8/3/2019 Julisha: Kenya ICT Market Survey 2011
1/64
4579%#0574/:.943 8147-//03:3088,:9470/79870807;0/
4;02-07
8/3/2019 Julisha: Kenya ICT Market Survey 2011
2/64
,709;07;003/.,947803,%,709',:0&$470.,8903,%8503/-'079.,8020398
%.488902;07;0 '03/47$:7;02,709$97:.9:70.,0308455479:3908'03/4785071472,3.04:944
39073,943,03.2,73
%$8$:7;098
#08/039,&8,0,3/!03097,94398
:83088$:7;098
#0.42203/,9438
8/3/2019 Julisha: Kenya ICT Market Survey 2011
3/64
03,%,709;07;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
4/64
'4:204139073,943,97,11.-58 -58
39073,943,3907309-,3//9-58507545:,943
:2-0741425:90785073,-9,398
414:804/89,507843,.425:907
%49,3:2-07413907309$:-8.759438
%49,3:2-07413907309:8078
41545:,94393907309..088
39073098:-8.7-078,841949,545:,943
%49,3:2-07412,310/30810/3085:810/70088 %49,3:2-074124-08:-8.759438
:2-07410/42,33,208
4147,3,94389,0-890
411:92002540084:80390730914747,90,8943.0,
00
8/3/2019 Julisha: Kenya ICT Market Survey 2011
5/64
$07;.08949,
!,.,0/8419,70949,
,7/,70949,
8%90
03,%2,709801470.,8994
8/3/2019 Julisha: Kenya ICT Market Survey 2011
6/64
7.:9:7043897:.943,3/
33
3,3.,
:83088$07;.08
422:3.,9438
438:2078.7090
,3:1,.9:73
/:.,943
4;0732039
0,9.,70
907
!74.088,3:1,.9:73
#09,
%7,385479 &9908
408,0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
7/64
03,%.488902
8/3/2019 Julisha: Kenya ICT Market Survey 2011
8/64
8/3/2019 Julisha: Kenya ICT Market Survey 2011
9/64
%070,70,30892,90/;03/47857080393902,709248941427043,82,544412,47/897-:9478,3/%07',:0 //0/#080078'#8,3/0,0784.42-30/,..4:3914790-:41%:83088303,0892,90/,930,7
3,;07,0!,3/!73907;03/4780,.,;0-0900397009414:7/897-:9478,3/,90,89849075,793078/0,078,3/8890283907,94780,.,9/1107039
2,7090;089904075,79419057,2/,70%07'#8,3//0,0780892,90/943:2-0724709,35,078,3/48014.:885,794190$80203990$,3/420:807802039%080,705,078495.,/4349,;0,.4:397/0570803.0,3/4:/,70-014:3/4507,93,9,574;3.,0;0470;03,3,943,0;0070$8,;08:.,570803.094706:703,943/0
807;.08-:9,9,82,078.,0343090088
%080%071728,70248903,3430/.425,308807;3490703,3430/-:8308808,3/4..,843,80.:735,7984170,9;044/.4397,.983904;0732039,3/0/:.,9438020398070574.:7020394144/847807;.082,706:70,4.,5,07
8/3/2019 Julisha: Kenya ICT Market Survey 2011
10/64
%0%075,078,70.425780.425,3089-49,3,943,,3/7043,570803.0,3/32489389,3.08,702,47914703430/.425,308853334117043,411.083$4:917.,&3/,,2434907.4:39708
394,;3,44/14494/39075,703970438.4:50/9,..088943/:897-08957,.9.081,784/88-,808,3/,..08894.,59,8:.
.425,308,;0-003,-0949,709902,7098020399,93.:/082:93,943,.425,3088,700390757808,3/4;07320390708:.
