leading home furnishings marketplace,

where global design trends and buying opportunities await you in one

convenient destination. To the trade.

Visit your complete home destination this July.


Showrooms: July 7–14, 2015

Temporaries: July 9–13, 2015

Design-led showrooms open year round

Monday–Friday • 10 a.m.– 4 p.m.

PHOTO: ORIENTAL WEAVERS

YOUR NEWHOME PRODUCTDESTINATION


Retail Services Outreach Our knowledgeable team of product category experts makes up AmericasMart’s Retail Services department—a team dedicated to driving quality retailers to Market with a complete concierge and travel planning program.

Extensively researched lists of top buyers were developed, along with lists supplied by tenants and each was personally invited to Market and lead through the planning process. These quality VIP buyers include the following categories:

è Decorative Accessories

è Furniture

è Gardens and Outdoor

è Gift

è Gourmet, Housewares & Tabletop

è Holiday and Floral

Field Marketing Trips to Engage Key Retailers in Major CitiesAustin

Boston

Charleston

DC

Fort Lauderdale

Houston

NEW! Los Angeles

NEW! New Orleans

NEW! Portland


A Sampling of KEY Retailers Registered for July Market:Accents & Interiors

Adams Fairacre Farms

Airbase Carpet Mart

Anderson’s Show Place

Andersons Store

Audubon Aquarium & Zoo

Babbettes

Bayview Furniture

Bed Bath & Beyond

Belladonna

Biltmore

Buck’s Country Garden

Carolina Casual Living

Chinnaberry

Christmas Tree Shops

Clark Dunbar

Colfax Furniture & Mattress

Curtain Works New Greenwich

Dazzling Décor/ Roberts Carpet

Delaware North Corporation (Shenandoah National Park)

Domicile

Elte

Event Network

Everything But the Kitchen Sink

Frontgate

Goats on The Roof (Goat Life)

Gorman’s Furniture

Haynes Furniture/ The Dump

Island Inspiration

Kellogg Supply Co.

Kitson

Kuhl-Linscomb (2015 Retail Star)

Linda Grover

LL Bean

Louis Shanks

Macy’s Rug Division

MG Direct

MGM Resorts

Michael’s

Neiman Marcus

Newport Colony (The Colony Companies)

No. 1 Collectibles

Olinde’s Furniture

Opdyke Furniture

Real Deals Franchise

Robert Fritz Oriental Rugs

Rugs Direct

Silk Designs

Skagit Valley Food Co-Op

Southwood Landscape & Nursery

Steinhafels

SteinMart

Strange’s Florist

Sweetgrass Designs

Tallahassee Nursery

The Blue Octagon (2015 Retail Star)

The Paper Store

The Rug Gallery

Universal Direct Fulfillment

Wasserman’s Flowers

Wind in the Willows

Wolf Furniture (19 locations)

Zinc Home

And Thousands More

Contact the retail services team for more information on how we drive key retailers to Market.


Concierge Program for July 2015 includes:

• Car Service

• Complimentary Lunch

• Complimentary Breakfast

• Hotel Booking

• Travel Planning

• Metro Area Attraction Tickets

NEW! Designer VIP Program

This new push included targeting key East Coast cities, driving influential designer attendance and offering an at-Market VIP experience – including private tours, parties and programs.

Telemarketing

In addition to the personal outreach to top tier buyers by our Retail Services team, an additional 20,000 retailers were invited to Market by telephone via an expert call center.

Buying Groups

AmericasMart will play host to the nation’s leading buying groups this July:

1-800-Flowers.com

AGM

DSA

GC (Gourmet Catalog)

HGS (Hospital Gift Shops)

Monograms America

Museum Store Association

Palmer Marketing

Southwest Buying Group


Public RelationsA valuable tool in creating buzz, our Public Relations team worked to inform and encourage media participation with the upcoming Market.

• 23 news releases and alerts during the July 2015 campaign cycle ■ Visit the Press Center on our

website to read these releases.

• Reach to over 500 leading home, gift, and area rug trade, consumer and online publications and blogs, including gourmet, holiday, floral, gardens, birding, children’s, international and local titles

• Leasing bulletins on new, expanded and relocated showrooms

• A new and improved Press Room is now located in Building 1, Floor 10, and offers daily hospitality, resources, tenant and exhibitor catalogs, press kits and much more


Digital & InteractiveAmericasMart launched a comprehensive round of digital offerings this summer.

