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QUALCOMM CONFIDENTIAL & PROPRIETARY – INTERNAL ONLY 1

Differentiating Your App Using Qualcomm’s Software Tools Ecosystem Overview

Gabriel Treiband Director, Business Development

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Snapdragon™ Processors.

Apps with unmatched reach.

An absolute powerhouse.

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Snapdragon Processor Technology Leadership Across Devices

Source: Qualcomm data.

420+ Devices

Announced

50+ Manufacturers

Shipping with

Qualcomm

400+ Designs

In Development

30+ Tablets

175+ Snapdragon S4 Designs In Development

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The Future of Mobile Experiences

More Proximal communications and multi-screen experiences

Augmented Reality becomes the norm

Contextually aware apps

More real-time, complex computer vision apps

Navigation and location aware services move indoor

Home theater like audio experiences

Richer Gaming

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Differentiating Your App Using Qualcomm’s Software Tools

Fluence™ PRO AllJoyn™

Snapdragon™ SDK FastCV™

Vuforia™

Augmented Reality Peer-to-Peer Computer Vision Facial Processing Surround Sound

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Snapdragon SDK Allows Developers to Unleash the Next Generation Mobile Experiences

Indoor Position

Geofencing Adreno™ Gfx/Gaming

Sensor Gestures Contextual Awareness

Advanced Image Processing

Location Audio – Video Chat Geofencing Sensor Gestures Adreno™ Graphics

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AllJoyn unleashes a whole new set of user experiences that

span across mobile, tablets, PCs, TVs and more by abstracting

all the complexity of P2P networking from developers

Entertainment

Experiences

Social

Experiences

Multi-Screen

Experiences

AllJoyn™ Designed to Seamlessly Discover and Connect Proximal Devices in New and Exciting Ways

AllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc

(QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.

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Making curriculums 3-dimensional; using your device as a user manual

Creating engaging consumer

experiences at the point of

advertising, point of sale,

and point of use

Ability to check out the

action from any angle;

making toys come to life

Vuforia™ Brings a New Dimension to Mobile Experiences Through the Use of Augmented Reality

Gaming and Play Advertising & Media Educational &

Instructional

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The Tools and Resources Developers Need to Succeed

developer.qualcomm.com

Early access to leading edge APIs and next generation features

Accelerate development time for next-gen content

Create and optimize applications

Technical optimization support | SDKs | APIs | Sample Code | Guides and Tutorials | Developer Forums | Blogs | Discovery

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rights therein are expressly reserved. By accepting this material the recipient agrees that this material and the information contained therein is to

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©2012 Qualcomm Incorporated. All rights reserved. Qualcomm and Snapdragon are registered trademarks of Qualcomm Incorporated.

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