.70/039,8-0,70,;43/0.8432,3,9980;0
'03/47.4250994343.,3305,79307858,83903810/92,3/897-:9478-0384:9,1907-4907;03/478940;07,04390770800730947%:82:950-7,3/,3/3-90.,330889034720;03147
.,3305,79307840704,94.079,3;03/478
%0.,33082,9:731,89993334:941708520398
%0.48,3/90.4.,3308,7034803!8
8/3/2019 Julisha: Kenya ICT Market Survey 2011
11/64
'03/478,700034380993:5411.08303,94807;090,89,3/0397,17.,7043
'03/4789,4.,570803.003,3.090-7,3/2,0831.,39,80,82574;0489.,8:55479,3/3.70,80/2,7093.,25,38
92470;03/47880993:54.,902,709,88003,33.70,803-49
903:2-0741.,3305,793078
4;073203939,9;083.:/3317,897:.9:70/0;045203970:,9477014728.03.317,204783;089203935:-.,..088.03970804;07320395740.98.439039.70,943/0;.08:-8/08,;0,,/,;075489;00110.9397,3814723902,709892:,933;0892039%:59,0,3/-489073.431/03.03904;07,%2,709
%:8;03/478,;07089070/5489;07494;0790,8997000,7841-090033-:83088,3/984205489374930,/.4:3941-09003
8/3/2019 Julisha: Kenya ICT Market Survey 2011
12/64
24390.4:3970803,-,80/;03/478
,;070,.394174290703,3:-3.:/0
&,3/,%,3,3,#,3/,:7:3/945,,3/
$4:9073$:/,3
W03,894:9/4:-9907043,:-1472489;03/4789,7043,70,.85,333-090039700948.4:3970843,;07,0147;03/478
W8/01742-03,:-98,84,89055 3894301479080;03/47894809:54507,9438330-4:73.4:39708-:9892,39,338420,9.0397,0/2,70933;03947,3/8:554791:3.9438,97043,0;08
W307039398897:.9:70,70;,74:8455479:39083.:/397,338897,381074;07,070254203990.3440,/0785,3/3.70,80/3;0892039
8/3/2019 Julisha: Kenya ICT Market Survey 2011
13/64
,0308
:7703.1:.9:,943,110.93254798
;07,45:7.,8354070850.,3931,9435:99357088:7043/8548,-03.420
%,,94343.438:2,-0574/:.98,3/:3.0,79,,94317,204794/0130;,74:8%254798
!74/:.9$07;.06:,9507.05943;8,;84907.425093574/:.98807;.083902,709057408989,3.0475742470089,-80/-7,3/8
039.:89428574.0/:708 /02:77,0.48985,880/4394:807890701470
0757.08
$4:7.36:,10/9,039
43-:830889904;0732039 574.:702039,8
8/3/2019 Julisha: Kenya ICT Market Survey 2011
14/64
$8/0;0452039
:7907317,897:.9:703;08920392,3,8920,..088,3/6:,94108933094788.7:.,1472470507;,8;0,/45943
#014729,03;743203994,997,.9%3;089478
//7088390574-0241.4:3907109574/:.98.438:2,-08/0;.0898:55479
41700;,394;0732039/05,7920398390728418.7:9303147.02039,3/89,3/,7/8%08:..088050703.0/-.4:3907109078:897,9089070844//02,3/147574/:.98
$8,58,70455479:3908070.,3305,793078.,33907;03090280;087,9079,30,;09:594;03/47894,.6:70,3/2,39,39088,3305,793078.,3/0;04590743089389,1194200984204190805489438,3/0,;090;03/4794,;0,-,8.570803.0 ,847941819/4390907,3/3309900,70789,90/4-0.9;094/00503392,.9.:8942078,3/8970390390.,330
;07,749390%2,709.4393:094892:,9074934907,70,8
3,3.0905,914721473.70,837043,70,.
8/3/2019 Julisha: Kenya ICT Market Survey 2011
15/64
3;08933850.1.%$8024-0,55.,9438/0;0452039,3/80993:5
334;,943:-8
'03/478,;0/0-07,90897,90 0894/0;045,3/:8024704.,9,0399,3254790/
$0993:5334;,9431:3/8,9,.,/02.0;08,3/147/0;0450774:58
39741574/:.98700;, 3994904.,2,709,3/03;7432039084,754070//0;.08
3.70,80/5,79.5,94334;0732039/7;03%5747,2208
,9.3;0700343/0;0452039899043,9,99,;09403,3.3570803.0,3/7043,3;0892039
00503.:89420770,9438,82470392,.8300/0/3902,709
#0147234942,709897,90083309,.,330.488902:3/075330/-90.344.,,3/4907/0;04520398
3.70,80570803.039070430,/.4:39,3/.,3305,79307858
3,3.0;079.,80.947, 3/574/:.9850.,,9438 88574/:.98%,5574,.
