Jonni K’s Language Academy Budget: 25,000 baht. Background Jonnik’s language academy is one of oldest and well- known academy that teaches Korean to foreigners.

Jonni K’s Language Academy

Budget: 25,000 baht

Background

• Jonnik’s language academy is one of oldest and well-known academy that teaches Korean to foreigners. It was found on the year 1990 we provide high quality Korean language teaching. We are dedicated in helping our clients on improving their Korean. We specialize in short time, but effective languages lessons. We have an excellent reputation and our academy is the world leading languages school

Background

• Guarantees an excellent exam pass rate of TOPIK (Test of proficiency in Korean) it is a test of testing of how well you can write, read, and speak the Korean language as a foreigner.

Background

• We offer you a great nationality mix in the class. We have lots of students who are all from different culture, but wanting to learn Korean and adapt Korean culture.

Background

• We have staffs who have 15years on experience of teaching. All of the staffs are dedicated and always ready to teach and answer all the questions. By teaching we want to change the lives of the foreigners living in Korea.

Key communication

• We have a 3 month course of Korean language school• We have motivated and professional staff who all has

15 years of teaching experience• We provided high quality teaching; we guarantee

excellent pass rate of “TOPIK” • We have got a great nationality mix not only learn

Korean, but chance to experience other cultures

Key communication

• The academy has got a great nationality mix; not only learn Korean but experience their culture

• It has 40 to 50 members strong, so there is large and global customer base

• We have been given vision to those who wished to be language teachers

• We are going to start new lesson from 1st October, 2015

• We offer as the retail price of 4500 baht or $124

Key communication

• Jolanaca.com

• Phone: 053-221-223

• facebook.com /joalanca

Target audience

• Primary:- Married couple aged 25-35 in Thailand who has the

will to learn Korean- Upper class (monthly income over $100,000)- Family life cycle: Full nest 2- young married couples

with youngest child 6 or over.- Attitudes and beliefs: Societally conscious achievers- Life matrix: Home soldiers home-centric, family-

oriented, materially ambitious

Target audience

• Secondary:- Both single and married women aged 25- 35 in

Thailand. To who has the will to learn Korean- Middle class (monthly income over $60,000)- Family life cycle: Full nest 2- young married couples

with youngest child 6 or over.- Attitudes and beliefs: Societally conscious achievers- Life matrix: Settled elders Devout, older, sedentary

lifestyles

Objectives

• Position the academy as the best language school

• To increase its brand awareness with target audience

• Maintain a good and strong image of a language

school

• Raise the needs in parents for them to learn Korean

Strategy

• Position the academy as the best language school as getting good scores on TOPIK.

• Position the academy as the best language school as through holding a Korean language and culture camp which is held annually on International day

• To increase its brand awareness with target audience through media such as press release, brochures, websites, social media

• Maintain a strong image by conducting a interview with a famous foreign actor or actress who is good at Korean and have studies Korean in our academy

• Raise the needs in parents for them to learn Korean conduct a interview with parents who got more jobs after being bilingual of their home language and Korean

Target press

• Language magazine

Target press

• K pop magazine

Target press

• Local magazine and news

PR IdeasPR Ideas Rationale Target media Cost

Interview celebrity of how successful they have became

Sam Hammington is an actor and a Korea language lover. Influential model of how famous you can be helping promoting the academy

K POP life magazine 2000 baht

Conduct a survey of a good Korean language academy

Conducting a survey to see a trend in our target market and few points which determines if a academy is good

Korean times newspaper

5000 baht

Interview a Korean language teacher

To advice and suggest people to study Korean language on growing the awareness the importance of Korean language

Korean timesnewspaper

5000 baht

Promotional partners

• E learning

Promotional partners

• Korean authorized and approved textbook

Promotional partners

• Faber-Castell AG

Thank You