July Vista '12

Volume 2012, Issue 7

The Chamber Vista A monthly publication of the Sierra Vista Area Chamber July 2012

Volume 2012, Issue #7

“We Mean Business”

16th Annual Home & Business Expo - Register now!

The Chamber’s 16th Annual

Home & Business Expo is just

two months away and we are

excited to announce some ma-

jor changes and improvements

to this popular event.

The Expo is on the move and

will be held for the first time at

the Mall at Sierra Vista on Sat-

urday, September 8.

Following the success of previ-

ous events we have held at this

central location, and because of

the great feedback we received

from vendors at our Health

Fair, we have decided to try

something new.

By relocating, we believe ven-

dors will receive a higher level

of exposure, thanks to the natu-

ral traffic that flows through the

Mall on a Saturday.

Businesses who participate will

have the opportunity to not only

market to those specifically

visiting the Expo, but to shop-

pers in the Mall also. Last year,

around 2,000 attended this

event.

Another change is the addition

of pipe and drape, which will

take the look of the show to

another level.

We also wanted to ensure that

every vendor had the best op-

portunity possible for promo-

tion, and pipe and drape will

allow all participants to hang

banners and other promotional

items.

Thanks to the willingness and

generosity of the Mall manage-

ment team, we have been able

to design a layout that currently

allows for more than 90 booths,

with room to increase if the

demand calls for it.

We expect booths to start sell-

ing quickly – our 12x12 spaces

are already sold out – so we

encourage our members to reg-

ister as soon as possible to se-

cure a place.

Booth sizes are 8ft by 5ft (to

include pipe and drape, a table,

tablecloth and two chairs) and

we currently have a limit of two

spaces per business as we want

to ensure that as many members

as possible have the chance to

participate.

There will be no early bird fee

this year – the price remains the

same until the August 31 dead-

line, but do not wait until the

last minute to sign up and risk

disappointment.

Due to Mall policy, we will not

be able to accept registrations

for political parties or candi-

dates.

Registration can be completed

on-line at

www.sierravistachamber.org,

or by visiting our offices at 21

E. Wilcox Drive.

For more info on this member

only event call 458-6940.

Thank to our sponsors: SSVEC,

Sierra Vista Herald, Cherry

Creek Radio, Southwest Gas,

Rosemont Copper Mine, Cox,

Clark Information Systems and

KKYZ.

An Update From

Executive Director

Amanda Baillie

2

Get Seen by Sierra

Vista

2

Member Spotlight

on Enterprise

3

Water Conserva-

tion Grant Program

3

Calendar of Events 4

Events at a Glance 5

What are Mission, Mantra, Vision,

and Why Do You

Care?

6

Good Luck Buck 6

Member Page 7

Board of Directors/

Chamber Staff

8

City Council Candidate Forum Candidate Meet and Greet

On Tuesday, July 17, the Chamber will

host a City Council candidate forum at

Buena High School at 6 p.m. to 7 p.m.

and we hope many of you will attend

this important event.

This will be your chance to hear what

the candidates have to say about a

number of community issues, includ-

ing the City’s budget, water, and eco-

nomic development.

On Thursday, July 26, we have invited all

election candidates, from local to State and

Federal races, to attend a Meet & Greet at

Pueblo Del Sol Country Club from 6 p.m.

to 8 p.m. sponsored by E. F. Edwards Fi-

nancial, Office Smart and Above Board.

This event will feature no formal speeches

from any candidates, but will offer time to

mix and mingle and ask questions.

For more information on both these events

please visit sierravistachamber.org

The Chamber’s Legislative

Affairs Committee (LAC)

continues to have a packed

agenda and June proved to be a

busy month.

At the first of our two meetings

we heard an excellent

presentation from Rick

Coffman, Vice President of

Castle & Cooke, about the

planned Tribute development

and the company’s dispute with

the Bureau of Land

Management over water rights.

The LAC is concerned about

the impact that objections to

this project will have on the

future potential growth and

sustainability of our economy

and we have invited a BLM

representative to join us at our

August 7 meeting to voice

those concerns.

We have also invited the six

City council candidates to meet

with the LAC and share their

thoughts on some local issues and

tell us about their campaigns.

Of the six, four have chosen to

accept our invitation to meet with

business community

representatives – Hank Huisking,

Gwen Calhoun, Rachel Gray and

Fred Stickler.

