JUICE MAGAZINEjuicemagazine.com/home/wp-content/uploads/wpstorecart/2012-Juice... · pools, pipes & punk rock ™ juice magazine 14145 greenleaf st sherman oaks, ca 91423 phone 310.399.5336

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JUICE MAGAZINE2012 MEDIA KIT

“For me, style is everything. Style either makes you look good or bad.” – SHOGO KUBO

“Skateboarding has changed my life in a very positive way. It has given me a focus in life that is pure and the determination to

do things positive. I wouldn’t change it for all the money or power in the universe.” – TONY ALVA

“So, I was picked Skateboarder of the Year. I picked my nose. I slung my boogers. T.A. threw his trophy in the trash. We didn’t

care. Next thing you know, our popularity was even bigger than ever.” – STEVE OLSON

“That was the difference between us and them. We had soul. We had history. We had nostalgia. We had a legacy to carry on.” –

JOEL TUDOR “Skateboarding rules. Take advantage of all it has to offer.” – JAY ADAMS

“I figured as long as I kept skating, they couldn’t stop me.” – DAVE “SCIENCE” MAXWELL ■

pools, pipes & punk rock

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JUICE MAGAZINE has been representing the soul of skateboarding, surfing andmusic since 1993. The honest approach of the stories and photos from an insider’sperspective makes JUICE more than just a magazine. With the legendary status of theJUICE MAGAZINE editors, every issue is full of raw, real and revealing interviewsfeaturing some of the most interesting skateboarding journalism in existence.JUICE MAGAZINE is an ongoing documentation of the roots of skateboarding,surfing and music by those that live it. ■


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■ JUICE MAGAZINE hits four major markets, including music, skate, surf and lifestyle, with justone advertisement. ■ JUICE has become a collector’s item every issue with the philosophy of makingthe best magazine every time, so your ad stays in action much longer than most. ■ JUICE has thecredibility you want and the legitimate forum you need to get your message across. ■


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“We’re not here to fit in. We’re here to stand out.” – MIKE MUIR of SUICIDAL TENDENCIES

“The truth is the truth and I won’t let you pretend otherwise.” – TED NUGENT

“We were the guys that got beat up at school, but we were aggressive people with our music.

It was our way of getting back at the jocks that were getting all the girls.

It was our way of shooting them down. Black Flag was my gun.” – KEITH MORRIS of BLACK FLAG /CIRCLE JERKS

“I am trying to stay committed to the idea of the underground. I don’t want to just polish up this gift and sell it to somebody.

I’m trying to keep it in good shape so it can be handed off to somebody else.” – IAN MACKAYE ■

The impact music and skateboarding have had upon each other is undeniable. Fromthe driving groove of Ted Nugent to the high energy impact of Black Flag, skateboardinghas always had a sound track. JUICE recognizes this phenomena and paysrespect with in-depth coverage and interviews with many of music’s greatest icons. ■


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ADVERTISING IN JUICE MAGAZINE WORKS■ JUICE MAGAZINE provides wide circulation with 20,000 copies going out to skate shops, surf shops, music stores andbook stores, along with national outlets including: Barnes & Noble, 7-Eleven, Hastings, Waldenbooks, Media Play, Mac’s East,Mac’s West, Pharma Plus, Zellers and more, allowing your ads to reach a vast audience. JUICE MAGAZINE is also distributedinternationally, in 34 countries. JUICE MAGAZINE is represented at music, surf and skate trade shows. JUICE MAGAZINEhas a longer street life, longer-lasting retention value and features a bigger format, which allows for a larger ad presentation.JUICE MAGAZINE also hosts a vast website of archives, news and events at JUICEMAGAZINE.COM. Advertising in JUICEMAGAZINE is like having your own underground street team in all the right places.

