Josemon final report - v-guard industries Ltd

Industrial Visit to V-GUARD Industries Ltd. Industrial Visit to V-GUARD Industries Ltd.

Corporate office, Cochin Corporate office, Cochin

Josemon VargheseJosemon Varghese

S5 CABMS5 CABM

Govt.Polytechnic College, KumilyGovt.Polytechnic College, Kumily

Reg No: 10250165Reg No: 10250165

2

Introduction

V-Guard Industries Ltd is a major electrical appliances manufacturer in Kerala V-Guard Industries Ltd is a major electrical appliances manufacturer in Kerala

with an annual turnover of 7 billion. with an annual turnover of 7 billion.

Established in 1977, from the vision of one man Kochouseph ChittilappillyEstablished in 1977, from the vision of one man Kochouseph Chittilappilly

V-Guard continues to remain at the helm through rigorous research and V-Guard continues to remain at the helm through rigorous research and

development. R&D labs at Cochin and Coimbatore explore and reinvent development. R&D labs at Cochin and Coimbatore explore and reinvent

existing products and design. existing products and design.

R&D for electronic products and electric geysers are carried out in Cochin R&D for electronic products and electric geysers are carried out in Cochin

Electro-mechanical products, electrical wires and solar water heaters are the Electro-mechanical products, electrical wires and solar water heaters are the

strong point of the Coimbatore R&D lab.strong point of the Coimbatore R&D lab.

3

History of the Organization

The foundation of V-GUARD was laid with the formation of a Partnership The foundation of V-GUARD was laid with the formation of a Partnership

Concern viz. Premiere Electronics by the Promoter in the year 1977.Concern viz. Premiere Electronics by the Promoter in the year 1977.

In the year 1992, Premier Electronics, the partnership concern was dissolved and In the year 1992, Premier Electronics, the partnership concern was dissolved and

Mr. Kochouseph Chittilappilly continued the business as a proprietary concern.Mr. Kochouseph Chittilappilly continued the business as a proprietary concern.

Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another Also, in the year, 1985, Mr. Kochouseph Chittilappilly started another

proprietorship concern by the name of M/s Prompt India for marketing of the proprietorship concern by the name of M/s Prompt India for marketing of the

products under the brand name of V-Guard. Subsequently, M/s Prompt India products under the brand name of V-Guard. Subsequently, M/s Prompt India

changed its name to M/s V-Guard Industries.changed its name to M/s V-Guard Industries.

On February 12, 1996, the Company was incorporated under the name of "V-On February 12, 1996, the Company was incorporated under the name of "V-

Guard Industries Limited" under the Companies.Guard Industries Limited" under the Companies.

4

With effect from November 15, 2001 the Company was converted into a private With effect from November 15, 2001 the Company was converted into a private

limited company limited company

And again got converted into a public limited company on August 1, 2007 And again got converted into a public limited company on August 1, 2007

The company now has diversified into a multi-product company which now The company now has diversified into a multi-product company which now

manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet, manufactures and markets Electronic Voltage Stabilizers, Monobloc, Jet,

Submersible, Compressor Pumps and Electric Motors, Insulated Electrical Submersible, Compressor Pumps and Electric Motors, Insulated Electrical

Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters, Cables (House Wiring, Industrial), Electric Storage & Instant Water Heaters,

Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in a Solar Water Heaters, UPS, Electric Fans and is also in generation of Power in a

small way.small way.

5

Milestones

6

Milestones

7

Milestones

8

Corporate Governance Philosophy

Corporate governance is all about commitment to values and ethical

business conduct. It encompasses adhering effectively to the governing laws,

procedures, practices and the implicit rule that determines a management’s ability

to make sound decisions in the best interest of all stakeholders viz, shareholders,

customers, employees, creditors, the suppliers etc.

At V-Guard Industries Limited, both the Board of Directors and the Management

are committed to the adoption of best governance practices and its adherence in

the true spirit, at all times. The Corporate Governance arrangements of the

Company are under constant review. The Board of Directors performs the pivotal

role in the governance system and constantly reviews the existing practices

adopted and strive to improve them in the best interest of all stakeholders.

