Juice Job Opportunities

What is Juice all about?Juice is a new multiplatform consumer brand by Canada’s leading content creation company, TC Media, in a unique partnership with Canada’s leading retailer, Loblaw. The comprehensive integrated media strategy launches in April 2012. It will inspire women and men with information and ideas for living a full, healthy life through a website, e-newsletters, a tablet app, a magazine and social media.

The Brand Goal: To build a trusted and dynamic relationship with busy,

discriminating Canadians by offering them relevant, actionable, achievable, creative and captivating food and health ideas in ways that maximize their enjoyment, discovery and convenience.

Our target is English-speaking Canadian families who want to live healthfully and who enjoy exploring and cooking good food. The Juice brand will appeal to the self-confident career woman with and her partner, who gets involved in all family activities, including shopping, cooking and entertaining.

Content Pillars

Editorial Tone Fun is a main ingredient from graphics to tone of voice to topics Shopping is part of the fun – the thrill of the hunt across the

country and down the aisles Making healthy choices easy with inclusion of packaged foods

in recipes, menu ideas and stories Gender neutral

We currently have six new job opportunities available with Juice. All positions will report directly to the Content Director, Crys Stewart.

Art director o Creates concepts for content on all platforms, creates layouts for print and

online; directs photography and video for all media, supervises colour correction.

o Sources stock photography.o The keeper of look and feel. o Works with editors and developers to execute tablet editions.

Executive Editor: 1 Year Contract o Contributes to planning and production of content for magazine, website,

social media. o Assigns and edits some content for all media. o Oversees all budgets, schedules, workflow processes. o Monitors and finalizes financials in tandem with the accounting and business

departments. o Represents Juice as a “face” in her/his field(s) of expertise (for instance,

community and environmental issues, media industry issues).o Monitors progress of content and ensures all editorial material meets

deadlines.  o Coordinates production processes.

Senior Editor o Works with Content Director, editors and freelancers to generate content for

all platforms with emphasis on digital content.o Leads initiatives to maximize traffic, SEO and meet digital KPIs.o Creates shorter-timeline content as well as assigns to writers, bloggers, etc.o Manages portions of the content budget. Creates schedules and workflow

processes.o Leads social media presence. o Conveys strategy needs and provides other staff with feedback on efficacy of

content in terms of traffic. o Leads Juice team in development of enhanced tablet edition in collaboration

with content director, brand director, editors and art director.

o Represents Juice as a “face” in her/his field(s) of expertise (for instance, community and environmental issues, media industry issues).

Senior Editor: 1 Year Contract o Works with Content Director, editors and freelancers to generate content for

all platforms with emphasis on print content. o Creates and edits shorter- and longer-timeline content as well as assigns to

writers, bloggers, etc.o Creates budgets, schedules, workflow processes.  o Works with Content Director on print pagination and manages process. o Contributes to social media presence. o Represents Juice as a “face” in her/his field(s) of expertise (for instance,

community and environmental issues, media industry issues).

Food Editoro Works with Content Director and editors to develop food story concepts;

develops recipes and assigns to freelance recipe developers.o Creates food related content on all platforms.o Works with Art Director regarding food photography.o Creates Juice food editing style guide. o Edits all food content on and offline. o Works with recipe re-testers, nutrition analysis company. o Contributes to print and online content, newsletters, blog. o Represents Juice as a “face” in her/his field(s) of expertise.

Associate Editor / Copy Editoro Assigns, writes and edits some content.o Creates Juice style guide in collaboration with Juice team, corrects all content

for style, punctuation and grammar; fact checks and assigns fact checking to freelancers.

o Archives editorial assets in The Vault. o Assist in stock photo sourcingo General admin duties

Opportunities are also available for key freelancers such as: Freelance recipe developers Re-testers Nutrition analysis Food stylists Prop stylists Writers / bloggers

Photographers Dietitians Videographers Illustrators Fact checkers Digital tool/app developers

How to Apply:Forward your resumes to Melissa Mowbray at [email protected]

Internal Candidate Deadline: January 11External Candidate Deadline: please refer to our job board on our website