NEW! Exhibitor Portal Enhancements

We updated the Exhibitor Portal to be responsive, which means it’s easy to update your Digital Showroom or assign lines to categories on your mobile devices. We have improved the user experience and added alerts so you never miss an important Market deadline.

You are now also able to promote your events and specials across our digital channels, which is easily managed within the Exhibitor Portal tool.

NEW! Improved Login

99% of calls we receive from exhibitors ask the question, “What is my username and password?” We listened and re-invented our login system to allow you to reset your password and to also create security questions to help you streamline the process.

NEW! Website Launch

Launching for July Market, our new website is better than ever. Our goal is to make it easier for you to find the information, you need wherever you are, and thats why our site is now 100% responsive and functions beautifully on your desktop, tablet and mobile device.


Digital Showrooms were enhanced as well to include areas to promote your events and Market specials. Floor maps are improved to highlight exactly where you are on the floor, so buyers can find you easily.

During Market, you’ll see daily updates right on the home screen. Frequently asked questions will be addressed right when you launch our site, which is very helpful during busy Market days. Between the mobile website and app, buyers and exhibitors will have access to everything Market related instantly.

NEW! Improved Buyer Registration

Following our strategy to improve buyer experience, we have enhanced the process for new buyers to register for AmericasMart— including optimizing the application for mobile and allowing AmericasMart to better qualify buyers attending the Market.

NEW! Enhanced AmericasMart App

We have added more Market-specific content, like dining locations and shuttle schedules, which will enhance our buyer experience on site. Exhibitor events and specials are now featured on the app and our website. Searching within the app is now faster than ever, and buyers can also locate your showroom on the floor maps.

Almost 32,000 App Downloads and Counting “Appbassador” experts will be deployed across campus to encourage downloads and offer app support to buyers during Market hours.

Welcome to AmericasMart

Market Plan Market Events

CategoriesExhibitors

NEARLY 32,000DOWNLOADS


NEW! Gift & Home Digital Lookbook

Buyers can discover new vendors via a comprehensive digital landing page accessible from AmericasMart.com/July that highlights new product introductions across all categories. To be included in the next Lookbook, please email [email protected].

Email

• Our focus on strong design elements with solid calls to action for buyers to Register played a key role in our campaign’s success.

• Email campaigns were sent to buyers with a focus on new and expanding showrooms and lines.

• New buyer incentive emails offered hotel and attraction discounts.

• Product categories and special events were highlighted throughout the email campaign.

Paid Search, Display, & Digital Media Campaigns

• Between our paid search, display, and social campaigns, we’ve had over 20 million impressions driving traffic to AmericasMart.com.

• We are engaging our social channels to reach our buyers on whatever platform they prefer. If you haven’t liked us on Facebook, Instagram, or Twitter, you should now, so you can leverage our content during Market to drive awareness of your brand too.

20 Million

IMPRESSIONS


NEW! Video

• We have added Market videos to all of our 70 hotel shuttles to provide tips on shopping Market.

• Social media videos created by REstyleSOURCE and promoted via AmericasMart and REstyleSOURCE channels were also key in highlighting our signature designer initiative for July Market – Portman White.

Social Media (Since January 2015)

• 100+ Facebook, Twitter, Instagram, and blog posts pre, during and post Market

• The #AtlMktFav Program has been a huge contributor to the significant increase in Instagram followers and engagement, as well as generating more regular content across channels. It’s a great way to engage with buyers in real-time and share the latest trends and events at Market and throughout the year.

Research & Analytics

• Surveys will be conducted during and after Market specifically around buyer and exhibitor experience and will include focus groups.

• Our analytics team is monitoring our marketing to continue to refine our strategies to bring the most buyers to Market.

27,636 Likes 9,369 Followers 7,822 Followers

+13.3% +10.8% +85.4%


Direct Mail Ongoing communications throughout a variety of print pieces have helped bring our brand message to a full range of buyers across all categories.

