CASUAL CLOTHING QUESTIONNNAIRE Sl.No How Often You wear casuals(Q:no:2) Code I Kind of Casuals you wear(Q:no:3) Code II What does your brand gives you(Q:no:6) Code III 1 Almost everyday 2 Jeans 1 Praise from friends 4 2 Almost everyday 2 jeans 1 Satisfaction 2 3 often 3 Casual shirts 4 satisfaction 2 4 often 3 t-shirts 3 Value of money 3 5 often 3 jeans 1 Praise from friends 4 6 Almost everyday 2 T shirt 3 Satisfaction 2 7 Almost every day 2 Jeans 1 Satisfaction 2 8 often 3 jeans 1 satisfaction 2 9 often 3 Cotton shirts 5 Satisfaction 2 10 Almost every day 2 jeans 1 Praise from friends 4 11 everyday 1 T-shirts 3 Satisfaction 2 12 rarely 4 Casual shirts 4 Satisfaction 2 13 everyday 1 Jeans 1 Satisfaction 2 14 Almost everyday 2 T-shirts 3 Value of money 3 15 Almost every day 2 Jeans 1 satisfaction 2 16 Almost everyday 2 Cargos 2 Satisfaction 2 17 often 3 T-shirts 3 satisfaction 2 18 Almost everyday 2 T-shirt 3 Satisfaction 2 19 everyday 1 jeans 1 Satisfaction 2 20 Everyday 1 T-shirts 3 Praise from friends 4
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CASUAL CLOTHING QUESTIONNNAIRE
Sl.No How Often
You wear
casuals(Q:no:2)
Code I Kind of
Casuals
youwear(Q:no:3)
Code II What does
your brand
givesyou(Q:no:6)
Code III
1 Almosteveryday
2 Jeans 1 Praise fromfriends
4
2 Almosteveryday
2 jeans 1 Satisfaction 2
3 often 3 Casual shirts 4 satisfaction 24 often 3 t-shirts 3 Value of money 35 often 3 jeans 1 Praise from
friends4
6 Almost
everyday
2 T shirt 3 Satisfaction 2
7 Almost everyday
2 Jeans 1 Satisfaction 2
8 often 3 jeans 1 satisfaction 29 often 3 Cotton shirts 5 Satisfaction 2
10 Almost everyday
2 jeans 1 Praise fromfriends
4
11 everyday 1 T-shirts 3 Satisfaction 212 rarely 4 Casual shirts 4 Satisfaction 213 everyday 1 Jeans 1 Satisfaction 2
14 Almosteveryday 2 T-shirts 3 Value of money 3
15 Almost everyday
2 Jeans 1 satisfaction 2
16 Almosteveryday
2 Cargos 2 Satisfaction 2
17 often 3 T-shirts 3 satisfaction 218 Almost
everyday2 T-shirt 3 Satisfaction 2
19 everyday 1 jeans 1 Satisfaction 220 Everyday 1 T-shirts 3 Praise from
friends
4
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Sl.No How Often
You Purchase
casuals(Q:no:9)
Code
IV
How important is
brand
(Q:no:13)
Code
V
Key motivators when
you purchase
casuals(Q:no:27)
Code
VI
1 once in 6 month 2 Important 2 Style 22 Once in a month 1 Important 2 colors 43 Once in 6 month 2 Important 2 design 34 Once in 6 month 2 Important 2 style 25 once in 6 month 2 Important 2 Color 46 once in a month 1 Least Important 3 product 17 once in 6 month 2 Very Important 1 Brand name 58 Once in a 6 month 2 Important 2 style 29 once in 6 month 2 Important 2 design 3
10 once in a month 1 Very important 1 Brand name 5
11 once in a month 1 Very Important 1 color 412 Any other 5 Not at all Important 4 Color 413 Once in 6 month 2 Not at all Important 4 Design 314 once in a month 1 Very Important 1 Brand name 515 once in 6 month 2 Important 2 design 316 once in a month 1 Important 2 Color 417 once in 6 month 2 Important 2 Brand name 518 once in a month 1 Important 2 Brand name 519 once in 6 month 2 Not at all important 4 design 320 once in 6 month 2 Important 2 Design 3
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Cross Tables
How Often You wear casuals (Q: no:2)
How Often
0%
Everyday
20%
Almost
everyday
45%
Often
30%
Rarely
5%
How OftenYou wear
casuals(Q:no:2)
Frequency
Everyday 4
Almost everyday 9
Often 6
Rarely 1
Total 20
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Kind of Casuals you wear (Q:no:3)
Jeans
45%
Cargos
5%
T-Shirts
35%
Cas
al Shirts
10%
Cotton Shirts
5%
Any
Other
0%
Kind of Cas ¡ als
yo¡
wear(Q:no:3)
Freq ¡ ency
Jeans 9
Cargos 1
T-Shirts 7
Casual Shirts 2
Cotton Shirts 1
Any Other 0
Total 20
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What does your brand gives you(Q:no:6)
Recognition