■ JUICE MAGAZINE READER DEMOGRAPHICS:68% MALE READERS,32% FEMALE READERS,JUICE READER DEMOGRAPHIC AGE: 25-45AVERAGE AGE: 33


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BLACK AND WhITE ADS

Size 1 Issue 2 Issues 3 Issues 4 Issues1/8 page $275 $255 $235 $2151/4 page $500 $480 $460 $4401/2 page $800 $780 $760 $7401 page $1,400 $1,380 $1,360 $1,3402 page $2,500 $2,480 $2,460 $2,440

FOUR COLOR ADS

Size 1 Issue 2 Issues 3 Issues 4 Issues1/8 page $375 $355 $335 $3151/4 page $600 $580 $560 $5401/2 page $900 $880 $860 $8401 page $1,500 $1,480 $1,460 $1,4402 page $2,600 $2,580 $2,560 $2,540

2012 JUICE MAGAZINE PRINT AD RATESRates expire June 1, 2012. Rates listed below are per issue rates. Circulation 20,000.

1/81/4

1/2vert

1/2wide

fullpage 2 page spread

4.45” wide x

2.7” tall

4.45” wide x

5.45” tall

4.45”

wide x

11” tall 9” wide x

5.45” tall

10.5” wide x

12.5” tall

1/4 inch bleed

20.5” wide x 12.5” tall

1/4 inch bleed


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PRINT AD SPECS■ Proofs: Proofs will be provided upon request, but changes must be returned by5:00 PM on deadline. JUICE MAGAZINE is not responsible for errors or omis-sions.■ Art charges: $50/hr. Our designers can help to create your print campaign.■ Placement Guarantee: Specific placement may be requested at an additionalcharge of 20%.■ Distribution: 20,000 Copies with circulation nationally through newsstands, plusinternational distributors and independent skate, surf & music stores.■ Payment Specs: Payment is due with ad artwork. These advertising rates are net.Agency commissions should be added to the rates listed. All new accounts mustsend payment for ads in advance of our ad deadline. Late fees of 10% of the ad ratewill be charged monthly to delinquent accounts. Checks should be made out toJUICE MAGAZINE.■ Long Term Contracts: All ads reserved on a long-term contract basis must runconsecutively to retain discount rates.

DIGITAL FILES ShOULD BE PREPARED WITh ThE FOLLOWING

SPECIFICATIONS TO ENSURE PROPER RESULTS:

■ Live Area: 9" wide x 11" tall■ Final Product/Trim Size: 10" wide x 12" tall■ Resolution: 300 dpi■ Line Screen 150■ Four Color Process Ads: We accept DIGITAL Files ONLY - no film. Files cre-ated with QuarkXpress up to version 8.0, Adobe Illustrator up to version CS3,Adobe Photoshop up to version CS3, Adobe Acrobat up to 9.0 are acceptable.■ Formats: Mac-formated EPS, PDF and TIFF files. JUICE MAGAZINE is notresponsible for any loss of text or visual outside of the live image area.■ Media accepted includes CD, DVD and 100 MB Zips. Please include proofs.■ Include all placed images, even those embedded.■ Include all fonts - printer and screen; Trapping set to a .144 point spread.■ Color mode of CMYK, convert spot colors to process.■ Raster images must be at least 300 dpi at 100% [1200 dpi for bitmapped images].

SEND ALL MATERIALS TO:

JUICE MAGAZINE 122 CLIFFSIDE DRIVE, WILMINGTON, NC 28409


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JUICE MAGAZINE WEBSITE BANNER ADS

■ JUICEMAGAZINE.com receives an average of almost 15,000 weekly unique users ■Unique Users averaging 5 pages per visit = 75000 impressions per week on JUICEMAGAZINE.com■ Since launching, JUICEMAGAZINE.com has received over fifty million hits.

■ Average length of time spent on JUICEMAGAZINE.com by each visitor is seven minutes.

JUICE MAGAZINE WEBSITE ADVERTISING RATES

These rates and specs are subject to change. To obtain a copy of our current Media Kit or our print rates, specs andproduction schedules, please contact [email protected].