• Three targeted direct mail pieces were sent to over 100,000 retailers and designers including segments of home and gift buyers and prospects across the country

• The AmericasMart Magazine was sent to buyers, prospects and exhibitors in preparation for July and features the largest circulation of any industry trade publication

• The AmericasMart Buyer’s Guide is the essential at-Market navigational tool for buyers and the most comprehensive resource for all Market information

PRSRT STDU.S. POSTAGEPAIDATLANTA GAPERMIT NO. 3016240 Peachtree Street NW, Suite 2200

Atlanta, GA 30303-1327

#AtlMkt | @AmericasMartATL | © 2015 AMC, Inc. G

No other Market connects you to a more comprehensive collection of new products, introductions, trends, and brands across all categories.

The Nation’s Product Leader Gifts, home décor,

apparel, tabletop,

housewares, holiday

& floral, gardens,

baby products, and

home furnishings

Your Best Market Experience Expert-led seminars,

events, and personal

customer service

Every Style, Every Price Point With over 7,000 brands,

discover up-and-coming

vendors and source from

all major manufacturers

Visit your complete gift and home marketplace this July. Register today! AmericasMart.com/Register

Your Top Gift & Home Décor Destination

Hotels are filling quickly; book yours now! AmericasMart.com/TravelDeadlines begin June 16

ATL ANTA | JULY 2015




®

July 8–11, 2015

IT’S ALL HEREAT L A N TA | JULY 2015





®

July 8–11, 2015


IT’S ALL HEREATL ANTA | JULY 2015

PRSRT STDU.S. POSTAGEPAIDATLANTA GAPERMIT NO. 3016240 Peachtree Street NW, Suite 2200

Atlanta, GA 30303-1327

#AtlMkt | @AmericasMartATL | © 2015 AMC, Inc. H

No other Market connects you to a more comprehensive collection of new products, introductions, trends, and brands across all categories.

Complete Product Sourcing Accents, lighting, linens, outdoor furnishings, holiday & floral, tabletop, rugs, furniture and gifts

Your Best Market Experience Expert-led seminars, events, and personal customer service

Unlimited Home Offerings Over 7,000 brands and a new floor of showrooms in Building 1, Floor 15

Visit your complete home and gift marketplace this July.

Register today! AmericasMart.com/Register

Your Top Furniture & Home Décor Destination

Hotels are filling quickly; book yours now! AmericasMart.com/TravelDeadlines begin June 16

ATL ANTA | JULY 2015

Market Magazine

MAILEDJUN 2015

Save the Date

MAILEDMAY 2015

@AmericasMartATL | © 2015 AMC, Inc.

1

2 1. Baby Aspen 2. Bourbon Barrel Foods

Cie Luxe Brands1

PRSRT STDU.S. POSTAGEPAIDATLANTA GAPERMIT NO. 3016

240 Peachtree Street NW, Suite 2200Atlanta, GA 30303-1327

Visit your complete gift & home marketplace this July.


XXX.XXX.XXX


SHOWROOMS TEMPORARIES July 7–14, 2015 July 9–13, 2015

The Atlanta International Area Rug Market®

July 8–11, 2015

Your Top Gift & Home Décor DestinationGifts • Tabletop • Housewares • Decorative Accessories • Holiday • Floral • Apparel

Gardens • Juvenile • Fine Linens • Rugs • Furniture

IT’S ALL HERE AT L A N TA | J U LY 2015




July 8–11, 2015

1. Marcella 2. L’Objet 3. Michael Aram

Source from Top Brands Including:A la Carte

Audrey’s Your Heart’s Delight

Aurora

Ben Tally & Associates

Bialetti

Block House

Buckhead Betties

Burton + BURTON

Chive

Core Bamboo

Coton Colors

Crestview Collection

Delectable Samplings

DEMDACO

Design Ideas

Diverse Marketing

Ganz

Giftcraft

Glitterville

Gold Crest Distributing

IMAX

Jackson Pottery

JK Adams

Lancaster Home & Holiday

Living Sculpture

Lloyd Flanders

MacKenzie Childs

Manual Woodworkers

Michael Aram

Napa Home & Garden

Ohio Wholesale

P. Graham Dunn

Papyrus Recycled Greetings

Pottery Pots

Primitives by Kathy

Roman

Seaside Casual

Seasons Jewelry

Skyline Design

Snoozies!

