Jonathan Hartmann, MLS Dahlgren Memorial Library ... · Jonathan Hartmann, MLS . Dahlgren Memorial Library . Georgetown University . [email protected] May 2012 - Obtained Express

Jonathan Hartmann, MLS Dahlgren Memorial Library

Georgetown University [email protected]

May 2012 - Obtained Express Hospital Library

Promotion Award from the NN/LM SEA and began project

Funding

Project goals Strengthen the position of DML’s Hospital Informationist

(HI) by demonstrating the value and skill of this librarian Promote DML’s HI role in the provision of health

information for patient care, patient safety, and patient education

Advocate for the role of the HI in institutional activities and projects such as emergency preparedness, social media introduction, management training, etc.

Increase MedStar Georgetown University Hospital (MGUH) awareness about DML resources and services

Promotion of Hospital Library Services

Hired Christine Olson of Chris Olson & Associates Marketing consultant 25 years experience providing communications,

marketing and training services to libraries and other organizations and individuals

Consultant

Consultant and HI held six conference calls Also communicated extensively by email

Consultation and Planning

Hired TriVision Studios to produce a short video

promoting the HI July 2012 - Video produced onsite in MGUH and DML HI was filmed on rounds with MGUH physicians Video was uploaded to MGUH YouTube site and

DML Website http://www.youtube.com/watch?v=vbd_JDjfNAA

Promotional Video

Proposed story to reporter from GUMC Update, the

medical center online newsletter Reporter agreed to write the story and worked with

the MGUH Director of Media Relations Reporter interviewed two clinicians who the HI has

rounded extensively with http://gumc.georgetown.edu/news/stories/343523.html

News Story

Brochure Flyer Presentation card

Print Promotions

HI brochure was redesigned with consultant input Reduced text, added photos Added physician testimonials Utilized red color theme Created HI tagline Focused on the HI rather than services Branding

Brochure

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HI flyer was also redesigned Matched and complemented brochure

Flyer

Bi-fold – more space than business card More personal than business card Lists services Includes QR code for blog

Presentation Card

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Blog

Easy to update and keep current Helps establish personal connection to providers

Absolutely! Increased awareness of HI Increased utilization of services Usage increased by 80% by the end of the promotion

Was the Promotion Successful?

Obtained a third Express Hospital Library

Promotion Award from NN/LM SEA Continuing to work with consultant Focusing on promotion of HI to MGUH Center for

Patient Safety

Future Plans

This project has been funded in whole or in part with

Federal funds from the National Library of Medicine, National Institutes of Health, Department of Health and Human Services, under Contract No. HHS-N-276-2011-00004-C with the University of Maryland Baltimore.

Funding