NAME DURATION PRICE TOP STRIP TEXT WEEKLY $15 TOP STRIP BANNER WEEKLY $25 DISPLAY WEEKLY $100 SMALL SQUARE MONTHLY $40 BIG BOX TALL WEEKLY $25 BIG BOX SQUARE WEEKLY $23 RECTANGLE WEEKLY $20 SMALL BANNER MONTHLY $65LOWERBOARD BANNER WEEKLY $25 TEXT LINK MONTHLY $15 Roadblocks & Takeovers - $220/week $800/month (includes all advertising spaces on all pages) Roadblock your ads thru-site, on a specific Feature or Department, or create your own custom placement ***Print Advertisers qualify for a 20% Discount on any Web Banner Ad with Print Ad Contract

ONLINE AD

CREATIVE

SPECIFICATIONS

Note: All ads must be accompa-nied by proper clickthru URL

Standard Image: .jpg, .gif, or an-imated .gif

Flash Media Notes: .swf filesmust be supported by clickTAG.Please note at this time Action-Script 3.0 is not supported. Flashfiles must be built with Action-Script 2.0 and exported as aFlash 7.0 file. With recent devel-opments in mobile web brows-ing, a static fallback .jpg versionof the ad is now required. Fur-ther information on flash adspecifications and templates areavailable from your sales rep.

Video Ads: Please submit hi-resFLV files at 720x480. Pre-rollads must be under 15 seconds.Post-roll ads must be under 30seconds unless pre-approved forlonger durations.

Please contact:

[email protected] call (310) 399-5336.


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JUICE MAGAZINE ADVERTISING CONTRACT

I contract to run a ________ (size) ad at the rate of $_______ per issue for the next _____ issue(s) of JUICE MAGAZINE.Deadline for advertising materials will be provided by our sales staff. All payments not received by deadline will incur a latefee. Juice Magazine is solely owned and published by Juice Enterprises, Inc. All rights are reserved on entire contents; nothingcontained inside may be reproduced in whole or part without written permission from the publisher. Publisher reserves the rightto refuse any advertisement for any reason. Advertiser agrees to pay shipping and import charges for artwork sent to or returnedfrom publisher. All rates are quoted on COD terms. Payment for ads is due on materials deadline for the issue in which the adwill run. Publisher is not responsible for printing problems originating from poor quality materials submitted by advertiser, latematerials or changes made to ads after materials deadline. When space is contracted and no ad has been received by the materi-als deadline, the previous ad will be repeated. Advertisers assume full responsibility for content and subject matter of their ad-vertisements. Advertisements and articles are accepted upon the representation that the author, agency or advertiser isauthorized to publish the entire contents and subject matter thereof. The author/agency or advertiser will indemnify and saveJuice Magazine harmless from all claims legal action resulting from plagiarism, rights to privacy and copyright infringements.The views and opinions expressed reflect the opinions of the authors and may not necessarily reflect the opinions of the editor,staff or advertisers in Juice Magazine.

ADVERTISER SIGNATURE: ____________________________________________________________________________COMPANY: __________________________________________________________________________________________ADDRESS: ________________________________________________________________________________________________________________________________________________________________________________________________PHONE:__________________________________________FAX: _______________________________________________EMAIL:__________________________________________WEB: _______________________________________________DATE: ______________ SALES REPRESENTATIVE: ________________________________________________________


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THE FINAL WORD

“JUICE MAGAZINE IS THE ONLY MAGAZINE THAT’S WORTH ASH*T AND I SUPPORT IT COMPLETELY.”– Duane “Master of Disaster” Peters

■ To learn more about JUICE MAGAZINE, please visit our website at juicemagazine.com. If youhave any questions, e-mail [email protected] or give us a call at 310-399-5336.

■ JUICE MAGAZINE ■ Publisher/Editor/Owner: Terri Craft ■ Assistant Editor: DanLevy ■ Skate Editor: Jim Murphy ■ Features Editor: Steve Olson ■ Features Editor: JayAdams ■ Features Editor: Christian Hosoi ■ Features Editor: Dave Duncan ■ Surf Editor:Jeff Ho ■ Features Editor: Herbie Fletcher ■ Features Editor: Dibi Fletcher ■ FeaturesEditor: James O’Mahoney ■ Office Manager: Jess Braam ■ Circulation Manager: Vanessa Davey

JUICE MAGAZINEjuicemagazine.com/home/wp-content/uploads/wpstorecart/2012-Juice... · pools, pipes & punk rock ™ juice magazine 14145 greenleaf st sherman oaks, ca 91423 phone 310.399.5336

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