4.:843317,897:.9:7088:08,3/494,//70884,.41,/06:,90317,897:.9:705407,110.98:59,0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
16/64
03.2,7303,
8/3/2019 Julisha: Kenya ICT Market Survey 2011
17/64
32470/0;0450/.4:3970890949,3:2-0741.4330.9438;8,;8903:2-0741:8078,700;038570,/
3.4:397080
03,07,,3/474..4
9070,704073:2-07841.4330.9438-:9073:2-0741:80783/.,932489.4330.9438,708,70/
.4330.9438,3/,70.425780-:83088
.4330.94383.:/35:-.,..088-0.4330.94380.-07.,1080/:.,9433899:9438
3907309&8078;84330.9438,8,41545:,943
%49,3907309:807503097,943
39073098:-8.7-078507.039,041949,545:,943
8/3/2019 Julisha: Kenya ICT Market Survey 2011
18/64
03,,8,073907309503097,943;8,;8$4:917.,-:92,3-489070/-24-03907309.4330.943894:9,407574547943414:804/8
.4330.90/4394,/0.3310/30947,3/5447/0;045203941$-,80/807;.08
03,.425,7082:.-099079,3-4907,,3/#,3/,
43-49.4:39859,8,2:.074;07,,3/4:804/3907309503097,9439,:0,5-0900303,41,2489507.039,054398,94:804/0;0
%49,3907309;84:804/503097,943
!74547943414:804/893907309,..088
%49,3907309:807503097,943
8/3/2019 Julisha: Kenya ICT Market Survey 2011
19/64
03,,88907!503097,9437,9089,307,,3/
#,3/,-:989;071,7-03/$4:917.,,3/474..424894394407/8548,-03.4209,39080.4:39708
425:90785073,-9,398
8/3/2019 Julisha: Kenya ICT Market Survey 2011
20/64
39072841!..088,990
4:804/0;003,843
-099079,3#,3/,
984:/-03490/9,907,
,8,2,3:1,.9:70741!834-7,3/9,9,704.,
,1147/,-0,..4:3981472:.
07!503097,943,9
4:804/0;08-:930-0
4:804/3907309503097,943
;03317,897:.9:7088:088:-2,730.,-08,77;0/,
,190790//3,8917.,
4:804/3907309..088;8!
!74547943414:804/893907309,..088
!74547943414:804/89,.425:907
8/3/2019 Julisha: Kenya ICT Market Survey 2011
21/64
39072841-:83088:8,0
4190390730903,8
30,7,95,792470/0;0450/.4:397080
59,3/474..4,3/
89,0,/4107,
03,
#$
07,
#,3/,
&7,30
!5308
59
474..4
:830883907309&8,0
903941:830883907309&80 3/.,947
8/3/2019 Julisha: Kenya ICT Market Survey 2011
22/64
08590,//943,.,5,.9.48941-74,/-,3/889,1,.947147-:83088;8,;84907.4:39708
07,,870.03949,494139073,943,-,3//9-:9.43897,30/8420,9--,.-430,8920,..088,3/00.97.9.,0308
,3/4.0/#,3/,,70700843-,3//917424507,9478330-4:73.4:39708
74,/-,3/..088%,7118
3907309..088%,711 74,/-,3/
8/3/2019 Julisha: Kenya ICT Market Survey 2011
23/64
%$8$:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
24/64
1 90 949, % 02542039 3 03,
= % 574108843,8 3 %
8:55479 50450 705708039 90 ,7089
547943 1440/ - 55.,9438
$89028 3,898 ,3/ $8902 330078
0,.
%0 897:.9:70 41 % 5741088438 8 89
/1107039 147 % .425,308 ,3/ 03/:8078
0 90 % 2,3,02039 ,3/
,/23897,943 5741088438 570;, 3 90
03/:807 802039 % .425,308 0254
2470 % /0;045203970,90/
574108843,8
%,3,0770.947
%/23897,947
$419,700;04507
55.,943$890283,89
$890233007425:90709473%
%438:9,39
%%0,20,/07
%!740.9,3,07
0-08307
%$:5547905/08
$4:7.0%$84/0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
25/64
%,3,0770.947
%/23897,947
$419,700;04507
55.,943$890283,89
$890233007425:90709473%
%438:9,39
%%0,20,/07
%!740.9,3,07
0-08307
%$:5547905/08
2542039 02,3/
#4: % 574108843,8
,70 050.90/ 94 -0 ,//0/ 94 90
03,3 % 47147.0
%0 /02,3/ 147 3/;/:, %
5741088438 /11078 -
574108843
$419,70 0;045078 ,9
749 ,3/ !740.9 ,3,078
,9 749 ,70 90
5741088438 050.90/ 94 74
90 1,89089 4;07 90 5074/
$4:7.0%$84/0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
26/64
55.,943 $89028 3,898 ,3/
$419,70 0;045078 ,70 90 %
5741088438 9,9 ,70 0,89 ,;,,-0
55742,90 41 708543/0398
7054790/ 90 ,70 ;07 /11.:9 47
/11.:9 94 13/
3 90 .4397,7 % $:55479 50450
,3/ % /23897,9478 ,70 2:.
