Jr International Sales Presentation

It’s a Great Day at Johnny Rockets!

Who is Johnny Rockets?

on the belief that everyone deserves a place where they can escape from

today’s complicated world and experience the FOOD, FUN, and FRIENDLINESS

reminiscent of feel-good Americana.

Founded June 6, 1986 on Melrose Avenue in Los Angeles,

Who is Johnny Rockets?

• Annual Sales in excess of $300 million

• 283 Restaurants Open– 32 Corporate Operated– 203 Domestic Franchised– 48 International Franchised – 29 States / Districts – 12 Countries– 10 Cruise Ships– 16 Casinos– 33 Amusement Parks– 6 Airports– 9 Stadium Locations

2009 Winner of Foodservice

Equipment and Supplies“Chain

Operator of the Year”

Award

Who is Johnny Rockets?

2006 Winner ofNations

Restaurant NewsPrestigious

“Hot! Again”Award!

Who is Johnny Rockets?

The Johnny Rockets Brand is recognized by many...– Ranked No. 1 Full-Service Hamburger Restaurant in

Entrepreneur Magazine's Annual Franchise 500 listing.– Top 10 Best Family-Friendly Restaurant in...

• Philadelphia• San Francisco• Atlanta• New York

– Top 10 Hamburger in...• Los Angeles• Atlanta • Miami • Columbus • Rhode Island

– Voted Best Hamburger in Dubai, UAE!– Voted Top 10 Place for Kids (Orlando!)

Who is Johnny Rockets?

Why Johnny Rockets...

• All-American Brand!• Speed of Service• Quality Food• Attentiveness to Guests• Simplicity of the Brand• Franchisee Support

Why Johnny Rockets...All-American Brand!

If you are anywhere in the world and want to visit the United States, there’s no need for a Visa…

Just drop into Johnny Rockets!

Johnny Rockets spreads the Food, Fun and Friendliness of the classic All-American era around the globe in the form of delicious 1/3 pound Hamburgers, Hot Crispy American Fries, and rich, delicious, Hand Dipped Milkshakes!

Why Johnny Rockets...All-American Brand!

Why Johnny Rockets...Speed of Service

• Johnny Rockets delivers a full service restaurant experience, complete with dancing servers, while meeting quick service restaurant time expectations.

• Different formats allow for scaled down menu options allowing for shorter service times.

“Not only were my burger and fries undeniably the

best I have enjoyed in the Boston area they were

delivered in record time.”Owen Duff, Bedford MA.

Why Johnny Rockets...Quality Food

• PARTNERED with globally recognized high quality brands.

• Our HAMBURGER patties are a full 1/3 lb. of fresh 100% ground beef, seasoned and grilled to perfection.

• Our SHAKES and MALTS are hand-dipped with ice cream that’s made especially for Johnny Rockets.

• Our AMERICAN FRIES are served fresh and hot out of the fryer. No heat lamps and no waiting!

Why Johnny Rockets...Attentive to our Guests

• Say “Hello” and “Goodbye” to everyone passing through our doors.

• Serve the freshest, highest quality, simple All-American fare.

• Cheerfully serve guest promptly in a sparkling clean restaurant.

• Always dance on the half hour, twirl straws and serve ketchup with a smile.

• Handle Guests needs right here and now.

Easily adapts to fit many venues and layouts

Why Johnny Rockets...Simplicity of the Brand

• Casinos• Cruise Ships• Malls

• Airports• Street Fronts• Food Courts

• Amusement Parks

With four different footprints, Johnny Rockets can fit available space from 500-2500 square feet!

Why Johnny Rockets...Simplicity of the Brand

• Training Support– Management Training– Grand Opening Crew Training

• Franchise Communications– Franchise Extranet– Quarterly Conference Calls– Bi-Annual Franchise Conferences– Franchise Road Shows

• Purchasing– Product Specification Assistance– Supply Line Assistance

• Guest Feedback Systems• Site Selection & Development Assistance • Marketing / Promotional Design Assistance

Why Johnny Rockets...Franchisee Support!

What our Guests are saying….

Very impressed with the food, the waiter was friendly and attentive, and the dancing was a great addition to overall vibe!

I am a first time customer 41 years old...so I have eaten a good deal of food in my life...the Route 66 Hamburger has got to be the best I have ever tasted. Unbelievable. I will be back for more!!

It was awesome! I went there in a not so good mood and the light and cheery staff made me

feel alive!

My first Johnny Rockets experience was the best, and I plan on bringing my family there to dine many times as well. Thank You.

Current Operations• Canada - 4• Mexico - 10• Caribbean -15• Kuwait - 7 • Qatar - 1 • Bahrain - 1 • United Arab Emirates - 5• Egypt - 1• Saudi Arabia – 2• Philippines – 1• Germany – 1

In Development• Dominican Republic• Saudi Arabia• United Arab Emirates• Philippines• Egypt • Qatar • Mexico • Jordan • Syria • Chile• Turkey

Johnny Rockets InternationalRestaurant Presence

• Iraq• Bahrain• Panama• Lebanon• Cyprus

• Initial Exclusivity Fee

• Initial Franchise Fee

• Royalty Fee

• Ad Fund Fee

• Local Advertising

$30,000 per Restaurant paid at execution of ADA

$30,000 per Restaurant paid at opening of each restaurant

6% of Gross Sales

0.75% of Gross Sales

2% of Gross Sales spent by Developer

Johnny Rockets Developmentby the Numbers

• Management Training

• Opening Support

• Ongoing Support

5 Weeks at a Certified US Training Restaurant

3 Member training crew on site for 10 days.Travel costs paid by Developer

Purchasing assistance to establish supply lines, Marketing program support, Extranet access, on site visits.

Johnny Rockets InternationalOngoing Support

Steve DevineSenior Vice President, International Development

Office: +1 (949) 643-6131Mobile: +1 (949) 279-2180

Email: [email protected]

Contact Information