JParty Startup

Your event organizer

By AppN9s Software Solutions Srl

All Rights Reserved (Strictly Confidential)

1.Who We Are“Welcome (hope you brought the beer)”

Company OverviewAppN9s Software Solutions Srl

is a company established in Milan on April 2013, aiming to develop original software and mobile applications, joining creativity and practice and exploring new business models.

TeamMichele Sacerdoti

[CTO] Marco Sacerdoti [CFO]

Contacts: michele.sacerdoti@appn9s.

com m

[email protected] [email protected] [email protected]

Web: www.appn9s.com www.jparty.it www.youtube.com/user/JPartyApp twitter.com/JPartyApp

Awards & mediaApril 2013 – Winner of the Rebecca Benatoff Award organized by the Hans Jonas Cultural Association; the contest was aiming to support projects intended to promote Jewish Community young people aggregation.

“Is the new communication revolution about to start from Milan?”

http://www.ilgiornale.it/news/milano/programma-i-party-piace-anche-alle-aziende-917622.html

“The party is organized by phone. Sure: setting up an evening has always been involving a long chain of calls and messages. But as the phone is now smart, an app is helping you. It’s called JParty. ”

http://www.corriere.it/tecnologia/app-software/13_aprile_19/app-JParty-organizzare-feste_003e517e-a89c-11e2-bb65-9049b229b028.shtml“Thus, a useful tool, but even an interesting aggregation platform having the main purpose of creating links and sociability even in communities that are smaller than those ones (potentially unlimited) such as Facebook and other similar social networks”

http://news.vodafone.it/2013/05/02/jparty-il-party-perfetto-si-organizza-tramite-app/

2.Project-Dude, are you ready to party?-Umm… who is this?-Oh sorry, wrong number. Bye…-But I want to party…

• It’s been several years since when the world discovered the power of social networks. Since there, many platforms appeared around the globe, each one characterized by its own topics and layouts, but basically oriented to gather as many users as possbile.

• This way, different kinds of users have to bend their own needs to the functionalities provided by the platform itself, which are supposed to fit at best as many people as possible, without being able to fit the needs belonging to small classes of users who remain left behind

• This is how the micro-social is born: one single social network for every community, fully customizable, fully brandable, easily administrable by non-technical people, affordable.

• Moreover, social networks traditionally keep the experience virtual, chaining users to their desks. New technologies let the users be followed wherever they go through mobile technology. The heart of the experience is now live, the tool just makes it happen and supports it live through the cell phone.

Scenario and Vision : Micro-Social and De-Virtualization

Abstract

Bringing back Live experience rather

than Virtual

One Social Media completely tailored around the needs of

the specific Community.

This is how the idea was born: a smartphone app designed for creating and managing events, taking users out of their houses by keeping traditional social network functionalities, and saving in the meanwhile the specific needs and characteristics related to specific Communities.

JParty is then a tool for simplifying, automating and centralizing in a smartphone all of the actions needed to organize an event and support it along its whole lifecycle. Sending invitations, getting in touch with suppliers, authenticate users accessing the event, keeping communications during the event itself.

On one hand, ideal customers are companies, universities and cultural organizations willing to have their own internal social network to get their community cohesive and provide it with high level of interaction. On the other hand, business functionalities may be restricted to specific classes of users in order to fit PRs and event management professional companies needs.

JPartyThe project

GuestThat's what we all are. Attending

parties, presentations, conferences, meetings, lectures;

willing to go, willing to know, willing to put order in our

agenda, willing to be available for more events to come.

HostThe keyword is: scalable. An event may be a dinner with a couple of friends, or a

big company kick-off party; everyone may be an event organizer: a teen setting up his birthday party as well as a professional PR belonging to a big organization. JParty lets you get in touch with your public (no matter how big), contact suppliers, gain

visibility to reach even more people.

SupplierReaching a market which is very specific to the kind of business of interest, as the social platforms belong to

specific communities. Getting in touch with a market as wide

as the number of social networks of the platform.