Studio M

Summer Classics

TAG

The Import Collection

Three Hands

Vagabond Vintage

Vera Bradley

And Thousands More

ALL THE PRODUCT. ALL THE EXCITEMENT. ALL FOR YOU.

All the Leaders

The ultimate buying experience

that lets you source from all

major vendors and discover

new, emerging brands.

All the Brands

7,300 showrooms, temporaries and

lines across all categories of gift,

home décor and home furnishings.

All the Trends

350+ new and expanding companies

unveiling new products in every style

and price point.

All the Convenience

Three connected buildings,

one efficiently merchandised

campus, all in the nation’s

most accessible city.

All the Fun

Networking events, educational

seminars, special vignettes and exhibits.

Visit AmericasMart.com/Events

for more event information.

1

Only AmericasMart delivers the

nation’s single-largest collection

of leading products, networking

events, educational seminars and

new business opportunities—

all in one place.

2

3

It’s All Here: AmericasMart.com/July


1

2 1. Baby Aspen 2. Bourbon Barrel Foods

Cie Luxe Brands1



Visit your complete gift & home marketplace this July.


XXX.XXX.XXX




July 8–11, 2015

Your Top Gift & Home Décor DestinationGifts • Tabletop • Housewares • Decorative Accessories • Holiday • Floral • Apparel

Gardens • Juvenile • Fine Linens • Rugs • Furniture





July 8–11, 2015





Visit your complete home & gift marketplace this July.


XXX.XXX.XXXX

1

2 1. SIA Home Fashion 2. Skyline Design

CODARUS1




July 8–11, 2015




July 8–11, 2015

Your Top Furniture & Home Décor DestinationFurniture • Home Décor • Rugs • Wall Décor • Tabletop • Home Textiles • Fine Linens Holiday • Floral • Casual and Outdoor • Lighting • Gifts

1. jdouglas 2. Worlds Away 3. Emporium Home 4. Control Brand

Source from Top Brands Including:Aidan Gray

Allstate Floral

Ann Gish

Avala & Summerour

Blue Ocean Traders

Bobo Intriguing Objects

Capel

Cyan Design

Dalyn

Emporium Home

Englshman’s

Europe 2 You

Four Hands

Furniture Classics

GO Home

Gold Leaf Design Group

Harounian

Jaipur

Jamie Young Company

K & K Interiors

Kaemingk

Karastan

Kurt S. Adler

Loloi

Lowcountry Originals

Mark Roberts

Melrose International

Met Colors

Mr. Brown

Nourison

Oriental Weavers

Pheromone

Regency International

Regina Andrews

Ro Sham Beaux

Safavieh

Select Artificials

Sferra Fine Linens

Silk Route

Solaria

Sterling Dimond / Elk

Trowbridge Gallery

Wendover Art Group

And Thousands More

NEW! Portman White Vignette GalleryFeaturing curated designs by industry tastemakers.

It’s All Here: AmericasMart.com/July

ALL THE PRODUCT. ALL THE EXCITEMENT. ALL FOR YOU.

All the Inspiration

A newly launched floor

of high design showrooms

in Building 1, plus top

resources in HIGH DESIGN®

& HD Home temporaries.

All the Brands

7,300 showrooms, temporaries and

lines across all categories of home

furnishings, home décor and gift.

All the Trends

350+ new and expanding companies

unveiling new products in every style

and price point.

All the Convenience

Three connected buildings,

one efficiently merchandised

campus, all in the nation’s

most accessible city.

All the Fun

Networking events, educational

seminars, special vignettes and exhibits.

Visit AmericasMart.com/Events

for more event information.

1

Only AmericasMart delivers the

nation’s single-largest collection of

leading products, networking events,

educational seminars and new business

opportunities—all in one place.

2

3

4





Visit your complete home & gift marketplace this July.