9

The decision making process at the Company is transparent and documentary

evidence is available for each and every transaction of the Company. The

Board has also formed various sub-committees and defined guidelines and

formulated framework for the meetings of the sub-committees. The members

of these sub-committees discuss and deliberate the matters and proposals

which are coming within their terms of reference and provide its

recommendation to the Board to take accurate decisions. The Board also

ensures that accurate and timely financial and strategic information are given to

the present and potential investors. The Company is in compliance with the

guidelines on Corporate Governance as stipulated under Clause 49 of the

Listing Agreement executed with Stock Exchanges where the shares of the

Company relisted.

10

Area of expertise

Amalgamating digital technology in to everyday life is the main area

of expertise of V-GUARD Industries Limited. The company’s product basket

has the following categories of products.

• Voltage Stabilizers and Wiring Cables

• Pumps and Motors

• Geysers & Water Heaters

• Fans & UPS

• Switch Gears & Induction Cookers

• Power control cables and Digital UPS

• Inverters & Batteries

• Switch gears and Distribution Boards

11

12

Voltage StabilizersVoltage Stabilizers - The largest selling stabilizer brand in India and trusted by

millions, V-Guard stabilizers offer the best technology with features like

automatic restart, turn-on delay, time-delay system and high-low voltage cut off

that provide efficient and reliable protection for electronic appliances against

voltage problems.

V-Guard stabilizers are unmatched in every sense. It’s 'jellybean'

design is registered to prevent cheap imitations’-guard stabilizers come in

different capacities for different applications like Air Conditioner, LCD TV,

Music System, Refrigerator, washing machine, Microwave oven and treadmill.

Main line stabilizers are available for general purposes.

Wiring CableWiring Cable - V-Guard cables are manufactured in a fully automated ISO

9001 certified factory at Coimbatore and Kashipur complying with world class

quality standards. ISI marked V-GUARD cables are come with HFT

technology, 3 – layer insulation and length assurance seal in every 90 meters.

These high quality cables ensure complete and reliable protection against all

electricity hazards. Multi – core flat, round, LT power cables and control

cables are also available. All cables are available in FR and FRLS variants

•Better flexibility and Fire retardant Better flexibility and Fire retardant

•ISI certified ISI certified

•Low resistance and Short circuit proofLow resistance and Short circuit proof

•Assured lengthAssured length

•Triple layer and HFT technologyTriple layer and HFT technology

13

14

PumpsPumps - Ultra efficient V-Guard pumps with high speed pumping technology

can pump water even from the deepest of wells very quickly, hence saving

time and electricity. vguard pumps are made from top-grade castings, fine

components and high quality aluminum. With a wide application range, these

pumps are available in more than 400 models ranging from 0.25 to 25 HP

(including 3-phase models) for domestic, agricultural and commercial purposes

•Conforming to international standards

•Wide dealer network

•Extensive and well-equipped service center network

•Cost-effective and Star-rated Models

15

SINGLE PHASE PUMPS

3 PHASE PUMPS MOTORS

SELF PRIME CENTRIFUGAL THREE PHASE MOTOR

CENTRIFUGAL

MONOBLOCK PUMPS SINGLE PHASE MOTOR

OPEN WELL SUBMERSIBLE OPEN WELL SUBMERSIBLE PUMPS SINGLE PHASE COMMERCIAL MOTOR

TUBE WELL SUBMERSIBLE BORE WELL SUBMERSIBLE PUMPS COOLING TOWER MOTOR

JET PUMPS

COMPRESSOR

16

Geyser / Water Heaters - V-Guard offers a wide range of instant and storage model

water heaters that combine quality and technology. Our latest ‘Energy Saving

Technology’ with 5-star rating saves up to 50% energy and the ‘ Penta Protection

System ‘ assures maximum user safety. The outer body is made of high-quality ABS

and powder-coated metal. V-guard water Heaters are available in

1,6,10,15,25,35,50,80 and 100 liter capacities in different models

•Elegant Design

•Penta Protection System

•ISI Accredited

•‘Energy Saving ‘ technology

•ABS Body

17

Solar Water Heaters - V-GUARD solar water heaters with international ETC

(Evacuated Tube Collector) technology are way ahead of the competition, in

terms of quality, technology and efficiency. The ETC system facilitates efficient

absorption and utilization of solar energy, with minimal heat loss. Approved by

the Ministry of New and Renewable Energy (MNRE) , V-GUARD solar water

heaters are eco-friendly and non-polluting as they do not consume electricity or

fuel to heat water. Manufacturing of V-guard water heaters takes place in an ISO

Certified factory in Coimbatore.