The business community is a

major component of Sierra Vista.

As a Chamber member reading

this, you know only too well that

while Fort Huachuca is the eco-

nomic engine, small businesses

help to drive the economy and

provide the jobs outside of the

Main Gate.

Therefore, we feel it is important

for the candidates to demonstrate

that they are willing to meet and

work with this critical component

of our community, as well as

represent businesses if elected to

serve.

At our June 24 meeting we learned

more about the Joint Technology

Education District ballot initiative

from Sierra Vista Public Schools

District Superintendent Brett

Agenbrad and JTED principal Joel

Todd.

The schools district is asking voters

to approve a 5 dollars property tax

increase on every $100,000 assessed

to allow Sierra Vista to enter the

JTED program and leverage state

funds of 3:1. The LAC will discuss

this further at its July 10 meeting.

Finally, members of the Board of

Directors and LAC met with

Congressman Jeff Flake, who is

running for the U.S. Senate. Both the

Congressman and those who

attended appreciated the face to face

time to talk about local issues.

You will find details about our

upcoming candidates’ forum and

meet and greet elsewhere in this

newsletter and at

sierravistachamber.org and we will

continue to keep you informed on the

issues.

Chamber Update by Executive Director Amanda Baillie

“...we feel it is

important for the

candidates to

demonstrate that they

are willing to meet

and work with this

critical component of

our community, as

well as represent

businesses if elected”

Page 2 The Chamber Vista

The Chamber has launched a new op-

portunity to advertise on our website

available to members only.

Why Advertise on Association and

Chamber of Commerce Websites?

Association and chamber of com-

merce websites are frequently sought

out when potential customers are

looking for products and services in a

local area. In fact, a study (by the

Schapiro group) showed that when po-

tential customers know that a small

business is a member of the chamber of

commerce, they are 44% more likely to

think favorably of it and 63% are more

likely to purchase goods or ser-

vices from the company in the future.

Chamber credibility is important and it

positively enhances click through rates.

Association websites are best positioned

to deliver the most cost effective tar-geted and qualified traffic because of its

brand name advantage and the collec-

tive power of its member con-

tent. Online users are seeking this con-

tent every day.

We offer 5 target zones, available for

one quarter up to four quarters, for web-

site advertisements that will provide

advertisers the most exposure.

We currently receive between 5,000 -

7,000 page views a month from indi-

viduals searching for local businesses,

activities, city information, and cham-

ber members to name a few.

For more information visit our website sierravistachamber.org or call David at

520-458-6940

Get Seen by Thousands of Potential New Customers

Page 3 Volume 2012, Issue 7

Member Spotlight on Enterprise : by Executive Director Amanda Baillie

After spending just a few minutes

in the lobby of the Enterprise build-

ing, it is easy to see why this is the

rental car company’s third largest

branch in Southern Arizona.

A constant stream of customers and

phone calls means the team of of-

fice workers, drivers and mainte-

nance staff are always on the go.

Leading the way is branch manager

Nicole Nicholson, who came on

board in August last year after pre-

viously working in Tucson. She has

been with Enterprise for six years.

“We are extremely busy but I have

a wonderful team and we work well

together,” said Nicole.

Serving a military town means the

office is dealing with a continuous

flow of travelers visiting Fort Hua-

chuca, where Enterprise also has a

satellite office.

On an average day the business is

helping around 50 people, which

can double during holidays.

“Of course, we are dealing with a

lot of soldiers but we also help

many corporate customers, as well

as provide insurance replacement

vehicles,” explained Nicole

(pictured below).

Enterprise is also known for its pick

-up service, which is free of charge

to customers living in Sierra Vista,

Fort Huachuca, Hereford and Whet-

stone, while those who live or stay

further afield pay a small charge.

The company will also take its cli-

ents home when they return their

vehicles.

A member of the Chamber since

1995, Enterprise has always valued

being a member of Sierra Vista’s

leading business organization.

“Now that I’ve established myself

in this branch I want to start getting

out and meeting other businesses

and making new connections,” said

Nicole, who won the chance to

have Enterprise spotlighted in The

Vista after attending her first Busi-

ness At Twilight last month. “The

Chamber is certainly a great way of

doing that.”

To find out more about Enterprise

and its services, which also in-

cludes leasing and selling vehicles,

as well as renting commercial

trucks, call 458-2425. Enterprise is

located at 743 E. Fry Blvd., on the

corner of 7th Street.

