TUESDAY, JULY 21, 2015 | 8:00 a.m. 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER BOARD OF DIRECTORS MEETING
TUESDAY, JULY 21, 2015 | 8:00 a.m.200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER
BOARD OF DIRECTORS MEETING
CALL TO ORDER
DARYL EVANSCHAIRMAN OF THE BOARD AND EXECUTIVE COMMITTEE
WELCOME
DREW TULLGENERAL MANAGER, 200 PEACHTREE SPECIAL EVENTS & CONFERENCE CENTER
Soon to be developed-
Terrace Level (50,000 square feet)
FIFTH GROUP RESTAURANTSSouth City Kitchen MidtownSouth City Kitchen ViningsSouth City Kitchen Buckhead (Coming Soon- Spring 2016)
La Tavola TrattoriaEccoThe Original El TacoAlma CocinaLureEcco Airport F ConcourseEl Taco Airport F ConcourseEl Taco Airport C Concourse
Bold American Events- CateringBold American Events- Design
DESTINATION REPORT
MARK VAUGHANEVP & CSO
June 2015 YTD Occupancy
2014 2015
ACVB Tax Revenue District
71.1% 74.4%
Hotels w/500+ rooms
70.2% 75.0%
Hotels within 1-mile radius of GWCC
68.4% 73.8%
Metro Atlanta 68.8% 71.8%
Source: STR
Atlanta Occupancy – June
2015
• Currently through July we are at 108% of our room night goal and 116% of our lead goal
• Demand share growth (May)+.11 (5.88%) in the top 25 markets and +.12 (8.81%) in the top 15
Direct Sales Events• Update Atlanta Chicago• IAEE S.E. Classic Tampa• MPI W.E.C. San Francisco• Student Youth Travel Branson, MO• Trade Show Executive Gold 100 Sana Barbara• ASAE Annual Meeting Detroit• China – U.S. Leadership Conference Los Angeles• UK sales mission UK
Key Sales Activities
Additional Rooms 282
Grand Total 157,512
Note: These numbers differ slightly from the
Productivity Report due changes in room blocks
and distribution of booking credit.
June 2015
BOOKINGS
2015 YTD
Additional Rooms 110,195
Grand Total 853,187
Green Up = 10% above average
Orange Equals = Within 10% +/- of average
Red Down = 10% below average
MAJOR GROUPS FOR FUTURE YEARS
FINANCIAL UPDATE
GREGORY PIERCE EVP/CAO/CFO
ATLANTA CONVENTION & VISITORS BUREAU
FINANCIAL STATEMENT SUMMARY WITH FORECAST
THROUGH MAY 31, 2015
CONSOLIDATED CONSOLIDATED
2015 2015 2014 2015 2015 2015
ACTUAL BUDGET ACTUAL Y T D FULL YR FULL YR
Y T D Y T D Y T D VARIANCE BUDGET FORECAST
SUPPORT & REVENUE
Public Sector 9,143,098 8,639,826 8,952,170 503,272 19,698,365 20,359,863
Private Sector 1,639,188 2,027,279 3,023,056 (388,091) 9,792,603 9,680,000
TOTAL SUPPORT & REVENUE 10,782,286 10,667,105 11,975,226 115,181 29,490,968 30,039,863
EXPENSE
Payroll & Related Expense 3,248,491 3,365,550 3,267,226 117,059 8,742,222 8,740,000
Other Operating Expense 270,794 306,859 297,234 36,065 973,510 910,000
Direct Promotional Expense 5,102,046 5,060,330 6,535,981 (41,716) 17,938,534 18,288,534
Capital Expense 670,739 654,061 654,053 (16,678) 1,575,000 1,575,000
TOTAL EXPENSE 9,292,070 9,386,800 10,754,494 94,730 29,229,266 29,513,534
EXCESS(DEFICIENCY) OF REVENUE
OVER EXPENSE 1,490,216 1,280,305 1,220,732 209,911 261,702 526,329
MARKETING UPDATE
ANDREW WILSON EVP/CMO
Q Goal Actual YTD YTD vs Goal Year Ago Actual YTD YTD vs YA