•High-quality components

•International technology standards

•Evacuated Tube Collector

•Lifetime Investment

• Fans - V-Guard fans come with unique ‘high –Angle technology’ and

specially designed blades that facilitate ‘full-coverage’ of cool breeze in

the entire room. The sleek metal painted body and stylish design, and add a

touch of class to the interiors. V-guard fans are available in different

models and colors.

– Double Ball Bearings

– Powder Coated /Metallic Finish

– Rust resistant

– Consistent performance

18

19

Digital UPS, Inverter, Batteries and Trolley - An innovative power back up

device , V-Guard digital UPS , designed and developed by V-guard’s ISO 9001-

2008 Certified R&D, comes with the latest technology and unique features to

manage power failures efficiently.

Designed for contemporary living, V-Guard digital UPS, compared to ordinary

generators is stylish in looks, ultra-compact, light-weight, noise-free, pollution-

free and can be kept indoors.

Made from high quality components , v-guard digital UPS is equipped with

advanced Micro-Controller based line interactive technology and a host of

features like MOSFET based power stage with PWM output , FRCM (fly-back

Reactance Charging Alumin Method) with UST (Uni Polar Switching

Technology) for uninterrupted back-up during power failures.

• Switch Gears – V-Guard switch gears have been designed with world class

tripping mechanisms to ensure maximum safety. Manufactured to deliver

excellence in quality and reliability, our range of switchgears cover MCBs,

RCCBs and isolators varying in number of poles and ratings to suit every

requirement.

– Fully confirming to IEC international standards

– High quality molded casing with superior thermal and dielectric

properties

– Improved and rugged design of operating mechanism.

– State-of-art arc running system

20

• Distribution Board – V-Guard distributions boards are fabricated out of high

quality cold rolled and closed annealed metal sheets from domain leaders

with an attractive and compact design. Phase selector DBs, Plug and sockets

and MCB enclosures are also available.

– Designed with the objective of easy assembling and inside wiring

– High quality surface treatment and superior powder coating.

– Enhanced protection against corrosion.

– Attractive color shades and aesthetic design to improve the appeal of

your interiors.

– Suitable for flush and surface mounting

21

• Digital UPS, Inverter, Batteries and Trolley - An innovative power back up

device , V-Guard digital UPS , designed and developed by V-guard’s ISO

9001-2008 Certified R&D, comes with the latest technology and unique

features to manage power failures efficiently.

• Designed for contemporary living, V-Guard digital UPS, compared to

ordinary generators is stylish in looks, ultra-compact, light-weight, noise-

free, pollution-free and can be kept indoors.

• Made from high quality components , v-guard digital UPS is equipped with

advanced Micro-Controller based line interactive technology and a host of

features like MOSFET based power stage with PWM output , FRCM (fly-

back Reactance Charging Alumin Method) with UST (Uni Polar Switching

Technology) for uninterrupted back-up during power failures.

22

23

Departments

• Customer service department

• Electronic and new projects department

• Electro mechanical department

• Finance and accounts department

• Human resource and administration department

• Mechanical and electrical department

• Marketing department

• Supply chain management

• Systems department

24

SCM : Supply Chain Management

CFO : Chief Finance Officer

DGM : Deputy General Manager

EMD : Electro Mechanical Division

MED : Mechanical Electrical Division

EMW : Electro Mechanical Works

Nature of the Organization

At V-Guard the principles that motivated the company’s

success remain unchanged: The passion of our early years and

our quest for excellence. Through stringent quality measures,

reliable products, talented people and a responsible approach to

business and global citizenship we continue to steadily capture

the hearts of the people.

25

Vision & Mission

Vision

“Let us endeavor to make V-GUARD a trusted household name”

Mission

To offer a range of products at affordable prices, which add to

comfort of life through saving in manual labor, time and energy or force

entertainment. To make our products meet international quality standards and

provide trouble free performance. To adopt designs, which support timely and

efficient post sale service. To continuously innovate and add values to our

products, if needed with technical collaboration. To continuously assess and

improve customer service.

26

Social Responsibility

• Extending a hand in support of education

• The Thomas Chittilapilly Trust

• Shantimandiram; an old age home for women

• Mr. Kochauoseph Chittilappilly donates kidney to save a life

• Social Welfare Fund- an employee CSR activity

• Stabilizer SHG activity

27

28

Experience

It was a 14 days unique experience for me in the V-GUARD corporate office

situated in Vennala, Ernakulam, where the data from the branches all

over India were processed.

