Jordan National Competitiveness Observatory - · PDF fileTechnology National Reports ... The key element of competitiveness analysis is based on the Michael Porter Diamond Analysis.

1 Jordan National Competitiveness Observatory

Jordan National Competitiveness Observatory


I. Who are we

II. Jordan’s National reports: quick overview

III. Our Approach and Methodology

Agenda


Who are we

Our start

Project Framework

• Jordan National Competitiveness Team (JNCT) started as a research-oriented unit at the Ministry of Planning and International Cooperation (MoPIC) in 1997.

• JNCT was established with a vision of attaining high, rising and sustainable standards of living and a mission of becoming a driving force in improving Jordan's competitive advantage.

The Observatory

JNCO Objectives


Who are we

Our start

Project Framework

The Observatory

JNCO Objectives


Who are we

The Observatory

Project Framework

• As the dynamic market changes towards globalization and to sustain the JNCT's efforts, it is necessary to create an institutionalized system which continuously assesses the competitiveness of the Jordanian economy and provides a vital knowledge and data reference for the Jordanian government and business institutions to help plan and realize the vision of a competitive and prosperous Jordanian economy.

• Consequently, the Jordan National Competitiveness Observatory was formed in 2007

Our start

JNCO Objectives


Who are we

The Observatory

Project Framework

• To found a solid base for public-private partnership, acting as a center for communicating emerging issues and trends and providing valuable information to public and private sector leaders

• To monitor and improve Jordan’s state of competitiveness on the macro and micro levels and benchmark Jordan’s competitiveness against regional and international economic competitiveness.

• To provide valuable information to the public in the form of extensive indicators, data and analysis around the complex range of factors that determine competitiveness.

Our start

JNCO Objectives


Who are we

The Observatory

Project Framework

• To found for a solid base for public-private partnership, acting as a center for communicating emerging issues and trends and providing valuable information to public and private sector leaders

• To monitor improve Jordan’s state of competitiveness on the macro and micro levels and benchmark Jordan’s competitiveness against regional and international economic competitiveness.

• To provide valuable information to the public in the form of extensive indicators, data and analysis around the complex range of factors that determine competitiveness.

Our start

JNCO Objectives

Working and coordinating with all concerned public and private parties to enhance Jordan’s rank in the international reports.

Overtaking researches to assesses and measures the competitiveness of the Jordanian economy through evaluating the competitiveness of its sectors and the environment in which they operate.


2007 2008

& 2009

National Reports


Launching both reports together provides a complete picture of our economy’s competitive framework.

As Jordan's National Competitiveness Report reflects recommendations and aspirations of the private sector to policy and decision makers, with a view to raising the competitiveness of the sectors covered by the report.

Whereas Responsible Competitiveness Report reminds same business leaders in the same sectors with their social responsibility towards local community as a vital partner in sustainable development, which will reflect positively on the productivity of those sectors and increase profitability and certainly their competitiveness.

National Reports: the idea behind both reports


Industries Covered in the First Report

Pharmaceuticals

Tourism

Higher Education

Medical Tourism

Information Technology

National Reports


The Second Competitiveness Report 2008/2009 gives three dimensions of competitiveness:

Part I: Competitive Position

of Jordan

Part III: Update of Competitive Position of 5 Sectors from 2007

Part II : Competitive Position of Analyzed Industries

National Reports


The Second Competitiveness Report 2008/2009 provides competitive analysis of three major sectors:

Banking Insurance Meat Processing

Financial & Insurance services contribution to GDP is relatively high; around 7.0% and 7.8% respectively for the years 2007 and 2008.

Banking and insurance are vital to each country’s economy and its development.

The subcategory (processing, preserving of meat and its products) was chosen due to growing demand, importance in development of rural areas as well as its importance in annual household expenditures.

National Reports


National Reports: Our Methodology

FIRM STRATEGY, STRUCTURE,

RIVALRY

DEMAND CONDITIONS

RELATED AND SUPPORTING INDUSTRIES

FACTOR CONDITION

CHANCE

GOVERN-MENT

The key element of competitiveness analysis is based on the Michael Porter Diamond Analysis.