Would you like your business to be

featured in the Member Spot-

light? Join us at our next Business

at Twilight for your chance to win

this free benefit.

Upper San Pedro Partnership Water Conservation Grant Program

Get a grant to save money on water

costs! Your business can improve its

cash flow while supporting the

economy, Ft. Huachuca, and the San

Pedro River.

Who's eligible? Any business in the

Sierra Vista Sub-watershed

(including Sierra Vista, Bisbee,

Tombstone, Naco, Huachuca City

and the unincorporated areas).

How do you get started? It is as

easy as 1-2-3!

1) Call a friendly Water Wise Spe-

cialist at 458-8278 x 2150 and make

an appointment for a complimentary

on-site visit.

2) Decide what you want to replace

or install. With your input, the Wa-

ter Wise Specialist will offer recom-

mendations and together you will

figure out how you can save water

and money.

3) Fill out an easy, one-page appli-

cation.

Grants help you:

Replace older toilets with newer

ones.

Install waterless urinals.

Replace outdated commercial wash-

ing machines with water efficient

ones.

Install cartridge filters for swim-

ming pools instead of sand filters.

Remove costly turf or install an easy

Xeriscape or RainScape.

There are many more options to

choose from. Call a Water Wise

Specialist today!

Page 4 The Chamber Vista

Schedule of Events

2 July - Registration for 2012 Home

& Business Expo Opens

4 July - Independence Day

10 July - Legislative Affairs Com-

mittee Meeting, 7:30 am, Sierra

Vista Chamber

10 July - Ambassadors Meeting,

11:30 a.m., Landmark Café

11 July - MAC Luncheon, 11:30

a.m., Thunder Mountain Activity

Center (TMAC)

12 July - Mountain Vista Apart-

ment’s Business at Twilight, 5 pm,

4400 E. Busby Drive

17 July - City Council Candidate

Forum, 6 pm, Buena High School

26 July - Candidate Meet & Greet, 6

pm, Pueblo del Sol Country Club

30 July - Flyer Inserts for August

Vista are due

Sun Mon Tue Wed Thu Fri Sat

1 2 3 4

Independence

Day

5 6

7

8 9 10 LAC/

Ambassadors

11

MAC

12

BAT

13 14

15 16 17

Forum

18 19 20 21

22 23 24 25 26

M & G

27 28

29 30

FLYERS

31

July 2012

Business at Twilight

Hosted by:

Mountain Vista Apartments

4400 E. Busby Drive

July 12

5:00 pm - 7:00 pm

Catered by Lucky Wishbone

Come out for great networking opportunities, prizes,

50/50 raffles and tours of the facility.

Leadership Sierra Vista

“Shaping the Sierra Vista Area

One Leader at a Time”

Leadership Sierra Vista is a community leadership

development program of the Sierra Vista Area Chamber. The Leadership Program is limited to 20 participants and

anyone can apply. The Leadership Program benefits the in-

dividual participant, their employer and the community as a

whole.

Page 5 Volume 2012, Issue 7

Did you know that you can place your

business card size ad in the Vista for

only $50 per issue or your logo

for $25!!!

Sign up for 12 issues and save

$100 on a business card ad and $50 on a

logo placement.

Events at A Glance

For upcoming events please visit us at www.sierravistachamber.org/events

Clockwise from Top Left: 3D Game

Box’s Ribbon Cutting Ceremony, Amanda

speaks with attendees at Chamber101,

Ambassadors meeting, LAC listening to a

presentation from Hank Huisking, Tom

Borer speaking to the audience at the Mili-

tary Affairs Committee Luncheon, BBB’s

Business at Twilight held at Lawley Kia,

Frye’s Ultimate Celebrating their grand

opening Ribbon Cutting Ceremony, Bag It

Up DJ celebrating their Showroom Ribbon

Cutting Ceremony.

Page 6 The Chamber Vista

By Tim Berry

There once was a time that every

business plan had a mission or a vi-

sion statement, and we did them basi-

cally because we were told we were

supposed to. That's ancient history

now, I hope. Whether it's mission,

mantra, or vision, you do it because

it's good for your business. Which

means you're going to use it, or you

don't bother.