0,807 94 13/ 43 147 088 9,3
41 708543/0398 90 070
7054790/ ,8 ;07 /11.:9 41 /11.:9
94 13/
$4:7.0%$8#080,7.
%$:5547905/08
0-08307
%!740.9,3,07
%%0,20,/07
%438:9,39
$890233007
55.,943$890283,89
$419,700;04507
%/23897,947
%,3,0770.947
41425,308
'0711.:99413/ 11.:99413/ 0907 ,89413/ '070,89413/
$4:7.0:83088 $:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
27/64
04-8749-09003,3/
41
.425,3087054790/;07
/11.:947/11.:9
9413
/
4394743947
438/07438/07 4.:84.:8
;,,-9
11.:9
02,3/4
$419,70/0;04507
55.,943$89028
3,89
%!740.9
,3,07
$890233007
%,3,07
70.947%438:9,39
0-08307
%$:55479
%/23897,947
%0,20,/07
8/3/2019 Julisha: Kenya ICT Market Survey 2011
28/64
%0 /02,3/ 147 3/;/:, %
5741088438 /11078 %0 2489
743 /02,3/ -0 8003 147
% !740.9 ,3,02039 $8
,3/ $419,70
/0;0452039 88
% /23897,943 ,3/ 88
,70 5740.90/ 94 74 ,9 90
4089 7,90 088 9,3
0947388
$0.:7988
$/0;045203988
%!740.92,3,0203988
4-090.34488
,9,-,8088
,9,8947,088
39075780-:83088,55.,94388
390730970,90/88
88
%/23897,94388
254203
902,3
/$4:7.0%$84/0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
29/64
$419,70 /0;0452039/0542039
39075780-:83088 ,55.,943 88 ,70
0,89 ,;,,-0 147 ,55742,90 41
3907;00/ 47,3,9438 9080
5741088438 ,70 ;07 /11.:9 47 /11.:9
94 13/
!740.9 2,3,02039 80.:79 ,3/ 24-0
90.344 88 070 ,84 7054790/ ,8
/11.:9 94 13/
390730970,90/ 09473 88 ,70
,;,,-0 ,3/ 0,8 94 13/
%/23897,94388
88
390730970,90/88
39075780-:83088,55.,94388
,9,8947,088
,9,-,8088
4-090.34488
%!740.92,3,0203988
$419,70/0;0452039/0542039
$0.:7988
0947388
41425,308
'0711.:99413/ 11.:99413/ 0907 ,89413/ '070,89413/
$4:7.0:83088 $:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
30/64
04-8749-09003,3/
02,3/4
41
.425,3087054790/;07
/11.:947/11.:9
9413
/
;,,-9
11.:9
4394743947
438/07438/07 4.:84.:8
$0.:79
$419,70
0;045203939075780:83088
55.,9438
4-0
%0.34408
,9,-,808
09473
3907309
%/2
,9,
$947,0
%!740.9
,3,02039
8/3/2019 Julisha: Kenya ICT Market Survey 2011
31/64
$8,.337,/:,908 3907;0008070,80/,-4:990889094:99077,/:,908070,.33475,79.:,78974331443,709088
54990/7057080393,3,;07,041907,938
$837,/:,908 $%#
$419,7088
$97:.9:70/
334;,9;0933
%0,288
,7/,7088
!74-0284;3
!740.9
2,3,0203988
$419,7088,3/!74-0284;3887,90/900890,7/,70,3/
5740.92,3,02039887,90/2:.407
8/3/2019 Julisha: Kenya ICT Market Survey 2011
32/64
!74-02$4;3
!740.9,3,020392502039,943
334;,9;0933
$97:.9:70/%33
$$8
-99447390,28
$8
41425,308
",99504188,70907,/:,9085,79.:,7
,.3 03 574-0/ 43 90 9508 41 88 :8:,
,.3 3 7,/:,908 .425,308 .90/
334;,9;0 933 !74-02 84;3 ,3/
!740.9 2,3,020392502039,943 ,8 90 945
9700 88 9,9 ,70 ,.3
$420 41 9080 13/38 070 80.43/0/ - 90
:3;0789 3907;0008 . 3/.,90/ 407
7,938 43 5740.9 2,3,020392502039,943
88 ,3/ 334;,9;0 933
,80/ 43 8420 3907;08 9 % .425,308
:83088 $419 88 070 .90/ ,8 ,.3 3
7,/:,908 ,8 0 ,8 0053 :5 9
