Jonathan MacDonald @jmacdonald - Vision Criticalinfo.mkto.visioncritical.com/rs/.../images/EMEASummit_JMacDonald.pdf · robynhiggins.com Robyn Higgins Website of Robyn Higgins most

Jonathan MacDonald @jmacdonald

Understanding Citizen Empowerment

Understanding Citizen Empowerment

Identifying Major Opportunities

Understanding Citizen Empowerment

Identifying Major Opportunities

Implementing Strategic Change

Understanding Citizen Empowerment

2 Key Requirements

Something to believe in

Mutual value exchange

Understanding Citizen Empowerment

Identifying Major Opportunities

3 Key Requirements

Provide the tools for

involvement

Treat interpretation as valid

for consideration

Feedback data to enhance

strategy

Understanding Citizen Empowerment

Identifying Major Opportunities

Implementing Strategic Change

86% of innovation is low risk and generates

around 30% of company profits.

14% of innovation is radical and generates

around 70% of company profits.

Source: Insead 2014

ROI

ROI

Risk Of Inaction

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