Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742 Journal of Global Merit Management June 2017 1 Journal of Global Merit Management Journal of Global Merit Management (JoGMM) seeks to publish research articles, case studies and book reviews which are novel, theoretical and empirical in its nature and provide exploratory insights into the field of business, finance, economics and management sciences. Journal of Global Merit Management (JoGMM) is committed to the merit management perspective on a variety of topics under the category of business management with a global context. In addition to the global management focus, however, the JoGMM seeks submissions for publication with a decidedly social science application or approach; that is, writing on global management predominately connected with the subfields of the social science, and management fields. JoGMM is a membership access journal that publishes research papers at least two times in a year regarding the issues of importance to the business community. It develops a wide perspective related to business, finance, and economics and in management fields which encourages innovative and original research work of researchers, academicians, practitioners and scholars from all over the world. The journal promotes a link of communication among academicians, practitioners and research scholars from all over the world through their publications.
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Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742
Journal of Global Merit Management June 2017 1
Journal of Global Merit Management
Journal of Global Merit Management (JoGMM) seeks to publish research
articles, case studies and book reviews which are novel, theoretical
and empirical in its nature and provide exploratory insights into the
field of business, finance, economics and management sciences.
Journal of Global Merit Management (JoGMM) is committed to the merit
management perspective on a variety of topics under the category of
business management with a global context. In addition to the global
management focus, however, the JoGMM seeks submissions for
publication with a decidedly social science application or approach;
that is, writing on global management predominately connected with
the subfields of the social science, and management fields.
JoGMM is a membership access journal that publishes research papers
at least two times in a year regarding the issues of importance to
the business community. It develops a wide perspective related to
business, finance, and economics and in management fields which
encourages innovative and original research work of researchers,
academicians, practitioners and scholars from all over the world.
The journal promotes a link of communication among academicians,
practitioners and research scholars from all over the world through
their publications.
Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742
Journal of Global Merit Management June 2017 2
CONTENT
Page
Article 1: 3
NIGERIAN SMES MARKETING INNOVATION PERFORMANCE: INFLUENCE OF
BUSINESS PROCESS MANAGEMENT AND ENVIRONMENTAL DYNAMISM
GARBA MUDDAHA, YEOH KHAR KHENG
COLLEGE OF BUSINESS, UNIVERSITI UTARA MALAYSIA.
Article 2: 15
CAPACITY BUILDING PROGRAM OF PRIVATE EDUCATIONAL INSTITUTION AND
MANAGER LEVEL OF SATISFACTION
NGUYEN VAN HUONG; HO CHI MINH CITY, VIETNAM
Article 3: 39
A STUDY OF USING "CORPORATE CITIZENSHIP" AS AN EFFECTIVE MARKETING
TOOL TO PROMOTE THE COMPANY'S NAME IN THE CONSUMER GOODS SECTOR IN
JOHOR BAHRU
LIEW ENG SEONG, JOHOR BAHRU, MALAYSIA
Article 4: 53
THE IMPACTS OF FINANCIAL DEVELOPMENT ON VIETNAMESE HOUSEHOLD
ECONOMIC ACTIVITIES
NGUYEN NGOC CHIEN; HO CHI MING CITY, VIETNAM
Article 5: 89
THE FACTORS INFLUENCING THE INNOVATIVE WORK BEHAVIOR OF KNOWLEDGE
WORKERS IN HONG KONG’S KNOWLEDGE INTENSIVE BUSINESS SERVICES: A
RESEARCH PROPOSAL
CHOW P K SUMY; HONG KONG
Article 6 110
THE RELATIONSHIP BETWEEN HR PRACTICES AND EMPLOYEE RETENTION:
A CASE OF SERVICE INDUSTRY IN VIETNAM
TRAN KHAI THANH; HO CHI MINH CITY, VIETNAM
LETTER FROM THE EXECUTIVE EDITOR 130
Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742
Journal of Global Merit Management June 2017 3
Article 1:
NIGERIAN SMES MARKETING INNOVATION PERFORMANCE: INFLUENCE OF
BUSINESS PROCESS MANAGEMENT AND ENVIRONMENTAL DYNAMISM
GARBA MUDDAHA, YEOH KHAR KHENG*
COLLEGE OF BUSINESS, UNIVERSITI UTARA MALAYSIA.
ABSTRACT
At this crucial moment when global competition is becoming more
intense, the Small and Medium Enterprises (SMEs) level of innovation
is the key to business success, growth and survival. To spur SMEs
innovativeness and overcome the negative effects of the intense
competition, managers need to have a workable process management
system of manufacturing products as well as delivering services.
This study proposes the research framework on the relationship
between business process management and marketing innovation
performance of Nigerian SMEs in manufacturing and service industries,
the adoption of environmental dynamism as moderator could further
strengthen the relationship. This will benefit the regulatory bodies
and business managers.
Keywords: Process management (PM), Environmental dynamism (ED),
Marketing innovation performance (MIP), SMEs, Nigeria.
Vol. 4, No. 1, 6/2017 ISSN: 2411 – 6742
Journal of Global Merit Management June 2017 15
Article 2:
CAPACITY BUILDING PROGRAM OF PRIVATE EDUCATIONAL INSTITUTION AND
MANAGER LEVEL OF SATISFACTION
NGUYEN VAN HUONG; HO CHI MINH CITY, VIETNAM
ABSTRACT
The higher education sector in Vietnam has been undergoing profound
transformation during the last decade. Higher education is considered
to have the responsibility to provide the students with professional
knowledge and skills and to help student satisfy the demand of the
employment market. However, university graduates are unable to find
the jobs in their area of specialization while employers still report
for their difficulties in finding their skilled workers with required
knowledge and skills. In order to meet the boom economy, many private
educational institutions has been set up and enrollment are also on
the higher side. This has led to a remarkable growth and competition
in higher education sector of Vietnam.
Due to increased pressure of the competition in the education service
industry, higher educational institutions should adopt a market
orientation strategy to differentiate their services from the
competition in order to attract new students and retain old students.
Thus, these institutions need to understand their target markets (i.e.
students or clients), assess the target market needs and modify their
offerings to meet that need. In other words, providing quality
services and satisfying students' needs as well as expectations are
vital for higher educational institutions to succeed in general.
This study aims to examine the level of student satisfaction with
student services provided by private educational institutions in
Vietnam. The primary objective was to identify service quality
factors influencing on the student satisfaction. These factors
include: (1) instructor/trainer expertise, (2) content of training
program such as material and material design, (3) coaching, (4)