90.344 9703/8 90 ;0 ,8 0570880/ 9,9
90 ,5 -09003 9047 ,3/ 57,.9.0 300/8 94
-0 -7/0/ ;, 20/:28 8:. ,8 39073858 $4:7.0:83088 $:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
33/64
#4: , 6:,7907 41 .425,308
,70 349 8,9810/ 9 90 6:,9
41 % 574108843,8 1742
0/:.,943, 3899:9438 3 03,
55742,90 , 97/ 41
.425,308 ,;0 .439,.90/ 47
5,3 94 .439,.9 09073, 574;/078
94 2,3,0 90 88 8479,08
#4: ,1 41 90 708543/0398
-00;0 9,9 90 ,. 41 % 88
831.,39 25,.98 -:83088
,3/ % 4507,9438 5071472,3.0
,.41%88390.4:397,8,
831.,390110.943%4507,943834:7
47,3,943
,.41%88390.4:397,8,
831.,390110.943-:830884507,9438
,3/5071472,3.0
0.4397,.90/,;094.4397,.9
09073,574;/07841%807;.08/:09490
,.4139073,%88
0,708,9810/9906:,94190%574108843,81742
0/:.,943,3899:9438303,
41425,308
$97438,700 8,700 0907 700 $9743700
$4:7.0:83088 $:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
34/64
W :3/3,3/317,897:.9:70.43897,398.,:80088,;,,-9417084:7.08,3/,-8349,900/:.,943,3899:9438,70,/06:,90309470/
W $.,7.941050703.0/1,.:9,3/,0307,8479,04190,.388147
90.3449,8,843/.,90/9,99894:1470/:.,943,3899:943894
2,9.57;,9080.9475,
W ,8920.4330.9;9947:7,,70,8,8,84.90/,8,33-947%880;070
29890,;,,-9,3/,..088-9413907309-491742,6:,9,3/57.0
507850.9;0
W ":,9410/:.,943%0;0,80570880/-24709,34303907;0009,9
884-9,30/17422,3.4008,3/3899:9438,70349,/06:,9014790
3/:8974388903.41.:77.::2,8,.422439020990,.41
:/0308025,80/%0,9070//43;,:041.0791.,9438,3/,.41
2,709700;,39.4:7808384200/:.,943,3899:9438070490790208
W 0307,,.41:3/0789,3/341%,8,.,7007
8/3/2019 Julisha: Kenya ICT Market Survey 2011
35/64
38:11.0394;073203939,9;08398,70,
43:2-0741%80/7,/:,908
03,8349,3,997,.9;04.,94314714703%574108843,8
%0%10/8349,997,.9;0147904:3070307,943
425.,90/;8,97,;070:,943
40;04138,3:,05741.03.
41425,308
"34:745343,9,709001,.9478,2507390,;,,-941%80/574108843,8390.4:397
$4:7.0:83088 $:7;0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
36/64
#08/0398$:7;098
8/3/2019 Julisha: Kenya ICT Market Survey 2011
37/64
$420,70%.425,3080704190453439,99,9904;07,88544 39003,3
2,70987,907290/
%0;0,8,840570880/9,990708247041,,5,990,/;,3.0/880;0,82,3
%574108843,89,/;,3.0/880,;09003,32,7090907083492:.41,3
31:41050703.0/574108843,81742,-74,/
3490770,90/88:084,9,3/,997943%574108843,8,70507.0;0/,827,947,3/
90708002894-0,1,7-94154,.3,345343.8.43889039990-:83088
8:7;00704190.425,3083/.,90/9,9,997943,8,234794831.,3925,.9
4390747,3,9438
706:03.,3/8041%5740.98%0;0,80570880/9,990702,349-0034:-
%5740.989,9.,3708:93,,705444180/50784330.43806:0399070,70349
034:5740.989,9,4574108843,8940-947/0;04590788
;,,-941407.489254790/%,-4:7,8,84.90/,8,33-94794888:55
8/3/2019 Julisha: Kenya ICT Market Survey 2011
38/64
":,10/$:55":,10/$:55
%7,33
3899:9438
//00;0
.4008
!:-.,3/!7;,90
:3;078908
%
!741088
43,8
1742
,-74,/
&36:,10/
8:5547
$8
282,9.