Sponsorizing events, gaining visibility by enhancing the

virtual shop and getting on top of the internal search engine

ActorsWho is it for

The app is accessed through a login form, so that the user may

handle his own profile

The structure is divided in four main sections organized in tabs: Home, People, Parties and Shops

The Home section lets the user handle preferences, activities, private messages, a public

board and a gallery

The People section lets the user browse friends profiles, according to the privacy settings they have set

The Parties section holds the list of events the user is involved into. Those events are partitioned by role (the

user may be a founder, an admin, a guest or simply awaiting authorization) and sorted by date. This way, the Parties section becomes an actual agenda, listing

the events as they are to come.

The Shops section lets the user handle his own shops and follow the favourite ones

Structure and FunctionalitiesThe App

The App

Note: the app may be browsed through the online sandbox emulator at: http://www.appn9s.com/index.php/live-demo

Online shop Virtual ticket Agenda Paty Homepage Private Messaging

Preferences Rate Gallery Sponsor Events Menus

Users not having a smartphone may access the application through the website on their own desktop pc

The emulator can be embedded in our own website, but it can also be easily embedded in all of our partners websites, making it available to a wider audience

The application doesn’t actually need to be installed, as it can be accessed through the phone browser too. As it is not installed, it saves space and it does not need to be re-downloaded by the appstore every time an update is released

What if I do not have a smartphone? Let’s get viralThe WebApp

• JParty is distributed both as a native application* and a webapp. It means it can be accessed both as a traditional app and through a web browser. The browser detects the device, and it renders the application right as a proper app on mobile devices, or as an emulated application on a traditional desktop websites.

*the native version is not available yet and will soon be released. The webapp release however is at present completely seamless and fully available on mobile devices, for both iOS and Android

Advantages are many:

• A dedicated social network guarantees all of the security layers traditional networks usually do, plus, it adds one more, as intruders need to register within an environment which may be closed on several degrees, and where all of the people may potentially know each other for real.

• Moreover, JParty delivers a virtual ticket to all of the event guests, and a full list of the participants to event administrators. Then, a unique code is assigned to all of the tickets, making it possible for security staff to double check the invitation genuinity.

Privacy and SecurityTrust is good, control is better

Virtual ticketThe phone becomes the actual ticket to show when entering a party, being a proof of invitation

Private ChannelIn these specific scenarios, JParty substitutes traditional social networks that usually sacrifice privacy and security to reach as many people as possible

CustomizableThe profile owner decides what to show and what to hide; by the way all of the information is hidden to those who have not been confirmed as trusted contacts

SubscriptionThe platform may be configured to different levels of security about subscription. Newcomers may subscribe freely or by invitation only. Invitations as well may be sent by everyone or trusted users only

• JParty is not just an app. It is a platform provided with a full suite of products integrating all together to work on mobile devices, to be embedded in web sites, in order to access the network, to administer it and much more.

•One of these products is the Administrative Console. Among the many capabilities the console offers, there is an easy to use tool to customize your platform for what concerns both appearance and capabilities, so that your organization can create its own self branded social in a few minutes

CustomizationMake it your own social

(*Represented names, logos and quotes are reported just for illustrative purposes and may be property of the respective owners)

•At present, JParty first release is up and running as a pilot project involving youth and cultural associations relating to the italian jewish communities

•Second release is about to come, bringing new features and making it more “enterprise”. In particular, we do not have anymore one single app, but we do provide a whole suite of apps and widgets integrating with the central platform. Big changes have happened as well in the administrative console, making it easy for non-technical operators to deal with themes, configuration, security and more. Second release should also come with a native version for both iOS and Android.

State of ArtWhere are we

Administering

Accesses

Branding

3.Business“I don't believe in the Republican party or the

Democratic party. I just believe in parties!”

Financial Projections (1/3)Price List,Costs...

