Jots pinterest 7.9

OverviewWHAT: Pinterest Sweepstakes around Back-To-School !MESSAGE: Jennie-O Makes Back To School Easy. Pin tips, tricks and recipe ideas for a chance to win great prizes! !OBJECTIVE: Drive awareness by pushing Jennie-O branded content/pins out to participants and their Pinterest circles; Drive site traffic !MEASUREMENT: Repins and site traffic !TIMING: August 18 - September 14 !PRIORITY PRODUCTS: Deli Turkey, Turkey Bacon, Turkey Sausage, Ground Turkey, Taco Seasoned Ground Turkey

Process

LANDING PAGEDRIVERS PINTEREST

• Created by Vendor • Email Capture • Rules • Legal • Contest Sweepstakes

• Enter Email • Repin Prompt

• Entry Confirmation

• Our Inspiration Board • Includes 4 categories of

inspiration: • Morning Shortcuts • Lunchbox Ideas • After-School Snacks • 15-Minute Meals

• Earned • Syndicated article • Owned • Jots.com homepage carousel • Switch Circle • Facebook • Pinterest Contest Pin • Twitter • Paid • Search • Retargeting • Promoted Posts on Facebook • Sales Team • One-sheeter to inform Retailers • On-package stickers • Turkey bacon & sausage • Taco Seasoned Ground Turkey

Landing Page WireframeBack To School Sweeps

Get inspired for a chance to win. It’s Easy:

Enter Your Email

Pin Back-to-School Ideas

Win!

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(We will only use this to contact you if you win!)

enter your email Submit

Pin Back-to-School Ideas Start with our favorites!

15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts

tease prize

I agree to Terms & Conditions

You could win…

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User Flow

DRIVERS

Back

Error MessageInvalid Email, Mandatory T&C

Confirmation Message

Thanks. That was easy. Now Pin for a chance to win!

Confirmation Message

You’re done! We’ll contact winners by DATE. Get more ideas on our Pinterest Board

ok

Landing Page

Step 1: Enter Email on Landing Page Success!

Step 2: Pin an Idea

If not logged in to Pinterest*

If logged in to Pinterest*

Pinterest API Overlay on Landing Page

Done!

Jennie-O Back To School Board

*Note: This pins to the user’s personal board, not to a Jennie-O Board

Our Inspiration Board

We’ll create content, 8-12 Pins, for users repin from the landing page. The content will cover 4 main Back-to-School categories: Morning Shortcuts Lunchbox Ideas After-School Snacks 15-Minute Meals !

This content, along with additional, relevant content, will also appear on a Back-to-School Board on the Jennie-O Pinterest Page.

Back To School SweepsGet inspired for a chance to win. It’s Easy:

Enter Your Email

Pin Back-to-School Ideas

Win!

1

(We will only use this to contact you if you win!)

enter your email Submit

Pin Back-to-School Ideas Start with our favorites!

15-Minute Meals Lunchbox Ideas After-School Snacks Morning Shortcuts

tease prize

I agree to Terms & Conditions

You could win…

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*brand our pins / include a #hashtag

Morning Shortcut Hacks

ALT: Make Mini Turkey Fritattas on Sunday night and freeze them. Simply heat and serve in the mornings for a portable, instant breakfast.

Inspiration Board Pins - Morning Shortcuts

Lists Pin Jennie-O Recipe/Product Pin

JennieO print-off for kids to fill out each week

ALT:

A Grab-And-Go Breakfast Pin from Jennie-O

http://www.jennieo.com/recipes/129-Turkey-Sausage-and-Egg-Breakfast-Sandwich

Turkey Sausage and Egg Breakfast Sandwich Less than 15 Minutes Send them with your kids on their way out the door! They’ll love their Breakfast Buddy.

Lunch Hacks

Alts: -Make it fun with “Sushi” Sandwich Rolls -Freeze their juice box as a built-in icepack that’s ready-to-drink by lunchtime.

Inspiration Board Pins- Lunchbox Ideas

Use the school’s hot lunch program—

especially if they’re serving Jennie-O

Turkey!

Take photos of cute lunch boxes packed with Turkey. Examples:

Jennie-O Recipe/Product PinLists Pin

Create a branded pin that suggests using hot lunch featuring Jennie-O

Get more protein in their lunch with sandwich kabobs: Layers of turkey and cheese between less bread!

*brand our pins / include a #hashtag

Inspiration Board Pins - After School Snacks

Snack Hacks Jennie-O Recipe/Product PinLists Pin

Create a GIF… Top 5 Protein-Packed Snacks Your Kids Will Love

Pre-Slice apples and keep them from turning brown by holding them together with a rubber band.

Alt: Wrap turkey around pretzel sticks for a healthy, protein-packed snack kids love.

Pull from snack ideas we have from Biggest Loser. Turkey + Cheese. Etc.

*brand our pins / include a #hashtag

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29 grams of protein Under 15 minutes prep

13 grams of protein

Inspiration Board Pins- 15 Minute Meals

Did you know all of this is in tonight’s meal?

Find more tips and tricks on JennieOkids.com

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Weeknight Meal Hacks/Tips Jennie-O Recipe/Product PinLists Pin 5 Weeknight Recipes for Tiny Tummies (FEATURE JOTS RECIPES)

Create an ingredient GIF with branded title/end slides.

*brand our pins / include a #hashtag

Add tip “Buy pre seasoned meat to save prep time”

ALT: Use an upside down muffin tin to make taco bowls! The best part is that they’re baked instead of fried.

Appendix - Extra Ideas

Morning Hacks Snack Hacks Dinner HacksLunch Hacks

Appendix - Extra Ideas

Inspiration/Starter Images Messages

Use a magnetic lunch chart to plan lunch

Planning

Execution

Execution - Sweepstakes Pins

Execution - Sweepstakes Pins

Execution - Sweepstakes Pins

Execution - Sweepstakes Pins

Execution - Sweepstakes Pins

Execution - Sweepstakes Pins

Results

Registrations: 8,567 Unique Users Impressions: Reach: Increased Follow Count:

RESULTS GRAPH