Staff Expertise as Digital Strategy Josh Greenberg Director of Digital Strategy & Scholarship (@epistemographer more or less everywhere) Thursday, December 10, 2009
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Staff Expertise as Digital Strategy
Josh GreenbergDirector of Digital Strategy & Scholarship
(@epistemographer more or less everywhere)
Thursday, December 10, 2009
About NYPL
Thursday, December 10, 2009
The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities
Mission:
Thursday, December 10, 2009
Four Research Libraries
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
6 Hubs +81 Neighborhood
Libraries
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Online
Thursday, December 10, 2009
NYPL.org
catalog.nypl.org
digitalgallery.nypl.org
kids.nypl.org exhibits
Thursday, December 10, 2009
A Problem:
Thursday, December 10, 2009
Plummeting use of Physical Research
Collections
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Are people no longer interested?
Thursday, December 10, 2009
No
Thursday, December 10, 2009
Thursday, December 10, 2009
They’re no longer going to come
to us first
Thursday, December 10, 2009
"Digitised and on our website" is not equivalent to "available
and useful to users"
- M1ke_Ellis (on Twitter yesterday)
Thursday, December 10, 2009
Digital discovery currently happens in
two ways:
Thursday, December 10, 2009
Thursday, December 10, 2009
Conversation
Thursday, December 10, 2009
Goal: Grow Awareness and Use
Thursday, December 10, 2009
Strategy: Talk about ourselves.
Thursday, December 10, 2009
Strategy: Talk about ourselves.
A lot.
Thursday, December 10, 2009
Writing:2 birds, one stone
Thursday, December 10, 2009
“Writing for Google”
Thursday, December 10, 2009
“Writing for Google”+
“Writing for referral”
Thursday, December 10, 2009
“Writing for Google”+
“Writing for retweeting”
Thursday, December 10, 2009
Blogs
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
44
Thursday, December 10, 2009
referrals to digitalgallery.nypl.org
Thursday, December 10, 2009
A little math:
• if one post = ~30 average inbound visitors
• and NYPL has 2600 staff
• assume a post every two weeks by 1/2 of the staff
• That’s 650 posts per week...
• ...which means ~20k inbound visitors per week; 1m per year
Thursday, December 10, 2009
New nypl.org
Thursday, December 10, 2009
Thursday, December 10, 2009
Want to see it first? Follow @nypl
Thursday, December 10, 2009
Partnerships
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Easy part: tools
Thursday, December 10, 2009
Hard part: Policies & training
Thursday, December 10, 2009
Necessary background: understanding users
Thursday, December 10, 2009
User data for building
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
User data for engagement
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Thursday, December 10, 2009
Key takeaways:
Thursday, December 10, 2009
Get out there
Thursday, December 10, 2009
Simple tools, used creatively
Thursday, December 10, 2009
Exploit Partner withother institutions
Thursday, December 10, 2009
Pay attention to your users
Thursday, December 10, 2009
A last thought...
Thursday, December 10, 2009
The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities
Mission:
Thursday, December 10, 2009
Related Documents