Mission statements

I've been mistrusting mission state-

ments since the early 1980s when I

first started writing and reading busi-

ness plans. They're so often nothing

but hype. I credit Guy Kawasaki for

exposing meaningless mission state-

ments to the world in 2006, by ask-

ing:

1. do the employees know what the

mission is; and

2. could anybody tell, from reading

the mission, your company from

any other?

I say a mission statement should

explain what the company does

for each of the three main stake-

holders: customers, employees,

and owners. I'm amazed at how

few of them talk about more than

high ideals they supposedly hold.

Do you have a mission statement?

Do you know what's in it? Does it

talk about what the company does for

all three groups?

Vision Statements

I confused vision with mission for

many years, and that was while mak-

ing a living helping companies with

business planning. It turns out, I dis-

covered eventually, that a vision is a

view of the future. Think of the rela-

tionship between visions and dreams.

Imagine what your company should

be (its size, its business offerings, its

customers, and so forth) three years

from now. That's your vision. It's

useful for some organizations, less so

for others.

Mantra

The mantra is just three or four

words, a reminder of the most essen-

tial boiled-down core of what you're

doing. Guy Kawasaki suggests Fed-

eral Express should be 'peace of

mind,' for example, and Nike should

be 'authentic athletic performance.'

Does your company have a mantra?

Could you create one?

And Why Do You Care?

Remember for all three of these

sometimes-business-plan-

components, they're all about busi-

ness fundamentals: it's about busi-

ness, not the document. If you don't

get business benefits from any of

these, then don't bother.

What you're most likely to get are

two benefits related to strategy.

1. First, strategy is focus. Strategy

is very much about what you're

doing, as in what are the key ele-

ments of the business that make

the most difference, and also

what you're not doing. Mission,

vision, or mantra can help make

those key elements clearer.

2. Second, strategy means nothing

without implementation, and im-

plementation depends on habit or

habit-like behavior. It's about

reminders. We're all busy out in

the real world, so we need to be

reminded, on a regular basis,

about what's really important,

and what isn't.

So mission, vision, or mantra, well

used, can be tools to help you de-

velop, maintain, and implement a

business strategy. And if they aren't

that, and if you can't find any other

essential business purpose, then

maybe you don't waste your time

with them.

What are Mission, Mantra, Vision, and Why Do You Care? Courtesy of SBA.gov

Once a month the Chamber of Commerce will review the City of Sierra Vista’s new business license list. The

Chamber and sponsor of the program will visit the new store front businesses and present them with a framed

“good luck buck” bearing the Chamber’s and sponsors logo, to welcome them to the business community.

There will be NO sales pitch from the Chamber or for the sponsor’s product unless specifically asked for by

the business. Chamber and sponsor can/will follow up with the business a month later regarding membership

and their product.

NATIONAL BANK OF ARIZONA, Fry Blvd. Branch and Hwy 92 Branch, signed on to be our first sponsor

for July 1 through December 31. Beginning the first week of each month, representatives from National Bank

of AZ and the Chamber will be visiting the new businesses in town.

The Chamber is excited to announce our newest program: The Good Luck Buck!

Page 7 Volume 2012, Issue 7

Thank You to These Members for Renewing Their Commitment to The Business Community:

A Special Welcome to Our New Members! 1-2-3 Credit Card Processing -

(800) 668-1293

All Tune & Lube - (520) 458-5444

American Systems - (703) 968-5221

Charliez Intimate Boutique -

(520) 459-1182

Corium 21 – The Aloe Miracle - (520) 241

-1736

Ernie’s Auto Service - (520) 459-3091

Indochine Restaurant - (520) 459-2805

Joshua Meyers – Apex Merchant Group -

(520) 678-2518

Silhouette Studio - (520) 227-4403

Southeast Arizona Rural Chamber Alli-

ance

Thirty – One Consultant, Kimberly Tier-

ney - (573) 259-2152

Tierra Antigua Realty – Brandy Flores

- (520) 439-8888

TnA Boxing - (520) 456-5443

A Better You

Aaron’s Sales & Lease

Ownership

Arby’s Roast Beef Res-

taurant

Arizona Water Com-

pany

Bella Vista Motel

Beverage Warehouse

Big O Tires

Bonanza Cleaners &

Laundry

Boys & Girls Club of

Sierra Vista

Candlewood Suites

Canyon State Wireless

Castle & Cooke Arizona

Castro Electric

Cochise Children’s

Dental Center

Discount Tire

Fairfield Inn & Suites

by Marriott

First Christian Church

Fort Huachuca Cavalry

Association

Fran Richey Insurance

Agency

Holiday Inn Express

Hotel and Suites

KANMAR

Kindred Nursing and

Rehabilitation

Monty’s Motors, Inc.