1. FACTOR CONDITIONS: nation’s position

in factors of production such as: skilled labor

force, infrastructure

2. DEMAND CONDITIONS: nature of home demand

3. RELATED OR SUPPORTING INDUSTRIES: presence or absence RSI that are internationally competitive

4. FIRM STRATEGY, STRUCTURE & RIVALRY: conditions how companies are created, organized, managed and nature of domestic rivalry

2 ADDITIONAL VARIABLES: chance and government.


STAGE 1

Stakeholders’ survey based on

M. Porter

One-on-onemeetings with

key figuresDesk research

Experts’

knowledge

RATIONALE

STAGE 1 Data gathering consits of the 4 key elements:

survey distributed among key industriesstakeholders. The survey is designed toreflect 4 dimensions of M. Porter Diamondto analyze competitiveness. Another keysource of data and information are one-on-

one meetings with key stakeholders in thesectors.

STAGE 2 Sectoral overview is devoted to providebasic and general information on the sector’sperformance giving an introduction to theM. Porter competitiveness analysis.

STAGE 3 Competitiveness analysis is given based onM. Porter’s Diamond methodology that isbased on 4 dimensional approach: factor,demand, strategy/rivalry, supportingindustries, as well as government andchance aspects.

STAGE 4 Benchmark analysis is performed in order to search for best practices: both gloabl and international. They will be used in the gap analysis.

STAGE 5 Gap analysis is performed. Best practices(To-BE) are compared with Jordan’s presentsituation.

STAGE 6 Conclusions are drawn from earlier overall

analysis in the form of SWOT, reflecting alsoM. Porter model of competitiveness.

STAGE 7 Based on conclusions and gap analysisspecific actions to improve competitiveposition of the sector are presented and recommendations are set.

NOTE: STAGES 1-3 are devoted for AS-IS analysis of present state of the 3 sectors’ competitiveness; whereas STAGES 4-5 analyze and compare TO-BE with AS-IS in Jordan.

Data gathering

HistoryRecent

performance

Recent

initiatives

Factorconditions

Supportingindustries

Strategy and rivalry

Demandconditions

STAGE 2 Overall sectoral analysis

Performance

indicators

Michael Porter’s DiamondSTAGE 3

Best practice analysis

6 benchmark

countries

Additionalinternational

trends

Additional

regional trends

STAGE 4

Gap analysisSTAGE 5

Best practice(TO-BE)

Jordan (AS-IS)

Gap betweenTO-BE and AS-IS

Competitiveness conclusions

SWOT analysisState of

competitiveness

STAGE 6

STAGE 7 Recommendations

National Reports: Our Approach


The findings in the report highlight common conclusions for increasing competitiveness across the sectors. In particular;

• Jordan has achieved many improvements in the quality of its

business environment among the three sectors. Jordan’s businesses also boast many accomplishments in the international arena despite the adverse effects of the global financial crisis.

• Emphasis on investment in human capital by enhancing the Jordanian educational outcomes to meet the needs of the various economic sectors and the business environment.

• The challenges facing Jordan require a coordinated effort to act. Formal dialogue that builds consensus across the public and private sectors is critical for Jordan’s economic leadership to build the momentum for change and action.

General Key Findings: JCR


The findings in the report highlight common conclusions for increasing competitiveness across the sectors. In particular;

• Disclosure and transparency is a critical component to building trust and accountability.

• Adherence to various voluntary standards – such as the Equator Principles for banks, the principles of UNEP’s Insurance Working Group, and ISO 14001 for meat processors, help attract international customers and improve access to regional and international markets.

• Increasing engagement with a wider range of stakeholders, including consumers, NGOs and business associations, can lead to product and service innovations.

General Key Findings: JRCR


For further information and to browse our researches and

national reports, kindly visit our website:

www.jnco.gov.jo

Thank you!

http://www.jnco.gov.jo/

Jordan National Competitiveness Observatory - · PDF fileTechnology National Reports ... The key element of competitiveness analysis is based on the Michael Porter Diamond Analysis.

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