The office starts at 9:00 AM in the morning and continues till 6:00PM in the

evening.

The code of conduct for employees are clearly defined and well understood

by the employees. Dress code for each gender is well defined on week

days and Saturdays.

Cntd.

Every employee selected in to the V-GUARD family is

initially placed on probation for a period of six months.

A detailed appointment order shall be issued setting out the terms

and conditions of appointment.

Upon joining, employees shall submit a fresh set of Bio-data in

the prescribed form together with a joining letter in his/her own

handwriting.

After the initial induction training, the new employees are sent to

their respective departments for the on-the-job training. 29

Cntd.

The following schemes are implemented for the benefit of

employees.

– Bonus

– Medical Reimbursement

– LTA (Leave Travel Assitance)

– Gratuity

– Financial assistance for higher education

– Educational allowances to employees children

– V-GUARD award for excellence

30

31

1. Need / opportunity mapping

2. Concept development

3. Preliminary research

4. Prototype design(quality check1)

5. Product design manufacturing

process design

6. Mainline production(quality check2)

7. Distribution

8. Seamless support and maintenance

9. Upgrades and innovation

10. Retirement/disposal

32

33

Promoters Holdings

Promoters Group

Corporate Bodies

Banks/financialinstitutions and mutualfunds

Foreign institutionalinvestors

Indian public and others

NRI's/OCB's/ForeignNationals

11335498 (37.98%)

8766274 (29.37%)

6425143 (21.53%)

1397039(4.68%)

853522 (2.86%)

746724 (2.50%)

NRI's/OCB's/Foreign Nationals 323320(1.08%)

34

Experience

It was a 14 days unique experience for me in the V-GUARD

corporate office situated in Vennala, Ernakulam, where the data from

the branches all over India were processed. The office starts at 9:00

AM in the morning and continues till 6:00PM in the evening. The code

of conduct for employees are clearly defined and well understood by

the employees. Dress code for each gender is well defined on week

days and Saturdays.

.

Every employee selected in to the V-GUARD family is initially placed on

probation for a period of six months. A detailed appointment order shall be

issued setting out the terms and conditions of appointment. Upon joining,

employees shall submit a fresh set of Bio-data in the prescribed form together

with a joining letter in his/her own handwriting. After the initial induction

training, the new employees are sent to their respective departments for the

on-the-job training

35

The following schemes are implemented for the benefit of employees.

•Bonus

•Medical Reimbursement

•LTA (Leave Travel Assitance)

•Gratuity

•Financial assistance for higher education

•Educational allowances to employees children

•V-GUARD award for excellence

36

37

Contribution

The main suggestion I would like to point out during the V-GUARD

industrial visit is the advertising methods they used to follow. In addition to

print and visual media, they have to give importance to social media

advertising.” Since social networking web sites like facebook and twitter

having more influence on people and most of them are spending more time in

front of the computer, I believe that these kinds of advertising have much

importance.

• As we know that “online marketing management” is an important branch

of marketing management, they should think about the vast possibilities of

internet marketing. V-GUARD V-GUARD can use SEO(Search Engine SEO(Search Engine

Optimization)Optimization) techniques for the promotion of their products. By

implementing SEO techniques, a user who is searching for a product; for

example a voltage stabilizer, will get the website of V-GUARD Industries

as the first result.

• By using online advertising, they can avoid intermediaries and can they

can save on product cost which will certainly result on product cost.

38

39

ConclusionThe Industrial Visit to V-Guard Industries helps learn a lot of

things which I had never learned from my academics. The culture of the

organization, office etiquettes and the unique management model will give

a deep insight about the industry and definitely it will pave my way to

success. During this visit I got the opportunity to familiar with the different

products of V-GUARD Industries and how they reached what they are

today; from a stabilizer making three-employee company. I took this

opportunity to thank all the staffs of V-GUARD Industries and

Government Polytechnic College, Kumily; without them, I couldn’t have

completed this Industrial Visit.

40

Special Thanks to…

Ms.Sudhakumari .R(Head of the Department CABM)

Mr.Harish P.N(Lr. CABM)

Mr.Kochaouseph Chittilappilly(Vice Chairman V-GUARD Industries Ltd)

Mr. Ratish V(Chief Officer-Corporate communication V-GUARD

Industries Ltd)

41

Thank You All…