XXX.XXX.XXXX

1

2 1. SIA Home Fashion 2. Skyline Design

CODARUS1




July 8–11, 2015




July 8–11, 2015

Your Top Furniture & Home Décor DestinationFurniture • Home Décor • Rugs • Wall Décor • Tabletop • Home Textiles • Fine Linens Holiday • Floral • Casual and Outdoor • Lighting • Gifts

Detailed Brochure

MAILEDJUN 2015

Designer Invitation

MAILEDJUN 2015


Trade & Shelter Publications AmericasMart was in print and digital ads in 59 key trade publications in promotion of July Market including:

Area Magazine

Birding Business

Casual Living

Design Today

Florists Review

Furniture Today

Gift Shop Magazine

Gifts & Decorative Accessories

Giftware News

Gourmet Insider

Gourmet Retailer

Hearth & Home

HFN

Home Accents Today

Home Textiles Today

Homeworld Business

LDB Interiors

Museums & More

Rug Insider

Rug News & Design

Selling Christmas Decorations

Tableware Today

Today’s Garden Center

And more

NEW! Shelter publication advertising, editorial and partnerships helped to propel AmericasMart as a top destination for the discerning interior designer and retailer:

LUXE

Veranda

Atlanta Homes & Lifestyle

Modern Luxury / Interiors

Rue Magazine

HOME Magazine

AmericasMart.com

800.ATL.MART | © 2015 AMC Inc.

Discover AmericasMart, the leading home furnishings marketplace,

where global design trends and buying opportunities await you in

one convenient destination. To the trade.

Visit your complete home destination this July.


Showrooms: July 7–14, 2015

Temporaries: July 9–13, 2015

Design-led showrooms open year round

Monday–Friday • 10 a.m.– 4 p.m.

PHOTO: ORIENTAL WEAVERS

YOUR NEWHOME PRODUCTDESTINATION


Educational Programming & Networking Events

NEW! Portman White Vignette Gallery & Party

A cross-channel program was created to support the launch of AmericasMart’s signature paint color, now available at all Sherwin-Williams retail stores. Designed to elevate the Market experience for designers and retailers, we have developed a comprehensive marketing program, including:

• Vignette Gallery Building 1, Floor 14 Features product vignettes merchandised by top designers: Brian Patrick Flynn, Michelle Workman, Kerry Howard, Michel Boyd, Stan Topol, Niki Papadopoulos, Kristin Alber and REstyleSOURCE.

• Lobby Displays Located in Buildings 1 and 2 lobbies, product vignettes curated by REstyleSOURCE showcase top products designed to drive traffic and create immediate excitement upon entering the AmericasMart complex.

• White Party July 10 | 7 p.m. | Located in the Vignette Gallery Our signature designer event, the White Party celebrates the launch of the Vignette Gallery where Market-goers can meet and mingle, and learn more about the products that make up the vignettes.


• Portman White Program Marketing ■ Comprehensive marketing campaign – traditional, social, digital, signage

■ Cross-promotion with sponsors ■ Tools that support the showrooms and drive traffic – brochure, tent cards,

digital opportunities ■ Video coverage before, during and after Market ■ Editorial coverage with Atlanta Homes & Lifestyles magazine, Rue Magazine,

and REstyleSOURCE.

Follow #PortmanWhite for the buzz about this program.

NEW! Portman Boulevard Summer Patio

Market-goers are encouraged to cross the street to the Portman Boulevard Summer Patio to enjoy fare from Atlanta’s finest food trucks, relax, recharge and network with industry peers. Fred Schneider of the B-52s hosts an “Evening of Fun” sponsored by Monster Coffee with DJ Vicki on Friday, July 10.

PORTMAN BOULEVARDSUMMER PATIOPARKING LOT ON THE CORNER OF PORTMAN BLVD. & SPRING ST.

TUESDAY, JULY 7

11 A.M.–7 P.M.Food Trucks All Day

5 –7 P.M.Cash Bar / Live EntertainmentFree gift from Le Creuset with purchase of a cocktail*

WEDNESDAY, JULY 8


5 –7 P.M.Cash Bar / Live EntertainmentFree gift from Bradshaw with purchase of a cocktail*

THURSDAY, JULY 9


5 –7 P.M.Cash Bar / Live EntertainmentFree tumbler from Tervis with purchase of a cocktail*

FRIDAY, JULY 10

11 A.M.– 9 P.M.Food Trucks All Day

5 – 9 P.M.Cash BarFree signed Fred Schneider merchandise with purchase of a cocktail*

