Ju As one of the banner events in Colorado each year, Moonlight Classic’s success is clearly due to the support of it’s major sponsors and media partners 9NEWS KBCO and Westword propelling the brand to it's current prominent status. The transition from the Innovage team to the Human Powered Transit Authority has gone seamlessly with both sides insuring 2016 continues this awesome bicycle tradition on the streets of Denver. In 2016, the Downtown Denver Partnership is incorporating the Moonlight Classic into their Meet in the Streets program. The route, approved by DPD and OSE, will provide riders full access to the 16th Street Mall, the Market Street Pavilion for activities, vendors and non-profits who will benefit from the event. The route will loop the 16th Street Mall with activity stations all along the way. MoonlightClassic.org DENVER MOONLIGHT CLASSIC July 16, 2016
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July 16, 2016
As one of the banner events in Colorado each year, Moonlight Classic’s success is clearly due to the support of it’s major sponsors and media partners 9NEWS KBCO and Westword propelling the brand to it's current prominent status. The transition from the Innovage team to the Human Powered Transit Authority has gone seamlessly with both sides insuring 2016 continues this awesome bicycle tradition on the streets of Denver.
In 2016, the Downtown Denver Partnership is incorporating the Moonlight Classic into their Meet in the Streets program. The route, approved by DPD and OSE, will provide riders full access to the 16th Street Mall, the Market Street Pavilion for activities, vendors and non-profits who will benefit from the event.
The route will loop the 16th Street Mall with activity stations all along the way.
MoonlightClassic.org
DENVERMOONLIGHT
CLASSICJuly 16, 2016
July 16, 201616 STREET MALL
17TH STREET
17TH STREET
WAZEE
BLAKE
WELT
ON
GLENARM
PROPOSED ROUTE (pending permit approval)
BENEFITS TO SPONSORINGTHE MOONLIGHT CLASSIC
For the past 23 years, the Moonlight Classic has been the biggest, family fun bicycle party of 2016 - and this year will be the one that talked about for years to come!
There is no doubt that in Colorado that one can actively participate to improve in your local bicycle culture. It is an event that revives a cornerstone of our city, which includes, and will attract, people from around the state. The Moonlight Classic provides participants with an opportunity to ride bicycles and to linger and enjoy the entire evening.
Leveraging an immense aggregate social media footprint. The cross blending of industries from apparel to ale, from bicycles to baguettes, from chain rings to costumes you'll gain access to new audiences.
MoonlightClassic.org
WHO’LL BE RIDING WITH US?
5% 1%FEMALE 50% 5% 29% 10%
AGE 21-24 25-34 35-44 45-54 55+
MALE 50% 5% 27% 12% 4% 2%
* Unique Visitors
GENDER AND AGEBased on Facebook “Likes”
INCOME
FASHION 75% 70%
BIKE 60% 92%
AUTO 22%
ELECTRONICS 32%
SPENDING HABITSplan to buy SHOES in the next 6 months
plan to buy PANTS in the next 6 months
will buy a new BIKE in the next 6 months
will buy BIKE ACCESSORIES in the next 6 months
will buy a new CAR in the next 6 months
plan to buy a CELL PHONE in the next 6 months
plan to buy new ELECTRONICS in the next 6 months44%
WEB TRAFFIC* MOONLIGHT-CLASSIC.COM
APRIL15 MAY15 JUNE15 JULY15 AUG15 SEPT15 OCT15
18,934 30,416 27,436 39,447 38,442 28,927 15,550
SOCIAL MEDIAPOWER HOUSE
15,325+ LIKES
5,535+ FOLLOWERS 2014 # OF TWEETS 500
OPT-IN EMAIL LIST
7,000+EMAIL OPEN RATE HI 48%
LOW 25%
<$14K 9.3% $15K-$30K 13.1% $30-49K 22% $49-100K 41.9% >$100K 12.7%
SPONSOR A CLASSICSPONSORSHIP COMMITTMENTEach Station Sponsorship$12,500Bonus for Premier Sponsorship$12,500
SPONSORSHIP INCLUDES:• Choice of location along 16th Street • Mall route or Market Street Pavilion• Mentions in 9NEWS and KBCO• Banners along 16th Mall with logo Digital Billboard at the Denver • Convention Center• Social Media Footprint• Press Release Mentions• Event t shirts and jerseys
CONTACT FOR SPONSORSHIP ACTIVATIONScott HendricksonMoonlight Classic [email protected]
720.329.8550
*A recap from Meet in the Street 2015. I have three cameos but it cost me six seconds of fame. http://www.thedenverchannel.com/money/consumer/denver-looking-at-changes-to-make-16th-street-mall-more-attracti
content here about why it’s valuable to sponsor.
TEAM VILLAGEThe heart of ride, where the Angles live.Clubs, Teams, and Corporate Groups represent and are the grease (triflo?) that will propel the ride.
ILLUMINATE YOUR BIKEBe the first station people will attend and set the mood for the rest of the evening. Awesome opportunities for branded bike lights/glow sticks/ankle straps.
EVERYBODY FIXES A FLATA skill every bicyclist needs to know. Awesome opportunity for branded tire levers/patch kits.
FAMILY BIKE ASSEMBLY Goal is to have 100 bikes to assemble and give to those who came into the evening without a bike. A Team Village Angel (TVA) will assist each family to help prevent cross threaded axle nuts and keep things fun.
SKILL & SAFETY SLALOMAnother come one come all event where skill and safety are as important as speed. Suggested as the Premier Sponsor event.
COMMUTE LIKE A PROThe bicycle is the single most powerful tool we have as individuals to simultaneously reduce our cholesterol and carbon footprint. Our wait time and our waist size. Maximize our VO2 and our Woo Hoo. This is the serious retail opportunity for those looking to develop long term relationships with dedicated cyclists who's next investment in cycling is one that pays dividends.
LUNAR BREAKFASTVast opportunities here for food/beverage and catering, Pancakes, Breakfast Burritos, Kale and raspberry smoothies. Just to name three possibles.
WAY PAST BEDTIME PAJAMA PARTYAlongside a proposed beer garden, this fun PJ party would be positioned nearby. As this is a family event, we're not emphasizing beer at all and are going to position it in a far corner of the venue. Those who are disposed to quaffing an ale after riding will have that available.
As one of the banner events in Colorado each year, Moonlight Classic’s success is clearly due to the support of it’s major sponsors and media partners 9NEWS KBCO and Westword propelling the brand to it's current prominent status. The transition from the Innovage team to the Human Powered Transit Authority has gone seamlessly with both sides insuring 2016 continues this awesome bicycle tradition on the streets of Denver.
In 2016, the Downtown Denver Partnership is incorporating the Moonlight Classic into their Meet in the Streets program. The route, approved by DPD and OSE, will provide riders full access to the 16th Street Mall, the Market Street Pavilion for activities, vendors and non-profits who will benefit from the event.
The route will loop the 16th Street Mall with activity stations all along the way.
For the past 23 years, the Moonlight Classic has been the biggest, family fun bicycle party of 2016 - and this year will be the one that talked about for years to come!
There is no doubt that in Colorado that one can actively participate to improve in your local bicycle culture. It is an event that revives a cornerstone of our city, which includes, and will attract, people from around the state. The Moonlight Classic provides participants with an opportunity to ride bicycles and to linger and enjoy the entire evening.
Leveraging an immense aggregate social media footprint. The cross blending of industries from apparel to ale, from bicycles to baguettes, from chain rings to costumes you'll gain access to new audiences.
CONTACT FOR SPONSORSHIP ACTIVATION
Scott HendricksonMoonlight Classic
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