New Horizons Com-

puter Learning Center

Pioneer Title Agency

PPEP TEC High School

Pueblo del Sol Country

Club

RV City

Schlotzsky’s/Cinnabon

Sherwin Williams

Sierra Pest/ Termite

Control

Sierra Toyota – Sierra

Scion

Sierra vista Ace Hard-

ware

Sierra Vista Realty

Southeastern Arizona

Contractors Association

Southern Arizona Dis-

tributing

Sulphur Springs Valley

Electric Coop.

The Place at Savanna

Springs

United Pathology Labo-

ratory, Ltd.

University Physicians

Healthcare Group

Executive Club Members

A+ Texture

American Family Insurance

American Systems

Arizona Water Company

Best Buy

BrightStar

CACI, Inc.

Campstone Transfer, Inc.

Castle & Cooke Arizona, Inc.

Castle & Cooke Mortgage, LLC

CGI

Cherry Creek Radio

City of Sierra Vista

Coca-Cola Refreshments USA, Inc.

Cox Communications

Data Systems & Technology, Inc.

Dental Village

Fairfield Inn & Suites by Marriot

Farmers Insurance - Ginny Francis

Garden Terrace Assisted Living Home

General Dynamics Information

Technology

Horizon Moving Systems of Sierra Vista,

Inc.

Huachuca Mountain Insurance Agency

KKYZ Radio

Landmark Café

Lawley Automotive Center

Lawley’s Team Ford

Life Care Center

Long Realty Co.

Longhorn Restaurant

Mall at Sierra Vista

ManTech Telecommunications & Info

Systems

Mr. Fix It of Sierra Vista, LLC

National Bank of Arizona

Netmedix IT Solutions

New Frontier Animal Medical Center

Northrop Grumman Corporation

Patio Pools & Spas

Pioneer Title Agency

Pueblo del Sol Country Club

Restless Wings Photography

Rosemont Copper Company

Salient Federal Solutions

Sentrillion

Sierra Vista Ace Hardware

Sierra Vista Herald Bisbee Daily Review

Sierra Vista Regional Health Center

Southeastern Arizona Contractors

Association

Southern Arizona Media Productions

Southwest Gas Corporation

Southwestern Eye Center

Stachel & Associates, P.C.

STG Inc.

Stilwell’s Learning Center, LLC

Suburban Extended Stay Hotels

Sulpher Springs Valley Electric Coop.

Sun Canyon Inn

The Boeing Company

TMS - Ty Media Services

TownePlace Suites by Marriott

University of Phoenix -Sierra Vista

Campus

Wal-Mart Stores, Inc.

Wayland Baptist University

Wells Fargo Home Mortgage

Windemere Hotel & Conference Center

21 E. Wilcox Dr.

Sierra Vista, AZ. 85635

The Chamber Vista is a publication of the Sierra Vista Area Chamber 21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878

www.sierravistachamber.org Mission Statement The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community. 2012-13 Board of Directors Executive Officers Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Past Chairman - Frank Gonzalez, Lawley Automotive Chair Elect - Jean Giuffrida, Long Realty Treasurer - Michael Benson, TDY Housing Secretary - Rick Shelley - Horizon Moving Systems of Sierra Vista Board Members Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Randy Sueskind– Cherry Creek Radio Pamela Anderson - Landmark Café Jack Blair - Sulphur Springs Valley Electric Cooperative Anita Farrow - National Bank of Arizona Joe Stroud - Edwards Financial, Inc. Nancy Nash - Stuff ‘N Baskets Nathan Williams - Nathan Williams, Law Office

Sierra Vista Area Chamber PRESORTED

STANDARD

US POSTAGE PAID

HEREFORD, AZ

PERMIT NO. 29

CURRENT RESIDENT OR

Chamber Staff Executive Director - Amanda Baillie, [email protected] Membership & Marketing Director- John Hargraves III, [email protected] Communications Director - David Elkins, [email protected] Office Manager - Leah Hastings, [email protected] Events Coordinator - Diane Erwin, [email protected] Administrative Assistant - Leah Barnes, [email protected]