HEADLINING PERFORMANCE

8 – 9 P.M.An Evening of Fun with Fred Schneider of the B-52s & DJ Vicki Brought to you by Fred Schneider’s Monster Coffee

SATURDAY, JULY 11

11 A.M.– 9 P.M.Food Trucks All Day

5 – 9 P.M.Cash BarFree gift from Corkcicle and Dugan-Bliss & Associates Inc. with purchase of a cocktail*

HEADLINING PERFORMANCE

8 – 9 P.M.Members Only Band Concert

SUNDAY, JULY 12


5 –7 P.M.Cash Bar / Live EntertainmentFree gift from Design Imports with purchase of a cocktail*

*Limited quantities available. While supplies last.


The knowledge, expertise, fun and excitement offered at AmericasMart is second to none. Nearly 100 seminars and events take place at Market!

Noteworthy Seminars & Events:

ICON Honors Featured Performance by Hall & Oates July 9 | 6 p.m. | Hyatt Regency Atlanta

For Love or Money? Presented by Jillian Harris and Todd Talbot, Hosts of HGTV’s Love It or List It, Too July 11 | 11 a.m.–noon | Building 1, Floor 15,

Designer Workspace

Cooking Demo: Summertime Classics Presented by Alex Guarnaschelli of Food Network’s All-Star Academy July 10 | Noon–1 p.m. | Building 2, Floor 8,

Demonstration Kitchen

Southern Traditions Cooking Demo Presented by Chef Matt Deckard, Executive Chef of Glenn’s Kitchen July 8 | 11 a.m.–noon | Building 2, Floor 8,

Demonstration Kitchen

The World of Shabby Chic Presented by Rachel Ashwell, Founder of Shabby Chic Sponsored by Charles Ray & Associates July 9 | 10–11 a.m. | Building 1, Floor 15, Designer Workspace

For a full listing of seminars, visit AmericasMart.com/Events


Buyer Experience & Amenities The marketing team at AmericasMart has instituted programs and amenities designed to support the needs of our buyers and help them find what they’re looking for without delay:• NEW! Information Station – Buyers looking to maximize their visit to Atlanta

can find concierge services, discounted attraction tickets and other services at the new Information Station, located in the lobby of Building 1.

• Signage – Campus-wide navigational signage is deployed to promote cross-category shopping, key destinations and Market events.

• Elevator operators – Friendly and knowledgeable representatives interact with customers and direct them to their destinations.

• Information booths – A go-to amenity in the building lobbies for all buyers who have questions.

• Designer Workspace (Building 1, Floor 15) – Launched at the recent January Market, this newly-created workspace is dedicated to the needs of interior designers and retailers and offers resources, private meeting rooms, product catalogs, educations seminars, events and much more.

• New Buyer Breakfast – This complimentary breakfast allows new and key buyers to interact with the Retail Services team members. New buyers are equipped with tools and information to help them make their first visit to AmericasMart as efficient as possible.


Advertising & Sponsorship OpportunitiesIn addition to our marketing efforts, we also have a robust offering of paid sponsorships and advertising available to drive Market traffic.

• Inclusion in directories such as our Buyer’s Guide and the AmericasMart Magazine

• Educational seminar & event sponsorships

• On-site exposure with window displays and more

• Banner ads online

• And much more

You can also take advantage of FREE tools to help you be successful at Market, such as your online Digital Showroom. Login to your Exhibitor Portal for more information, and keep on the lookout for enhanced opportunities happening throughout the year.

AmericasMart.com/ExhibitorPortal


Thank You for Your Partnership We’re here to help you be successful. If you have any questions about our marketing programs, please contact:

Sarah Mount Executive Director of Marketing – Gift, Home & Rug [email protected]

Upcoming Markets

Atlanta Fall Gift & Home Furnishings Market® and The Atlanta Gourmet Market®

Showrooms & Temporaries: September 16–18, 2015

The Atlanta Fall Immediate Delivery Show® A Cash & Carry Event

Showrooms & Temporaries: October 27–29, 2015


Showrooms: January 12–19, 2016 Temporaries: January 14–18, 2016

The Atlanta International Area Rug Market® featuring the National Oriental Rug Show

Showrooms: January 13–16, 2016 Temporaries: January 14–16, 2016

July15_Marketing_Overview

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