Price List EURO PeriodicitySubscription Fee (version with advertising) 4.000 una tantum Subscription Fee (version without advertising) 7.000 una tantum Yearly license (version with advertising) 2.000 yearly Yearly license (version without advertising) 5.000 yearly Premium Virtual Showcase 130 monthly Premium Banner 90 monthly Other advertising tools 50 monthly

CostsServer 800 every 1000 users Sales fees 20% on revenues Workforce 25.000 per employee/year Legal and accounting advisory 6.000 yearly Administrative costs 10.000 yearly Other operative assets 15.000 yearly R&D 50.000 yearly

Financial Projections (2/3)...assumptions...

Yearly TargetsYearly enrolled communities (for every version) 3 Yearly Virtual Showcase Advertisers 30 Yearly Virtual Banner Advertisers 30 Yearly "other" Advertisers 9

Forecast of users by the end of the first year 12.000 Yearly increase of workforce 1 Growth rate (for investments and non operative costs) 30%

StatisticsAverage connection time per user (seconds/day) 300 Active users rate 50%Exposition time per banner (seconds/cycle) 5 CPT 1,00 Theoretical monthly price for Banner 180,0

Financial Projections (3/3)...and expected results

(all the values are in Euros) Year X Year X+1 Year X+2 Year X+3 Year X+4 Year X+5

Revenues

Subscriptions 33.000

33.000

33.000

33.000

33.000

33.000

License 21.000

42.000

63.000

84.000

105.000

126.000

Premium Virtual Showcase 46.800

93.600

140.400

187.200

234.000

280.800

Premium Banner 32.400

64.800

97.200

129.600

162.000

194.400

Other advertising tools 5.400

10.800

16.200

21.600

27.000

32.400

Costs

Servers -9.600 -19.200 -28.800 -38.400 -48.000 -57.600 Sales commisions -14.160 -21.720 -29.280 -36.840 -44.400 -51.960 Workforce -25.000 -50.000 -75.000 -100.000 -125.000 -150.000 Legal and accounting advisory -6.000 -7.800 -10.140 -13.182 -17.137 -22.278 Administrative costs -10.000 -13.000 -16.900 -21.970 -28.561 -37.129 Other operative assets -15.000 -19.500 -25.350 -32.955 -42.842 -55.694 R&D -50.000 -50.000 -50.000 -50.000 -50.000 -50.000

Total 8.840 62.980 114.330 162.053 205.061 241.939

EBITDA 73.840

132.480

189.680

245.008

297.902

347.633

Business ModelGuidelines

JParty’s main purpose is about offering a tool to ease organization and spread of social

events, pushing users to have an active role within their own communities.

The format is fully flexible and suitable for any kind of community, being able to customize design and functions in an easy and automatic way in order to fit several social model formats

(i.e.: companies looking to increase team-building solutions, PR agencies, schools,

universities, cultural associations and more)

Creating a marketplace within every micro-social platform can give a contribution in terms of efficiency both for suppliers and organizers

Revenue Lines

Platform sale (kick-off fee + yearly license renewal)

Sale of advanced virtual showcases for professional business users

Ads leading directly to the virtual shops

Other tools for advertising (such as tags and points to be more visible on the

internal search engine)

Monthly/weekly automatic reports about statistics and accesses to the online shops

(release 3)

Professional services (consulting, hosting,…)

SWOT Analysis

STRENGTHS WEAKNESSES

• Product is original and innovative

• Customer has the chance to be fully owner and manager of his own social network

• Ideal for targeted advertising campaigns

• More emphasis towards real experience than other potential competitors

• Low management and development costs

All of the efforts connected to startup management, such as:

• Creation of a new brand and investing a lot in marketing campaigns to make the product known

• Need to act very quickly to beat new potential competitors and to consolidate initial customers

OPPORTUNITIES THREATS

• Quick growth of the market for Social apps

• There is still room to increase in the microsocial segment

• No potential limits on the diffusion

• Mobile advertising campaigns are tending to substitute Web ads and are considered to be more receptive

• No entry barriers: the quickest wins

• High grade of dynamics and flexibility of social networks already available on the market

Thank you so much for your attention!See you all, on JParty of course…

Website: www.jparty.it E-Mail: [email protected]