$9:/0398
44
,-74,/47
5:78:0
07
89:/087,3/7,3
0850.,,9
07$
0;08
,5
02,3/
997943
%7,33#0
97,33
4;094
2,3,02039
97,.8
,5810/-05,98
147847990725740.9
/:7,943
8/3/2019 Julisha: Kenya ICT Market Survey 2011
39/64
,53%
574108843,8
070;0,58
W $479,041050703.0/%50784330
W !4,.3,3/24;3
,-74,/0-7,3/7,3
7054790/,8490.3.,89,11
24;3942,3,02039
97,.8
W 50703.0/574108843,8
1742,-74,/349.4233
%0.3.,,58
W 39075780-:83088,55.,943888419,70
/0;045203924-0
,55.,9438
W ,3/$!70,90/
90.34488
7,/:,900;08,58
W !740.92,3,02039
W !74-0284;3
W 334;,9;0933
W ,5-09003904709.,
,3/57,.9.,88
388903.0418420
050703.01742%1728
":,9,58
W ,3//,9084,;0
.0791.,9438,3/0/:.,943,
6:,1.,9438-:9/4349
-7390050.90/6:,9
W 3.4388903.083.4:780
/:7,943,3/.:77.::2
9390.4:7808
8/3/2019 Julisha: Kenya ICT Market Survey 2011
40/64
!742490%,8,.,7007
W 997,.92470504500850.,4:9
,3/102,08;,57424943,
.,25,38
W 997,.9;03/:897.425038,943
89,3/,7/8
#0;0%.:77.:,
W 47070:,9432470747,3/
89,3/,7/,943
W !:-.57;,905,7930785-4/94
038:70.:77.::289,3/,7/,943
W 33020.,3829880882039
41%884330
3,3.3$:55479
W $50.,0/1:3/3147%.4:7808
W %3.:-,947890/:.,943,
3899:9438
W %,7001850.,1:3/8147
90.34414.:8,70,8
,72430,3/2439478:55
/02,3/
W 0139438,3/6:,391.,94341
/02,3/7408,3/95084188
W !4.43.4:780/083,3/.7907,
941:190807408
W 503:5/,9,94700;,39
89,04/078
2574;0.4330.9;9
W !74;/0,8920.4330.9;9
974:57.33.039;08
W 052//0,3/407907841
0/:.,943,3899:94389409
.4330.90/
4.:843850.,3907089,70,8
W 4.,.43909,3/700;,3.00%
3,7.:9:70
W 334;,943,70,882,7942508,
W 3.039;070;0780-7,3/7,30
03,38-,80/,-74,/
3907,90%30/:.,943
W 3.47547,902470%0020398,9
80.43/,70;0
W 470,99,.20395747,28,3/
39073858990.344
.425,308940,73,3/,55
89,-8850.,0/97,33
5747,281477,/:,908W 4.:84370.430/8,588:.
,8-:8308888,3/841988
W !,79307997,33%.425,308
03.4:7,03;089203994038:70
97,33,;,,-9
5,3/.,5,.90841:3;078908
,3/.4008W !74;/0317,897:.9:70,3/1:3/3
8:55479
W //70886:,10/90,.38479,0
;,:,903.039;0908:55
4;073203947,3,9438%.425,308,3//:.,943,3899:94384:/300/94.4,-47,9009038;03
90,-4;0,70,894,.0;090%8870,90/4-0.9;0870,90/9490$97,90.!,3,3/03,
8/3/2019 Julisha: Kenya ICT Market Survey 2011
41/64
,80412502039,943
25,.9
4
4
25020392502039438/07438/07
!742490%,8,.,7007
3907,90%30/:.,943
2574;0.4330.9;9
3,3.3$:55479
,72430,3/243947
8:55/02,3/
5,3/.,5,.90841
:3;078908,3/.4008
#0;0:3;0789.:77.:,
89,-8850.,0/
5747,281477,/:,908
4.:843850.,3907089,70,8
8/3/2019 Julisha: Kenya ICT Market Survey 2011
42/64
#08/0398$:7;098
8/3/2019 Julisha: Kenya ICT Market Survey 2011
43/64
,ff
%
-f% % -% %
;ffnnf
"
-
f@ff%
f@ffnnf
% % % %
-
9fnf
9f
41908:7;00/:803907309
3907309:8,03.70,808-$0;0898089342-,8,
8/3/2019 Julisha: Kenya ICT Market Survey 2011
44/64
f@ffnnf
J#f9
Jnf#fn
fnf
ff
@fnf$