Atlanta.net Atlanta.net
Traffic (Site Visits) 2,661,025 2,696,389 1.3% Traffic (Site Visits) 2,419,114 2,696,389 11.5%
Page Views 8,556,709 7,497,768 -12.4% Page Views 8,149,247 7,497,768 -8.0%
Social Media Awareness 28,000,000 25,535,381 -8.8% Social Media Awareness 27,078,953 25,535,381 -5.7%
Social Media Affinity 193,000 195,340 1.2% Social Media Affinity 216,864 195,340 -9.9%
MARKETING DASHBOARDMARKETING DASHBOARD
MARKETING UPDATE
ATLANTA.NET
SITE VISITSYTD 2015
as of End of Q2, Jun 30
VISITS BY SOURCE
VISITS BY MONTH
YEAR-OVER-YEAR SENTIMENT
ATLANTA.NET
SEARCH TERMSYTD 2015
as of End of Q2, Jun 30
THINGS TO DO IN ATLANTA
ATLANTA EVENTS
THINGS TO DO IN ATLANTA TODAY
VALENTINE’S DAY ACTIVITIES IN ATLANTA
EVENTS IN ATLANTA
WHAT TO DO IN ATLANTA
ATLANTAATLANTA GEORGIA
//
GOOGLE SEARCH INTEREST
“THINGS TO DO IN ATLANTA”YTD 2015
as of July 2015
ALL SEARCH TERMS
25% 21%8% 22% 60% 29%
IMPRESSIONS CLICKSSEARCH
INTEREST
RAW
SEARCHESCLICKSIMPRESSIONS
“THINGS TO DO IN ATLANTA”
Year-over-Year
Vis
its
Pag
e V
iew
s P
er
Vis
its
SEARCH DETAILS YTD 2015as of May 2015
280,500
“THINGS TO DO IN ATLANTA”
-
20,000
40,000
60,000
80,000
100,000
120,000
140,000
Intl Outside Metro Metro In Atlanta
2014
2015
33,400+22%
-
5,000
10,000
15,000
20,000
Intl Outside Metro Metro In Atlanta
2014
2015
+58%
2015 YTD
27%
TOP LANDING PAGES
CLICK-THRU-RATE
“THINGS TO DO IN ATLANTA TODAY”
TOP LANDING PAGES
CLICK-THRU-RATE
2015/2014
-7%2015/2014
+36%
/things-to-do/
/50fun//Events/
/Events/
/50fun/
2015 YTD
51%
FALCONS UPDATE
RICH McKAYPRESIDENT & CEO
ATLANTA FALCONS
Preparing residents of Atlanta’s Westside neighborhoods for employment opportunities.
PROGRAMS
JOBS
PARTNERS INVESTORS
CONSTRUCTION
94% Placement
105 Living Wage Jobs
CULINARY ARTS
100% Placement
12 Living Wage Jobs
CERTIFIED NURSING ASSISTANT
70% Placement
9 Living Wage Jobs
AUTO TECHNICIAN
First Class in Session
W O R L D C L A S S E V E N T S
Arthur Blank brings deep values and a winning record in sports and business to MLS Atlanta• Commitment to WIN• A passion for soccer• Deep roots to the Atlanta Metro• Entrepreneurial Energy• Connection to the fans
WORLD CLASS TALENT TO LEAD MLS ATLANTA:
Darren Eales – President• Former Ivy League Player of the Year, NSCAA All-America and U.S. professional soccer player• Previously served as executive director at THFC• Earned an MA in Law at Cambridge and is a barrister specializing in sports law
Carlos Bocanegra – Technical Director• Captain of the US Men’s National Team for 6 seasons and 2010 World Cup team captain• Two-time Major League Soccer defender of the year • Will oversee day-to-day non-coaching soccer operations of the first team as well as youth
academy programs and serve as a liaison with MLS league officials on player regulations and league rules 10
N E W S T A D I U M V I D E O
ATLANTA LODGING UPDATE
MARK WOODWORTH SR. MANAGING DIRECTOR
PKF
EPRESIDENT’S REPORT
WILLIAM PATEPRESIDENT & CEO
OLD BUSINESS
NEW BUSINESS
ADJOURN