July 2013 Arthritis Program webinar

Please dial 1-866-910-4857, then

975750 to join us on the phone.

Marketing & Recruiting for your

Arthritis Foundation AFEP &

WWE Programs!

Who are your contacts through

the mini-grant?

Emily Epperson, Health Education Specialist, [email protected], (406) 444-0959

Katie Levine, Program Coordinator [email protected], (406) 203-3019

Heather Beck, Program Manager, [email protected], (406) 444-0958

Heather Zimmerman, Epidemiologist [email protected], (406) 444-2732

Arthritis Foundation Programs funded

through the Montana Arthritis Program

• AFEP is a fun-filled, low-impact course that helps most people with arthritis increase their joint flexibility and find relief from arthritis pain and stiffness. Developed by experts, the Arthritis Foundation Exercise Program features gentle, joint-safe movements and can be adapted for various fitness levels. ▫ 8 weeks, 2 times a week, ~1hr per class session

• WWE is a fitness program that has been proven to reduce pain and improve overall health. WWE promotes education about walking safely and comfortably, arthritis self-management, and successful physical activity for people with arthritis. Classes begin with a pre-walk discussion, covering a specified topic related to exercise and arthritis, followed by a 10 to 40 minute walk that includes a warm-up and cool-down. ▫ 6 weeks, 3 times a week, ~1hr per class session

Marketing in your community

• Adult Learning Centers

• Area Agency on Aging

• Health Departments

• Library

• Senior Center

• Assisted Living Facilities

• Hospitals and/or clinics

• Newspaper

▫ Obituary section

• Fitness facilities

• Businesses and organizations

▫ Bathroom stalls (potty press)

• Transportation

• Grocery stores and/or pharmacies

Marketing snippets from existing

sites

http://ravallirepublic.com/news/local/article_39b49e02-cfd1-11e2-9c0a-0019bb2963f4.html

http://ravallirepublic.com/news/local/article_0bdec4d4-9bf7-11e2-b2a6-0019bb2963f4.html

Heuiser Physical Therapy, Helena

• Flyers at coffee shops, the clinic, and at the Carroll PE center

• Information on the clinic's Facebook page

• Yellow Page advertisement within the clinic's advertisement

• Presentation at the Helena IR Health Fair

• Lots of word of mouth with patients

• Discussed the program with a few MDs, PAs, and FNPs in the Helena area

St. Joseph Medical Center, Polson

• Flyers in local gas stations, PT clinics, chiropractors offices, nursing homes and the local senior citizen center

• Most items were purchased from Wal-Mart ▫ Cart to carry items, hand weights, pedometers, & ankle

weights. • Full-page newspaper ad in the local journal which

is where they got most of my participants. • Promoted within the hospital with ads at the front

desk, in the lobby, in the PT clinic, and talked to our Orthopedic department to help market to those with Arthritis.

Using incentives

• Check out the Arthritis Foundation website, http://www.incentives.afgear.org/, for some incentives you can purchase.

August’s webinar calls: August 26th, 10-11am

August 27th, 2-3pm

Please email me as to which webinar date you will be able to attend.

Now, go enjoy the sunshine!