fn
#
nnf
f
-
;Jffff
nnf"
%%
%%
-% %f%
-% %
%f+%
%
&3,;,,-941!8902,370,843147349:83390730917424208
%0:8,0413907309934$8,3/82,33/070/-9073,-994-:!8475,1473907309
.4330.943
8/3/2019 Julisha: Kenya ICT Market Survey 2011
45/64
f
$
f
f
f
f@I
9f
9f
;Jf9"
fD9%
;Jnnffnnf"
fD%
;Jnn"
fD,9%
f@ffnnf
..088339073098,70/430174224-08
0907390730903,-0/,3/809847
82,7954308
831.,3954794341!:8,0/0894547
,59458/0/.,90/94,..0883903907309
8/3/2019 Julisha: Kenya ICT Market Survey 2011
46/64
f@ffnnf
9ff
f
nf
nf
J
fD9%
;Jff9"
09,0/ -0 09,0/ -03/07
,0
02,0
f
#08543/0398:80!2,3945071472507843,9,80850.,4/3/;/:,80,78
39079,32039,3/0/:.,9435:754808/7;0708543/0398784/94:80!%08070,8438/0.70,80831.,39
,2434/07:807878
/2,0878903/94:80!1474770,84382:.24709,34907/0247,5.8
8/3/2019 Julisha: Kenya ICT Market Survey 2011
47/64
Inn
,
nnnff
J
f
nnf
9,
f
,,
f@ffnnf
;.41901443807;.08/44:,.9;0:80434:724-0/0;.0
09,0/ -0 09,0/ -03/07
,0
02,0
f
fD,9%
,3,3/90938,70708543/03982,3:8,0419024-0,74:3/
%0:8,041390730903,-0/807;.08,3/!2,3,997,.98904:3.,904778%07:8,0/0.70,808
831.,39-,0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
48/64
fD9%
;f4.431/039,704:3:83
089.431/03.0870.47/0/390,70,841909574.0883,3/47398570,/80098
!:8078,700,89.431/03932,39,3390.425:907.0.3,3/84;3574-028,3/5747,223
@nffnfJ
fffffnf99
Jfnfnfffnfn
nffnfff
f
Jfnffnffff
nfn
%nf- ,%nf-f @%nf
8/3/2019 Julisha: Kenya ICT Market Survey 2011
49/64
fD%
;4.431/039,704:3:83
ffJf$f
Dffn
Dfnnf
ffff
9fnf
n
% nf - ,%nf-f @%nf
089.431/03.0870.47/0/390,70,841:8380,7.03308,3/02,.422:3.,943
3907309:8078,700,89.431/0393.70,930-5,08-48
4 , , 0 02, 0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
50/64
;Jn$nn%nff
"
f@ffnnf
@,,@f
9f%n,,
9fnf
n,%,,f
n
n,%,,f
fffn
9f%n
nfn
nfn
fDfnf%
4190945097,38,.9438,70/430;,24-0
330097,38,.9438,70,24893495708039,3/3.:/04330-,33:995,20398,3/905:7.,8041
574/:.98,3/807;.08
4 , , 0 02, 0
8/3/2019 Julisha: Kenya ICT Market Survey 2011
51/64
;ff"
nfnf
fnf
nffffn
9fffnf
fffff
ffn f
Dfnfnffff
nfn$n$
ffff
ffffn
nf
fnfff
nfnf
9nffnfn
f
f f
%
%
%
+
%
,f
%
f
%
f@ffnnf
fD%
%02,35:754808147:83903907309,70.422:3.,939.40,:08,3/80,7.314731472,943
0.00/3-1,7490770,8438
3907309:8078784/5071472-:83088470390/39073099,88.422:3.,939.:89420788.0/:3
,554392039809.24709,34:307:8078444147247084.,039079,33470/:.,943,,.9;9084330
8/3/2019 Julisha: Kenya ICT Market Survey 2011
52/64
;@ffffnnff
fnffnnnfnfnfI
fff
fD%
f@ffnnf
413907309807;.08,708,9810/9904;07,3907309807;.0%882,3/7;03-9070,-98500/,3/
.4894198807;.0
3907309:807870.47/40898,981,.9439908:5547990,7009931742574;/078
fn
ff
n
n
fn
Ifn
f%nf -f%nf f%nf J
8/3/2019 Julisha: Kenya ICT Market Survey 2011
53/64
;fffnfff"ff
fff"
-fffn
ff
fn
fff
f
f@ff%
-f% , ff% % % -%
