JOVENAL G. EDQUILAG RARE Conservation Fellow MABAW REEF MARINE SANCTUARY TAGBILARAN CITY
Feb 23, 2016
JOVENAL G. EDQUILAGRARE Conservation Fellow
MABAW REEF MARINE SANCTUARY TAGBILARAN CITY
Final Key Message
Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary!
Panalipdan ang tinubdan sa atong pagkaon, alang kanato ug sa sunod nga henerasyon. Itaho ang mga ilegal nga kalihukan sulod sa Mabaw Reef Marine Sanctuary!
Campaign Slogan and Logo
Lessons learned during message/material testing
• Personal affirmation
• Restructuring my knowledge in making communication materials
• Be open and patient, if you like people will embrace your campaign material.
• Set aside your personal biases. People may think of something different/ more creative.
Changes as a result of pre-testing of message
Technical Changes- choose of words, kind/type of sentence
Message Substance- easily understood, easily remembered, emotional appeal and emotional touch
I support the strict enforcement of rules and regulations in Mabaw Reef as a way of upholding responsibility in caring our livelihood, our food , and the food for the next generation.
I report illegal acts in Mabaw Reef to share responsibility in protecting our source of food and keeping it safe for the next generation.
Report illegal acts in Mabaw Reef. Protect our source of food and keep it safe for the next generation.”
Protect our source of food and keep it safe for the next generation. Report illegal acts in Mabaw Reef Marine Sanctuary!
draft Campaign Billboard
draft Campaign Poster
draft Campaign T-shirt
ATONG AMPINGAN ANG MABAW REEFComposed By: Prescilla Doblas, Local EnumeratorTo be arranged by: Mr. Renerio Balbin, Trainer Loboc School of Music
1Mabaw Reef atong ampinganKay bahande sa kadagatanGasa kini sa kahitas-anNga maghatag kanato’g kabuhian 2Kitang tanan mabulahanBusa sa pag-amping bugtianAlang sa atong kalampusanSa pagbalanse sa kalikupan ChorousMabaw Reef tam-is nga gasaPuluy-anan sa kinhason ug mga isdaSa pagbantay kita magkahiusaGasang hataga’g pag-amumaSa pag-amping kita magpakabanaMabaw Reef gasa ni Bathala . . .
Draft Campaign Jingle
mascot design
plan for campaign launch
Activity Message Materials/ Medium
Ecumenical Mass
- Mabaw Reef is life, a gift from God
- Interpretation of the Slogan and the Key Message
Homily
Blessing of Mabaw Reef and the cutting of Ribbon ( Billboard)
Billboard
Motorcade Campaign SloganKey message
Message of Support
T-shirtFloatRadioJingleTarpaulin
Program Proper Launching of Hotline Cellphone
Campaign Objectives
Increase the level of awareness of the resident fishers in Taloto and Ubujan on the laws and regulation of Mabaw Marine
Increase of resident fishers from Taloto and Ubujan who strongly support in the increase in enforcement of Mabaw MS regulations
Top 3 accomplishments in BROP
Formation of the Mabaw Reef Marine Sanctuary Management Committee
Construction of Mabaw Reef guardhouse and boundary Markers
Community Resource Assessment
Biggest challenge and solution in BR
Fully-functional Management Committee
Setting up of Mabaw Reef Management Desk
Biggest challenge and solution in SM
Goldy to stand alone as Mabaw Reef Pride Campaign Banner!
Establish distinguishing image of the campaign materials to attract attention to the campaign message.