0%
Satisfaction
70%
Value of
money
10%
Praise from
Friends
15%
Social
Acceptance
5%
Any Other
0%
What does your brand
gives you(Q:no:6)
Frequency
Recognition 0
Satisfaction 14
Value of money 2
Praise from Friends 3
Social Acceptance 1
Any Other 0
Total 20
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How OftenYou Purchasecasuals(Q:no:9)
Frequency
once in a month 7
once in 6 month12
On impulse 0
During sales discounts 0
Other 1
Total 20
How Often You Purchase casuals (Q:no:9)
once in a month
35%
once in 6month
60%
On impulse
0%
During sales
discounts
0%
Other
5%
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How important is brand
(Q:no:13)
frequency
Very important 4
Important 12
Less important 1
Not at all important 3
Total 20
How important is brand (Q:no:13)
How important
is brand
0%Very important
20%
Important
60%
Less important
5%
Not at all
important
15%
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motivators for purchasecasuals(Q:no:27)
Frequency
Product 1
Style 3
Design 6
Color 5
Brand Name 5
Total 20
motivators for purchase casuals(Q:no:27)
Product
5%
Style
15%
Design
30%Color
25%
Brand Name
25%
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Brand ImportanceCasualsYou wear
VeryImportance1
Important
2
LeastImportant3
Not at allImportant4
Total
Jeans
1
2 5 0 2 9
Cargos
2
0 1 0 0 1
T-Shirts
3
2 4 1 0 7
Casual Shirts
4
0 1 0 1 2
Cotton Shirts
5
0 1 0 0 1
Any Other
6
0 0 0 0 0
Total
4 12 1 3 20
Hypothesis
H0: Youth who Purchases Jeans (Casuals) give Importance to Brand
H1: Youth who purchases Jeans (Casuals) does not give importance to Brand
Column1
Mean 3.333333
Standard Error 1.520234
Median 1.5
Mode 1
Standard
Deviation
3.723797
Sample Variance 13.86667
Kurtosis -1.16147
Skewness 0.967013
Range 9
Minimum 0
Maximum 9
Sum 20
Count 6
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Test Used: T-TESTING
Test Formulae:
T=X-U
__
S/root (n)
X = Mean of overall rating
=3.333
Standard Deviation among mean ratings = 3.723
U=mean population
2+3/2=2.5
n=20
Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given
as 1.7613
Calculated value is 3.33-2.5/3.72/¥20=.83/.76=1.09
If calculated value is less than Table value (1.76) Accept H0
Since 1.09 is less than table value accept H0
HENCE : Youth who Purchases Jeans (Casuals) give Importance to
Brand(H0)
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important
of brand
purchase
interval
Very
Important1
Importan
t2
Less
Important3
Not at all
important4
Total
Once In A
Month1
1
3 3 1 0 7
Once in 6 a
Months
2
1 9 0 2 12
On impulse 3 0 0 0 0 0
During sales
discount 4
0 0 0 0 0
Any other 5 0 0 0 1 1
Total 4 12 1 3 20
H0: Youth who Purchases Casuals Once in Six months doses not give
importance to brand
H1: Youth who Purchases Casuals Once in Six months give importance to
brand
Column1
Mean 6.666667
Standard Error 3.303197
Median 4
Mode 0
Standard
Deviation
8.091147
Sample Variance 65.46667
Kurtosis -0.14227
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Skewness 0.989742
Range 20
Minimum 0
Maximum 20
Sum 40
Count 6
Test Formulae:
T=X-U
__
S/root (n)
X = Mean of overall rating
= 6.66
Standard Deviation among mean ratings = 8.09
Tabulated value of t at 5% level of significance with (20-1) degrees of freedom is given
as 1.7613
Calculated value is 2.31
If calculated value is less than Table value (1.76) Accept H0
Since 2.31 is greater than table value accept H1
Inference:
Youth who Purchases Casuals Once in Six months give importance to brand
Common Inference:
Youth who purchases Casuals give importance to Brand
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AN
ASSIGNMENT
0N BUSINESS RESEARCHMETHOD(TOPIC-CASUAL CLOTHING QUESTIONNAIRE)
SUBMITTED TO, SUBMITTED BY
PROF.DEEPAK JITENDRA PRADHAN
REG.NO-6131
SEC-C
DATE-21/2/11
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