-f% , ff% % % -%
f@ffnnf
-f% , ff% % % -%
;07,,,7030884104;0732039807;.088831.,39:9907,.9:,:8,084.43.0397,90/
0850.,307
8/3/2019 Julisha: Kenya ICT Market Survey 2011
54/64
;Jnnfff
f"
fDn9f, %
ffffn
9nn
fff
@f
n
@fnff9f
n
8/3/2019 Julisha: Kenya ICT Market Survey 2011
55/64
;fnfff"
fDn9f, %
nfnnf
nnn
9nn nfff
@fn
ffnf$f
f$n
9f
$fn
nnn
nn$fnnfffn
9fnn
f
-$#
8/3/2019 Julisha: Kenya ICT Market Survey 2011
56/64
;Jfffff@%nf"
$ffff
n$n
nnn
nffnffn
@nnnf
fnn$
$ffff
fn@%n$fn
nfxfffn
-n$fffn
-$nnfff
$ffffn$
@ffff
f nf
,74-
42-,8,
/4709
8:2:
07
f@ffnnf
f@ff%
&3,;,,-941.425:9078,..425,30/99078.489,80,890.4898413907309.4330.9438,70902,3
-,770789490:8041%
#08/0398418:2:,702489,110.90/-9080-,77078.425,70/94708543/039817424907.908
8/3/2019 Julisha: Kenya ICT Market Survey 2011
57/64
#0.,541,33/38
.6:73%88303,8831.,39,110.90/-904;07,84.,89,9:8414:804/8,3/708543/0398
%0:3,;,,-941!,3/3907309,94208/:02,394907.489,3/903,-941708543/0398945:7.,80902020708,8902,3-,7707,,389%340/0
34907-,7707890,-803.0413907309317,897:.9:703842030-4:78.8574-9394804,7013,3.,.,5,-0$1472034398807;.0
%880,/394901,.99,924893907309,..0888/430;,24-04717425,.084:98/0420070708543/0398,708,9810/-98.4898500/,3/70,-9
&8,041!3907309,3/24-0880307,290/94-,8.10,9:708
%08,202,3-,77078.489,3/:3,;,,-941!,3/39073099,9,7070/:.390:80413907309,3/!,70,84570;0393708543/039817429,3%97,33.4:7808
990801,.94785708834341708543/0398,;0-00397,30/43%88390,890,7
#08543/0398,70,23943.70,809070307,-,8.88147:8324-08!,3/
3907309%07010.9088/0870940,73,/;,3.0/10,9:708
8/3/2019 Julisha: Kenya ICT Market Survey 2011
58/64
:83088$:7;098
8/3/2019 Julisha: Kenya ICT Market Survey 2011
59/64
.41901443/4084:747,3,943,;0,95708039
0-890
00809907
330,/;07983-,33078
!74104384.,3094730-8908
4
$5438470/570803.08934349070-8908
9078
493
8/3/2019 Julisha: Kenya ICT Market Survey 2011
60/64
43897,3981473907309:8,0
39073,%317,897:.9:70
390730957.08
3907309,;,,-9.4;0
7,0
390730934930.088,747
700;,3994,.9;908
":,941$07;.0
907
493
43934
8/3/2019 Julisha: Kenya ICT Market Survey 2011
61/64
%49,3:2-07411:92002540089,9,;0,..08847:808,70//0/.,90/!
$2,0254008
0/:20254008
,700254008
0889,3
0254008
0254008
02540080254008
0254008
4709,30254008
8/3/2019 Julisha: Kenya ICT Market Survey 2011
62/64
$:-29%,#09:7384330 4;0732039807;.08:80/147475:754808
:89428$07;.084330
#05479477:59434330
:83088.0383070897
49,,70 ,70-:9,;0349:80/ &80/24709,3,0,7-,. &80/3,890,7
8/3/2019 Julisha: Kenya ICT Market Survey 2011
63/64
$,981,.9439/110703904;0732039807;.08411070/
%508410807;.08,;,,-00;,709
":,9410807;.00,..:7,.7085438092009.
;,,-90:5920
$0.:79
;07,
'0788,9810/ 88,9810/ 0:97, $,9810/ '07$,9810/
8/3/2019 Julisha: Kenya ICT Market Survey 2011
64/64
%,34: