Joseph Stromski II: Personal Branding Plan

Personal Branding PlanJoseph Stromski II

Portfolio

A portfolio should include an autobiography, original work, resume and contact information

Assets: Google, Wordpress, Foursquare, Facebook and Twitter

View my portfolio on Wordpress

View my portfolio on Google Sites

Goals

Start a strategic communications/event planning firm

Freelance for arts and entertainment magazines

Increase target audience from 18 - 25 year-olds to 18 - 35 year-olds

Output Objectives

Update Twitter at least five times per day

Update Facebook twice per week

Update Wordpress and Google Site at least once per week

Submit original writing samples to art and entertainment magazines/corresponding Web sites biweekly

Outcome ObjectivesIncrease Twitter followers by 10 per month

Increase overall daily unique blog visitor average from 15 to 25

Average at least 25 unique visitors to Google Site per week

To have a minimum of four articles published yearly in nationwide arts and entertainment magazines/on corresponding Web sites

S.L.O.T. (1/2)

Strengths:

I’m not an expert, but I know more than most

Quick learner

My tomorrow phone

I have a head start

S.L.O.T. (2/2)

Lesser Strengths:

I’m not an expert

Opportunities:

Every business can benefit from social media

Threats:

Almost everybody thinks they’re an expert

Key Messages (1/2)

Whether it's getting your message out through print, managing your social networks and Web site(s) or planning and executing events, Stromski has the experience and knowledge to provide the results you want through a customized plan at a price you won't find anywhere else

Key Messages (2/2)

If you provide a service or product, regardless of whether it's exclusive to you or a competing product, it's in your best interest to inform the public about it as quickly and concisely as possible to maximize profits and increase your client base

Strategies

Participate in Facebook, Twitter and clients’ sites’ conversations daily

Link Twitter anywhere it can be linked

Retweet pertinent tweets, articles and links

Subscribe to arts and entertainment magazines to get a feel for target audiences and become familiar with writing styles

Basic Timeline

Launch date of May 10, 2010

Short term:

Update social media according to Output Objectives

Long Term:

Continuously monitor all updates, stats and media coverage

Evaluation

Track Wordpress stats

Track bit.ly stats

Monitor Twitter followers

Monitor print/Web publications, name and clients using Google Alerts

Find MeGoogle

Wordpress

YouTube

Twitter

Facebook

Linkedin

Foursquare