Josephines magazine analysis

Look magazine analysis

By Josephine Fadare

Masthead‘look’ this suggests the magazine is representing the word look for the reader to look at the images and pictures in this magazine.

Magazines uses famous stars e.g. Kim Kardashian as she is a celebrity therefore it attracts customers and fans to be like her and buy this magazine . Celebrities as fans want to know the latest ‘gossip’ about their favorite model/ celebrity.

Front page analysis

The masthead has been done is serif and the front is pink and bold which is eye-catching to the readers, which makes the magazine more interesting. ‘KIM's secret hook-ups’ the

font size is big and its in bold writing which attracts the target audience as they wants to know what's happening and is a representation of ‘gossip’ as it makes reader talk about what going on to other people.

Colours- pink and white which suggests its feminine because it aimed at women.

Pictures- there are varieties of pictures shown e.g. clothing and handbags . The reader can tell what genre this is as the magazine is based on women's clothing which also suggests to the target audience it’s a fashion magazine.

The line ‘Wedding outfits you WILL wear again ’ helps attract the reader for advice on type of outfits they can were for their big day. The word ‘WILL’ is in capital which suggests they are saying that the reader will definitely get the dress they want and persuasive them that you can wear the dress again.

The magazine doesn't’t offer promotion gifts

The writing at the top of the front cover is a strapline

‘guilt free shopping’ suggests that they are persuading readers to look inside for shop , the word ‘guilt’ makes the reader feel as if they are doing wrong for buy more clothes. The font O is represented as an

expression of the readers eyes widely open as a result it makes the reader very curious

to look inside.

Information and what's inside about Look

magazine • The UK's biggest selling fashion magazine, Look's unique mix

of authoritative and accessible shopping advice, beauty tips, celebrity news and real-life features makes it a must-read for every trend-conscious woman.

• Look's positive, inclusive ethos extends throughout the brand, from the uplifting tone of its news stories through to the use of realistically sized models in every issue. The readers can see the latest trends, beauty news and celebrity style at www.look.co.uk where users can browse and buy in excess of 127,000 products from over 2,500 brands spanning the entire high street. Look magazine is a glossy high street fashion and celebrity weekly magazine for young women. The magazine was launched on February 2007. the magazine website was also re-launched in January 2010

• The measures of audience are readership and circulation. Also the website helps the readers know the latest fashion on their phone by going on the website.

Target audience

• The target audience is for young women around ages of 18-30.

• The magazine has been reed by 651,000 adults a year.

The demographics and psychographics

• The magazine is demographic, as it appeals to young women who live in a urbanization areas. People who earn a high income can afford the magazine and the magazine tries to persuasive mainly English ethnicity

• Psychographic profile –personality, mainstreamer, quirkiness , secedes, reformers, aspires

• The psychographic is popularity of a celebrity who is used to advertised the magazine. The has it own mainstream, trend following celebrities.

How look magazine appeal to through content By the following:

Content

• The content in this magazine is telling readers what's going to be in the magazine.

• Look magazine appeal through font and the use of writing to make it interesting.

Multiplatform & Price

• At the moment the company ‘look’ isn't multiplatform yet.

• The cost of this magazine is £1.80. But varies when a reader subscribes for the magazine either weekly or monthly.

readership

• The magazines medium’s essential strength lies in the active way in which readers choose and use their look magazine. Magazines like Look, are an active medium, with the reader in control. This is because it depends on , the target audience if they like the magazine and if it appeals to them e.g. fashion, as a result this will show if the magazine is going to be successful or not. The magazines number of readership is 523,000.

• Magazines and the internet work well together. Information in look magazine sometimes leads readers to obtain more details on the internet, and they may then purchase something as a result of exposure to both media. Other the other hand readership is also measured by the surveys of the population. In conclusion Readership is practically always larger than circulation, because of "pass-on readers" - in other words, each copy sold is normally read by some people as well as its buyer.

Circulation figures

• look magazine circulation figures is 300,161 or 313,358 but their circulation figures are measured by the number of copies it distributes, on average, for each issue and sales. Also Circulation relates to the number of copies circulated to the public. Circulation has a big link with readership.

• The only way that readership can be smaller than circulation is if some buyers don't read the publication themselves, but immediately pass it on to others. Normally, this only happens when the "buyers" aren't paying for the publication, as with controlled-circulation publications. Number of copies it distributes, on average, for each issue

frequency

• The frequency of this look magazine is weekly, the magazine is kept in stores for a week at the same price but occasionally have special offers and magazine is discounted to £1 or for people who subscribe weekly or monthly to the magazine .

•

Type of advertisers

• Look magazine appeal through content of typical advertisers by advertisements often appear simple, but are actually very complex. Although the copy is almost always short, the layout is perfectly designed to maximize its effect. The interplay of words and images on the page attracts and maintains a reader’s attention, communicates a message, and convinces a reader to do something he wouldn’t otherwise do. Ads can direct readers to visit websites, buy products, form opinions, or think positively about an advertiser.

The number of pages

• Look magazine number of pages is around 132 but varies , the more pages appeal to readers in this magazine as it makes the reader want to read more and explore different gossip involved because of the layout and how the magazine use different techniques to persuasive readers to believe untruthful stories.

Exploring look magazine

• Magazine ads e.g. look magazine generally have the following elements: a creative image, a large headline, and a section of text with small font for details. These elements work together to attract and maintain a reader’s attention, and instruct them to act. Although ads show great variety, they actually follow a standardized format

• Finally, the trend becomes saturated in the market, usually at very low prices. With trendy items like a must-have designer handbag, the item becomes widely available as a knock-off

Bibliography

• http://www.consterdine.com/articlefiles/42/HMAW5.pdf

• Wikipedia

• http://shop.irregularchoice.com/blog/wp-content/uploads/ICLook27.09.10CVR_HR.jpg

• http://courses.washington.edu/webrhet/engl281/handouts/genreguidech3.pdf

• http://www.ipcmedia.com/look

• And some of my own general knowledge

Question time???

• When was look magazine first launched?

• Who is look magazine target audience?

• Does look magazine have there own website?

• Which celebrity is on the front cover of this look magazine?

• How does this magazine appeal to women?

Thank you for listening