Jon Keefe - Future Of Video

The future of video online

Jon Keefe, KMP Digitata29th March 2010

Demand for video

• YouTube will serve 75 billion video streams this year to 375 million users

• YouTube servers accept 20 hours worth of video upload every minute

• Upload of video from mobile devices is up by 1700% in 2010 vs 2009

Where we were in 2000

• Some DVD• HD & Digital TV Just emerging• Camcorders expensive & self

contained• Online video, small, expensive & high

bandwidth

What we didn’t have

• Smartphones and mobile devices• Xbox 360/ Wii, PS2 &3• Internet TV• Blu-Ray• YouTube et al (created Feb 2005)• Personal DVD players• Hulu/Netflix

Global broadband speeds

http://news.bbc.co.uk/1/hi/technology/8068916.stm

Video facts• Mobile devices will overtake PCs as

the method of choice of viewing video by Q1 2013 says Neilson

• Today 41% of iphone/itouch users access video

• 52% download clips • 68% access via web• 70% of Blackberry users don’t

download

Video facts• 13-17 year olds driving the channel with

up to 1hr of online video watched per day!

• This demographic is also sending 3000 text messages a month

• In the US multiple live video events are consumed multi-window, multi-screen, multi-device

• However 40 % of online video is consumed in the workplace

Video facts

• There will be consolidation Proprietary vs open standards

• Taking video out of the plug-in prison– Adobe Flash–Microsoft Silverlight

Vs

– Open standards vanguard

Video file types

• WMV• mp4• mpg• flv• Rm

• Plus approx 100’s others!

Proprietary video channels

• Eg YouTube– Upload– Link to– Embed– Share on social profiles– Download

Open standards

• Miro (getmiro.com) open source player not for profit

• Kaltura (kaltura.org) open source video platform

• Wikivideo - Adopting Theora Q3 2010 multimedia repositories from Xiph.org

• Dailymotion making 300,000 videos available in Theora format

• HTML5 - open source player in browser means no plug-ins and is currently supported by Firefox 3.5, Safari and Chrome

What would open standard mean?

Easier and faster video manipulation

• Video can be extracted from the player just as an image can be extracted from a website when you right-click

• Separate audio from visual• Link to frames within video• Edit and republish• Integrate other platform feeds • Requires Creative Commons Copyright

What would open standard mean?

• Vastly improved Video search– Blinkx• 35 million hours worth of video indexed

– Metadata– Facial recognition– Speech analysis

• Rebuild interface code for major video formats plus 80 or so 2nd division formats

Mozilla R&D

Challenges

• Agencies– Branding in the new environment– Honing the right set of capabilities– Educating clients

Challenges

• Brand owners– Positioning for the open market– Be inclusive because not all will be open

source– Leverage social media– Accept copyright changes

Games

• You become the video game• Use your console as a hard drive,

internet enabled device for TV on demand

• Microsoft Natal

Natal at SXSW

More engaging news delivery

Summary

• Open standards will allow brands to engage with consumers deeply and personally

• Make video more usable & searchable• Brands copyright tolerance will be challenged• Agencies will require new skill sets as video

assets become much simpler to utilise and edit

• Social media and online video will combine• Even more UGV on line

Thank you [email protected]

Any Questions

TV Browsers

TV & Film

• Personalised TV Channels• Ads specific to your viewing habits

(much like when you use gmail/hotmail now)

• TV on demand• iPlayer• Netflix, social recommendations -

http://www.netflix.com/HowItWorks• Hulu - http://www.hulu.com/

TV & Film

• Social Video, kids consume video through YouTube

• BBC Revolution recently used a twitter hashtag to gain feedback on the programme - http://www.bbc.co.uk/virtualrevolution/ - http://www.youtube.com/watch?v=0cKc_pvpuqg

• HTML Widgets to enable you to be on the web while watching TV (e.g google widget, twitter widget etc) http://widgets.opera.com/

Mobile

• Increased use of mobile video• Providing video content - Citizen

journalists• Consuming video (films, tv, internet)• iPad, mobile or not mobile?

http://vimeo.com/9216166 http://www.apple.com/ipad/

Print

• E-paper - http://ireaderreview.com/2009/07/12/state-of-epaper/ & http://www.research.philips.com/technologies/projects/elecpaper.html

• Kindle• Does a tablet replace your daily news

paper? http://www.youtube.com/watch?v=Jwld9lGKSz4&feature=related

• Sony demo from 2007, flexible paper http://www.youtube.com/watch?v=k6bkmPjVF-k&feature=fvw