JOURNALISM 232 THE POWER OF THE PAGE Kelley Coppinger, WKU Advertising Program What is design? What is creativity? How? Text: Design Elements A Graphic Style Manual, Timothy Samara
Nov 17, 2014
JOURNALISM 232 THE POWER OF THE PAGE
Kelley Coppinger, WKU Advertising Program
What is design?What is creativity?How?Text: Design Elements A Graphic Style Manual, Timothy Samara
JOURNALISM 232 THE POWER OF THE PAGE
Design is:SalesmanshipCommentaryOpinionSocial responsibility
Design:Adds valueIlluminatesClarifiesDignifiesPersuades
JOURNALISM 232 THE POWER OF THE PAGE
CautionDesign cannot overcome a bad idea or strategy!Example: A great logo doesn’t solve a branding problem!A good ad doesn’t solve a marketing problem!A great design also doesn’t fix a poorly written story!
JOURNALISM 232 THE POWER OF THE PAGE
Design has Rules: my top 101. Have a concept-think first!2. Design for your audience NOT you!3. Use two-three fonts tops4. Pick colors on purpose
JOURNALISM 232 THE POWER OF THE PAGE
5. Create a visual hierarchy6. Say it with less, words and image-simplify7. Negative space is magical8. It has to be legible
JOURNALISM 232 THE POWER OF THE PAGE
9. Communicate, don’t decorate!10. Create your own images-don’t scavenge
JOURNALISM 232 THE POWER OF THE PAGE
http://www.youtube.com/watch?v=hQPn1GnQXgs
So, Do you have to be creative?Creativity refers to the phenomenon whereby a person creates something new (a product, a solution, a work of art, a novel, a joke, etc.) that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs. What counts as "valuable" is similarly defined in a variety of ways.
Thanks Wikipedia!
JOURNALISM 232 THE POWER OF THE PAGE
Where does creativity come from?
InsideFear ExperiencesDesire to expressYour unique perspective Desperation
It’s emotional, the challenge is to give it image and words.
JOURNALISM 232 THE POWER OF THE PAGE
How do you tap it?
Do you homework or preparationBe patient-give your mind time for incubationEmbrace frustrationRisk judgementRisk failureCollaborate, don’t work in isolation, others can expand your creativity
JOURNALISM 232 THE POWER OF THE PAGE
Let’s exercise it?
You have written a story about a homeless man.You are charged to set up a photoshoot and create a magazine spread.