Julien Mourlon Mobile Music W

Video might have killed the radio stars …but what about (mobile) internet?

Julien MourlonMobile Monday – 14th of September 2009

About me & the Laid Back project

Civil engineer with a passion for media. From FM radio shows to online platform. LDBK players & manifesto.

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Radio is great but frustrating

Doesn’t require 100% of our attention. Accessible everywhere (although local). All about the stories.

But how to… Retrieve information? Get listeners involved? Break the linearity?

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LDBK desktop player: the power of metadata

Mobile music?

Mobile phones and music are both personal and emotional.

Mobile music is music, which is downloaded orstreamed to mobile phones… via a WiFI connectionor 3G cell phone connection. (wikipedia)

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Mobile as remote control

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What do we want to do with music?

Selling? Promoting? Radio is a good place to meet customers.

Mono-media with experience/package is multimedia (sound + text + pictures + video)

This has to be real!

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Give power to the listeners!

Creating music?

Let listeners/brands use music to present themselves and generate « radio » programs.

Those streams should be easily available!

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Audio RSS?

Test the beta version: http://smartplayer.radionomy.com

Radio 2.0?

Gather the various sources available online.

Allow listeners to make their own program grid.

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What about traditional radio?

Traditional radio stations arestrong trusted brands, theyshould: Offer multiple access points. Become feels-like free, on-

demand audio box curated and expert-produced.

Take in social recommendations.

Add extra-audio dimensions. Bring exclusive content

production one step further. Related to real life events

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Cleverwood is a trademark of Fair Wood Ventures sprl/bvba

The way radio is done today is just one of the many

possibilities we have to make radio in the coming years.

For feedback, questions or if you think our experience can help you in your next generation radio projects, contact me:

Julien Mourlononline radio consultant & online project manager

mobile: +32 478 421218email: [email protected]

Cleverwood – Rue Dries 167 – 1200 Brussels – Belgiumwww.cleverwood.be