Jonathon Mote The George Washington University Gretchen B Jordan 360 Innovation LLC Rosalie Ruegg TIA Consulting Exploring the Use of Netchain Analysis in Evaluating Emerging Markets Work prepared for the U.S. Department of Energy (DOE), under contract with Lawrence Berkeley National Laboratory (LBNL). Opinions expressed do not necessarily reflect those of the U.S. DOE or LBNL. 1
19
Embed
Jonathon Mote The George Washington University Gretchen B Jordan 360 Innovation LLC Rosalie Ruegg TIA Consulting Exploring the Use of Netchain Analysis.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Jonathon MoteThe George Washington University
Gretchen B Jordan360 Innovation LLC
Rosalie RueggTIA Consulting
Exploring the Use of Netchain Analysis in Evaluating Emerging Markets
Work prepared for the U.S. Department of Energy (DOE), under contract with Lawrence Berkeley National Laboratory (LBNL). Opinions expressed do not necessarily reflect those of the U.S. DOE or LBNL.1
Introduction
2
Team brought together to develop evaluation framework for specific set of the DOE’s Office of Energy Efficiency and Renewable Energy initiatives:
Includes Thomas Choi (Arizona State) and Angela Becker-Dippmann (Pacific Northwest)
Establish an evaluation framework that will guide impact and process assessments of DOE/EERE R&D and related investments aimed at accelerating innovation, advancing manufacturing and creating a domestic supply base and early markets in the U.S.
Explored the use of network analysis to derive interim indicators of changes in supply chains/netchains2
Supply chains, value chains and networks Previous work on supply chain networks (Choi) and
netchains (Lazzarini) suggested the use of social network analysis to assess impact on value chains for specific alternative energy industries
Focus on near-term (early stage) changes and intermediate indicators
Focus on connectedness of firms within value chain, as well as other relevant actors (R&D, finance, etc)
Is the DOE-EERE fostering networks that lead to positive outcomes?3
Supply chains Sequence of processes across a value chain involved in the
production and distribution of a product. Flexible, Robust and Resilient – many stable suppliers can
accommodate significant threats
4
Supply chain network Choi – supply chains
should be considered networks
Highlights interconnections – cross-linked and two-way exchanges
But few, if any, companies (OEMs) know the extent of their supply chain networks
5
Netchains Netchain – set of networks comprised of
horizontal ties between firms in an industries, such that networks (or layers) are sequentially arranged based on vertical ties between firms in different layers (Larrarini et al, 2001)
Highlights that supply chains overlap and intersect
Conceptually offers a way to understand the interaction of supply chain networks across an industry, value chain or product
Information, Culture: Human resources, networks, beliefs…
Innovation Ecosystem
Product Value Chain
Product & Marketof Focus
Product Supply Chain firmsOther firms in the industryOther elements contributing to product, market
7
Network indicators
Both one-mode and two-mode networks One-mode – network connections across the netchain (buyers/supplier as “firms”) Two-mode - network connection across the innovation ecosystem (“firms” and
“support organizations”) Goal is robust and resilient domestic supply chains for energy technologies
Suggests plentiful actors and plentiful connections among actors Suggests key actors playing positive roles (cooperative and collaborative) Suggests strong, stable actors
Three principal areas of indicators Connectivity Overall Network Health Intended Interim Outcomes/Impacts
8
Network indicators - connectivity Connectivity
Does the structure enable efficient sharing of info, ideas and resources?
Is the network growing (new actors, but new links as well)?
Is the network more interconnected (more dense)? Does the network bridge clusters? How are actors connected? – suppliers, buyers,
Network indicators – overall health Overall Network Health
Who are the primary leading actors (organizational leaders in horizontal networks)? What role are they playing—controllers or collaborators?
How diverse is the network? Small/large (horizontal networks), suppliers, manufacturers, distributors, R&D, universities, agencies, venture capital/private equity (netchains)
Is the network balanced and growing – able to grow more inclusive and sustain collaboration?
Is the structure appropriate for the work of the network (different horizontal networks may require different structures)? Assumed core/periphery is optimal, but may not be the case.
10
Network indicators – interim impacts
Intended Outcomes/Impacts Evidence of greater coordination and collaboration –
alignment of priorities/R&D, working agreements, alliances, joint ventures, etc.
Identification of key actors (either within or outside the networks) for future network weaving.
More innovative products being developed for market and deployed – movement through the TRLs and MRLs.
11
Opportunities and challenges Opportunities
Network analysis able to capture complexity of innovation ecosystem (one-mode, two-mode and multi-level)
Suggests interim indicators based on how firms are interacting (or not)
Possible to identify opportunities for network “weaving” Challenges
Network theory and methodology still nascent – suggestive, but not conclusive
Magnitude of data gathering
12
13
Network “Weaving”
Identifying important actors and assessing emerging network patterns could allow for network “weaving”
Strategic interventions to make connections that strengthen the network
A hypothetical example – li-ion batteries for vehicles
Application of netchain analysis to real-world Hypothetical dataset based on parameters of li-ion
battery industry and the EERE li-ion batteries for vehicles initiative
Utilized existing industry analysis conducted by Marcy Lowe at Center on Globalization Governance & Competitiveness (Duke University)
Constructed a hypothetical value chain with linkages that attempted to mirror real-world linkages