July 25, 2001 © 2001 European Hobie Class Association Youth / Junior Roadshow Marketingplan European Hobie Class Association.

July 25, 2001 © 2001 European Hobie Class Association

Youth / Junior RoadshowMarketingplan

European Hobie Class Association

July 25, 2001 © 2001 European Hobie Class Association

Since 28 years

15 countries

5650 Members in Europe

Races every weekend

5 Newsletters per year

Homepage: www.haveahobieday.com

Training, holidays, championships

Member of International Hobie Class Association

1rst Hobie, 1967

European Hobie Class Association

July 25, 2001 © 2001 European Hobie Class Association

What is the background ?

Attracting Youth and Juniors to

Sailing in general

Aim to allow talented youth sailors to consider multihull sailing instead of traditional monohull sailing

Youth aged 15-19 years Juniors aged 11-15 years

July 25, 2001 © 2001 European Hobie Class Association

European Dragoon Tour 4 key countries

(UK, GER, NED, ITA)

6 satellite countries 24 Hobie Dragoons -

catamarans especially for Juniors

1 coach per country 1 professional European coach

What is planned?

July 25, 2001 © 2001 European Hobie Class Association

Hobie Dragoon - The Boat

• Brand: Hobie Dragoon

• Length: 3,91 m

• Width: 2,15 m

• Mast height: 6,40 m

• Weight: 95 kg

• Main sail area: 8,64 m2

• Jib sail area: 2,42 m2

• Spi area: 12 m2

• Specialities: Double trapeze

July 25, 2001 © 2001 European Hobie Class Association

Hobie branding

High brand loyalty

Trendy lifestyle image

Fast and fun (Spinnaker and double Trapeze)

50 years tradition

Biggest and strongest Class worldwide

150+ countries coverage

Hobie family style

Why a Dragoon?

July 25, 2001 © 2001 European Hobie Class Association

Youth Hobie Development Squad

Sailors attend a 1 day Youth Multihull Programme

EHCA selects most talented and committed sailors for Hobie Development Squad

Selected sailors are offered a 3-4 month Boat charter Deal with Hobie

Selected sailors will attend training and event

After 3 month Options: 1. To buy the boat, trailer trolley supplied as charter2. To buy new boat from manufacturer3. To buy second hand on the open market4. Move out of catamaran sailing

Carried out in their zone – dates and venues will be forwarded in time

Overseen by EHCA

CommitmentCharter fee and depositOwn insurance for craft. Responsible for craft maintenance

Commitment4 training camps a year4 regattas during period

Continue Multihull training & Racing workings towards junior / youth squad selection

July 25, 2001 © 2001 European Hobie Class Association

Packaging and Display

24 colorful Dragoons 4-month package deal Including trailer, trolley, maintenance, transport Press package (reports, pictures, news) Special Youth package

(clothing, caps, bags, goodies)

Display at Catamaran Key Events European Championships National championships Eurocat Carnac, France Round Texel, Netherlands Round Fehmarn, Germany

July 25, 2001 © 2001 European Hobie Class Association

Advantages for Sponsors

Junior, Youth focus Beach Life Style Hobie brand Action Health, pure nature Colorful, Eye catching Co-operate entertainment's TV coverage European markets Worldwide markets

July 25, 2001 © 2001 European Hobie Class Association

Possible Press Activities

Eurosport Country specific sport channels Sky channel Xtreme sports channel Independent video productions Sailing magazines Life style magazines Youth magazines

July 25, 2001 © 2001 European Hobie Class Association

Budget

in € EXPENSES INCOMERental of boats 36000 EHCA 2500Insurance 4800 HCE 24000Travel subsidy 1200 Dealers 4000Coach per country 38400 Sailing clubs 6000European coach 5000 Parents/ teams 12000Coach boats 12800 Sponsoring 49700

Total 98200 Total 98200